- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. misaligned ads, a USC-supported study fi ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"We're hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews," Laura Brett, vice president of the National Advertising ...
- Yelp Releases Data On 1300 Consumer Fraud Alerts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2020
The 2019 Consumer Alerts Report details results of a program designed to warn consumers about businesses with egregious or unusual review activity. ...
- Standards To Combat Fake Reviews Needed As Trust Erodes
Inside Performance, Laurie Sullivan - Friday, March 6, 2020
Nearly three-quarters of consumers want the retail industry to set new standards with severe punishment for violations to combat fake reviews. ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Inside Performance, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities including the N95 face mask suggested by the medical community for people with respiratory issues to protect against contracting ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases, according ...
- Google Search Console Adds Review Snippets Performance And Testing
Inside Performance, Laurie Sullivan - Monday, February 10, 2020
Websites with reviews can gain much information on how well pages perform. Google announced support for review snippets along with performance reports in the Google Search Console on Monday. ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as a business, according to analysis from a company focused on building a bridge from online to offline. ...
- LendEDU Duped Consumers With Fake Reviews, Paid Ratings
Digital News Daily, Wendy Davis - Monday, February 3, 2020
The online loan marketplace LendEDU, which allows consumers to compare offerings from purveyors of financial services, has agreed to settle charges that it duped consumers with fake reviews and paid ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights. ...
- How Bazaarvoice CEO Links Comedy, Film Direction With Running A Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
CEO Keith Nealon draws on his experience with high-growth technology companies to help scale the company's leadership position into new markets and areas of innovation. ...
- Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative. ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property and assumed liabilities, among other properties. ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Inside Performance, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other ...
- Reviews Platform GatherUp Acquired By ASG
Inside Performance, Laurie Sullivan - Friday, November 15, 2019
Software-as-a-service holding company ASG acquired reviews platform GatherUp, founded by local search gurus Mike Blumenthal and Aaron Weiche. The acquisition was announced Thursday. ...
- Star Ratings And Reviews Most Likely To Turn Into Profits
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
Most businesses reply to one- and five-star review ratings far more often than two-, three- and four-star ratings, but not replying could hurt profits, data released Tuesday shows. ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market and account for 91% of fans' spend, an Ipsos study finds. ...
- TK
Search & Performance Marketing Daily, Jon Meakin -
In business, reputation counts for a lot, and its constituent parts, the contributing factors, are many and complex -- from the opinions that customers form about your products or services ...
- Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Inside Performance, Laurie Sullivan - Friday, October 4, 2019
Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. ...
- Using Social Proof In Your Email Marketing
Around the Net in Email, Ray Schultz - Friday, September 27, 2019
Online retailers possess a lot of content that can be used for what is called social proof. Here’s a primer on how to integrate that content into their email marketing ...
- Fake Product Reviews Drive Companies To Form Stronger Technology Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 19, 2019
Companies like Uberall have launched a partnership with TrustPilot, a review platform where consumers post about one million reviews every quarter. ...
- Google Makes Algorithmic Updates To Reviews In Search
Inside Performance, Laurie Sullivan - Monday, September 16, 2019
Looking to tackle invalid or misleading online reviews across its search engine, Google on Monday announced an algorithmic update to rich review snippets, a short excerpt of a review rating ...
- Physical Appearance Impacts Online Reviews, Cornell University Research Finds
Inside Performance, Laurie Sullivan - Friday, September 6, 2019
Attractive reviewers have more clout with online recommendations, Cornell University research finds. The studies could have implications for marketers seeking to save people from making superficial
judgments. ...
- Search Backs Social When Looking For Health Care Providers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 4, 2019
Consumers are searching for health care providers on social media rather than on engines such as Google or Bing, according to a recent survey. ...
- Bazaarvoice Acquires Influenster To Improve Product Reviews, UGC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Influenster's "product obsessed" community attracted Bazaarvoice. Its six million community members share their experiences with products and brands -- generating more than 38 million product reviews, growing by one million ...
- Amazon Still Dealing With Fake, Hijacked Reviews
Inside Performance, Laurie Sullivan - Wednesday, August 28, 2019
"Review hijacking" -- when a product's seller links positive reviews from another, unrelated product with its own to trick potential buyers -- seems to be a major problem for Ama ...
- Google Maps, Discover, E-Commerce Could Contribute $5B To Alphabet FY20 Revenue, Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 27, 2019
Google Maps should contribute about $1.6 billion in 2020, with Discover -- the new name for the Google Feed -- at $2 billion, and e-commerce at about $1.3 billion, says ...
- The Impact Of Star Ratings And Reviews On Revenue
Inside Performance, Laurie Sullivan - Friday, August 9, 2019
The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales. ...
- Alleged Fake Reviews, SEO At Center Of Brewing Legal Battle
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 25, 2019
A legal battle is brewing over fake reviews and SEO between two tech-savvy competing businesses that both make edible flower bouquets from beef jerky and both have experience in either ...
