- Hyundai Supports Santa Cruz Launch, Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Friday, July 30, 2021
Campaign launches with a long-form digital video starring professional surfer Matt Rockhold. ...
- Toyota Launches Mobile Game Tied To Soccer Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2021
"Goal to the Gold Cup" asks players to show their passion for their favorite team by giving their loudest "Goal" scream into their phones. ...
- Big European Soccer Teams Try To Go Rogue For More Money
TV Watch, Wayne Friedman - Thursday, April 22, 2021
Within days of the ESL announcement, the negative reaction caused a course correction. ...
- Procter & Gamble Partners With Major League Soccer
Marketing Daily, Tanya Gazdik - Tuesday, April 13, 2021
P&G will collaborate with MLS "to bring even more accessibility and inclusion to the sport for everyone," P&G's Marc Pritchard tells "Marketing Daily." ...
- Volkswagen Supports Soccer Groups For #GivingTuesday
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
The automaker is donating to the Jill Ellis Scholarship Fund, which supports female coaches. ...
- Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to build our version of the global game," MLS' David Bruce tells "Marketing Daily." ...
- Audi Partners with Bleacher Reports, MLS For Soccer Docuseries
Marketing Daily, Tanya Gazdik - Tuesday, August 18, 2020
"With Audi Goals Drive Progress, we literally put 'our money where our mouth is,'" Audi's Shawna Burtscher tells "Marketing Daily." ...
- Audi Partnership Kicks It Up For Major League Soccer's Young Players
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Just in the last two years, Audi has pivoted to become fully dedicated in the U.S. And last year, at the All-Star Game, it launched the Audi Goals Drive Progr ...
- Audi, Major League Soccer Collaborate On Spot
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2020
The 60-second spot was created by Audi's in-house creative team KreativWerk and MLS. ...
- Verizon Media, Dugout Form Global Advertising Partnership
Digital News Daily, Karlene Lukovitz - Wednesday, May 13, 2020
Dugout, owned by 10 of the world's largest soccer leagues, claims to reach 60 million unique users with 2,500+ videos per month. Verizon will market exclusive Dugout ad packages throu ...
- Former Fox Sports Marketing Execs Indicted For Alleged Soccer Match Rights Bribes
Digital News Daily, Karlene Lukovitz - Tuesday, April 7, 2020
The two, who denied the charges through their attorneys, are alleged to have made payments to officials of South America's soccer governing body to obtain confidential bidding information during FIFA ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester which it split with back in October, "Campaign" reports. ...
- Audi's Silvercar Partners With Austin MLS Club
Marketing Daily, Tanya Gazdik - Wednesday, March 4, 2020
Silvercar by Audi becomes an official partner of Austin FC and will provide the pro sports team with use of premium vehicles. ...
- Dazn Comes Out Punching, Aims To Bid For UK Premier League Football Rights
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
Dazn is not known in the UK, yet but the service "The Telegraph" describes as the "Netflix of Sports" has already won the rights to Champion League football games ...
- Subaru Enters Into First Sports Deal
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2020
As a part of the deal, the Philadelphia Union's 18,500-seat sports and events arena will be named Subaru Park. ...
- Premier League Considers 'PremFlix' Streaming Service Overseas
Around the Net In MAD London, Sean Hargrave - Monday, February 10, 2020
"The Guardian" reveals that the Premier League is considering its own online subscription service, dubbed "PremFlix," for overseas markets. ...
- Liverpool FC Launches Subscription Channel On YouTube
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Liverpool FC has become the first Premier League football team to launch a paid-for YouTube channel, "Marketing Week" writes. The service costs 99p per month for exclusive content that wi ...
- Manchester United Seeks First Creative Director
Around the Net In MAD London, Sean Hargrave - Wednesday, January 15, 2020
Manchester United FC is looking for its first creative director to work in-house on world-class campaigns, Campaign reveals. ...
- FA Criticised For Allowing Streams For Bets
Around the Net In MAD London, Sean Hargrave - Thursday, January 9, 2020
The FA has come under criticism from many commentators over its deal to allow Bet 365 to stream football matches last weekend for customers who have placed a bet. Netimperati ...
- Major League Soccer Plans 25th Season Celebration
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2020
The league's "Our Soccer" marketing campaign will continue in 2020 with a 25th season theme supported by amplification from corporate partners. ...
- FA Delays FA Cup Kickoffs With Mental Health Message
Around the Net In MAD London, Sean Hargrave - Monday, January 6, 2020
The weekend's FA Cup football games featured a one-minute film from Public Health England (PHE) featuring a voiceover from the Duke of Cambridge encouraging sports fans to consider their ment ...
- BT Sport To Offer Monthly Passes
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
BT Sport will begin allowing users to subscribe one month at a time because, according to "The Guardian," it realises that some viewers prefer a monthly arrangement over a long-te ...
- Amazon Picks Up Champions League Games In Germany
Around the Net In MAD London, Sean Hargrave - Wednesday, December 11, 2019
Amazon has not only surprised viewers by showing Premier League football action at the start of December, and then again on Boxing Day, it has now revealed it has t ...
- BT Extends Champions And Europa League Rights To 2025
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
BT has paid GBP1.2bn to extend its rights for Champions League and Europa League football from 2021 through to 2025, "Campaign" writes. ...
- Two Warring 'WAGs' Have Achieved In The US Where British Soccer Stars Have Failed
Around the Net In MAD London, Sean Hargrave - Tuesday, October 15, 2019
"The Independent" is taking a lighthearted approach to the Twitter war between Coleen Rooney and Rebekah Vardy. The paper points out that British "soccer" stars have failed to make headlin ...
- Former Man United Striker Launches Influencer Platform With Star Ratings
Around the Net In MAD London, Sean Hargrave - Wednesday, October 2, 2019
Former Manchester United striker Louis Saha has co-launched an influencer agency that features star ratings so brands can get a good idea of which influencers they should work with, "Campaig ...
- Millennials And Women's Soccer Fuel Online Video Growth
London Blog, Sean Hargrave - Monday, September 30, 2019
The latest figures also show that younger audiences are tuning in for full shows, not just clips. ...
- Liverpool FC Barred From Trademarking 'Liverpool'
Around the Net In MAD London, Sean Hargrave - Friday, September 27, 2019
Liverpool FC has failed in an attempt to trademark the name "Liverpool." Sky News reveals that the decision to bar the club from owning the name was made because ...
- Study: Sports Gamblers Are Big Pay TV Subscribers
Television News Daily, Wayne Friedman - Wednesday, September 11, 2019
Growing interest in legal sports gambling could mean more potential TV viewers, according to a recent analysis. ...
- Coca-Cola Signs Up For Euro 2020
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Coca-Cola has signed up sponsor Euro 2020, "Campaign" writes. The drinks brand has had a close association with UEFA over the past 32 years. ...
