- TV Upfront Disruption To Come: P&G Says Enough FOMO
TV Watch, Wayne Friedman - Friday, September 25, 2020
P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals. ...
- Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?
Media Insider, Dave Morgan - Thursday, September 24, 2020
P&G's Mark Pritchard dropped a bombshell, saying the company did the TV ad upfront on its own this year. ...
- Comcast Sees Better TV Ad Market For NBCU, Peacock Now At 15 Million Subscribers
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
NBCU is seeing stronger national TV scatter advertising for its traditional TV platforms and an increase in Peacock subscribers for the new premium streaming service. Speaking today at a Goldman ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
"We're feeling great about where things are shaping out both on volume and on price," said Bob Bakish, ViacomCBS CEO and president. "Relative to what we feared we might be ...
- Prime-Time Shows Get Some Fall Start Dates -- Will TV Advertisers Move To Buy?
Television News Daily, Wayne Friedman - Friday, August 28, 2020
TV networks are slowly announcing start dates for big prime-time shows, which could help push TV advertisers to make upfront, scatter or other deals. NBC is positioning November as a ...
- Upfront Deals May Not Be Sealed Until Q4
TV Watch, Wayne Friedman - Monday, August 31, 2020
TV networks are hoping for flat pricing. Attention is focused on the scatter market. ...
- How To Make Linear TV More Valuable, Not Less
Television News Daily, Debbie Reichig - Tuesday, August 11, 2020
As media transitions away from a human labor force selling mass audiences to machine-based selling, why do we still have a fairly traditional upfront? Even with the lowest ratings we ...
- Conde Nast Announces Cookie-Less Targeting Solution, New Video and Audio Products At Health Upfront
Publishers Daily, Melynda Fuller - Thursday, July 23, 2020
The company introduced a new CitizenNet cookie-less solution called Obsidian that uses AI-powered machine learning to reach high-intent audiences through a combination of content intelligence, audience models and audience interacti ...
- Poll: Expect Big Upfront Changes, OTT Bundling In Future
TV Watch, Wayne Friedman - Friday, July 17, 2020
Shifting budgets, flexibility and buying more near-term scatter are major concerns for big-brand advertisers. ...
- NBC Prime-Time Upfront Hit With Protest Preemptions
TVBlog, Adam Buckman - Thursday, July 16, 2020
A handful of large TV station groups have decided that their NBC stations will preempt Thursday night's prime-time "upfront" event on NBC. ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. ...
- Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2020
In what could be an anathema for the 2020-21 upfront and other long-term media-buying decisions, U.S. ad execs say the average lead time for their media plans has been cut ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations into its national TV viewing metric ...
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracker. ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than upfront can provide and may decide ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy Ride
TV Watch, Wayne Friedman - Friday, June 26, 2020
COVID-19 doesn't care about your upfront market client issues or whether businesses are reinforcing protection against the virus' spread. What we need is more data and more testing. ...
- Vice Media Group Expands News Globally, Urges Advertisers To Reassess Keyword Blocking
Publishers Daily, Sara Guaglione - Wednesday, June 24, 2020
The 'Vice World News' brand will produce hundreds of hours of international TV, digital and audio news programming for global audiences. ...
- Conde Nast To Launch New Ad Products, Podcast Network, Video Shows
Publishers Daily, Sara Guaglione - Tuesday, June 23, 2020
The company's new ad products include Prime Live, which offers advertisers the opportunity to own Conde Nast's marquee cultural events, such as the Vanity Fair Oscar Red Carpet and Vogue's ...
- NBC Holds Another Virtual Upfront Event, Boosted By '30 Rock' Cast
TV Watch, Wayne Friedman - Thursday, June 18, 2020
NBC calls it a special upfront event. This presentation will run July 16, ad-free on NBC. ...
- NBCU's Upfront Message: Welcome To NBC Circa 2010
TVBlog, Adam Buckman - Thursday, June 18, 2020
NBC plans to celebrate its future by placing its past firmly in the spotlight in a virtual Upfront next month. ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad marketplace or whether there will even ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video platforms for the 2020/2021 TV season. ...
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In July
Television News Daily, Wayne Friedman - Wednesday, June 17, 2020
The reunion-themed upfront event will feature "30 Rock" characters offering up stories and content, presenting new and returning shows for NBCU's 2020-21 TV season. The hour-long, ad-free event will air ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine percent favor merging the two to ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address our most deep-seated legacy problems, especially within our industry. Now is the time for marketers to prioritize equity and ...
- TV Marketers Long Desired A Calendar-Year Upfront, Recommended By ANA In COVID-Related Push
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
The ANA says overall changes in the timing of upfront marketing are necessary and will "reflect and improve business planning, elevate marketer decision-making, and align television buying with most marketers' ...
- ANA Calls On TV Industry To Permanently Delay Upfronts, Shift To Calendar-Year Deals
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2020
A day after calling for "sweeping changes" to transform the ad industry's diversity, the Association of National Advertisers this morning issued another call for "sweeping changes" in the "media ecosystem" ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of the ...
- National Broadcast TV Down 33.4% In April, Cable Networks 24.8% Lower
Television News Daily, Wayne Friedman - Monday, June 1, 2020
The broadcast and cable declines were for both inventory placed in the upfront and markets, with scatter dropping by 36% and upfront deals 24% lower. One smaller national TV platform ...
