- RollWorks Debuts Tool For Tracking B2B Buyer Intent
Email Marketing Daily, Ray Schultz - Wednesday, July 1, 2020
Sellers receive alerts in Salesforce and daily email reports based on website engagement and advertising clicks. ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less Future
Digital News Daily, Ray Schultz - Tuesday, June 30, 2020
Infutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identity resolution, the firm says. ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...
- Banzai Offers New Tool For Partner Event And Webinar Marketing
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Banzai Reach for Partners allows brands to send invites via email, LinkedIn InMail and other channels, the firm says. ...
- PathFactory Offers New Sales Content Tool
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Pathfinder for Sales allows teams to track intent to buy within their CRM, the company says. ...
- Koopid Chooses Vonage For Customer Experience Support
Email Marketing Daily, Ray Schultz - Wednesday, June 24, 2020
Koopid provides a tool that allows users to create journey templates in email and other channels. ...
- BIMI Gets A Boost With DigiCert-Valimail Partnership
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
The arrangement is designed to help brands implement DMARC and display their brand logos in email subject lines. ...
- New Tool From Astute Crafts Responses To Inbound Emails
Email Marketing Daily, Ray Schultz - Thursday, June 18, 2020
The Email Virtual Assistant reads incoming messages and uses response history and other factors to create a reply, the firm says. ...
- Patel To Head New Cisco Business
Around the Net in Email, Ray Schultz - Wednesday, June 17, 2020
Jeetu Patel will join Cisco as SVP and GM of its new Security and Applications business group on Aug. 3. In addition, Cisco has debuted a new cloud security tool.&n ...
- Validity Offers Verizon Media's View Time Optimization
Email Marketing Daily, Ray Schultz - Wednesday, June 10, 2020
The tool allows senders to reach recipients at the moment they are most engaged with their inbox, the company says. ...
- Firm Offers A Way To Send Collection Notices By Email
Email Marketing Daily, Ray Schultz - Tuesday, June 9, 2020
RevSpring's new eVoke inbox lets collectors include documents in emails while remaining compliant with the law, the company says. ...
- Email On Acid Adds Email Team Management Tools
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
Team Management users can streamline reviews, get faster approvals and manage permission levels, the company says. ...
- Pinterest Says Search With Your Camera
Inside Performance, Laurie Sullivan - Tuesday, June 2, 2020
A shop tab on the Lens results will change the way Pinterest users shop, bringing up shoppable product Pins in stock from merchants. There's strength in images. ...
- AT&T Chooses Salesforce For Customer Experience Support
Digital News Daily, Ray Schultz - Friday, May 29, 2020
Salesforce will help AT&T gain a single view of its customers across all touchpoints, the firm says. ...
- WPP, SuperAwesome Form Global Partnership Focused On Engaging Responsibly With Kids Online
MAD, Steve McClellan - Thursday, May 28, 2020
The agreement gives WPP agencies and clients access to the SuperAwesome team, which develops secure children's technology, as well as its engagement platform and array of tools. ...
- Google To Consider 'Page Experience' in Search Ranking Of Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
The algorithm update -- Google Page Experience -- will evaluate the web pages based on users' perceived interaction with them. ...
- Google Tipping Into Support Links, Helping Companies Survive COVID-19
Inside Performance, Laurie Sullivan - Wednesday, May 27, 2020
Google searches for "how to help small businesses" spiked in March, increasing more than 700% since February, as COVID-19 began to change consumers' way of life in the U.S. ...
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
The move toward featured products in search results will enable the online platform to compete for ad dollars from brands advertising on sites such as Amazon and Walmart as well ...
- SmarterHQ Debuts Predictive Data Tool For Digital Marketing
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Brands can use the new Smarter Predictions tool to glean behavioral data from multiple sources for use in email marketing and other campaigns, the firm says. ...
- Live Video Captioning Will Change Google Search Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 14, 2020
YouTube and Rev.com have partnered to make captions more readily available to YouTube creators. This could drive more traffic to websites, and more clicks to other content and landing pages. ...
- LinkedIn Accelerates Product Development, Launches Live Streaming Events Platform
Digital News Daily, Laurie Sullivan - Tuesday, May 12, 2020
LinkedIn on Tuesday launched a live streaming events platform that combines existing resources such as Pages, Events, and Live to help companies reconnect with their customers and communities. The tool ...
- YouTube Accelerates Launch Of Formats, Measurement Tools For TV
Digital News Daily, Laurie Sullivan - Thursday, May 7, 2020
YouTube plans to share new advertiser insights and accelerate the launch of several tools such as Brand Lift measurement for the TV screen and flexible formats for TV screen content. ...
- PowerInbox Acquires Jeeng, Adding Push Notifications To Its Email Monetization Tool
Email Marketing Daily, Ray Schultz - Thursday, May 7, 2020
PowerInbox has also named Jonathan Stefansky as general manager of Jeeng, a personalized notification platform. ...
- Google Data Tool Helps Brands Understand Changing Consumer Behaviors Since COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
Google for the first time will provide deep insight on product categories people search for, to provide brands with details on how consumer interests have changed since the beginning of ...
- Namogoo Broadens Ecommerce Offering With Purchase Of Personali
Digital News Daily, Ray Schultz - Monday, May 4, 2020
Namogoo, which blocks unauthorized ad injections on sites, has acquired Personali, a provider of AI-driven analytics tools. ...
- Terminus Acquires Chat Provider Ramble In Apparent Challenge To Drift
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
The move follows the 2019 purchase of email marketing firm Sigstr. ...
- Cortical.io Launches Tool For Managing Incoming Emails
Email Marketing Daily, Ray Schultz - Tuesday, April 28, 2020
Message Intelligence allows users to filter and classify emails based on custom criteria, the company says. ...
- AdRoll Adds Email Features For D2C Brands
Email Marketing Daily, Ray Schultz - Wednesday, April 22, 2020
The new email marketing tools include email capture and triggered email sends, the company says. ...
- Infutor Provides BDEX With New Post-Cookie ID Tool
Digital News Daily, Ray Schultz - Tuesday, April 21, 2020
Total Mobile Ad ID links hashed email identities with digital drives, the company says. ...
- KnowBe4 Adds Feature To Its Anti-Phishing Platform
Email Marketing Daily, Ray Schultz - Friday, April 17, 2020
The PhishRIP tool identifies and blocks phishing emails from hitting a consumer's inbox, the company says. ...
