- A Young Media Person's Guide To Evaluating TV Pilots
Research Intelligencer, Steve Sternberg - Monday, June 21, 2021
This year, as the world is inching back to normal, COVID production schedules are delaying several pilots until later this summer (although I have seen a few). So, while ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues, simil ...
- Bowling For Dollars: Nets Claim Robust Upfront Sales Season
TVBlog, Adam Buckman - Wednesday, June 16, 2021
TV's role as an ad medium is getting a shot in the arm this month -- if the claims about the upfront sales season's robust health are accurate. ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will serve digital and traditional media, a ...
- CW Finishes Upfront Deal-Making, Gains In Total Volume
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. ...
- NBCU CEO Calls Upfront 'Strongest' In Its History
Television News Daily, Wayne Friedman - Monday, June 14, 2021
"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a commodity that is very valuable," sa ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For Streamers
Television News Daily, Wayne Friedman - Monday, June 14, 2021
Disney has secured around $2 billion for its traditional upfront deal-making for its ABC Television Network. Boosted by a strong, resurgent national TV marketplace that began to recover earlier th ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. ...
- Climbing Out Of An Audience Liability Hole
Television News Daily, Lisa Niemeyer - Wednesday, June 9, 2021
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. ...
- ViacomCBS Chief: Upfront Expectations 'Off The Hook'
Television News Daily, Wayne Friedman - Monday, June 7, 2021
"Scatter pricing is at all-time highs. We used to say that [a lot]. But it really is. There is nosebleed pricing out there," says ViacomCBS CEO and President Bob Bak ...
- Now There's An 'Upfront' For Performance Marketers
Inside Performance, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a network TV upfront, the event will have some stars from the world of ecommerce on hand. ...
- Disney Starts Ad-Focused Disney Accelerator Program For Minority-Owned Businesses
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
The program will help 10 minority businesses with advertising strategies, creative consultation and advertising opportunities. ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annual "eCommFronts" June 22 and 23, and like the first one held last year, it will be a virtu ...
- Do The Upfronts Still Matter?
Research Intelligencer, Steve Sternberg - Wednesday, May 26, 2021
For insiders at media agencies, networks, and advertisers (as well as tv analysts like me), the upfront season has placed thoughts of September squarely into May and June. In th ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9B
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The TV upfront market is forecast to climb 7.6% to reach $19.9 billion for the 2021-2022 TV season, according to eMarketer. This includes ad spending on all national linear broadca ...
- CW Upfront: Ads Go Higher, Offers Deal 'Flexibility'
Television News Daily, Wayne Friedman - Tuesday, May 25, 2021
The network also expects to have a channel on WarnerMedia's HBO Max, mostly for library TV programming. ...
- Jimmy Kimmel Delivers Blistering Assessment Of Disney/ABC At Upfront
TV Watch, Wayne Friedman - Monday, May 24, 2021
"Somehow, with everyone stuck in their house -- with nothing to do but watch TV over the past 14 months -- we still managed to lose ratings," he said. ...
- CBS Still Tops In Prime Time, Adds 4 Shows For Fall
Television News Daily, Wayne Friedman - Thursday, May 20, 2021
The network will have three different versions of the "FBI" franchise, adding "FBI: International" to "FBI" and "FBI: Most Wanted." ...
- Pondering The Meaning Of This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 21, 2021
Suddenly, legacy broadcasting is the gold standard for television achievement and audience delivery. ...
- WarnerMedia Pushes HBO Max Ad Option, New Program Destinations
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
WarnerMedia will be launching two premium programming destinations: "Front Row on TBS" and "Front Row on TNT." ...
- WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
TVBlog, Adam Buckman - Thursday, May 20, 2021
In a feature story in "The Wall Street Journal" on Saturday, there was no sign that Kilar had any inkling the company he ran was being sold off to Discov ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued most by marketers and those used to execute media buys. ...
- Coalition Calls On Advertisers To Boycott Fox News Upfront
Marketing Politics Weekly, Joe Mandese - Tuesday, May 18, 2021
"Protect your client's brand and reputation so they are not ruined by Fox News' gross mismanagement, volatility, and extremism," says letter to media buyers. ...
- Discovery Upfront: Promotes More Content, Broader Audience Reach
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
For 2021, Discovery says it will produce 5,000 new hours of linear TV, which it says translates into 15 new episodes a night. ...
- Univision Upfront: Pushing More English-language Marketers To Advertise
Television News Daily, Wayne Friedman - Tuesday, May 18, 2021
Over 80 new brands have run campaigns on Univision this year. ...
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
The decline in live, linear TV ratings is steepening, but there is sharply rising viewing in streaming ad-supported TV platforms. ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content in their upfront TV ad deals. "For us this is not about checking a box -- it's part ...
- Only One Upfront Had TV's Man Of The Hour: David Zaslav
TVBlog, Adam Buckman - Wednesday, May 19, 2021
Zaslav is credited with choreographing this week's blockbuster deal in which the media properties of Discovery Inc. and WarnerMedia will be combined. ...
- Upfront: Fox Touts Tubi, NBC Announces New Shows
Television News Daily, Wayne Friedman - Monday, May 17, 2021
All of Fox's prime-time shows will be on Tubi. At the same time, there will be another 140 new original hours exclusively devoted to airings on Tubi. ...
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
TVBlog, Adam Buckman - Tuesday, May 18, 2021
The two upfront presentations staged virtually on Monday could not have been more different. ...
