- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021. ...
- COVID Was Year's Biggest Story In TV And Everywhere Else
TVBlog, Adam Buckman - Tuesday, December 29, 2020
The pandemic and its consequences were deeply felt in the TV industry -- which makes COVID-19 the year's top story in television. ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, December 24, 2020
Analogies between TV ad and food buying: Suppose you decided to hire someone to help you plan all your meals a year in advance. ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back Scenarios
Television News Daily, Wayne Friedman - Friday, December 18, 2020
New AVODs (ad-supported streamers) may offer a new place for networks to make up the fall deficits in viewership. ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFronts
Digital News Daily, Karlene Lukovitz - Thursday, December 10, 2020
With the traditional upfront system in disarray and advertisers clamoring for truly integrated, cross-media buying, the digital media trade association sees an opportunity to draw in tv network sellers a ...
- With Upfront Fallout, Questions About Connected TV, Cancellations Remain
TV Watch, Wayne Friedman - Tuesday, November 10, 2020
The TV ad upfront market for the 2020-2021 TV season has taken a tumble -- so far -- down 15%. ...
- NBCU Completes Upfront, Sees Q3 Ad Revenues Decline
Television News Daily, Wayne Friedman - Thursday, October 29, 2020
NBCU has completed its upfront, with "strong volume commitments and higher pricing." ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For Cancellations
Research Intelligencer, Joe Mandese - Thursday, October 29, 2020
Following what could be the most uncertain and protracted network upfront ad sales season, Media Dynamics has released official estimates for the 2020-21 season, calculating that total prime-time ad sal ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and lapt ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $
MediaDailyNews, Wayne Friedman - Monday, October 12, 2020
Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according to a new analyst estimate ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not Timing
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
On the heels of recent news that apex TV advertiser Procter & Gamble no longer considers the upfront vital, Advertiser Perceptions released findings of a survey of major advertisers a ...
- The End Of The Upfront --- At Last!
Media Insider, Maarten Albarda - Friday, October 2, 2020
The only reason the upfronts take place when they do is because of events that have been dated since the invention of VCRs. ...
- TV Upfront Disruption To Come: P&G Says Enough FOMO
TV Watch, Wayne Friedman - Friday, September 25, 2020
P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals. ...
- Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?
Media Insider, Dave Morgan - Thursday, September 24, 2020
P&G's Mark Pritchard dropped a bombshell, saying the company did the TV ad upfront on its own this year. ...
- Comcast Sees Better TV Ad Market For NBCU, Peacock Now At 15 Million Subscribers
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
NBCU is seeing stronger national TV scatter advertising for its traditional TV platforms and an increase in Peacock subscribers for the new premium streaming service. Speaking today at a Goldm ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
"We're feeling great about where things are shaping out both on volume and on price," said Bob Bakish, ViacomCBS CEO and president. "Relative to what we feared we might ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?
Television News Daily, Wayne Friedman - Friday, August 28, 2020
TV networks are slowly announcing start dates for big prime-time shows, which could help push TV advertisers to make upfront, scatter or other deals. NBC is positioning November as ...
- Upfront Deals May Not Be Sealed Until Q4
TV Watch, Wayne Friedman - Monday, August 31, 2020
TV networks are hoping for flat pricing. Attention is focused on the scatter market. ...
- How To Make Linear TV More Valuable, Not Less
Television News Daily, Debbie Reichig - Tuesday, August 11, 2020
As media transitions away from a human labor force selling mass audiences to machine-based selling, why do we still have a fairly traditional upfront? Even with the lowest ratings ...
- Conde Nast Announces Cookie-Less Targeting Solution, New Video and Audio Products At Health Upfront
Publishers Daily, Melynda Fuller - Thursday, July 23, 2020
The company introduced a new CitizenNet cookie-less solution called Obsidian that uses AI-powered machine learning to reach high-intent audiences through a combination of content intelligence, audience models and audience interacti ...
- Poll: Expect Big Upfront Changes, OTT Bundling In Future
TV Watch, Wayne Friedman - Friday, July 17, 2020
Shifting budgets, flexibility and buying more near-term scatter are major concerns for big-brand advertisers. ...
- NBC Prime-Time Upfront Hit With Protest Preemptions
TVBlog, Adam Buckman - Thursday, July 16, 2020
A handful of large TV station groups have decided that their NBC stations will preempt Thursday night's prime-time "upfront" event on NBC. ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. ...
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and other long-term media-buying decisions, U.S. ad execs say the average lead time for their media plans has been c ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations into its national TV viewing metr ...
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracke ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than upfront can provide and may deci ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy Ride
TV Watch, Wayne Friedman - Friday, June 26, 2020
COVID-19 doesn't care about your upfront market client issues or whether businesses are reinforcing protection against the virus' spread. What we need is more data and more testing. ...
- Vice Media Group Expands News Globally, Urges Advertisers To Reassess Keyword Blocking
Publishers Daily, Sara Guaglione - Wednesday, June 24, 2020
The 'Vice World News' brand will produce hundreds of hours of international TV, digital and audio news programming for global audiences. ...
