- Can IAB Europe Save Programmatic From GDPR?
London Blog, Sean Hargrave - Wednesday, August 21, 2019
A new framework is aimed at providing transparent consent, but can it? ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standard
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
The integration allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and Google Ad Manager. ...
- IAB Forecasts Digital Ad Revenue To Reach $28.4 Billion In Q1
Digital News Daily, Laurie Sullivan - Tuesday, August 6, 2019
U.S. digital ad revenue reached $28.4 billion in Q1 2019 -- up 18% compared with Q1 2018, according to the IAB Internet Advertising Revenue Report released Tuesday. ...
- IAB Tech Lab Releases Final Ad Fraud Specs
Digital News Daily, Laurie Sullivan - Wednesday, July 31, 2019
The IAB Tech Lab on Wednesday released the final specs for sellers.json and SupplyChain object, tools designed to help fight ad fraud and create a more trustworthy advertising supply ch ...
- IAB Lab Launches Data 'Nutrition' Labeling Program
Digital News Daily, Joe Mandese - Thursday, June 27, 2019
The IAB Technology Laboratory has completed the initial version of its data transparency standard and has officially launched its Data Transparency Standard Compliance Program. The goal of the program ...
- As 'Advanced TV' Gains Steam, IAB Seeks To Define It
Research Intelligencer, Joe Mandese - Tuesday, June 4, 2019
With 59% of advertisers projecting they plan to increase their ad spending on advanced TV formats and platforms in the next 12 months, according to a survey conducted by t ...
- Podcast Advertising Surges, On Pace To Top $1 Billion In 2021
Research Intelligencer, Joe Mandese - Monday, June 3, 2019
Marketers spent nearly half a billion dollars advertising on podcasts in the U.S. in 2018, a 53% increase over 2017, according to just-released estimates from the Interactive Advertising Bureau's 20 ...
- IAB's Matrix Seeks To Simplify Advanced TV Landscape
Digital News Daily, Alex Weprin - Thursday, May 30, 2019
Everyone in the connected TV ecosystem, on the buy-side and sell-side, needs to be together to maximize the technology's benefits. ...
- Brand Safety Handbook Finds Significant Reputation Risk, Offers Guidelines
Research Intelligencer, Joe Mandese - Friday, May 31, 2019
"The time and effort invested in detecting, reporting, addressing, and preventing these types of adjacencies is enormous, distracting from the core remit of brand messaging and building," reads the "Bra ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data Solutions
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2019
How can the industry move to a model that transacts on accuracy as a common currency? And what are the differences in managing data in Asia vs. the U.S.? ...
- Analysis Reveals 'Brand Safety' Takes Many Forms
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis presented by TAG (the Trustwort ...
- IAB Releases User-Generated Content Guide For Marketers
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
The IAB has had an "important shift in thinking" when looking at user-generated content and influencer marketing, IAB Vice President of Mobile Susan Borst writes. User-generated content has advantages b ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year to $69.9 billion. ...
- IAB Tech Lab Gets Code To Increase Programmatic Transparency, Security
Digital News Daily, Laurie Sullivan - Monday, May 6, 2019
Media.net has donated code to extend the IAB Tech Lab's efforts to increase transparency and security in the technology advertising supply chain. ...
- IAB: Consumers Watch Video Differently On Different Screens
MediaDailyNews, Joe Mandese - Friday, May 3, 2019
Consumers watch video differently on different screens throughout the day. That is the not-so-surprising revelation of a study presented during a Digital Content NewFronts presentation today. The finding, which w ...
- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes up about half of that spend ($9.3M). ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Pluto TV offerings, including cobranded flagship channels, "lite" versions of its linear cable channels. ...
- IAB Tech Lab Launches New GDPR Guidance
Around the Net In MAD London, Sean Hargrave - Monday, April 29, 2019
IAB Tech Lab has launched a new set of guidelines for GDPR compliance a year after the Regulation became law. Netimperative reports that the guidance is open for public consultati ...
- IAB Europe Updates Transparency And Consent Specs
Digital News Daily, Wendy Davis - Thursday, April 25, 2019
The updates aim to provide "a little more granularity and more specificity" to consumers, IAB Europe CEO Townsend Feehan says. ...
- Mobile Accounts For 51% Of UK Digital Ad Spend
Around the Net In MAD London, Sean Hargrave - Wednesday, April 24, 2019
Smartphones now account for just over half of all digital ad spend in the UK, according to the IAB UK's latest figures, compiled with PwC and reported on in Netimperat ...
- IAB Tech Lab Replaces Interactive API
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
SIMID is designed to be a replacement for the Video Player Ad Interface Definition (VPAID), providing improvements in transparency, as well as enhanced interactive capabilities. ...
- Mobile Crowned King Of Digital Marketing
London Blog, Sean Hargrave - Wednesday, April 24, 2019
Mobile now accounts for 51% of UK digital spend -- and video is still rocketing too. ...
- Report Reveals 86% Of European Brands Have Shifted Programmatic In-House
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2019
Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today by the Interactive Advertising Bureau. T ...
- DoubleVerify To Announce Further MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2019
This "stamp of approval" by industry lead organizations expands globally in other areas based on specific countries. ...
- Ad Industry Slams Texas Privacy Proposal
Digital News Daily, Wendy Davis - Monday, April 15, 2019
"No other privacy legislation being seriously considered in the rest of the country has as broad an opt-in consent requirement as HB 4390," the Association of National Advertisers, Interactive Advertisi ...
- IAB UK Strives To Give SSPs More Transparency
Around the Net In MAD London, Sean Hargrave - Friday, April 12, 2019
"The Drum" has details of two new specifications launched by the IAB Tech LAB in the UK to help increase supply-side platforms (SSPs) and exchanges that show whether buyers a ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
Digital News Daily, Laurie Sullivan - Thursday, April 11, 2019
When the standards are finalized, the supply-side platforms and exchanges will post their files that enable buyers to verify the sellers of direct advertising for buyers to review. ...
- IAB Rolls Out Training Programs As Low Unemployment Rates Persist
Digital News Daily, Laurie Sullivan - Tuesday, April 9, 2019
The low unemployment rate contributes to the challenge of finding and retaining top salespeople and has become a competitive advantage for many companies in the ad industry. ...
- Ad Industry Launches New Group To Lobby Congress Over Privacy
Digital News Daily, Wendy Davis - Monday, April 8, 2019
Privacy for America says it plans to advocate for a federal privacy law. ...
- IAB Europe Hit With GDPR Complaint By Privacy Advocate
Digital News Daily, Wendy Davis - Wednesday, April 3, 2019
"Consent walls are prohibited by the GDPR," attorneys for Johnny Ryan, chief policy officer of the controversial ad-blocking browser Brave, allege in a complaint filed with privacy authorities in Irel ...
