- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying
Research Intelligencer, Joe Mandese - Tuesday, June 23, 2020
One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams to buy video advertising via programmat ...
- Hulu Launches GatewayGo Ad Format Focused On Promo Offers
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
The new effort, where viewers can scan barcodes from onscreen TV ads to receive promo offers from advertisers, was announced during Hulu's virtual NewFront presentation Monday. ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video platforms for the 2020/2021 TV seaso ...
- Media.net's Karan Dalal Joins IAB Tech Lab Board
Publishers Daily, Melynda Fuller - Monday, June 15, 2020
Dalal will guide the lab's work as it develops contextual advertising and cookie-less identity standards and transparency and brand safety. ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for CTV ad inventory -- mapping app names across platforms and devices and synthesizing them to IAB standards. ...
- Ad Industry Protests California AG's Proposed Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 9, 2020
The ad industry wants California to scrap a proposed privacy regulation that would require companies to honor requests by consumers to opt out of the sale of their data ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by The IAB Tech Lab that automates the ability to receive content deletion notices. The Data Deletion Request Handling specificati ...
- California AG Moves Forward With Privacy Regulations
Digital News Daily, Wendy Davis - Tuesday, June 2, 2020
The final proposed regulations retain a provision requiring companies to honor global do-not-sell requests, including those sent through browser controls. ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital transformati ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursda ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, a ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending Signals
Research Intelligencer, Joe Mandese - Thursday, April 30, 2020
There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According to revised estimates released by eMarkete ...
- IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19
Digital News Daily, Laurie Sullivan - Wednesday, April 29, 2020
A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer behavior, leading to permanent changes in the way Americans watch, read, listen, play, shop, work and socialize. Conduct ...
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2020
"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in a statement affirming plans for a virtual version of its annual NewFronts events released this morning. ...
- Michigan Revokes Ad Restrictions On Big-Box Retailers
Digital News Daily, Wendy Davis - Saturday, April 25, 2020
Michigan Governor Gretchen Whitmer on Friday rescinded an order that prohibited big-box retailers from advertising non-essential items. ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visitors to news sites continue to rise, more than 30%, but it's not translating into revenue for publishers. T ...
- The COV-Ad Pandemic, And How To Avoid It
MediaDailyNews, Kevin Ryan - Friday, April 10, 2020
Advertisers are being forced to change the way they are contributing to the world. My suggestion: Be there in the best way possible. ...
- IAB Touts Ad Targeting In Fight Against COVID-19
PolicyBlog, Wendy Davis - Thursday, April 9, 2020
"Through news and digital advertising mediums, the advertising industry has provided great societal benefit by serving as a megaphone that amplifies coronavirus information and messaging," IAB vp for policy Dav ...
- Maryland Governor Urged To Veto Digital Ad Tax
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"The proposed tax on digital advertising represents one of the most serious threats to commercial advertising in several decades," the ANA, IAB and dozens of other groups say in ...
- Proposed California Privacy Regs Violate First Amendment, Ad Groups Claim
Digital News Daily, Wendy Davis - Monday, March 30, 2020
Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. ...
- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said at the time it would off ...
- Movie Industry, Newspapers Join Request To Postpone California Privacy Enforcement
Digital News Daily, Wendy Davis - Monday, March 23, 2020
The MPAA and News Media Alliance have joined a growing roster of groups seeking to delay enforcement of the state's sweeping new privacy law due to the COVID-19 outbreak. ...
- COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 18, 2020
"Now is not the time to threaten business leaders with premature CCPA enforcement lawsuits," the Association of National Advertisers, Interactive Advertising Bureau, American Association of Advertising Agencies and other grou ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the option will "let consumer brands, advertisi ...
- IAB Taps Former IPG Vet Cohen As New President
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2020
David Cohen, formerly president-North America of IPG Mediabrands' Magna unit, has been named Interactive Advertising Bureau president, succeeding Patrick Dolan, a 13-year veteran of the IAB who will remain ...
- IAB: Programmatic Now 85% Of All U.S. Digital Advertising
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of t ...
- The New 'C Word:' Community
MediaDailyNews, Angela Johnson - Thursday, February 13, 2020
At the IAB Annual Leadership Meeting this week, "community" gathered momentum as the industry faced the future and searched for a solution. ...
- Hearst Magazine President Troy Young Named Chairman, IAB Board of Directors
Publishers Daily, Melynda Fuller - Monday, February 10, 2020
Young was previously the board's vice chairman, a position he's held since February 2019. ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply with the IAB framework for the California Consumer Privacy Act and General Data and General Data Protection Regulations. ...
