- Proposed California Privacy Regs Violate First Amendment, Ad Groups Claim
Digital News Daily, Wendy Davis - Monday, March 30, 2020
Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. ...
- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said at the time it would off ...
- Movie Industry, Newspapers Join Request To Postpone California Privacy Enforcement
Digital News Daily, Wendy Davis - Monday, March 23, 2020
The MPAA and News Media Alliance have joined a growing roster of groups seeking to delay enforcement of the state's sweeping new privacy law due to the COVID-19 outbreak. ...
- COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 18, 2020
"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other grou ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the option will "let consumer brands, advertisi ...
- IAB Taps Former IPG Vet Cohen As New President
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2020
David Cohen, formerly president-North America of IPG Mediabrands' Magna unit, has been named Interactive Advertising Bureau president, succeeding Patrick Dolan, a 13-year veteran of the IAB who will remain ...
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of t ...
- The New 'C Word:' Community
MediaDailyNews, Angela Johnson - Thursday, February 13, 2020
At the IAB Annual Leadership Meeting this week, "community" gathered momentum as the industry faced the future and searched for a solution. ...
- Hearst Magazine President Troy Young Named Chairman, IAB Board of Directors
Publishers Daily, Melynda Fuller - Monday, February 10, 2020
Young was previously the board's vice chairman, a position he's held since February 2019. ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply with the IAB framework for the California Consumer Privacy Act and General Data and General Data Protection Regulations. ...
- Ad Groups Want California To Hold Off Enforcing Privacy Law
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The ad industry now says businesses need additional time to comply with the rules. A set of draft regulations was issued by Attorney General Xavier Becerra in October. ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
Digital News Daily, Laurie Sullivan - Monday, January 20, 2020
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls The New Alphabet of Consumer Experience, ranging from emerging devices and infrastructure to technology like artificial intelligence, and voi ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App Identification
Digital News Daily, Laurie Sullivan - Friday, December 20, 2019
On Friday, the IAB Tech Lab called out the challenges arising from the growth of connected TVs, set-top boxes and other OTT devices, and released guidelines to solve them. T ...
- Advocates Want California To Close Loopholes In New Privacy Law
PolicyBlog, Wendy Davis - Thursday, December 12, 2019
California's new privacy law is slated to take effect in just a few weeks, but there is still significant disagreement between businesses and privacy advocates about how the measure wi ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 report. The IAB does have concer ...
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track Mandate
Digital News Daily, Wendy Davis - Monday, December 9, 2019
The ad industry is urging California's attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that consumers can send through their brows ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies to obtain people's opt-in consent before obtaining "sensitive" data -- including health, financial, biometric, and geolocation information, call record ...
- Ad Industry Pushes National Privacy Law, Would Override California Measure
PolicyBlog, Wendy Davis - Thursday, November 21, 2019
"Policy affecting the entire consumer economy and consumers nationwide is being shaped by Europe and a single state," the coalition Privacy for America said in a letter sent to lawmake ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 7, 2019
"We are disappointed that IAB appears to adopt contorted legal interpretations of the CCPA in order to avoid making any meaningful changes to the ad tech data sharing practices th ...
- Audio Content, Screenless Devices Provide Important Opportunities For Marketers
Publishers Daily, Melynda Fuller - Thursday, November 7, 2019
According to a new study, over half of Americans report listening to a podcast, with 86 million podcasts listeners counted in the U.S. ...
- Some Advertisers See Loopholes In California Privacy Law
Digital News Daily, Wendy Davis - Tuesday, October 22, 2019
A draft compliance framework issued Tuesday by the IAB suggests that some advertisers plan to aggressively interpret ambiguities in California's new privacy law. ...
- 1st Half Digital Ad Revenue Reaches $57.9B, Performance Pricing Increases Share
Digital News Daily, Laurie Sullivan - Monday, October 21, 2019
Key drivers for growth include video advertising, with marketers spending 36% more year-over-year to reach $9.5 billion. Connected television (CTV), social video stories and other forms of non-traditional video conte ...
- Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, Mobile
MediaDailyNews, Joe Mandese - Monday, October 21, 2019
While digital ad spending showed healthy double-digit gains in first-half 2019, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed the slowdown ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a compendium of digital media usa ...
- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
American businesses spent nearly $19.2 billion on audience data and solutions to manage, process and analyze digital audience data in 2018, up about 17.5% from the prior year. ...
- Nevada Privacy Law Goes Into Effect
Digital News Daily, Wendy Davis - Wednesday, October 2, 2019
A new privacy law in Nevada, which requires website operators to allow consumers to opt out of the sale of some personally identifiable data, shows the need for federal legislatio ...
- Lotame Plans Services Built Off Its Private Data Exchange
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lotame recently launched a Private Data Exchange that it says will now require a vetting process for all data sellers and give buyers the ability to name their own pri ...
- Ad Industry Urges California Governor To Veto Data Broker Bill
Digital News Daily, Wendy Davis - Wednesday, September 25, 2019
A new California law that would require data brokers to register with the state attorney general "would result in numerous problems," ad industry groups tell Governor Gavin Newsom. ...
- IAB Tech Lab Fleshes Out Plan To Target People Without Cookies
PolicyBlog, Wendy Davis - Thursday, September 19, 2019
The IAB Tech Lab wants to move from a system that relies on cookies to one that relies on "identifiers" provided by browser developers. ...
- IAB Taps Zoe Soon As Vice President, Mobile
Publishers Daily, Melynda Fuller - Tuesday, September 10, 2019
Soon will assist stakeholders in solving problems, develop best practices and work to generate growth across mobile marketing, media and advertising with a focus on the future of 5G. ...
