- WPP To Acquire Digital Video Advertising Firm Panache
Raw, Steve McClellan - Tuesday, December 6, 2011
WPP's digital marketing technology firm, 24/7 Real Media, has agreed to acquire the assets of Panache, the Los Angeles-based provider of digital video advertising services. Founded in 2006, Panache focus ...
- Starbucks Launching Augmented Reality App
Marketing Daily, Karlene Lukovitz - Thursday, November 10, 2011
Holidays "Cup Magic" app will let customers view/interact with animated characters on device screens. ...
- Weekly Sweeps... Snippets For Your VFOGI
Research Brief, Jack Loechner - Friday, November 11, 2011
1. Cash-Strapped Consumers Shift Brands 2. In Sickness and In Health 3. Five Companies Dominate Digital Ad Spend ...
- Pepsi Launches Fully Digital, Loyalty-tied, Cash-back Promo
Marketing Daily, Karlene Lukovitz - Tuesday, November 1, 2011
Pepsi is using national paperless grocery savings service SavingStar to give shoppers who spend $15 on Diet Pepsi or Pepsi Max products during November (over any number of shopping trip ...
- Remove Barriers To DVA For Advertisers and Planners
Research Brief, Jack Loechner - Wednesday, November 2, 2011
A recent study conducted for Casale Media, by Advertiser Perceptions, found that spending on Digital Video Advertising (DVA) is expected to increase by 25% in the next 12 months, accounti ...
- Rokkan Taps SapientNitro's Banerjee To Lead Strategy
Online Media Daily, Gavin O'Malley - Thursday, August 18, 2011
With an eye on social initiatives, digital shop Rokkan Thursday named Sav Banerjee as its new executive strategy director. Banerjee will oversee the strategy team, and its work on everythi ...
- Digital Marketing Planning
Research Brief, Jack Loechner - Thursday, May 12, 2011
According to a new study from Adobe Systems, almost three-quarters of businesses plan imminent investments in website redesigns or significant site enhancements to improve ROI. The study, "Digital Marketing ...
- U.S. Postal Service Offering Brands Postage-Back Guarantee
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Large marketers will get a postage-back guarantee starting next month if they agree to advertise their products through First-Class and Standard mail. The USPS is offering the "Mail Works Guarante ...
- Huge Forges Global Partnership With Lowe
Online Media Daily, - Thursday, March 24, 2011
Six months after expanding overseas, Interpublic's Huge has scored its biggest international business to date -- being named by sister creative agency Lowe & Partners as "preferred global digital partne ...
- Redbox To Launch Streaming, Utilizes Digital Marketing
MediaDailyNews, David Goetzl - Friday, February 4, 2011
Bargain DVD rental system Redbox continued to offer few details, while reiterating last week it would follow Netflix by attempting to launch an online streaming service in 2011. Separately, t ...
- New Talent A Key To Expected Business Growth
Research Brief, Jack Loechner - Thursday, February 3, 2011
According to the first annual Media Growth survey from investment banker The Jordan, Edmiston Group, and digital research company Econsultancy, the media and information industry is focused on growth. Wi ...
- Holiday Campaigns In Full Swing
Research Brief, Jack Loechner - Friday, November 12, 2010
According to Chad White, research director at Responsys and author of the Retail Email Blog, as of Oct. 29, 57% of top online retailers had begun their holiday email marketi ...
- Brand Values Impacted Significantly by Blended Online Ad Channels
Research Brief, Jack Loechner - Wednesday, November 10, 2010
iProspect, in conjunction with comScore, conducted a 2010 study to uncover the true effect of the digital media channels, and the effect of branding on customers' purchase paths. The resear ...
- Just An Online Minute... Ring Ring! It's ad:tech New York! Come To Our Booths! Give Us Your Liver!
Just An Online Minute, Kelly Samardak - Wednesday, November 3, 2010
When my nephews were little, I remember riding in the car to their soundtrack. It was always The Beastie Boys' "Paul's Boutique" and Raffi's "Bananaphone." Both would burrow into ...
