- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and f ...
- Return on Delight: Thinking Beyond Tecovas' Bottom Line
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
With a Net Promoter score of 92, the Tecovas brand clearly captured the hearts and minds of boot fans. CMO Rich Lesperance explores how the company thinks beyond the bott ...
- Now, About That Chicken Sandwich: Popeye's Inside Story
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Who would have known the launch of a chicken sandwich would be the QSR story of the year? Apparently, not even Popeye's own marketing team. Brand Lead Lisa O'Brien shar ...
- Teachable Moments: Failing Fast, Learning Faster to Drive ROI
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
Every marketing success probably was preceded by a line of valuable failures, but we rarely share that full path to the big win. But failing fast, learning faster is itse ...
- And Now a Word From Alexa: Leveraging Voice Search & SEO Optimization
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Schol ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an a ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how "performance" cou ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corporate and local dealer locations, focusing on search, display, geofencing, video, audio, and advanced TV. ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for them. But what about buying high-e ...
- How AI Helps Savvy Email Marketers
Around the Net in Email, Ray Schultz - Friday, May 7, 2021
Artificial intelligence is crucial in digital marketing -- and email marketing in particular. Here is a guide to how AI can help you achieve better email
performance. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Hulu Starts New On-Air Campaign: 'Start With Hulu'
Television News Daily, Wayne Friedman - Wednesday, April 7, 2021
The campaign, which will run through the fall, features characters who realize their favorite shows are on Hulu and a fantasy montage where people ask: "Everything I love is ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
MediaDailyNews, Michael McLaren - Monday, March 29, 2021
An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady ascent among agencies since January. ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall in planned use in 2021, Sendoso reports. ...
- Facebook Joins Race To Help Writers, Small Publishers Monetize Their Content
Publishers Daily, Ray Schultz - Friday, March 19, 2021
Twitter has also unveiled a service - Super Follows - that would let independent publishers charge for email newsletter subscriptions. ...
- Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 18, 2021
A Clutch survey finds that 60% think emojis are unprofessional when used at work. ...
- Why Email Is Still At The Core Of Digital Marketing
Around the Net in Email, Ray Schultz - Friday, March 12, 2021
Email, although, 50 years old, remains a robust marketing tool. Here is an analysis of why email is at the very core of digital marketing. ...
- Netflix Moves To Crack Down On Unauthorized Password Sharing
Digital News Daily, Karlene Lukovitz - Friday, March 12, 2021
After years of almost encouraging password sharing, Netflix is carefully testing a system that requires verification from suspected credentials "borrowers," and pushes them to create their own paid Netflix account ...
- Industry Veteran Nick Brien Joins Velocity Acquisition Corp.
Mediapsssst, Richard Whitman - Thursday, March 11, 2021
Brien, the former CEO/Americas at Dentsu International, serves as Chief Strategy Officer at the company, which focuses on investments in digital transformation businesses. ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films h ...
- The Kitchen's Sandoval Joins Croud As Head Of Biddable Media
MediaDailyNews, Joe Mandese - Monday, January 25, 2021
Andrew Sandoval, who created the biddable media practice inside The Media Kitchen, has joined New York-based digital marketing agency Croud as vice president of biddable media. ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience across the customer lifecycle, the company says. ...
- Buyer Survey: Global Digital Spend To Rise 18% In 2021; Amazon To Hit 11% Of U.S. Digital By 2022
Digital News Daily, Karlene Lukovitz - Wednesday, January 13, 2021
Amazon is poised to benefit from conversion performance, insulation from Apple's coming ad-tracking opt-ins, finds Cowen's latest annual survey of senior U.S. media buyers. Research presents a positive outlook f ...
- The HaHa Ratio: Anti-Trump Advertising Followed the Emoji Metric
Brand Insider, Steve Smith - Friday, January 8, 2021
Tara McGowan, founder and CEO of nonprofit ACRONYM, says Democrats regained the mantle of digital innovators in this cycle. ...
- Peppermonkey Offers Digital Tools To HVAC Firms
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
The services include email and website design, and search engine optimization (SEO). ...
- Affiliate Channels, Ranked And Rated
Inside Performance, Laurie Sullivan - Tuesday, December 22, 2020
The Martech Record Market Presence Index is a measurement of buyer intent and preference, focused on awareness, consideration, and preference. Here are results of the top affiliate networks. The repo ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...
