421 search results for
  • Bite-Sized Thoughts
    It has been one week since I started using Twitter. I honestly can't say if I figured out what thoughts qualify as "tweetable" and what thoughts will just get ...
  • Google's First Cloud Initiative
    Google on Monday finally made good on all the talk about cloud computing with Google App Engine, a hosting tool that lets developers store, serve, build, and grow their applicatio ...
  • Zenith Signs With Nielsen for 'Three Screen' Measurement
    Zenith Media will get Nielsen measurements of video viewing across a variety of platforms, including Internet, mobile devices and out-of-home, in a deal announced Thursday. The deal marks the fir ...
  • Mobile Analytics: Necessary Tools For The Mobile Search Pro
    Mobile search is still a relatively nascent field, but as Bryson Meunier highlights, there are a number of tools that mobile SEOs can use to track and analyze their client ...
  • Back to the Future
    On the Web and mobile apps, user behavior is constantly evolving - the messy result of a complex and unpredictable calculus involving expectations, experience, technology, brands and a hundred oth ...
  • Pro Tools
    A new generation of hybrid still-video cameras will soon bring amazing, low-cost image-making tools to the masses on a level undreamed of even a decade ago. Before the revolution ...
  • Burger Time
    Carl's Jr. and Hardee's parent company, CKE Restaurants, told Dustin Callif to build an advertising campaign that would wow consumers and distance the fast-food giant from the competition. The managi ...
  • Clearing the Air
    Not content to merely rep environmental clients or satisfied with bathing abusers in an emerald glow, interactive agency imc2 hopes to open the dialogue about so-called "green" marketing. The agen ...
  • The Digital Drive
    A funny thing happened on the way to writing this story about the new Madison Avenue: Two of the new era's signature deals - the 2007 acquisitions by WPP Gro ...
  • The Seekers
    Imagine search that didn't need to be found. Well, it's not exactly search, then, is it? More like mystical psychic predictions (unless you're the one coding), recommendations-based algorithms are alo ...
  • Drive-Thru
    Remember when they said MySpace had no way to make money? Hah. Its latest is a self-serve ad platform that could do for mom-and-pops - and MySpace itself - wh ...
  • Standard Operating Procedure
    Standards for ad formats have always been, shall we say, loose. Or altogether nonexistent. Enter Adobe and Panache. The two are now in a partnership that just might change a ...
  • Whirring Wide Web
    Remember the thrill of the first RSS feeds? They turned the Web into a giant Cuisinart, slicing and dicing content every which way. Well, tiny Sudbury, Mass.-based FeedBlitz is setti ...
  • Our Ad Man in Shanghai
    Thanks to news search services, someone reading the London Telegraph online is as likely to be from New London, Conn., as from the home of Big Ben. Access to worldwi ...
  • A Marvel-ous Makeover for PointRoll
    Move over, Fantastic Four. The misfit PointRoll "boys" have been transformed into Web 2.0 superheroes complete with matching spandex outfits. ...
  • Email Focus: As You Like It
    Some in the industry argue email is recession-proof. And while no channel truly is, email does have all the attributes to survive. ...
  • A Boost for Baseball
    MLB.com has been notoriously protective when it comes to its content, focusing on paid subscriptions rather than widespread distribution online. ...
  • Widget-izing The Ad Network
    Like most good Internet notions before it, the branded widget format may be suffering from its own success. How does a brand stand out now in libraries crowded with thousan ...
  • See Spot Mix
    It's taken more than a decade to get neighborhood bistros and tarot card soothsayers even vaguely interested in the most basic local Web advertising. Are they really prepared to ro ...
  • Divine Rights
    Good news: Your spot has gone viral. Bad news: You have no idea where it's posted or who's watched it. Divinity Metrics might help agencies get a handle on the ...
  • Tools:Smarter Than Your Average Ad
    Remember the thrill of those Choose Your Own Adventure books, where you'd flip to page 16 if you choose to run from the bloodthirsty wildebeest? Or, if you'd prefer ...
  • They Got It!
    One of a media planner's greatest assets is knowing the competitor's strategy. Vishal Sharma and Devaraj Southworth, cofounders of Yureekah, have built a business on capturing this information for battli ...
  • Up With Veeple
    Veeple has a pretty simple proposition: Spend $49 a month for its service and you might generate an 18.1% click-through rate, too, just as its 100-plus customers did in i ...
  • Trading Up
    Between skyrocketing gas prices, add-on fees from travel providers and plummeting on-time rates for airlines, doing business virtually looks better than ever. That's why companies like Cisco and IBM a ...
  • The Se7enth Seal
    There are seven deadly sins, seven days of the week, seven brides for seven brothers, seven dwarves, and, according to eMarketer, seven ways to tighten your belt in these le ...
  • RoboCop
    Misplaced contextual ads are hilarious, right? Not when they're your ads. Microsoft researchers are developing technology that scans the words in online articles to detect positive or negative connotations relat ...
  • Promiscuity Pays
    When VixenLove was younger, she would stay up late surfing chat rooms, trying to meet as many men as she could. With each conversation, she improved her ability to understan ...
  • The E-mail Overnights
    E-mail customer database segments delivered in minutes, based on everything customers did for the past year up to midnight last night. Is this a dream? No, it's the pitch ...
  • Search Focus: Once Was Lost
    It would seem to be the perfect pairing: Web design and development join forces to work harmoniously with search to design a holistic, customized user experience. But oftentimes, search ...
  • Getting Diggy With It
    In a move that would make even polygamists and swingers envious, Diggywood Studios recently announced partnerships with five different production houses. The digital media studio will provide its DiggyActive technolo ...