- Verizon Media, Dugout Form Global Advertising Partnership
Digital News Daily, Karlene Lukovitz - Wednesday, May 13, 2020
Dugout, owned by 10 of the world's largest soccer leagues, claims to reach 60 million unique users with 2,500+ videos per month. Verizon will market exclusive Dugout ad packages through ...
- Former Fox Sports Marketing Execs Indicted For Alleged Soccer Match Rights Bribes
Digital News Daily, Karlene Lukovitz - Tuesday, April 7, 2020
The two, who denied the charges through their attorneys, are alleged to have made payments to officials of South America's soccer governing body to obtain confidential bidding information during FIFA's ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester which it split with back in October, "Campaign" reports. ...
- Audi's Silvercar Partners With Austin MLS Club
Marketing Daily, Tanya Gazdik - Wednesday, March 4, 2020
Silvercar by Audi becomes an official partner of Austin FC and will provide the pro sports team with use of premium vehicles. ...
- Dazn Comes Out Punching, Aims To Bid For UK Premier League Football Rights
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
Dazn is not known in the UK, yet but the service "The Telegraph" describes as the "Netflix of Sports" has already won the rights to Champion League football games in ...
- Subaru Enters Into First Sports Deal
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2020
As a part of the deal, the Philadelphia Union's 18,500-seat sports and events arena will be named Subaru Park. ...
- Premier League Considers 'PremFlix' Streaming Service Overseas
Around the Net In MAD London, Sean Hargrave - Monday, February 10, 2020
"The Guardian" reveals that the Premier League is considering its own online subscription service, dubbed "PremFlix," for overseas markets. ...
- Liverpool FC Launches Subscription Channel On YouTube
Around the Net In MAD London, Sean Hargrave - Tuesday, January 21, 2020
Liverpool FC has become the first Premier League football team to launch a paid-for YouTube channel, "Marketing Week" writes. The service costs 99p per month for exclusive content that will ...
- Manchester United Seeks First Creative Director
Around the Net In MAD London, Sean Hargrave - Wednesday, January 15, 2020
Manchester United FC is looking for its first creative director to work in-house on world-class campaigns, Campaign reveals. ...
- FA Criticised For Allowing Streams For Bets
Around the Net In MAD London, Sean Hargrave - Thursday, January 9, 2020
The FA has come under criticism from many commentators over its deal to allow Bet 365 to stream football matches last weekend for customers who have placed a bet. Netimperative ...
- Major League Soccer Plans 25th Season Celebration
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2020
The league's "Our Soccer" marketing campaign will continue in 2020 with a 25th season theme supported by amplification from corporate partners. ...
- FA Delays FA Cup Kickoffs With Mental Health Message
Around the Net In MAD London, Sean Hargrave - Monday, January 6, 2020
The weekend's FA Cup football games featured a one-minute film from Public Health England (PHE) featuring a voiceover from the Duke of Cambridge encouraging sports fans to consider their mental ...
- BT Sport To Offer Monthly Passes
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
BT Sport will begin allowing users to subscribe one month at a time because, according to "The Guardian," it realises that some viewers prefer a monthly arrangement over a long-term ...
- Amazon Picks Up Champions League Games In Germany
Around the Net In MAD London, Sean Hargrave - Wednesday, December 11, 2019
Amazon has not only surprised viewers by showing Premier League football action at the start of December, and then again on Boxing Day, it has now revealed it has the ...
- BT Extends Champions And Europa League Rights To 2025
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
BT has paid GBP1.2bn to extend its rights for Champions League and Europa League football from 2021 through to 2025, "Campaign" writes. ...
- Two Warring 'WAGs' Have Achieved In The US Where British Soccer Stars Have Failed
Around the Net In MAD London, Sean Hargrave - Tuesday, October 15, 2019
"The Independent" is taking a lighthearted approach to the Twitter war between Coleen Rooney and Rebekah Vardy. The paper points out that British "soccer" stars have failed to make headlines ...
- Former Man United Striker Launches Influencer Platform With Star Ratings
Around the Net In MAD London, Sean Hargrave - Wednesday, October 2, 2019
Former Manchester United striker Louis Saha has co-launched an influencer agency that features star ratings so brands can get a good idea of which influencers they should work with, "Campaign" ...
- Millennials And Women's Soccer Fuel Online Video Growth
London Blog, Sean Hargrave - Monday, September 30, 2019
The latest figures also show that younger audiences are tuning in for full shows, not just clips. ...
- Liverpool FC Barred From Trademarking 'Liverpool'
Around the Net In MAD London, Sean Hargrave - Friday, September 27, 2019
Liverpool FC has failed in an attempt to trademark the name "Liverpool." Sky News reveals that the decision to bar the club from owning the name was made because it ...
- Study: Sports Gamblers Are Big Pay TV Subscribers
Television News Daily, Wayne Friedman - Wednesday, September 11, 2019
Growing interest in legal sports gambling could mean more potential TV viewers, according to a recent analysis. ...
- Coca-Cola Signs Up For Euro 2020
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Coca-Cola has signed up sponsor Euro 2020, "Campaign" writes. The drinks brand has had a close association with UEFA over the past 32 years. ...
- Could Streaming Rugby Turn Around ITV's Year?
London Blog, Sean Hargrave - Thursday, September 5, 2019
Nine in 10 fans are okay with watching ads when streaming the day's games when they get in from work. ...
- Football Ad Banned For Use Of Young Players
Around the Net In MAD London, Sean Hargrave - Thursday, August 22, 2019
A gambling ad that ran on Facebook has been banned for featuring footballers who are under 25, "The Guardian" reveals. People appearing in gambling ads have to be age 25 ...
- Manchester United And Kick It Out To Meet Twitter Over Racist Tweets
Around the Net In MAD London, Sean Hargrave - Thursday, August 22, 2019
Representatives from Manchester United and the FA's Kick It Out anti-racism campaign are planning to meet representatives of Twitter to discuss what can be done about an explosion in racist ...
- England Women's Manager Calls For Football To Boycott Social Media
Around the Net In MAD London, Sean Hargrave - Wednesday, August 21, 2019
Former Manchester United star and manager of England Women's team Phil Neville has called on players to boycott social media to teach the platforms a lesson. The BBC reveals that ...
- 'The Athletic' Expands To The U.K.
Publishers Daily, Sara Guaglione - Tuesday, August 6, 2019
It will have about 50 editorial staffers working for its U.K. operation, with at least one dedicated reporter for every Premier League soccer team. ...
- Premier League Sets New Record For Shirt Sponsorships
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Premier League football clubs set a new record last season for shirt sponsorships by bringing in just under GBP350m between them, "The Drum" reports. However, the riches are not evenly ...
- Paddy Power Takes 'Save Our Shirt' Campaign To Scotland
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Paddy Power's "Save Our Shirt" campaign has moved north of the border to Motherwell. "Campaign" reveals that just as with Huddersfield, the betting brand is sponsoring the Scottish club's shirt ...
- The Furore Around Paddy Power's Football Kit Spoof
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
"Marketing Week" is covering the furore stirred up by gambling company, Paddy Power last week as its unveiled a spoof version of the home kit for the football team it ...
- Juventus Will Not Appear In FIFA 20
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Any marketing execs about to pre-order FIFA 20 might need to know that according to the BBC, it is the first edition of the game where a major team is ...
