- Has The Pandemic Opened Demand For Premium Streamer Growth?
TV Watch, Wayne Friedman - Wednesday, April 14, 2021
That streaming trend is surely a big part of the possible motivation for marketers to move. ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Roughly eight to nine episodes have aired among the top 20 prime-time scripted entertainment shows. A year ago, 17-18 episodes had run. ...
- Good News For The TV Upfront - In The Short Term
TV Watch, Wayne Friedman - Monday, April 5, 2021
Much has to do with pent-up demand from big brand marketers feeling the effects of a lost year in 2020. ...
- Univision Streamer PrendeTV Launches With 10 Sponsors
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The free, ad-supported platform, which will officially start March 29, has struck launch-sponsor deals with McDonald's, Coca-Cola, Clorox, Dunkin', Johnson & Johnson, Toyota, Walmart, Verizon, Chase, and Lilly, says Don ...
- NBCU Seeking Prime-Time Rates For Peacock Ads
Digital News Daily, Karlene Lukovitz - Thursday, March 18, 2021
NBCU has made significant investments in making its streaming service an effective vehicle for advertising, and its inventory pricing will reflect that, ad sales chief Laura Molen told "Variety." ...
- Will YouTube Finally Make Inroads In The Upfront Market?
TV Watch, Wayne Friedman - Thursday, March 18, 2021
Now, with ever more scattered premium TV and video impressions, it may be time for major brand advertisers to seek alternatives. ...
- Mediabrands, Magna Host 'The Equity Upfront'
Mediapsssst, Richard Whitman - Tuesday, March 16, 2021
The event, running throughout this week, is designed to raise visibility for Black-owned and Black-targeted media businesses. ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?
TV Watch, Wayne Friedman - Friday, March 12, 2021
Media agency execs are fairly sure TV networks will do everything possible to fuel and strongly encourage all ad-supported digital video efforts. ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in a much more careful and clever way," Fox Corp. CEO Lachlan Murdoch said. He adds that national TV ...
- COVID-19 Swamps Upfronts For Second Straight Year
TVBlog, Adam Buckman - Friday, March 5, 2021
In years past, this week would have been the first week of the long and hugely entertaining upfront presentation season. ...
- The Trade Desk Says Advertisers Will Spend Less At Upfront
TV Watch, Wayne Friedman - Tuesday, February 23, 2021
CTV deal-making can remove the shackles of the crucial legacy "base" of CPM pricing that brand advertisers use as a key metric. ...
- Roku Q4 Revenue Spikes 58%, Sees Higher Ad Sales
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Roku said it saw "more than doubling" of ad impressions and increased activity from traditional TV brand advertisers. The "six largest [media] agency holding companies more than doubled their investmen ...
- Univision's Virtual Upfront To Reveal 'Transformation'
Television News Daily, Wayne Friedman - Wednesday, February 17, 2021
A pre-upfront "new vision" event is slated, as well as announcing the hiring of former Turner TV networks senior ad sales executives. ...
- Upfront Redux: Networks To Go Virtual, Again
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue
Television News Daily, Wayne Friedman - Friday, February 5, 2021
"There was definitely under-delivery of at least 10% to 15%. Networks are trying to get creative with makegood packages in terms of digital video, marketing and social media," noted ...
- A+E Networks To Shift To Total Audience Guarantees In Upfront Deals
Television News Daily, Wayne Friedman - Monday, February 1, 2021
The goal is to enable brands to leverage every audience across every platform and tap into the buying power of the critically undervalued 55+ viewer. ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitments for 2021. ...
- COVID Was Year's Biggest Story In TV And Everywhere Else
TVBlog, Adam Buckman - Tuesday, December 29, 2020
The pandemic and its consequences were deeply felt in the TV industry -- which makes COVID-19 the year's top story in television. ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, December 24, 2020
Analogies between TV ad and food buying: Suppose you decided to hire someone to help you plan all your meals a year in advance. ...
- Steep Ratings Declines Create Potential Prime-Time Cash-Back Scenarios
Television News Daily, Wayne Friedman - Friday, December 18, 2020
New AVODs (ad-supported streamers) may offer a new place for networks to make up the fall deficits in viewership. ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFronts
Digital News Daily, Karlene Lukovitz - Thursday, December 10, 2020
With the traditional upfront system in disarray and advertisers clamoring for truly integrated, cross-media buying, the digital media trade association sees an opportunity to draw in tv network sellers a ...
- With Upfront Fallout, Questions About Connected TV, Cancellations Remain
TV Watch, Wayne Friedman - Tuesday, November 10, 2020
The TV ad upfront market for the 2020-2021 TV season has taken a tumble -- so far -- down 15%. ...
- NBCU Completes Upfront, Sees Q3 Ad Revenues Decline
Television News Daily, Wayne Friedman - Thursday, October 29, 2020
NBCU has completed its upfront, with "strong volume commitments and higher pricing." ...
- Upfront Falls Nearly 15% From 2019-20, But Only 2% After Adjusting For Cancellations
Research Intelligencer, Joe Mandese - Thursday, October 29, 2020
Following what could be the most uncertain and protracted network upfront ad sales season, Media Dynamics has released official estimates for the 2020-21 season, calculating that total prime-time ad sal ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and lapt ...
- Analyst: National CineMedia Upfront 'Sold Out,' Albeit Lower Ad $
MediaDailyNews, Wayne Friedman - Monday, October 12, 2020
Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according to a new analyst estimate ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not Timing
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
On the heels of recent news that apex TV advertiser Procter & Gamble no longer considers the upfront vital, Advertiser Perceptions released findings of a survey of major advertisers a ...
- The End Of The Upfront --- At Last!
Media Insider, Maarten Albarda - Friday, October 2, 2020
The only reason the upfronts take place when they do is because of events that have been dated since the invention of VCRs. ...
- TV Upfront Disruption To Come: P&G Says Enough FOMO
TV Watch, Wayne Friedman - Friday, September 25, 2020
P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals. ...
