- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand." ...
- Pavone Marketing Group Bolsters Capabilities With 2 Deals
MAD, Larissa Faw - Thursday, July 11, 2019
The acquired firms include Netplus and Phalanx Digital and will expand Pavone's digital-marketing capabilities and add new client business from AstraZeneca and Porche, among others. ...
- Who Does Prime Day Really Benefit?
Marketing Daily, Travis Johnson - Friday, July 12, 2019
The devices that sell the most on Prime Day are usually Amazon's own: Echos, Kindles, and Fire TV Sticks. ...
- Tencent's China-Centric Take On Tech For Good
MediaDailyNews, Brian Monahan - Monday, July 8, 2019
The vision Tencent laid out at Cannes, contrasted greatly with the ongoing conversation in the West about the future of digital platforms. ...
- Facebook Promotes Study App, Shifts To Reward-Based Market Research
Digital News Daily, Gavin O'Malley - Tuesday, June 11, 2019
The new offering emphasizes transparency, data safety and compensation for all participants. ...
- UK Crowned EU's Leading Digital Advertising Market
Around the Net In MAD London, Sean Hargrave - Thursday, June 6, 2019
Research from advertising think tank Credos and Enders Analysis shows that the UK is Europe's largest digital advertising market, with 58% of spend in 2018 being online, Mediatel reports. ...
- 'Fortnite' Studio Taps OverWatch League Boss To Lead Esports Efforts
Digital News Daily, Alex Weprin - Tuesday, May 28, 2019
The company has hired Nate Nanzer, GM of the Overwatch League, to lead its esports efforts, which will include professionalizing and building out an esports community around "Fortnite." ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOH
Digital News Daily, Alex Weprin - Friday, May 24, 2019
The company is betting these new formats, alongside existing inventory, will enhance consumer engagement and make it easier for marketers to reach more consumers through one DSP. ...
- Comcast Technology Solutions Rolls Out Global Ad Management Offering
Digital News Daily, Alex Weprin - Wednesday, May 22, 2019
The new product is designed to be fully integrated, encompassing creative, media buying, delivery, traffic and reporting. It integrates talent right management, and will allow for the international delivery ...
- Bareburger Finds Ways To Avoid Food Delivery Gouging
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
CMO Nabeel Alamgir says the brand does so by offering online ordering and Facebook ordering and through ad-roll retargeting across Facebook, Instagram and Spotify. Hear about the six emerging rol ...
- Brands Must Ensure That Tech Giants Act Responsibly
London Blog, Sean Hargrave - Wednesday, May 15, 2019
That is the message from the WFA today as Facebook bans rule breakers from live streaming. ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV Offerings
Digital News Daily, Alex Weprin - Tuesday, May 14, 2019
The new video ad marketplace will be called "Community" and be cross-platform, encompassing OTT, CTV, digital, and mobile. ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion. ...
- Spotify Tests Interactive Voice Ads
Digital News Daily, Alex Weprin - Monday, May 6, 2019
The test marks a new effort by Spotify as it seeks to bolster its ad revenue, turning to podcasting and new ad formats. Advertising only accounts for around 10% ...
- Marketers Have New Options As Consumers Watch Linear TV, Stream Shows
Digital News Daily, Alex Weprin - Friday, May 3, 2019
"Total TV Watcher" households are 65% more likely to have a young adult living in them and 56% more likely to have a yearly household income above $175,000. ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "always be your bridge to our Target guests," says president Kristi Argyilan. ...
- Trade Desk Taps Samba TV For Programmatic TV Tool
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
The companies say the deal will help marketers make better decisions and forecasting around cross-screen reach and exposure. ...
- The Tao of Unilever, Part 1
CPG FYI, Karlene Lukovitz - Tuesday, April 30, 2019
As longtime global CMO Keith Weed retires from the company, thoughts on what marketing's integral involvement in corporate mission and strategy can accomplish. ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all your runners. Or you have last-cli ...
- Pancheros Revs Up With New VP Marketing, Ambitious Campaign
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2019
The Mexican fast-casual chain preps for growth spurt with a Chipotle advertising vet on board and a multichannel branding push that includes TV. ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media. ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive Growth
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
Teads hopes to be a billion-dollar per-year company by 2021. While programmatic still accounts for most of the company's business, newer products, including the Teads Studio and Teads Ad Manage ...
- Target In, Disney Out For 2019 IAB Newfronts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Target will be the second retail company to have a presence in the Newfronts. Disney said it will host a combined upfront presentation on May 14, bringing together ABC, ESP ...
- NYC Sues Ballyhoo Media Over Floating Digital Billboards
MediaDailyNews, Fern Siegel - Thursday, March 28, 2019
Mayor de Blasio says Ballyhoo Media's LED billboards, which travel on a barge along the Manhattan and Brooklyn waterfronts, are breaking local laws. ...
- Tru Optik, Oracle Data Cloud Strike Audience Data Deal
Digital News Daily, Alex Weprin - Thursday, March 28, 2019
The deal will make Oracle's audience data available for CTV and OTT ad campaigns. Tru Optik has an opt-out system, allowing consumers to opt out of receiving targeted ads. ...
- Adobe, Roku Partner On OTT Ad Targeting
Digital News Daily, Alex Weprin - Tuesday, March 26, 2019
Customers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics products will be able to target the fast-growing OTT audience through Roku devices. ...
- Ceros Rolls Out Updated Content Creation Platform
Digital News Daily, Alex Weprin - Friday, March 22, 2019
The updated studio product will include adaptive layouts, image editing, expanded animations, offline viewing and a desktop application. It also has a full integration with Getty Images, bringing thousands ...
- Tru Optik Taps Kosinski To Lead Sales
Digital News Daily, Alex Weprin - Friday, March 22, 2019
Kosinski will lead the company's growing sales operation, including oversight of revenue, partnerships and international expansion. He was most recently managing director of Blue Ocean Partnership,
LLC. ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted Ads
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers plans to seek federal privacy legislation that would flatly outlaw certain practices, including the use of data for harmful discrimination. ...
- Survata To Measure Ad Impact On Hulu
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
Measurement and research firm Survata is now measuring the impact of video advertising on Hulu. ...
