- Target In, Disney Out For 2019 IAB Newfronts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Target will be the second retail company to have a presence in the Newfronts. Disney said it will host a combined upfront presentation on May 14, bringing together ABC, ESP ...
- NYC Sues Ballyhoo Media Over Floating Digital Billboards
MediaDailyNews, Fern Siegel - Thursday, March 28, 2019
Mayor de Blasio says Ballyhoo Media's LED billboards, which travel on a barge along the Manhattan and Brooklyn waterfronts, are breaking local laws. ...
- Tru Optik, Oracle Data Cloud Strike Audience Data Deal
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
The deal will make Oracle's audience data available for CTV and OTT ad campaigns. Tru Optik has an opt-out system, allowing consumers to opt out of receiving targeted ads. ...
- Adobe, Roku Partner On OTT Ad Targeting
Digital News Daily, Alex Weprin - Tuesday, March 26, 2019
Customers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics products will be able to target the fast-growing OTT audience through Roku devices. ...
- Ceros Rolls Out Updated Content Creation Platform
Digital News Daily, Alex Weprin - Friday, March 22, 2019
The updated studio product will include adaptive layouts, image editing, expanded animations, offline viewing and a desktop application. It also has a full integration with Getty Images, bringing thousands ...
- Tru Optik Taps Kosinski To Lead Sales
Digital News Daily, Alex Weprin - Friday, March 22, 2019
Kosinski will lead the company's growing sales operation, including oversight of revenue, partnerships and international expansion. He was most recently managing director of Blue Ocean Partnership,
LLC. ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted Ads
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers plans to seek federal privacy legislation that would flatly outlaw certain practices, including the use of data for harmful discrimination. ...
- Survata To Measure Ad Impact On Hulu
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
Measurement and research firm Survata is now measuring the impact of video advertising on Hulu. ...
- Ancestry: The Third Generation
Show Daily, Nina Lentini - Tuesday, March 5, 2019
Ancestry sought to change the customer experience paradigm from channel and funnel view to customer destination view. Here's how they did it. ...
- Time To Disband Digital Marketing Teams?
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
"Marketing Week" columnist Mark Ritson is not known for pulling any punches. Today his latest article calls for digital marketing teams to be disbanded so effort is not duplicated a ...
- Beeswax Integrates With Operative, Simplifies Programmatic Buys
Digital News Daily, Alex Weprin - Tuesday, February 19, 2019
The integration allows for publishers to bundle linear and digital inventory together more efficiently. ...
- Setbacks, Lessons Learned And Successes At Galp
Show Daily, Nina Lentini - Tuesday, February 19, 2019
After one year, the company sent email as part of an integrated marketing approach: apps, website, cross- and upselling gas and convenience products. ...
- Amazon Launching 'Moments' Marketing Tool
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
The company has been testing Moments with a number of partners, including streaming video services, streaming music services, apps, and publishers. ...
- Digital Ad Revenue Tops $26B In Q3 2018
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
Marketers spent a total of $75.8 billion over the first three quarters of 2018 -- the most ever on record. ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locatio ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, social media, radio and, even, an interactive website. ...
- Let's Change The Comfortable Digital Marketing Lie In 2019
Digital News Daily, Fred Askham - Monday, January 7, 2019
The ROAS numbers reported are wrong. Businesses know it. CFOs know it. And marketers know it. It's the comfortable lie we've all been living with for far too long ...
- Videolicious Rolls Out B2B Video Automation Tools
Digital News Daily, Alex Weprin - Thursday, December 20, 2018
Automated videos won't be replacing the automation technology elsewhere in the funnel, but it does boost the performance of corporate sales and marketing teams. ...
- Companies Rethink The TV Ad Model For OTT
Video Insider, Alex Weprin - Tuesday, December 11, 2018
"It is clear to us that consumers are not going to stand for 16 minutes of ads per hour," Scott Rosenberg, the GM of Roku's platform business, says. ...
- Sen. Warner To FTC: Google Deserves Fresh Scrutiny
Digital News Daily, Alex Weprin - Thursday, December 6, 2018
"As long as Google stands to profit from the sale of additional advertisements, the financial incentive for it to voluntarily root out and address fraud remains minimal," Warner wrote ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
Pixalate says it is the first solution to be accredited across all devices, with 17 MRC accreditations in total. ...
- Svedka Celebrates Originality In First National Push Since 2013
Marketing Daily, Karlene Lukovitz - Monday, November 19, 2018
R/GA offers diverse young adults meant to represent '"today's fearlessly original" consumers. ...
- Online Grocery To Reach $100Bil
Research Brief, Jack Loechner - Tuesday, November 20, 2018
Food and beverage retail is the next big sector that will feel the influence of digital shopping. 23% of U.S. shoppers bought groceriesonline in 2016, an increase of 20% vers ...
- Starbucks' Reorg Includes New Marketing Approaches, Leadership
Marketing Daily, Karlene Lukovitz - Wednesday, November 14, 2018
Amid a new round of 350 corporate layoffs, changes in digital marketing and other moves, Emily Chang has been promoted to SVP U.S. marketing. ...
- Digital Users Begin Major Holiday Shopping Push
Digital News Daily, Gavin O'Malley - Tuesday, November 13, 2018
Nearly 19 million users had nearly 40 million interactions related to holiday shopping during the first week of November. Most of these shoppers live in the U.S., followed by t ...
- IAB Tech Lab Releases Final Version Of VAST 4.1
Digital News Daily, Alex Weprin - Thursday, November 8, 2018
The IAB Tech Lab and Digital Video Working group say VAST 4.1 is viewed as the "real" VAST, because Vast 4.0 "had a major gap that prevented it from bei ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby. ...
- Digital Marketing Is The Grinch Stealing TV's Christmas
London Blog, Sean Hargrave - Thursday, November 8, 2018
Overall ad spending is up and online is thriving, yet ITV is warning of a 6% to 8% Christmas downturn. ...
- End-to-End Personalization: The Farmer's Dog
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Farmer's Dog knows a great deal about each individual dog and can capitalize on that knowledge by suggesting subscriptions, and it can use relevant messaging even to those w ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a peanut butter-covered puff and is testing it in the Denver market with samples, activations, outdoor, and in-store. ...
