- Facebook Wants To Become A 'Metaverse'
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
What's a "metaverse" company? Facebook CEO Mark Zuckerberg told his employees about an ambitious new initiative -- the company would "strive to build a maximalist, interconnected" set of experiences from sci-f ...
- Facebook Gets Oculus In-Game Ad Test Yanked From Resolution Games
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Less than a week after Facebook announced plans to roll out its first in-game ads inside virtual-reality game "Blaston" supported by Oculus, Resolution Games pulled the ads after hearing fr ...
- Shoppers Like Virtual Try-On For Products Like Eyewear, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 21, 2021
Most who have experienced the virtual try-on have gone on to buy the product, Vertebrae reports. ...
- Facebook Begins Testing Oculus Mobile App Ads, Eyes New Revenues For Game Developers
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2021
Facebook on Wednesday announced the rollout of what it described as a "small test" of in-headset ads for its Oculus mobile app. The ads, which are being deployed by ga ...
- Apple Sets Date For WWDC Event, Creates Exciting AR/VR Rumor
Marketing Daily, P.J. Bednarski - Tuesday, March 30, 2021
Could Apple finally be gearing up to announce its long-rumored VR headset and AR glasses? ...
- Microsoft Connects Bits With Atoms, Creates More Personal Experience
Inside Performance, Laurie Sullivan - Thursday, March 11, 2021
Mixed reality -- receiving information holographically -- is the future when it comes to learning new skills, connecting with others and gaining efficiencies, according to Microsoft CEO Satya Nadella. ...
- TV Pioneer Perillo Tours Moves Into VR
Marketing Insider, Harvey Chipkin - Wednesday, February 10, 2021
Technology allows travel companies to provide an immersive, 360/VR pre-travel experience for both travel trade and their clients. ...
- Marketing All-Star: Lori Krauss
MediaPost All Stars, Steve Smith - Tuesday, January 5, 2021
By any measure, Warby Parker has earned its status as archetypal D2C. How many “disruptors” startup business plans have somewhere in their pages “We propose to be the Warby Park ...
- The Road To Chatbots, Virtual Assistants For B2B Marketers, Per Forrester
Inside Performance, Laurie Sullivan - Monday, December 14, 2020
Chatbots and virtual assistants can help B2B companies close the gap, as buyers seek content delivered primarily through vendor websites, and search engines. ...
- Oculus Accused Of Violating ADA By Failing To Support Screen Readers
Digital News Daily, Wendy Davis - Monday, December 7, 2020
A legally blind New York resident has accused Facebook's Oculus of violating the Americans with Disabilities Act by failing to ensure its site is compatible with screen-reading software. ...
- Gen Z, Millennial Beauty Shoppers Are Reluctant To Buy Unfamiliar Products
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Almost half of Gen Z and Millennial beauty shoppers buy more beauty and skincare products online now, but are reluctant to try new brands or products without visiting physical store ...
- 'Architectural Digest,' Black Interior Designers Network Team To Create Shoppable Virtual Show House
Publishers Daily, Sara Guaglione - Thursday, September 10, 2020
"The Iconic Home," as the 360-degree, virtual show house will be called, will feature all-Black designers. ...
- Hair Care Brand Curls Makes Waves During Crisis
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Reliant on live events, Curls Beauty Brands pivoted quickly to virtual, doing six events a month, including classes on how to recreate hair styles with their products. ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deep ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working Out
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Seth Oilman, our VP of Sales & Marketing, has overseen and attended hundreds of our summits. We sat down with him to discuss how the company has pivoted to crea ...
- Zoom's Popularity Soars, Racks Up Nearly 94 Million iOS Installs
Digital News Daily, Gavin O'Malley - Friday, July 17, 2020
No other non-game app has previously surpassed 50 million iOS downloads in a single quarter. Zoom crushed existing App Store app-install records during the second quarter of the year. ...
- Seasoned Execs Explain How Volatility Can Strengthen Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
Businesses need to start adapting as the economy reopens. Top executives virtually discussed ways to calm volatility and emerge successfully from pandemic closures. ...
- Facebook Makes Oculus For Business Readily Available, Commercial VR Spend Up
Digital News Daily, Gavin O'Malley - Friday, May 22, 2020
IDC estimates that worldwide spending on commercial VR will increase from $4.5 billion in 2019 to $7.1 billion this year. ...
- Facebook Reports $100 Million In VR Content Sold YOY
Digital News Daily, Gavin O'Malley - Monday, May 18, 2020
Painting a clearer picture of its VR business, Facebook is now saying that Moss, Pistol Whip, and 10 other titles have generated over $2 million in revenue on the platf ...
- Apple Buys NextVR, Heads In Virtual Reality Direction
Digital News Daily, Gavin O'Malley - Friday, May 15, 2020
NextVR has specialized in turning live events, like NBA basketball games and musical performances, into VR content. ...
- LinkedIn Accelerates Product Development, Launches Live Streaming Events Platform
Digital News Daily, Laurie Sullivan - Tuesday, May 12, 2020
LinkedIn on Tuesday launched a live streaming events platform that combines existing resources such as Pages, Events, and Live to help companies reconnect with their customers and communities. The to ...
- Brands Turn To VR Shopping
Around the Net in IoT, Chuck Martin - Thursday, April 23, 2020
To offset losses from physical store closings, some brands are turning to virtual reality commerce. ...
- Magic Leap Cuts Half Of Workforce
Around the Net in IoT, Chuck Martin - Thursday, April 23, 2020
Magic Leap is restructuring in the face of the COVID-19 pandemic, resulting in the layoff of 1,000 of its employees. ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the first time this year on March 22, according to Microsoft Advertising. Queries were related to experiences such as ba ...
- Doctors, Nurses Tap VR For COVID-19 Treatment Skills
Around the Net in IoT, Chuck Martin - Tuesday, April 21, 2020
Some hospitals are turning to virtual reality to teach skills such as how to perform CPR while wearing protective gear. ...
- Apple Nears VR Company Acquisition: Report
Around the Net in IoT, Chuck Martin - Monday, April 6, 2020
Apple is in the process of acquiring a virtual reality company as it continues work on its headset, according to a new report.. ...
- Virtual Reality Is Growing In Importance: Study
Marketing Daily, Ray Schultz - Monday, March 30, 2020
Mobile is also changing the retail business as brands put it first, PYMNTS reports in a study. ...
- COVID-19 Drives AR, VR Headset Shipments Down 11%: IDC
AI & IoT Daily, Chuck Martin - Monday, March 23, 2020
Worldwide shipments of augmented and virtual reality headsets are estimated to decline 11% in the first quarter and 24% in the second quarter, according to the International Data Corporation (IDC ...
- AR, VR Investments Slide For Year
Connected Thinking, Chuck Martin - Monday, March 16, 2020
Virtual and augmented reality live in a state of future potential. After cardboard VR viewers and failed consumer AR glasses, the technologies just aren't catching on. ...
- Facebook Buys Sanzaru Games, Boosts VR Content
Digital News Daily, Gavin O'Malley - Wednesday, February 26, 2020
Sanzaru Games is the maker of the role-playing epic "Asgard's Wrath," which is popular in the gaming community. Although technically part of Facebook's Oculus Studios, Sanzaru is expected to opera ...
