- Ad Groups Want California To Hold Off Enforcing Privacy Law
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The ad industry now says businesses need additional time to comply with the rules. A set of draft regulations was issued by Attorney General Xavier Becerra in October. ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
Digital News Daily, Laurie Sullivan - Monday, January 20, 2020
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls The New Alphabet of Consumer Experience, ranging from emerging devices and infrastructure to technology like artificial intelligence, and voi ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App Identification
Digital News Daily, Laurie Sullivan - Friday, December 20, 2019
On Friday, the IAB Tech Lab called out the challenges arising from the growth of connected TVs, set-top boxes and other OTT devices, and released guidelines to solve them. T ...
- Advocates Want California To Close Loopholes In New Privacy Law
PolicyBlog, Wendy Davis - Thursday, December 12, 2019
California's new privacy law is slated to take effect in just a few weeks, but there is still significant disagreement between businesses and privacy advocates about how the measure wi ...
- IAB: Higher Ad Growth For OTT Platforms, 'Walled Garden' Concerns
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 report. The IAB does have concer ...
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track Mandate
Digital News Daily, Wendy Davis - Monday, December 9, 2019
The ad industry is urging California's attorney general to back away from proposed privacy regulations that would require companies to honor do-not-track settings that consumers can send through their brows ...
- Ad Industry Unveils Wish List For Privacy Legislation
Digital News Daily, Wendy Davis - Tuesday, December 3, 2019
The Privacy for America coalition proposes that Congress should require companies to obtain people's opt-in consent before obtaining "sensitive" data -- including health, financial, biometric, and geolocation information, call record ...
- Ad Industry Pushes National Privacy Law, Would Override California Measure
PolicyBlog, Wendy Davis - Thursday, November 21, 2019
"Policy affecting the entire consumer economy and consumers nationwide is being shaped by Europe and a single state," the coalition Privacy for America said in a letter sent to lawmake ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 7, 2019
"We are disappointed that IAB appears to adopt contorted legal interpretations of the CCPA in order to avoid making any meaningful changes to the ad tech data sharing practices th ...
- Audio Content, Screenless Devices Provide Important Opportunities For Marketers
Publishers Daily, Melynda Fuller - Thursday, November 7, 2019
According to a new study, over half of Americans report listening to a podcast, with 86 million podcasts listeners counted in the U.S. ...
- Some Advertisers See Loopholes In California Privacy Law
Digital News Daily, Wendy Davis - Tuesday, October 22, 2019
A draft compliance framework issued Tuesday by the IAB suggests that some advertisers plan to aggressively interpret ambiguities in California's new privacy law. ...
- 1st Half Digital Ad Revenue Reaches $57.9B, Performance Pricing Increases Share
Digital News Daily, Laurie Sullivan - Monday, October 21, 2019
Key drivers for growth include video advertising, with marketers spending 36% more year-over-year to reach $9.5 billion. Connected television (CTV), social video stories and other forms of non-traditional video conte ...
- Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, Mobile
MediaDailyNews, Joe Mandese - Monday, October 21, 2019
While digital ad spending showed healthy double-digit gains in first-half 2019, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed the slowdown ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a compendium of digital media usa ...
- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
American businesses spent nearly $19.2 billion on audience data and solutions to manage, process and analyze digital audience data in 2018, up about 17.5% from the prior year. ...
- Nevada Privacy Law Goes Into Effect
Digital News Daily, Wendy Davis - Wednesday, October 2, 2019
A new privacy law in Nevada, which requires website operators to allow consumers to opt out of the sale of some personally identifiable data, shows the need for federal legislatio ...
- Lotame Plans Services Built Off Its Private Data Exchange
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lotame recently launched a Private Data Exchange that it says will now require a vetting process for all data sellers and give buyers the ability to name their own pri ...
- Ad Industry Urges California Governor To Veto Data Broker Bill
Digital News Daily, Wendy Davis - Wednesday, September 25, 2019
A new California law that would require data brokers to register with the state attorney general "would result in numerous problems," ad industry groups tell Governor Gavin Newsom. ...
- IAB Tech Lab Fleshes Out Plan To Target People Without Cookies
PolicyBlog, Wendy Davis - Thursday, September 19, 2019
The IAB Tech Lab wants to move from a system that relies on cookies to one that relies on "identifiers" provided by browser developers. ...
- IAB Taps Zoe Soon As Vice President, Mobile
Publishers Daily, Melynda Fuller - Tuesday, September 10, 2019
Soon will assist stakeholders in solving problems, develop best practices and work to generate growth across mobile marketing, media and advertising with a focus on the future of 5G. ...
- Firefox Joins Safari In Blocking Ad-Tech Companies' Cookies
PolicyBlog, Wendy Davis - Thursday, September 5, 2019
"This milestone marks a major step in our multi-year effort to bring stronger, usable privacy protections to everyone using Firefox," the company wrote. ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?
Around the Net In MAD London, Sean Hargrave - Wednesday, August 21, 2019
"Campaign" is reporting on the newly launched second version of IAB Europe's Transparency and Consent Framework (TCF) which the site claims is unlikely to satisfy the ICO which "called ou ...
- Can IAB Europe Save Programmatic From GDPR?
London Blog, Sean Hargrave - Wednesday, August 21, 2019
A new framework is aimed at providing transparent consent, but can it? ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standard
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
The integration allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and Google Ad Manager. ...
- IAB Forecasts Digital Ad Revenue To Reach $28.4 Billion In Q1
Digital News Daily, Laurie Sullivan - Tuesday, August 6, 2019
U.S. digital ad revenue reached $28.4 billion in Q1 2019 -- up 18% compared with Q1 2018, according to the IAB Internet Advertising Revenue Report released Tuesday. ...
- IAB Tech Lab Releases Final Ad Fraud Specs
Digital News Daily, Laurie Sullivan - Wednesday, July 31, 2019
The IAB Tech Lab on Wednesday released the final specs for sellers.json and SupplyChain object, tools designed to help fight ad fraud and create a more trustworthy advertising supply ch ...
- IAB Lab Launches Data 'Nutrition' Labeling Program
Digital News Daily, Joe Mandese - Thursday, June 27, 2019
The IAB Technology Laboratory has completed the initial version of its data transparency standard and has officially launched its Data Transparency Standard Compliance Program. The goal of the program ...
- As 'Advanced TV' Gains Steam, IAB Seeks To Define It
Research Intelligencer, Joe Mandese - Tuesday, June 4, 2019
With 59% of advertisers projecting they plan to increase their ad spending on advanced TV formats and platforms in the next 12 months, according to a survey conducted by t ...
- Podcast Advertising Surges, On Pace To Top $1 Billion In 2021
Research Intelligencer, Joe Mandese - Monday, June 3, 2019
Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates from the Interactive Advertising Bureau's 20 ...
- IAB's Matrix Seeks To Simplify Advanced TV Landscape
Digital News Daily, Alex Weprin - Thursday, May 30, 2019
Everyone in the connected TV ecosystem, on the buy-side and sell-side, needs to be together to maximize the technology's benefits. ...
