- The Digital Lifeboat: Small Firms Are Drawing Big Clicks With Online Ad Campaigns
Email Insider, Ray Schultz - Friday, December 11, 2020
Ecommerce small and medium-sized businesses pulled a 670% increase in digital clicks from March to October, ClickCease reports. ...
- IAB Seeks Comments On Revised Podcast Measurement Guidelines
Digital News Daily, Karlene Lukovitz - Wednesday, December 2, 2020
With podcast advertising exploding, IAB's Tech Lab has updated guidelines to reflect changing best practices and reduce measurement discrepancies. ...
- Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
The MediaPost Cases, Lisa Singer - Tuesday, November 17, 2020
Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Giv ...
- Most Firms Are Planning Virtual Events: Study
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Almost all foresee producing an event, but they are held back by creative challenges and time constraints, BrightTalk reports. ...
- Pepsi Highlights NFL Fan Stories
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"While things may look different this year, fans still share an unapologetic passion for the sport of football," says Pepsi's Todd Kaplan. ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown Loneliness
Brand Insider, Steve Smith - Friday, August 7, 2020
During lockdowns, having a friendly face from McCormick's own team make do with what was in her own kitchen counted for a lot. ...
- Inmar Offers New Marketing Platform For Retailers And CPGs
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Retail Cloud is a data-driven solution that supports marketing across all touchpoints, the company says. ...
- HomeServe USA Acquires Digital Agency Vincodo To Support Search, Digital Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 4, 2020
The acquisition is intended to ramp up HomeServe's digital and search engine marketing to meet the increased demand for home repair solutions. ...
- Lotame Introduces Cookieless Tool For Publishers, Marketers
Publishers Daily, Melynda Fuller - Monday, May 18, 2020
Lotame is looking to help publishers, marketers and agencies leverage their first-, second- and third-party data with a new suite of data enrichment solutions. ...
- LiveIntent Reports 32% Revenue Increase Across Publisher Newsletters
Publishers Daily, Melynda Fuller - Friday, May 1, 2020
The data and revenue increases are based on the performance of the marketing units LiveIntent places in the emails sent by local news publisher clients. ...
- Potbelly: 'This Is The Moment When Brands Are Built'
Brand Insider, Steve Smith - Thursday, April 23, 2020
While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption. ...
- Video Ad Spend On News Sites Dropping; COVID-19 Content Blackouts Termed 'Missed Opportunity'
Digital News Daily, Karlene Lukovitz - Thursday, April 2, 2020
Ad spending by the top 500 advertisers on premium news sites on the Connatix video platform declined 17% in mid March alone, including Amazon's spending plummeting by 72%. Knee-jerk tot ...
- GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'
MAD, Steve McClellan - Monday, March 30, 2020
Report finds 60% of consumers are less inclined to use a product if their data is used for any purpose. ...
- Retail Messaging Losing Efficacy During Pandemic
Research Intelligencer, Rob Williams - Monday, March 30, 2020
Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic. ...
- VW Puts Tribal On Alert
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
VW is reviewing its digital marketing arrangements, putting Tribal Worldwide on alert, "Campaign" reports. ...
- A&W Digital Director Bringing Franchisees Into Modern Age
Show Daily, Nina Lentini - Monday, February 17, 2020
A&W's core consumer is still the baby boomer -- "but it's 2020 and we have to evolve." Now, half of its national advertising is digital. ...
- Case Study: Body-Positive Campaign Shapes Up To Be Winning Strategy
MediaPost Connect, Nina Lentini - Tuesday, February 4, 2020
Having scaled so fast, however, they realized they needed to take a step back and focus on engaging their customer base in a meaningful way, while still maintaining sales momen ...
- Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
London Blog, Sean Hargrave - Tuesday, February 4, 2020
Digital may mean everything to many agencies, but the IPA reminds that it's only half of an adult's media consumption. ...
- AI And The New Digital Marketing Landscape
Around the Net in Email, Ray Schultz - Friday, January 17, 2020
AI will dominate digital marketing this year. From content delivery to ad delivery, AI can help brands increase their conversion rates and ability to engage their customers. Here’s why y ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital Officer
MediaPost Connect, Nina Lentini - Tuesday, January 7, 2020
Ryan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketing: Politics on Jan. 16, in Washington, D.C. We caught up with him earlier this week. ...
- Study: Consumers Report When Brand Ads Annoy Them
Digital News Daily, Gavin O'Malley - Tuesday, November 5, 2019
The line between advertising and content has become blurred. Only about 40% of respondents recalled clicking on an ad before making a purchase, ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience. ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable transit environments and inflight food and beverage messages throughout mall food courts. ...
- Grocery Chains Pilot In-Store Digital Network From News America
Digital News Daily, Karlene Lukovitz - Thursday, September 19, 2019
Large screens will feature ads triggered by time of day, weather, first checkout scans of new products and other factors. ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for thr ...
- Fox Corp. Buys 67% Stake In Consumer Loan Marketplace Credible Labs
Digital News Daily, Karlene Lukovitz - Monday, August 5, 2019
Fox will use Credible's consumer and other data for its local TV stations' sites, as well as Fox Business's online platform. ...
- Amazon Loses Another Fight Over Shoddy Marketplace Merchandise
Digital News Daily, Wendy Davis - Wednesday, July 31, 2019
"Amazon bears responsibility for putting the defective product into the stream of commerce in Wisconsin," U.S. District Court Judge James Peterson wrote. ...
- CMOs Plan To Take More Digital Capabilities In-House
Around the Net In MAD London, Sean Hargrave - Wednesday, July 24, 2019
A majority of CMOs say they intend to bring more digital marketing functions in-house, but "The Drum" is saying this does not mean the end of the digital agency, becau ...
- Cinema Will Achieve Faster Growth Than Digital Advertising Next Year
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
Global internet advertising growth is slowing down to the point where, in percentage terms, cinema will overtake it next year. "The Guardian" reveals that figures from Zenith point to ...
- Boris And Brexit See Growth Grind To A Halt
London Blog, Sean Hargrave - Wednesday, July 17, 2019
Digital is doing ok -- but direct marketing is still waiting for its much-promised post-GDPR bounce. ...
