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  • Tremor Introduces Non-Linear Video Viewing
    Video ad network Tremor Media on Tuesday launched a new suite of interactive in-stream ad formats to allow non-linear viewing inside of video players. Procter & Gamble, Universal Pictures, Microsof ...
  • Clickable Enters Bid Management
    Clickable has entered bid management automation with the latest Clickable Pro release. Despite complex analysis making search-engine advertising difficult, Clickable Pro v. 2.1 seeks to simplify processes by introducing campai ...
  • Silverpop Introduces Drag and Drop
    Email marketing technology firm Silverpop today is expected to announce the launch of new campaign graphical user interface tools. The tools -- which give clients a drag-and-drop, storyboard-like editor ...
  • Dapper Launches ImpressionDNA
    Dapper unveiled ImpressionDNA on Thursday. The application scans pages viewed by consumers, extracting keywords, user location and behavioral data to serve up specific products in the ads. The app sca ...
  • Gomez Unveils Mobile Testing Service
    Gomez Inc. has launched a new service for testing whether mobile content renders correctly across popular mobile Web browsers and devices. The new service from the Lexington, Mass.-based company W ...
  • DeepDyve Extends Search Queries To 5,000 Characters
    The search engine DeepDyve.com will release a trio of free tools Wednesday that allows Web sites and blogs to display specific related results by inserting a few lines of cod ...
  • DoubleVerify Verifies Funding
    Digital media-verification company DoubleVerify has closed a $3.5 million Series A financing found led by Blumberg Capital, with participation from First Round Capital, Genacast Ventures and private investors. The compa ...
  • Toolbar Keeps Customers Close At Hand
    Traditional tools such as advertising, direct mail and events have slipped in effectiveness, and there is little agreement about how to address today's market realities in a cost-effective way. B ...
  • Bite-Sized Thoughts
    It has been one week since I started using Twitter. I honestly can't say if I figured out what thoughts qualify as "tweetable" and what thoughts will just get ...
  • Google's First Cloud Initiative
    Google on Monday finally made good on all the talk about cloud computing with Google App Engine, a hosting tool that lets developers store, serve, build, and grow their applicatio ...
  • Zenith Signs With Nielsen for 'Three Screen' Measurement
    Zenith Media will get Nielsen measurements of video viewing across a variety of platforms, including Internet, mobile devices and out-of-home, in a deal announced Thursday. The deal marks the fir ...
  • Mobile Analytics: Necessary Tools For The Mobile Search Pro
    Mobile search is still a relatively nascent field, but as Bryson Meunier highlights, there are a number of tools that mobile SEOs can use to track and analyze their client ...
  • Back to the Future
    On the Web and mobile apps, user behavior is constantly evolving - the messy result of a complex and unpredictable calculus involving expectations, experience, technology, brands and a hundred oth ...
  • Pro Tools
    A new generation of hybrid still-video cameras will soon bring amazing, low-cost image-making tools to the masses on a level undreamed of even a decade ago. Before the revolution ...
  • Burger Time
    Carl's Jr. and Hardee's parent company, CKE Restaurants, told Dustin Callif to build an advertising campaign that would wow consumers and distance the fast-food giant from the competition. The managi ...
  • Clearing the Air
    Not content to merely rep environmental clients or satisfied with bathing abusers in an emerald glow, interactive agency imc2 hopes to open the dialogue about so-called "green" marketing. The agen ...
  • The Digital Drive
    A funny thing happened on the way to writing this story about the new Madison Avenue: Two of the new era's signature deals - the 2007 acquisitions by WPP Gro ...
  • The Seekers
    Imagine search that didn't need to be found. Well, it's not exactly search, then, is it? More like mystical psychic predictions (unless you're the one coding), recommendations-based algorithms are alo ...
  • Drive-Thru
    Remember when they said MySpace had no way to make money? Hah. Its latest is a self-serve ad platform that could do for mom-and-pops - and MySpace itself - wh ...
  • Standard Operating Procedure
    Standards for ad formats have always been, shall we say, loose. Or altogether nonexistent. Enter Adobe and Panache. The two are now in a partnership that just might change a ...
  • Whirring Wide Web
    Remember the thrill of the first RSS feeds? They turned the Web into a giant Cuisinart, slicing and dicing content every which way. Well, tiny Sudbury, Mass.-based FeedBlitz is setti ...
  • Our Ad Man in Shanghai
    Thanks to news search services, someone reading the London Telegraph online is as likely to be from New London, Conn., as from the home of Big Ben. Access to worldwi ...
  • A Marvel-ous Makeover for PointRoll
    Move over, Fantastic Four. The misfit PointRoll "boys" have been transformed into Web 2.0 superheroes complete with matching spandex outfits. ...
  • Email Focus: As You Like It
    Some in the industry argue email is recession-proof. And while no channel truly is, email does have all the attributes to survive. ...
  • A Boost for Baseball
    MLB.com has been notoriously protective when it comes to its content, focusing on paid subscriptions rather than widespread distribution online. ...
  • Widget-izing The Ad Network
    Like most good Internet notions before it, the branded widget format may be suffering from its own success. How does a brand stand out now in libraries crowded with thousan ...
  • See Spot Mix
    It's taken more than a decade to get neighborhood bistros and tarot card soothsayers even vaguely interested in the most basic local Web advertising. Are they really prepared to ro ...
  • Divine Rights
    Good news: Your spot has gone viral. Bad news: You have no idea where it's posted or who's watched it. Divinity Metrics might help agencies get a handle on the ...
  • Tools:Smarter Than Your Average Ad
    Remember the thrill of those Choose Your Own Adventure books, where you'd flip to page 16 if you choose to run from the bloodthirsty wildebeest? Or, if you'd prefer ...
  • They Got It!
    One of a media planner's greatest assets is knowing the competitor's strategy. Vishal Sharma and Devaraj Southworth, cofounders of Yureekah, have built a business on capturing this information for battli ...