- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assuming deal-making could be a drawn-out affair. ...
- YouTube Select Replaces Google Preferred, New Ad Formats Added
Digital News Daily, Laurie Sullivan - Tuesday, May 19, 2020
YouTube on Tuesday plans to launch a new global offering called YouTube Select that replaces Google Preferred, the heart of the company's upfront offering. The move supports advertisers buying YouTube ...
- CW To Start New TV Season -- In January
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The CW will fill its Q4 schedule with acquired "fresh original" scripted series and alternative programming and will have much more original programs week-to-week, vs. repeat programs typically seen throughout ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which of the new rules of engagement with consumers are purely cyclical, and which are here to stay. ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and ...
- Which Networks Benefit From A Drop In Upfront Dollars?
TV Watch, Wayne Friedman - Thursday, May 14, 2020
National TV revenue could drop to around $13 billion from a more typical $20 billion upfront marketplace, collectively pulled in from broadcast and cable networks and national syndication programs. ...
- Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's Upfront
Research Intelligencer, Joe Mandese - Wednesday, May 13, 2020
Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV ad marketplace, negating the very nature ...
- Scatter Ad Market Crashes In April, Another Weakening Signal For Upfront Demand
MediaDailyNews, Joe Mandese - Monday, May 11, 2020
In another sign of weakening ad demand -- and a troubling indicator for 2020-21 upfront network TV ad negotiations -- the delta between upfront and scatter ad prices narrowed to ...
- Fox Adds 4 Prime-Time Shows, Including 2 Existing Series From Cable Channels
Television News Daily, Wayne Friedman - Monday, May 11, 2020
Fox unveiled its new season with four new fall shows and a little help -- two new additions previously had their start on cable networks. ...
- Broadcast Scatter Pricing Sinks To Near Parity With Some Upfront Deals
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBC was down 13% in April from its Q1 average to $94,070 for a 30-second ad for its scatter deals, while ABC's April scatter pricing was down 39% to $101,927 ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming Yet
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBCU says it continues to work on new programs and new episodes of existing series and has been trimming ad loads and clutter, cutting back around two minutes per hour ...
- NBCU's Monday Not-An-Upfront Made Itself Right At Home
TVBlog, Adam Buckman - Tuesday, May 12, 2020
NBC Universal mounted a live-stream event that it carefully positioned as not-an-upfront. ...
- Nets Relax Deadline As Advertisers Prepare To Exercise As Much As 25% Of Upfront Cancellation Options
Television News Daily, Wayne Friedman - Friday, May 8, 2020
Hoping to retain national TV media advertising money, TV networks have been giving Q3 option deadline extensions to brand marketers -- beyond May 1 -- for possible cuts of TV ...
- This Would Have Been Upfront Week, If Not For COVID
TVBlog, Adam Buckman - Monday, May 11, 2020
Thanks to a contagious disease, there will be no pressing of the flesh or saving of seats this year. ...
- Murdoch: Upfront May Not Be 'Singular' Market, Local Q2 TV Ads Down 50%
Television News Daily, Wayne Friedman - Thursday, May 7, 2020
The upfront ad market may come in a piecemeal fashion for TV networks, says Fox Corp. CEO Lachlan Murdoch. "We don't see a virtual, singular upfront as the right thing ...
- CBS Renews Many Shows, But When Will They Air?
TV Watch, Wayne Friedman - Friday, May 8, 2020
TV and media executives are mulling a bifurcated start to the TV season -- some in September, some in January. ...
- Disney Advertising Sales To Offer Agency-Specific Virtual Upfronts
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Disney Advertising Sales will present a "Virtual Roadshow" -- smaller presentations for media agencies and clients. ...
- ViacomCBS To Hold Two-Day Virtual Upfront
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
ViacomCBS will showcase combined assets of its Viacom cable TV-based platforms and will offer CBS Television Network programming as well as original programming for its streaming platform CBS All Access. ...
- Univision Ready To Make Upfront Deals, Programming Complete For Entire Season
Television News Daily, Wayne Friedman - Tuesday, May 12, 2020
"Unlike English-language networks, our prime-time schedule for the next year is set with first-run episodes every hour of prime time," said Steve Mandala, Univision president, ad sales and marketing, in ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, April 30, 2020
Analogies between TV ad and food buying: Suppose you decided to hire someone to help you plan all your meals a year in advance. ...
- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad Marketplace
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2020
While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this year, at least one analyst is ...
- NBCU Issues Official Virtual Presentation Invite To Ad Industry
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
The network -- the first to schedule a virtual advertising update presentation in May -- does not consider it a replacement for the traditional upfront, say insiders. ...
- Advertisers Don't Need The Upfront Anymore
Research Intelligencer, Steve Sternberg - Monday, April 27, 2020
Even before the COVID-19 pandemic tossed any idea of a normal fall TV season to the back burner, the value of the upfront marketplace was being questioned. In this week's ...
- Does Divided Upfront Mean Scatter Becomes Center Of TV Ad Market?
Media Insider, Dave Morgan - Thursday, April 23, 2020
Other signs of the new TV ad world: TV and digital ad spend will be much more closely aligned. ...
- Upfront TV Shifts Could Mean A Stronger Scatter Market, Disruptive Pricing
TV Watch, Wayne Friedman - Monday, April 20, 2020
The upfront market for next year's TV season may see just 30% to 50% of inventory sold on TV networks -- but subsequent scatter dollar volume going higher in deal-making ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screening Room," giving access to full series and previews. ...
- TV On Hold: Fundamental Questions About The Pandemic
TVBlog, Adam Buckman - Friday, April 17, 2020
The question that would appear to override all others about the current pandemic is this one: When will it end? ...
- Who Wins, Who Loses, Without A Market-Defining TV Upfront?
Media Insider, Dave Morgan - Thursday, April 16, 2020
This upfront will be fractured, and every network (and client) will have to fend for themselves. ...
- Horizon's Campanelli: Rescheduled Upfronts Could Be New Normal
Brand Insider, Steve Smith - Tuesday, April 14, 2020
"I don't think there's literally any chance the upfront happens on that normal May/June timeline," Horizon Chief Investment Officer Dave Campanelli tells Brand Insider. ...
- ABC Mulls Upfront TV Changes, Could Impact Selling Process
TV Watch, Wayne Friedman - Tuesday, April 14, 2020
Bob Iger of Walt Disney is coming back to take the reigns of the company in a quickly evolving pandemic period. What does that mean for a drastically changing TV ...
