- Univision Pitches New Vision: We're Like NASCAR Before It Revved Up
MediaDailyNews, David Goetzl - Thursday, May 15, 2008
Univision tried a new tactic Wednesday to persuade advertisers to spend more on Spanish-language TV--a metaphor. At its upfront, the network suggested that it is in the position that count ...
- Upfront: TNT Beefs Up Prime-Time Originals
MediaDailyNews, David Goetzl - Thursday, May 15, 2008
Turner opted to hold its upfront event during the week typically reserved for broadcasters--and did its best Wednesday to convey a message that it offers quality programming worthy of o ...
- Upfront: CBS Bets On Comedy, Crime Shows
MediaDailyNews, Wayne Friedman - Thursday, May 15, 2008
CBS is going back to what it does best--coming up with new comedies and procedural crime dramas. During its upfront presentation, CBS said it was opening up another comedy nigh ...
- Magna Global: NBC Upfront Gets Higher Marks Than Rivals
MediaDailyNews, Wayne Friedman - Thursday, May 15, 2008
So far during this upfront presentation season, NBC gotten a big thumbs-up from one major media agency,, as ABC came in with less excitement and CW offered up predictable n ...
- Media X: The Good Old
MediaDailyNews, Jack Feuer - Wednesday, May 14, 2008
The upfront isn't dying; it's a good idea. A smart, sensible way to buy and sell time, space, air, electronic signals, dead tree products, ads on foreheads, whatever. And t ...
- Upfront: ABC Trumpets Advertising Value Index
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2008
As ABC unveiled a slimmer slate of fall shows during its upfront presentation, it also launched a new research tool for marketers: the Advertising Value Index, which analyzes some ...
- Upfront: ABC To Debut 4 New Shows, 'Life On Mars' Big Drama
MediaDailyNews, Wayne Friedman - Wednesday, May 14, 2008
Due to the writers' strike interruption, ABC will debut four new shows this season, with only two launching this fall. One is a big drama--"Life on Mars" and the oth ...
- Upfront: ESPN Kicks Off Live A.M. 'SportsCenter'
MediaDailyNews, David Goetzl - Wednesday, May 14, 2008
ESPN is revamping. The network said Tuesday that it will launch live editions of "SportsCenter" weekdays from 6 a.m. until 3 p.m. starting in August. ...
- Down With Up: Networks' New Money Trail
On Media, Diane Mermigas - Tuesday, May 13, 2008
The Big 4 broadcast networks' probable loss of substantial upfront ad dollars raises pressing a question: Where will as much as an estimated $1.5 billion in spending go? The broadca ...
- MTV Upfront: Parade Of Stars
MediaDailyNews, David Goetzl - Friday, May 9, 2008
MTV Networks returned to its parade-of-stars approach in a festive upfront presentation Thursday, calling on acts that included a Jon Stewart-Stephen Colbert stand-up and Justin Timberlake to help interest med ...
- Broadcast Upfront Spend May Drop By 14%, Says Analyst
MediaDailyNews, David Goetzl - Friday, May 9, 2008
An influential Wall Street analyst predicts that troubling economic conditions could have a significant negative impact on the coming upfront. Under a worst-case scenario, spending in the broadcast market cou ...
- A&E Gets New Logo, 'Real Life' Drama
MediaDailyNews, Wayne Friedman - Tuesday, April 29, 2008
A&E Network will launch a new brand marketing campaign and three new series as a part of its upfront announcement. The network will get a new logo and a n ...
- Bravo Upfront: Gunn Reigns, More Original Shows
MediaDailyNews, David Goetzl - Wednesday, April 16, 2008
A second season of "Tim Gunn's Guide to Style" is set to return to Bravo this season. Bravo said it would also add a fourth night of original programming--Mondays--and increa ...
- Bravo's Upfront: Ad Chief Malfa Weighs In
MediaDailyNews, David Goetzl - Wednesday, April 16, 2008
It's been a heady week for Susan Malfa. On Tuesday, she took the podium at a Bravo upfront event and announced the network increased revenues by 30% in 2007 a ...
- Upfront Could Underscore Cable Network Gains
On Media, Diane Mermigas - Wednesday, April 16, 2008
With consumers watching more television content on cable and Internet-connected devices, media conglomerates have the financial impetus to reinvent their malfunctioning broadcast network models before ad revenues migrate to oth ...
- Upfront: Discovery Unveils Shows Focused On Danger
MediaDailyNews, Wayne Friedman - Wednesday, April 9, 2008
While many TV networks have gone smaller in their upfront presentations this year, Discovery Networks unveiled a slew of upcoming TV series in a massive series of announcements. In sever ...
- Scripps: Upfront Touts New 'GAC Star' On Country Network
MediaDailyNews, David Goetzl - Wednesday, April 9, 2008
In what seemed like only a matter of time, Scripps' Great American Country network is launching a reality-competition series to determine a potential Nashville star. The show, "The Next G ...
- Broadcast Network Upfront: Tighter Scatter, Shifting Dollars
On Media, Diane Mermigas - Monday, April 7, 2008
Heading into a perfect storm of declining metrics, the broadcasters' upfront pitch sounds like they are screaming into the wind. The continuing slide in ratings is exacerbated by a dear ...
- NBC Unveils New Lineup: 'ER' Going, 'Office' Spinoff Coming
MediaDailyNews, David Goetzl - Thursday, April 3, 2008
The final season of "ER" and a spinoff of hit comedy "The Office" are two highlights on NBC's schedule over the next year. Also on tap is a remake ...
- Up Close With Hank: A Look At MTV Networks' Upfront
MediaDailyNews, David Goetzl - Thursday, April 3, 2008
When MTV Networks holds its upfront presentation May 8, it promises to offer a twist on the industry's relentless push for ROI. Enter "Return on Innovation," a catchphrase for t ...
- Ratings Jumps: Cable Nets Dream Of Upfront Gold
Around the Net In Media, William Spain - Wednesday, April 2, 2008
Some cable nets are thinking that increased viewership after the writers' strikes will help broadcasters score big in the upfront. But many media buyers point out that the scatter mark ...
- Starcom Makes Upfront Deals With HD TV Nets
MediaDailyNews, Wayne Friedman - Wednesday, April 2, 2008
Starcom USA says it has made upfront deals or is in negotiations with many of the leading high-definition TV networks. The major Chicago-based media agency didn't go into specifics--only th ...
- NBC Upfront To Unveil 52-Week Schedule
MediaDailyNews, Wayne Friedman - Wednesday, March 26, 2008
Keeping to its word, NBC will hold a brief upfront programming presentation on April 2 in New York City. A toned-down upfront, which includes all NBCU properties, will be he ...
- Recession + Google = Critical Blow To Broadcasters
On Media, Diane Mermigas - Wednesday, March 26, 2008
The one-two punch of an economic recession and Google steamrolling Madison Avenue is a double dare to the broadcast networks to adjust their advertising practices and pricing now--or suffer immine ...
- Redford Joins Sundance Channel Upfront
Around the Net In Media, William Spain - Friday, March 14, 2008
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- Upfront Realities: Advertisers Want TV, Online, Nets Must Deliver
On Media, Diane Mermigas - Friday, March 7, 2008
Pity the poor advertiser. A crippled economy has arrested consumer spending. Television strains to bolster its diminished mass-market might. More accountable online metrics search for reward in an uber-fragmented maz ...
- Consumer: Who's Got the Energy?
Media Magazine, - Thursday, January 31, 2008
I recently heard someone refer to the concept of "the energetic brand." On the downside, it made me feel a little out of the loop. I hadn't heard the expressi ...
