- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
Television News Daily, Wayne Friedman - Monday, September 27, 2021
National TV on broadcast and cable networks is only expected to grow a modest 7.4% to $40 billion this year. ...
- New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad Guarantees
Television News Daily, Wayne Friedman - Monday, September 13, 2021
Half of its upfront sales were based on broader, impression-based metrics, and the network expects this will be a significant trend going forward. ...
- NBC Sees Double-Digit NFL Price Hikes, Super Bowl Hits $6.5M For 30-Second Spot
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
NBC says there are under five units remaining in the big game, which will air Feb. 13, 2022. For this season and the Super Bowl, automotive, beverage and entertainment wi ...
- CBS' Strong Upfront, Early NFL Deal-Making Yields Solid Advertising Position
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
CBS has "gone to double-digit [percentage price] increases for the NFL throughout the regular season and playoffs," says John Bogusz, EVP, sports sales & marketing. "We are very well so ...
- Vizio Ads Post More Than $100 Million In Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
Although Vizio Ads did not provide specific financial details, it noted that ad categories included automotive, insurance and retail. ...
- Disney's Hulu Sees Unexpected Gains In Ad Revenue, Disney+ Outperforms
Television News Daily, Wayne Friedman - Friday, August 13, 2021
Disney's D2C business, which Hulu and Disney+ are a major part of, was up 57% to $4.3 billion in revenue, largely due to higher Hulu subscription revenue and a De ...
- Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
TV Watch, Wayne Friedman - Monday, August 16, 2021
Nielsen has had other longstanding issues with marketers and media, such as measuring the full impact of cross-platforms' media impressions and associated advertising data. ...
- Fox Corp: No High-Cost Tubi Programs, Ad Revenue 40% Higher To $982 Million
Television News Daily, Wayne Friedman - Thursday, August 5, 2021
"Our programming investment is measured in weeks, not years," said Fox Corp. executive chairman/CEO Lachlan Murdoch. "It's a space focused on advertisers. ... to reach a younger audience that ...
- WarnerMedia Launches House Of Max To Boost Ad Sales
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
House of Max will also handle creative ad duties for other WarnerMedia brands, including Adult Swim, Cartoon Network, TBS, TNT and truTV. ...
- Netflix Changed The TV Ad Dynamic - Without Selling Any
TV Watch, Wayne Friedman - Wednesday, July 28, 2021
Consumers think Netflix first -- and then everything else. That means no ads. ...
- TV Upfront Ads: 20% Gains In Broadcast CPMs, But Volume Down 13% From 2019
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
Media analysts also point to shifting dollars to streaming platforms from linear. ...
- NBCU Says Upfront Market Returns Biggest In Its History
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
NBCU says it delivered "double-digit percent increases in volume and pricing" in upfront deal-making. ...
- Upfront TV Data: Fuzzy Info Or Clearer Numbers To Come?
TV Watch, Wayne Friedman - Wednesday, July 14, 2021
There is a disconnect between connected TV when it comes to advertising revenue and the time consumers spend with the content. ...
- Roku Closes Upfront With Big Ad Gains -- Double The Deals In 2020
Television News Daily, Wayne Friedman - Monday, July 12, 2021
For the entire 2021, one estimate projected Roku to amassed $902 million in total advertising revenue, according to MoffettNathanson Research. ...
- CTV Upfront TV Spend To Hit $4.5 Billion, Up 50% YOY
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
More upfront business will continue for CTV, given the scarcity of ad inventory, eMarketer projects. ...
- WarnerMedia Finishes 'Most Successful' Upfront Ever
Television News Daily, Wayne Friedman - Wednesday, June 30, 2021
The numbers also include advertisers buying into premium streamer HBO Max for its new ad-supported option. "We have several new brands jumping in feet first, alongside our long-term partners, w ...
- ViacomCBS Finishes Upfront At 'Historic Pricing'
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
ViacomCBS is estimated to have taken in gains similar to other TV network companies closing upfront deals earlier this month in the 20% or so range. ...
- A Young Media Person's Guide To Evaluating TV Pilots
Research Intelligencer, Steve Sternberg - Monday, June 21, 2021
This year, as the world is inching back to normal, COVID production schedules are delaying several pilots until later this summer (although I have seen a few). So, while ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues, simil ...
- Bowling For Dollars: Nets Claim Robust Upfront Sales Season
TVBlog, Adam Buckman - Wednesday, June 16, 2021
TV's role as an ad medium is getting a shot in the arm this month -- if the claims about the upfront sales season's robust health are accurate. ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will serve digital and traditional media, a ...
- CW Finishes Upfront Deal-Making, Gains In Total Volume
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The CW gained between 19% and 21% in cost-per-thousand viewer increases, according to media executives. ...
- NBCU CEO Calls Upfront 'Strongest' In Its History
Television News Daily, Wayne Friedman - Monday, June 14, 2021
"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a commodity that is very valuable," sa ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For Streamers
Television News Daily, Wayne Friedman - Monday, June 14, 2021
Disney has secured around $2 billion for its traditional upfront deal-making for its ABC Television Network. Boosted by a strong, resurgent national TV marketplace that began to recover earlier th ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. ...
- Climbing Out Of An Audience Liability Hole
Television News Daily, Lisa Niemeyer - Wednesday, June 9, 2021
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. ...
- ViacomCBS Chief: Upfront Expectations 'Off The Hook'
Television News Daily, Wayne Friedman - Monday, June 7, 2021
"Scatter pricing is at all-time highs. We used to say that [a lot]. But it really is. There is nosebleed pricing out there," says ViacomCBS CEO and President Bob Bak ...
- Now There's An 'Upfront' For Performance Marketers
Inside Performance, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a network TV upfront, the event will have some stars from the world of ecommerce on hand. ...
- Disney Starts Ad-Focused Disney Accelerator Program For Minority-Owned Businesses
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
The program will help 10 minority businesses with advertising strategies, creative consultation and advertising opportunities. ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annual "eCommFronts" June 22 and 23, and like the first one held last year, it will be a virtu ...
