- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech Gap
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Clients can use the combined tools to leverage first-party data instead of third-party cookies, the firms say. ...
- TowerData Merges With FreshAddress, Creating A New Email ID Provider
Email Marketing Daily, Ray Schultz - Wednesday, October 13, 2021
The combined firms claim to have data assets leveraging over 1.5 billion historical email and postal addresses. ...
- CDP For Service Launched By Treasure Data
Email Marketing Daily, Ray Schultz - Wednesday, October 13, 2021
The new customer data platform goes beyond marketing to cover customer interactions across all touchpoints, the company says. ...
- Email Industries Rolls Out Its Email Verification Tool
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Alfred Knows, previously in beta, is now available to small and medium-sized businesses. ...
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Mediapsssst, Richard Whitman - Friday, October 8, 2021
A new platform segments the diverse audiences of thousands of titles while a separate report identifies media controlled by women and minority groups. ...
- Mailchimp Launches Content Tool For Small Businesses
Email Marketing Daily, Ray Schultz - Tuesday, October 5, 2021
Mailchimp's new tool, the Content Optimizer, enables SMBs to stack up their content against email best practices, the company says. ...
- Piano Launches Analytics Platform That It Says Provides Single Source Of Data
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
The company feels it is challenging Google and Adobe with a privacy-compliant, portable data product. ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Inside Performance, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportunities to export goods and services, diagnosing a business and evaluating how it's set up for opportunities to expa ...
- New Tool Can Help Brands Reclaim Inactive Email Addresses, List Hygiene Firm Says
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
FreshAddress is launching its Email Change of Address service to help companies re-engage lapsed customers. ...
- Study: Brands Cite Redundancy And Speed As Martech Pain Points
Email Marketing Daily, Ray Schultz - Wednesday, September 22, 2021
Yet security is the main consideration when they are evaluating new tools for their stacks, Treasure Data reports. ...
- Apple's iOS15 And Hide My Email Feature Will Be Out On Monday
Around the Net in Email, Ray Schultz - Friday, September 17, 2021
Apple’s iOS15 will be released on Monday, and it will include the feature called Hide My Email. CNET explains how consumers can use this tool, which email marketers have fear ...
- Twitter Unveils New Tools to Help Brands In Q4
Digital News Daily, Colin Kirkland - Friday, September 17, 2021
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during the 2021 holiday shopping season. ...
- Inbox Monster Debuts Email Deliverability Tools And Testing Solution
Email Marketing Daily, Ray Schultz - Friday, September 17, 2021
The firm's new Inbox Pulse helps emailers send campaigns without incurring additional expense, the company says. ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce and Slack. ...
- Email Marketing Tools Are Offered To...Libraries
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Springshare is debuting a platform that marries the firm's existing CRM product with email. ...
- New Video Tool Features Automatic Translation Capability
Email Marketing Daily, Ray Schultz - Friday, September 3, 2021
Videocommerce, based in Poland, offers dynamic personalization for engaging customers. ...
- Mozilla Firefox Secret Menu Campaign Debuts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
Mozilla Firefox's Secret Menu Campaign highlights all the hidden features in the new Firefox browser. ...
- New Email Personalization Tool Offered By Dynamic Yield
Email Marketing Daily, Ray Schultz - Wednesday, August 11, 2021
Email Experience is based on cross-channel data rendered at the point of open, the company says. ...
- SMS For SMBs: Keap Offers Automated Texting Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 10, 2021
Keap offers a broadcast tool with built-in compliance. The company claims that email open rates have fallen. ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Inside Performance, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers to identify and monitor competitors' advertising, product categories and key brands and to create the ideal media mix. ...
- Interactive Video Tool Could Help Marketers Update In Real Time
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Idomoo's Next Generation Video Platform allows users to trigger such actions as sending an email. ...
- Validity And Spamhaus Partner On Email Security
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Validity is integrating blocklists into its platform, courtesy of Spamhaus. ...
- Google Rolls Out Spam-Blocking Feature In Google Drive
Email Marketing Daily, Ray Schultz - Monday, July 26, 2021
The spam-blocking tool, announced two years ago, enables users to block other users with no admin control. ...
- Duck With Apple: Email Tracking Blockers Have A Central Flaw
Email Insider, Ray Schultz - Friday, July 23, 2021
DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking. ...
- Q2 Purview: From Privacy To Software, Email Marketers Face Many Changes
Email Insider, Ray Schultz - Tuesday, July 6, 2021
Apple's new Mail Privacy Protection is one of many developments that could alter how email is deployed, Essence of Email reports. ...
- New Tool Allows Teams To Share Email Inboxes
Email Marketing Daily, Ray Schultz - Friday, July 2, 2021
The new Spark app feature prevents the confusion that can occur when incoming emails get lost and nobody follows up, Readdle says. ...
- Epsilon Introduces Email-SMS Delivery Tool For Mid-Market Brands
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of open, based on location, device and other non-PII information. ...
- Software Suite Covers Email, SMS And Other Channels
Email Marketing Daily, Ray Schultz - Wednesday, June 23, 2021
Phonexa is launching three new tools to join four existing ones and merging them under one entity. ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visitors -- including mouse movements, the company says. ...
