- Duck With Apple: Email Tracking Blockers Have A Central Flaw
Email Insider, Ray Schultz - Friday, July 23, 2021
DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking. ...
- Q2 Purview: From Privacy To Software, Email Marketers Face Many Changes
Email Insider, Ray Schultz - Tuesday, July 6, 2021
Apple's new Mail Privacy Protection is one of many developments that could alter how email is deployed, Essence of Email reports. ...
- New Tool Allows Teams To Share Email Inboxes
Email Marketing Daily, Ray Schultz - Friday, July 2, 2021
The new Spark app feature prevents the confusion that can occur when incoming emails get lost and nobody follows up, Readdle says. ...
- Epsilon Introduces Email-SMS Delivery Tool For Mid-Market Brands
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of open, based on location, device and other non-PII information. ...
- Software Suite Covers Email, SMS And Other Channels
Email Marketing Daily, Ray Schultz - Wednesday, June 23, 2021
Phonexa is launching three new tools to join four existing ones and merging them under one entity. ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visitors -- including mouse movements, the company says. ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm Says
Email Marketing Daily, Ray Schultz - Friday, June 11, 2021
Data collaboration platform InfoSum's new tool allows brands to achieve addressability across channels, the company says. ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used in channels ranging from email to advertising, the company says. ...
- Search Takes On New Work-From-Home Responsibilities
Inside Performance, Laurie Sullivan - Thursday, June 10, 2021
Remote work has put a major strain on technologies connecting employees to information, knowledge, and one another during the pandemic, with a greater impact on companies' top- and bottom l ...
- MessageMedia Joins HubSpot App Partner Program, Focuses On SMS
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
The new tool, SMS for HubSpot, allows brands to send text communications and obtain a single view of their customer, the firm says. ...
- DoubleVerify Says Video-Filtering Tool Cuts Down On Fraud, Brand Safety Violations
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify says it has seen 62% fewer brand safety "violations" when it comes to video impressions across devices. ...
- New Digital Platform Enables A/B Testing
Email Marketing Daily, Ray Schultz - Thursday, June 3, 2021
Amplitude's new system utilizes customer behavior and product analytics to help brands reach key segments, the firm says. ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audience Network into the Microsoft Audience Network and is rolling out the feature to all advertisers in the U.S ...
- Tool Helps Firms Deploy Email Signatures Via Outlook, Company Says
Email Marketing Daily, Ray Schultz - Wednesday, May 26, 2021
The product is available for Microsoft Outlook on the web, and will be added for Outlook desktop. ...
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Verizon Media on Tuesday announced the launch of a self-service, full-funnel DOOH product suite, providing everything marketers need to plan, execute, and measure DOOH campaigns. ...
- SMBs Are Offered Free DMARC-as-a-Service
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The tool is available for Microsoft 365 customers in the Azure Marketplace. ...
- Teachable Moments: Failing Fast, Learning Faster to Drive ROI
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
Every marketing success probably was preceded by a line of valuable failures, but we rarely share that full path to the big win. But failing fast, learning faster is itse ...
- Mailchimp Rolls Out Its Stores Ecommerce Tool, Launches Ad Campaign
Email Marketing Daily, Ray Schultz - Wednesday, May 19, 2021
Email company Mailchimp now helps small merchants build their ecommerce sites. ...
- HelpSystems Acquires Email Security Firm Agari
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
HelpSystems is pursuing a strategy of acquiring adjacent companies, it says. ...
- AppMail Offers Tool To Speed Up Email Response
Around the Net in Email, Ray Schultz - Wednesday, May 12, 2021
AppMail is offering a tool that allows customers to interact within the body of an email instead of going to an external site. The feature should speed up conversions. ...
- Aspect Software And Noble Systems Merge To Form Alvaria
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Abry Partners will be majority owner of the customer experience provider. The combined transaction is valued at over $1 billion USD. ...
- Inbox Sidebar Launches To Put Emails, Calendars, Contacts In One Place
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
The new Fastmail feature allows users to reference contact history and history and join email conversations, the company says. ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the company says. ...
- Mailchimp Moves Into Ecommerce Support
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Two new tools, Stores and Appointments, are designed to help businesses digitize their brands. ...
- Microsoft Launches Facebook Import Tool
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Advertisers will soon have the ability to import campaigns from Facebook Ads into Microsoft Advertising, similar to the Google Ads import feature. The news was announced at this year's onli ...
- Demand Science Completes UK And Ireland B2B Acquisitions
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Demand Science has completed its acquisition of demand-generation platform Internal Results and sales enablement tool Leadiro. ...
- Free App That Helps Simplify Inbox Now Available In Outlook
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Twobird allows consumers to sort emails under Reminders, Low Priority and Done. They can also unsubscribe. ...
- B2B Audio, Video Content Platform Raises $7 Million
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
Casted will use the Series A funding to add staff and pursue new partnerships and integrations, the company says. ...
