- Demand Science Completes UK And Ireland B2B Acquisitions
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Demand Science has completed its acquisition of demand-generation platform Internal Results and sales enablement tool Leadiro. ...
- Free App That Helps Simplify Inbox Now Available In Outlook
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Twobird allows consumers to sort emails under Reminders, Low Priority and Done. They can also unsubscribe. ...
- B2B Audio, Video Content Platform Raises $7 Million
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
Casted will use the Series A funding to add staff and pursue new partnerships and integrations, the company says. ...
- Mastercard Provides Microsoft Advertising, Zoho Marketing Offers, Discounts For SMBs
Email Marketing Daily, Ray Schultz - Thursday, April 1, 2021
Mastercard hopes to help small business cardholders move into digital and meet growing customer demands. ...
- Klaviyo Debuts Benchmarking And SMS Tools
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The new products can help brands communicate in several channels, the company says. ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
The new features in Salesforce Digital 360 will help B2B brands discern buying signals via Salesforce Einstein, the company says. ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, bringing search intent into the t ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
The Audience Forecaster will help address big industry problems in the OTT and CTV world -- especially with frequency control and transparency. ...
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Marketers can set limits on how often a Vizio TV within a household is exposed to specific ad creative when placing an ad on its platform. ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
AppsFlyer on Thursday announced it will roll out a new predictive analytics tool to support the ad industry after Apple begins to enforce its privacy updates. ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Samba TV's new privacy controls will put viewers in charge of their household personal data. The interface can be accessible with smart TV settings menus. ...
- Bluecore Unveils New Digital Ad Service
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
Bluecore Advertise Joins the email tool Bluecore Communicate in the firm's channel menu. ...
- AWeber Adds Landing Page Tool For SMBs
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
The new tool is an extension of AWeber's email marketing software for small businesses, the firm says. ...
- Vimeo Launches Video Lead-Generation Tool For Use In Email Platforms
Inside Performance, Laurie Sullivan - Wednesday, January 27, 2021
The integration with launch partners HubSpot, Mailchimp, and Constant Contact, among others, allows small businesses to drive results from their email marketing by embedding videos into their email campaigns ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience across the customer lifecycle, the company says. ...
- Dyspatch Offers AMP For Email Service
Email Marketing Daily, Ray Schultz - Thursday, January 21, 2021
The firm's new tool, Lightning, enables brands to send interactive content via accelerated mobile pages (AMPs). ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for every site visit, the company says. ...
- Asian Firm Offers Email Phishing Detection Tool
Email Marketing Daily, Ray Schultz - Friday, January 15, 2021
Even people without specialized IT training can use the AI-driven service, the company claims. ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- eTargetMedia Combines Display Retargeting Platform With Email List Service
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
The new tool allows marketers to follow email campaigns with digital ad retargeting. ...
- Microsoft Teams Video Conferencing Lands On Dell Monitors As CES 2021 Goes Virtual
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Dell announced three new monitors set to launch in February, dubbed the "world's first video conferencing monitors." Certified for Microsoft Teams, they will offer rapid access to the video-conferencing platf ...
- Helpmonks Debuts Combined Live Chat-Email Platform
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
The new software toolkit allows firms to react more quickly to actions within the sales funnel, the company says. ...
- Google Question Hub Launches In U.S.
Inside Performance, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing content creators and writers to create content that answers them. ...
- Peppermonkey Offers Digital Tools To HVAC Firms
Email Marketing Daily, Ray Schultz - Wednesday, December 30, 2020
The services include email and website design, and search engine optimization (SEO). ...
- Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Amidst in-store shopping restrictions in some states, during the holiday season U.S. small and medium-sized businesses sold nearly 1 billion products in Amazon's store. ...
- KnowBe4 Debuts Tool To Help Email Security Teams Assign Roles To Members
Email Marketing Daily, Ray Schultz - Friday, December 18, 2020
The new solution allows firms to assign permissions based on a person's skill set, the company says. ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Inside Performance, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury are participating in the rollout. ...
- Mediafly Debuts Tool To Track Performance Of B2B Seller-Generated Content
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
Mediafly, a provider of sales technology, says companies need to send the right content at the right time or they will lose sales. ...
- Iterable Debuts Tool To Measure Consumer Sentiment Through Email Clicks, Mobile Push Opens
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The new solution, Brand Affinity, is powered by Iterable AI, the company says. ...
