- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable transit environments and inflight food and beverage messages throughout mall food courts. ...
- Grocery Chains Pilot In-Store Digital Network From News America
Digital News Daily, Karlene Lukovitz - Thursday, September 19, 2019
Large screens will feature ads triggered by time of day, weather, first checkout scans of new products and other factors. ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for thr ...
- Fox Corp. Buys 67% Stake In Consumer Loan Marketplace Credible Labs
Digital News Daily, Karlene Lukovitz - Monday, August 5, 2019
Fox will use Credible's consumer and other data for its local TV stations' sites, as well as Fox Business's online platform. ...
- Amazon Loses Another Fight Over Shoddy Marketplace Merchandise
Digital News Daily, Wendy Davis - Wednesday, July 31, 2019
"Amazon bears responsibility for putting the defective product into the stream of commerce in Wisconsin," U.S. District Court Judge James Peterson wrote. ...
- CMOs Plan To Take More Digital Capabilities In-House
Around the Net In MAD London, Sean Hargrave - Wednesday, July 24, 2019
A majority of CMOs say they intend to bring more digital marketing functions in-house, but "The Drum" is saying this does not mean the end of the digital agency, becau ...
- Cinema Will Achieve Faster Growth Than Digital Advertising Next Year
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Global internet advertising growth is slowing down to the point where, in percentage terms, cinema will overtake it next year. "The Guardian" reveals that figures from Zenith point to ...
- Boris And Brexit See Growth Grind To A Halt
London Blog, Sean Hargrave - Wednesday, July 17, 2019
Digital is doing ok -- but direct marketing is still waiting for its much-promised post-GDPR bounce. ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand." ...
- Pavone Marketing Group Bolsters Capabilities With 2 Deals
MAD, Larissa Faw - Thursday, July 11, 2019
The acquired firms include Netplus and Phalanx Digital and will expand Pavone's digital-marketing capabilities and add new client business from AstraZeneca and Porche, among others. ...
- Who Does Prime Day Really Benefit?
Marketing Daily, Travis Johnson - Friday, July 12, 2019
The devices that sell the most on Prime Day are usually Amazon's own: Echos, Kindles, and Fire TV Sticks. ...
- Tencent's China-Centric Take On Tech For Good
MediaDailyNews, Brian Monahan - Monday, July 8, 2019
The vision Tencent laid out at Cannes, contrasted greatly with the ongoing conversation in the West about the future of digital platforms. ...
- Facebook Promotes Study App, Shifts To Reward-Based Market Research
Digital News Daily, Gavin O'Malley - Tuesday, June 11, 2019
The new offering emphasizes transparency, data safety and compensation for all participants. ...
- UK Crowned EU's Leading Digital Advertising Market
Around the Net In MAD London, Sean Hargrave - Thursday, June 6, 2019
Research from advertising think tank Credos and Enders Analysis shows that the UK is Europe's largest digital advertising market, with 58% of spend in 2018 being online, Mediatel reports. ...
- 'Fortnite' Studio Taps OverWatch League Boss To Lead Esports Efforts
Digital News Daily, Alex Weprin - Tuesday, May 28, 2019
The company has hired Nate Nanzer, GM of the Overwatch League, to lead its esports efforts, which will include professionalizing and building out an esports community around "Fortnite." ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOH
Digital News Daily, Alex Weprin - Friday, May 24, 2019
The company is betting these new formats, alongside existing inventory, will enhance consumer engagement and make it easier for marketers to reach more consumers through one DSP. ...
- Comcast Technology Solutions Rolls Out Global Ad Management Offering
Digital News Daily, Alex Weprin - Wednesday, May 22, 2019
The new product is designed to be fully integrated, encompassing creative, media buying, delivery, traffic and reporting. It integrates talent right management, and will allow for the international delivery ...
- Bareburger Finds Ways To Avoid Food Delivery Gouging
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
CMO Nabeel Alamgir says the brand does so by offering online ordering and Facebook ordering and through ad-roll retargeting across Facebook, Instagram and Spotify. Hear about the six emerging rol ...
- Brands Must Ensure That Tech Giants Act Responsibly
London Blog, Sean Hargrave - Wednesday, May 15, 2019
That is the message from the WFA today as Facebook bans rule breakers from live streaming. ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion. ...
- Spotify Tests Interactive Voice Ads
Digital News Daily, Alex Weprin - Monday, May 6, 2019
The test marks a new effort by Spotify as it seeks to bolster its ad revenue, turning to podcasting and new ad formats. Advertising only accounts for around 10% ...
- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows
Digital News Daily, Alex Weprin - Friday, May 3, 2019
"Total TV Watcher" households are 65% more likely to have a young adult living in them and 56% more likely to have a yearly household income above $175,000. ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "always be your bridge to our Target guests," says president Kristi Argyilan. ...
- Trade Desk Taps Samba TV For Programmatic TV Tool
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The companies say the deal will help marketers make better decisions and forecasting around cross-screen reach and exposure. ...
- The Tao of Unilever, Part 1
CPG FYI, Karlene Lukovitz - Tuesday, April 30, 2019
As longtime global CMO Keith Weed retires from the company, thoughts on what marketing's integral involvement in corporate mission and strategy can accomplish. ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all your runners. Or you have last-cli ...
- Pancheros Revs Up With New VP Marketing, Ambitious Campaign
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2019
The Mexican fast-casual chain preps for growth spurt with a Chipotle advertising vet on board and a multichannel branding push that includes TV. ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media. ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive Growth
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
Teads hopes to be a billion-dollar per-year company by 2021. While programmatic still accounts for most of the company's business, newer products, including the Teads Studio and Teads Ad Manage ...
