- Next Will Slash Traditional Ad Spend To Focus On Digital
Around the Net In MAD London, Sean Hargrave - Wednesday, September 26, 2018
Next has told "Marketing Week" it is considering slashing tv, print and direct mail budget by 50% after finding a positive response to digital marketing. ...
- Q&A: Del Monte Foods Bows First Master Brand Campaign Since 2012
Marketing Daily, Karlene Lukovitz - Thursday, September 20, 2018
New CMO Bibie Wu shares the thinking behind "Growers of Good," from new AOR Doner LA. ...
- Cow & Gate Digital And CRM Accounts Under Review
Around the Net In MAD London, Sean Hargrave - Tuesday, September 11, 2018
Danone is calling a digital and CRM review of its Cow & Gate baby food formula brand. The process is being handled by Creativebrief, and according to "Campaign," the incumbe ...
- IAB Podcast Upfront: Presenters Pitch The 'Personal Relationship' Of Audio
Digital News Daily, Alex Weprin - Friday, September 7, 2018
Podcasting is on the verge of breaking out in a big way. That was a key message at the Interactive Advertising Bureau's fourth podcast upfront on Thursday. ...
- TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
Digital News Daily, Alex Weprin - Wednesday, August 15, 2018
For example, Toyota increased TV ad spend by 10%, and saw its search queries increase by 31%. ...
- Understanding Marketing And Media
Research Brief, Jack Loechner - Monday, August 6, 2018
As marketing leaders head into next year's business planning and budgeting season, understanding the marketing and media landscape takes on added significance. ...
- Perficient Acquires Stone Temple Consulting To Build Out Search, Content Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 16, 2018
The buy will deepen Perficient's digital marketing portfolio of services, which includes analytics, paid search, search conversion, marketing automation and enterprise digital strategy. ...
- A Primer To Grow Your Business
Research Brief, Jack Loechner - Thursday, July 12, 2018
How to get your business in front of a vast digital audience, there are six important digital marketing channels you should be utilizing to grow your business. ...
- A Primer On Growing Your Business
Research Brief, Jack Loechner - Thursday, July 5, 2018
According to writer Tanya Van Kampen, suggesting how to get your business in front of a vast digital audience, there are six important digital marketing channels you should be utilizi ...
- Coca-Cola's Peace Tea Rewards 'Randomer' Acts Of Kindness
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2018
The brand is spurring acts of kindness via a team of 20 influencers and donations triggered by likes and shares. ...
- Entering Ultimate Revelation:The CoreConnect Conference
Digital News Daily, Charlene Weisler - Thursday, June 7, 2018
Digital marketing is one of those moving targets in media, but Touseef Mirza and Brooke Vines, co-founders, CoreConnect Conference, strive to hammer home some constants. The conference, recently held ...
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do Better
London Blog, Sean Hargrave - Thursday, May 17, 2018
Number 4 will have you looking at rebates, and number 8 will make you weep with joy that it's not just you. ...
- Quartz, Concert Partner To Better Target Business Execs
Publishers Daily, Melynda Fuller - Wednesday, May 9, 2018
The partnership allows advertisers to buy in a single deal across both Quartz and all of Vox Media and NBC Universal's business holdings, which include Recode, The Verge, Vox, a ...
- Gannett Print Revenues Dip, But Digital Sees Uptick
Publishers Daily, Sara Guaglione - Wednesday, May 9, 2018
Gannett experienced growth in digital advertising and digital subscriptions in Q1 2018, but suffered declines in print advertising and circulation. ...
- Panera Offers 1-Day Soup Freebie To Promote Delivery Rollout
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2018
The chain is also promoting digitally ordered delivery - a core growth driver - via addressable and linear TV spots. ...
- Lidl Scales Back Digital Advertising Over Poor Performance
Around the Net In MAD London, Sean Hargrave - Friday, May 4, 2018
Lidl has announced that it is scaling back on its digital media investment because it is not seeing the same level of engagement or value for budget as it ge ...
- 4 Emerging Agency Models To Watch
Mediapsssst, Richard Whitman - Thursday, May 3, 2018
You'll find them in a comprehensive new report on the state of digital, which also predicts that time spent with online media will overtake linear TV for the first tim ...
- The Detroit Pistons' Instant Email Marketing Outbound Strategy
Show Daily: Videos, Staff Writers -
In January 2018, the Detroit Pistons traded two players for star Blake Griffin. That meant all of creative had to be updated. Luckily for Jason Scott, Detroit Pistons' Director ...
- Measuring Content Effectiveness
Research Brief, Jack Loechner - Wednesday, April 25, 2018
Threadline Digital publicly launched a unique content marketing measurement solution that enables marketers to understand the true impact of their digital content. ...
- Views Vary On Executing Customer-First Email
Email Marketing Daily, Larissa Faw - Monday, April 23, 2018
Data is critical to understanding the customer mind-set at the time of purchase. Companies diverge over how they gather this information. ...
- Sunkist Goes Digital For First National Campaign In A Decade
Marketing Daily, Karlene Lukovitz - Friday, March 30, 2018
Looks to boost brand recognition among younger consumers with family-oriented content on social, connected TV, streaming radio. ...
- Furniture Retailer Taps AI For Marketing
Around the Net in IoT, Chuck Martin - Wednesday, March 21, 2018
Retailers are turning to artificial intelligence to help better connect with customers. Gallery Furniture in Houston is one example. ...
- AdRoll Restructures, Launches B2B-Focused Division RollWorks
Email Marketing Daily, Jess Nelson - Tuesday, February 27, 2018
AdRoll is spinning off its B2B business into a new division called RollWorks, to help B2B marketers identify potential clients, reach the correct people within those targeted accounts, and devel ...
- Gumtree To Cut Back On Digital Brand-Building Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, February 21, 2018
Here's something you don't read every day. Classified ad site Gumtree has told "Campaign" that it is holding back on the digital brand-building spend because the channel isn't working ...
- IAB Trims Newfronts To One Week
Digital News Daily, Alex Weprin - Thursday, February 1, 2018
The Interactive Advertising Bureau released the schedule for a trimmed-down version of the Digital Content Newfronts, to be held in New York April 30-May 4. The IAB is also planni ...
- Unilever Picks AnalogFolk For Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, January 16, 2018
Unilever has appointed AnalogFolk as its digital agency of record in the UK, "Campaign" reports. ...
- Consumers Fed Up With Too Many Intrusive Internet Ads
London Blog, Sean Hargrave - Tuesday, January 16, 2018
They like channels that respect their experience. TV, Facebook and outdoor can take a bow. ...
- Artificial Intelligence Brings Out The Best -- And Worst -- In Email Marketing
Email Marketing Daily, Jess Nelson - Tuesday, December 26, 2017
The majority of marketers are already dabbling in artificial intelligence, according to Salesforce's annual State of Marketing report, but the field will expand rapidly over the next two years. ...
- How Email Fits In The Digital Marketing Mix
Email Insider, Ray Schultz - Tuesday, December 26, 2017
Brands cite email as one of the easiest tactics to use. But they don't see it as the most effective one going into 2018. ...
- What Do Customers Want? Ask Them
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
When outdoor gear retailer Cabela's asks their customers what they want, the brand listens...and follows. The basic brand proposition for the company - "It's in your nature." The brand identi ...
