- FTC Warns Against Fake Reviews, Endorsements
Digital News Daily, Wendy Davis - Wednesday, October 13, 2021
The FTC is warning hundreds of advertisers and agencies that running fake testimonials, as well as failing to disclose payments to influencers, could result in financial penalties. ...
- Q&A Interaction Drives 157% Lift In Conversions
Inside Performance, Laurie Sullivan - Monday, October 4, 2021
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand. ...
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in Ind ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million reviews a month using a combinati ...
- Don't Fear Negative Reviews
Inside Performance, Laurie Sullivan - Monday, June 14, 2021
Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers sh ...
- Google Sees Consumers Post 67% Of Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yel ...
- He Built Google's Ad Biz, And Is Now Launching A Subscription-Based Search Engine
Inside Performance, Laurie Sullivan - Tuesday, March 9, 2021
The search engine will prioritize product reviews rather than ads for big-box retailers, and will serve news stories based on a user's interests gleaned from their subscriptions. A plug-in fr ...
- Google Deletes Thousands Of Negative Reviews On Robinhood App
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 29, 2021
Online brokerage firm Robinhood shut down trading on Thursday as Investors executed a "short squeeze" that made traders rich and cost Wall Street billions. ...
- Amazon Still Lets Sellers Game Its Search Algorithms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
The best-reviewed products are not always the highest quality -- at least not on Amazon. More consumers will realize this as they dig into their holiday purchases. ...
- Removing Bad Reviews Might Deceive Consumers, FTC Suggests
PolicyBlog, Wendy Davis - Thursday, December 10, 2020
The FTC is moving "deeper into the consumer review ecosystem," advertising lawyer Jeff Greenbaum says. ...
- The Grinch Bots That Stole Christmas, Walmart Accused Of Allowing Them
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, November 29, 2020
Walmart is allowing auto-generated bots to dominate purchases for the difficult-to-find Sony PlayStation 5 gaming console. ...
- FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
Inside Performance, Laurie Sullivan - Friday, October 30, 2020
FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratin ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible f ...
- Consumers Buying More Fake Health, Beauty Products As Ecommerce Surges
Inside Performance, Laurie Sullivan - Tuesday, July 7, 2020
About 64% of U.S. consumers say they lost money purchasing poor-quality health and beauty goods online in the past year, especially since the beginning of the pandemic. The average lo ...
- Texas Restaurants Look To Boost Safety Through Customer Reporting
Inside Performance, Laurie Sullivan - Monday, July 6, 2020
Consumers can report on participating restaurants' COVID-19 health and hygiene practices to those businesses' corporate offices. ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. misaligned ads, a USC-supported study fi ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"We're hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews," Laura Brett, vice president of the National Advertisi ...
- Yelp Releases Data On 1300 Consumer Fraud Alerts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2020
The 2019 Consumer Alerts Report details results of a program designed to warn consumers about businesses with egregious or unusual review activity. ...
- Standards To Combat Fake Reviews Needed As Trust Erodes
Inside Performance, Laurie Sullivan - Friday, March 6, 2020
Nearly three-quarters of consumers want the retail industry to set new standards with severe punishment for violations to combat fake reviews. ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 2 ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Inside Performance, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities including the N95 face mask suggested by the medical community for people with respiratory issues to protect against contracti ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases, accordi ...
- Google Search Console Adds Review Snippets Performance And Testing
Inside Performance, Laurie Sullivan - Monday, February 10, 2020
Websites with reviews can gain much information on how well pages perform. Google announced support for review snippets along with performance reports in the Google Search Console on Monday. ...
- SEO Professionals Must Think Like A Local Business Or Risk Failure
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Local SEO agencies need to start thinking of their services as a business, according to analysis from a company focused on building a bridge from online to offline. ...
- LendEDU Duped Consumers With Fake Reviews, Paid Ratings
Digital News Daily, Wendy Davis - Monday, February 3, 2020
The online loan marketplace LendEDU, which allows consumers to compare offerings from purveyors of financial services, has agreed to settle charges that it duped consumers with fake reviews and pa ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights. ...
- How Bazaarvoice CEO Links Comedy, Film Direction With Running A Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
CEO Keith Nealon draws on his experience with high-growth technology companies to help scale the company's leadership position into new markets and areas of innovation. ...
- Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative. ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
Assets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property and assumed liabilities, among other properties. ...
- Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Inside Performance, Laurie Sullivan - Monday, December 2, 2019
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or oth ...
