- Scatter TV Ad Demand Slows, Raising Upfront Demand Concerns
Television News Daily, Wayne Friedman - Wednesday, March 25, 2020
Major brand marketers' planned network TV media dollars are shifting to what is hoped to be more normal viewing periods. "We are going to be suspending [buying] for a coup ...
- How The Pandemic Changes The TV Upfront
TV Watch, Wayne Friedman - Monday, March 23, 2020
Prepare for the $20 billion upfront TV advertising market to be delayed. Then prepare for more short-term decisions to be made in media buying for traditional TV and new digit ...
- ViacomCBS, NBCU Cancel Upfront Events, Move To Digital Presentations
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
CBS will do a video upfront special on May 13 instead of its live event, while NBCU will stream an upfront presentation. Both ViacomCBS and NBCUniversal have cancelled their li ...
- Fox, ABC, CW, Discovery Cancel TV Upfront Events, Plan Digital Presentations
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
Fox, ABC, The CW, and Discovery have canceled their live upfront presentations due to coronavirus concerns and will now offer up some version of a digital video presentation -- streami ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the option will "let consumer brands, advertisi ...
- MediaVillage Launches Site For Virtual Upfronts
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
As live upfronts are cancelled due to the coronavirus outbreak, VirtualUpfront.com aims to help media companies host and livestream their TV pitches. ...
- Let's Hope Upfront Cancellations Are A One-Time Thing
TVBlog, Adam Buckman - Wednesday, March 11, 2020
Few industries would seem to be unaffected by the Coronavirus -- so why not television? ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live Event
Television News Daily, Wayne Friedman - Monday, March 9, 2020
As some TV networks and businesses abandon live upfront events, A+E is offering a "virtual" upfront event as an alternative route. A+E Networks will deliver a digitally delivered video eve ...
- AMC Networks Cancels Its Upfront Presentation Due To Coronavirus Concerns
Television News Daily, Wayne Friedman - Monday, March 9, 2020
AMC, which was scheduled to hold its upfront TV advertising event March 18, said it would focus on individual conversations with marketing clients and its media agencies. ...
- Will The Coronavirus Finally Make The Upfronts Go Away?
Media Insider, Maarten Albarda - Friday, March 6, 2020
If most or all upfront events are canned, perhaps advertisers will realize they don't need those events to begin with. ...
- Comcast FreeWheel Postpones Upfront Due To Coronavirus Concerns
Television News Daily, Wayne Friedman - Thursday, March 5, 2020
Comcast FreeWheel's "NowFront" upfront event had been scheduled for March 12 in New York. A FreeWheel representative said it hopes to reschedule the event. ...
- TV Upfronts Impacted By Coronavirus
TV Watch, Wayne Friedman - Friday, March 6, 2020
The issue now is supply. Advertising is relatively easy to cut during periods of volatility. ...
- Fox News Is First to Cancel An Upfront Over Coronavirus
Digital News Daily, Karlene Lukovitz - Wednesday, March 4, 2020
So far, upfront events panned by others -- including CNN, FreeWheel, A&E and AMC as well as IAB's NewFronts -- are still on. ...
- GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
There's a tremendous amount of uncertainty in a just-released alert on the impact the Coronavirus may have on the advertising industry from GroupM's Business Intelligence unit, including the language ...
- Coronavirus Fears On TV Front: Possible Ad Schedule Cancellations
TV Watch, Wayne Friedman - Tuesday, March 3, 2020
As more reports of coronavirus arise, the TV and retail industries could begin to feel an impact. ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all with one single audience guarantee, wi ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major TV networks including A+E, AMC , CBS, Discovery, Fox, NBCUniversal and WarnerMedia. ...
- National TV Ad Revenue Slips Over A Two-Year Period
Television News Daily, Wayne Friedman - Thursday, January 2, 2020
Linear TV networks' national tv advertising continues to slip in the wake of growing media competition -- especially in prime time -- dropping 5% for the 2018-2019 TV season fr ...
- WarnerMedia, Xandr To Hold Joint Upfront In 2020
Digital News Daily, Karlene Lukovitz - Tuesday, December 10, 2019
The two AT&T units describe the move as a logical one reflecting more than a year of collaboration on successful advertising programs. And of course, HBO Max's launch was tim ...
- Ad Council Forms Partnership With NYIAX, Opens Door To Donations From New Publishers
MediaDailyNews, Laurie Sullivan - Sunday, December 1, 2019
The Ad Council has formed a partnership with NYIAX, an upfront marketplace and contract management platform, gaining access to their innovative technology and hundreds of premium high-profile digital media publish ...
- How TV, Digital Media Should Prep For The Next Economic Downturn
TV Watch, Wayne Friedman - Tuesday, September 17, 2019
The so-called "Great Recession" between December 2007 and June 2009 hit the TV industry hard. When the next one comes, don't stop advertising. ...
- Trump Vs. Messing: All-New Battle Of The Network Stars!
TVBlog, Adam Buckman - Monday, September 9, 2019
Trump's recent fixation on Debra Messing has to do with her own self-styled contributions to the continuous chorus of Trump critics. ...
- Late Summer, And A TV Blogger's Thoughts Turn To Fall
TVBlog, Adam Buckman - Thursday, August 29, 2019
So many of the new shows the networks teased last May at the upfronts are coming across as the same old, same old. ...
- Who Cares About TV Cord-Cutting? Advanced Ads, Digital Sales Deliver
TV Watch, Wayne Friedman - Wednesday, August 14, 2019
What was once a pay TV market of 101 million subscribers in 2013 is now down to 87 million. Yet we keep hearing about higher upfront ad revenues, growing affilia ...
- CBS Delivers Impressive Q2 Revenue, With Ad Revenues 7% Higher
Television News Daily, Wayne Friedman - Friday, August 9, 2019
The bulk of CBS' overall revenue hike came from content/distribution revenue and affiliate/subscription fees. ...
- Fox Regains Most Expensive Prime-Time CPM Status
Research Intelligencer, Joe Mandese - Friday, August 9, 2019
With an average upfront prime-time CPM of $43.40, Fox is the priciest of the major broadcast networks, according to a five-year analysis of prime-time network CPMs provided by SQAD. T ...
- Disney Closes Upfront Ad Business, Up 5% in Volume
Television News Daily, Wayne Friedman - Thursday, August 8, 2019
Disney advertising sales completed its networks upfront deals with CPMs prices growing by 12% to 15% across all dayparts. ...
- Viacom Upfront: Double-Digit Percentage CPMs, But Volume Flat
Television News Daily, Wayne Friedman - Thursday, August 1, 2019
Viacom maintained upfront dollar volume across its networks/platforms by "doubling" media agency deals across its digital, social and advanced advertising businesses. ...
- NBCU's Upfront Hits $7B, Digital Up 50%
Television News Daily, Wayne Friedman - Thursday, July 25, 2019
For its prime-time programming on the NBC Television Network, the network posted an average 14% hike in the price (cost) per thousand viewers; cable programming saw a double-digit percentage prici ...
- Fox Takes $1.8 Billion In Upfront, Scores Volume And CPM Gains
Television News Daily, Wayne Friedman - Tuesday, July 16, 2019
Fox is said to have scored solid results -- mostly due to live programming, especially from sports. ...
