- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Television News Daily, Wayne Friedman - Friday, July 10, 2020
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations into its national TV viewing metr ...
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracke ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?
Show Daily, Nina Lentini - Monday, June 29, 2020
Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility will be generated by negotiations but some clients will want more than upfront can provide and may deci ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy Ride
TV Watch, Wayne Friedman - Friday, June 26, 2020
COVID-19 doesn't care about your upfront market client issues or whether businesses are reinforcing protection against the virus' spread. What we need is more data and more testing. ...
- Vice Media Group Expands News Globally, Urges Advertisers To Reassess Keyword Blocking
Publishers Daily, Sara Guaglione - Wednesday, June 24, 2020
The 'Vice World News' brand will produce hundreds of hours of international TV, digital and audio news programming for global audiences. ...
- Conde Nast To Launch New Ad Products, Podcast Network, Video Shows
Publishers Daily, Sara Guaglione - Tuesday, June 23, 2020
The company's new ad products include Prime Live, which offers advertisers the opportunity to own Conde Nast's marquee cultural events, such as the Vanity Fair Oscar Red Carpet and Vogue ...
- NBC Holds Another Virtual Upfront Event, Boosted By '30 Rock' Cast
TV Watch, Wayne Friedman - Thursday, June 18, 2020
NBC calls it a special upfront event. This presentation will run July 16, ad-free on NBC. ...
- NBCU's Upfront Message: Welcome To NBC Circa 2010
TVBlog, Adam Buckman - Thursday, June 18, 2020
NBC plans to celebrate its future by placing its past firmly in the spotlight in a virtual Upfront next month. ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78B
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
At a time when many on both the supply and demand side are trying to get a handle on the 2020-21 network upfront ad marketplace or whether there will ev ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video platforms for the 2020/2021 TV seaso ...
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In July
Television News Daily, Wayne Friedman - Wednesday, June 17, 2020
The reunion-themed upfront event will feature "30 Rock" characters offering up stories and content, presenting new and returning shows for NBCU's 2020-21 TV season. The hour-long, ad-free event will a ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine percent favor merging the two ...
- NBC's Yaccarino Calls For 'Radical Transformation' Of Marketing Amidst Social Unrest, Economic Declines
Television News Daily, Wayne Friedman - Monday, June 15, 2020
"We need to do more as a marketing community to address our most deep-seated legacy problems, especially within our industry. Now is the time for marketers to prioritize equity a ...
- TV Marketers Long Desired A Calendar-Year Upfront, Recommended By ANA In COVID-Related Push
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
The ANA says overall changes in the timing of upfront marketing are necessary and will "reflect and improve business planning, elevate marketer decision-making, and align television buying with most marketer ...
- ANA Calls On TV Industry To Permanently Delay Upfronts, Shift To Calendar-Year Deals
MediaDailyNews, Joe Mandese - Wednesday, June 10, 2020
A day after calling for "sweeping changes" to transform the ad industry's diversity, the Association of National Advertisers this morning issued another call for "sweeping changes" in the "media ecosyste ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disney Advertising Sales. "We are well on our way in terms of multi-year deals that are part of t ...
- National Broadcast TV Down 33.4% In April, Cable Networks 24.8% Lower
Television News Daily, Wayne Friedman - Monday, June 1, 2020
The broadcast and cable declines were for both inventory placed in the upfront and markets, with scatter dropping by 36% and upfront deals 24% lower. One smaller national TV platfo ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital transformati ...
- Heeding ANA Call To Reform TV Buying
Media Insider, Dave Morgan - Thursday, May 28, 2020
One change ANA suggests: that the "upfront shift from a broadcast year to a calendar year to reflect and improve business planning." ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second Ads
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
Looking to make marketers' OTT ad deals more complementary with their linear TV schedules, Roku is offering an "incremental reach guarantee" and intends to cut pricing of OTT 15-second a ...
- TV-Digital Video Marketers During Pandemic: Which Marketers Will Redo Deals?
TV Watch, Wayne Friedman - Thursday, May 28, 2020
Advertisers are making big cancellations in their Q3 2020 deals made a year ago -- at around 20%. What's to prevent them from coming back into the "scatter" market? ...
- CBS' Fall Season: 2 New TV Shows, Slower Upfront Ad Market
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Due to industry-shaking COVID-19 disruptions, CBS enters the upfront advertising market assuming deal-making could be a drawn-out affair. ...
- YouTube Select Replaces Google Preferred, New Ad Formats Added
Digital News Daily, Laurie Sullivan - Tuesday, May 19, 2020
YouTube on Tuesday plans to launch a new global offering called YouTube Select that replaces Google Preferred, the heart of the company's upfront offering. The move supports advertisers buying YouTu ...
- CW To Start New TV Season -- In January
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The CW will fill its Q4 schedule with acquired "fresh original" scripted series and alternative programming and will have much more original programs week-to-week, vs. repeat programs typically seen througho ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which of the new rules of engagement with consumers are purely cyclical, and which are here to stay. ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, a ...
- Which Networks Benefit From A Drop In Upfront Dollars?
TV Watch, Wayne Friedman - Thursday, May 14, 2020
National TV revenue could drop to around $13 billion from a more typical $20 billion upfront marketplace, collectively pulled in from broadcast and cable networks and national syndication programs. ...
- Half Of Ad Execs Don't Foresee Buying More Than One Quarter In This Year's Upfront
Research Intelligencer, Joe Mandese - Wednesday, May 13, 2020
Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV ad marketplace, negating the very natu ...
- Scatter Ad Market Crashes In April, Another Weakening Signal For Upfront Demand
MediaDailyNews, Joe Mandese - Monday, May 11, 2020
In another sign of weakening ad demand -- and a troubling indicator for 2020-21 upfront network TV ad negotiations -- the delta between upfront and scatter ad prices narrowed ...
