- Facebook Buys Sanzaru Games, Boosts VR Content
Digital News Daily, Gavin O'Malley - Wednesday, February 26, 2020
Sanzaru Games is the maker of the role-playing epic "Asgard's Wrath," which is popular in the gaming community. Although technically part of Facebook's Oculus Studios, Sanzaru is expected to opera ...
- 'Time' Releases Special Issue, VR Experience Commemorates 1963 March on Washington
Publishers Daily, Melynda Fuller - Thursday, February 20, 2020
Immersive project The March blends VR, AI, film-production processes and machine-learning techniques to bring King's speech and the events in Washington to life. ...
- 64% Of Consumers Look To 5G For Better VR, AR: Study
AI & IoT Daily, Chuck Martin - Thursday, February 13, 2020
A majority of consumers are interested in using the new 5G cellular speeds to gain a better augmented and virtual reality experience, according to a new study. More than ha ...
- How Humanizing Virtual Assistants Earns Consumer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
Giving virtual assistants human qualities could prompt people to reveal more personal information to brands, according to a study led by researchers in computer science and mathematics. It also cou ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, the more likely a user will converse with it in the future. The idea is for chatbots to "achie ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide in 24 hours. Google Maps knows different. ...
- Paramount Hit Movies Moving To Home VR
Connected Thinking, Chuck Martin - Tuesday, December 17, 2019
Paramount just signed a multiyear deal with Bigscreen so people can watch hit movies together in 2D and 3D virtual reality. ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silicon Valley, provides an intimate look at how Hollywood is actually using technology, with a wide range of experiment ...
- VR, Future TV, Robotics Among 'Best Inventions Of 2019'
Connected Thinking, Chuck Martin - Thursday, November 21, 2019
The list of 100 top inventions includes devices for hearing and seeing, navigating and learning. ...
- Nissan Puts Drivers In The Virtual Reality Seat
MediaPost Connect, Nina Lentini - Sunday, November 10, 2019
Critical Mass Agency created Tech Drive VR, which allows users to test out Nissan's high-tech safety features in situations that replicate real-life dangers-hazards and near misses of all kinds. ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Inside Performance, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devices to entice them to build apps for its Cardboard augmented reality project, but will they provide Search experien ...
- Virtual, Augmented Reality Startups Valued At $45 Billion
Connected Thinking, Chuck Martin - Wednesday, October 30, 2019
While virtual and augmented reality may not be creating as much market buzz as a few years back, there still is plenty of money flowing around the space. While ...
- La-Z-Boy Adding Virtual Reality For In-Store Shoppers
AI & IoT Daily, Chuck Martin - Tuesday, October 29, 2019
La-Z-Boy is adding virtual reality to its stores so sales associates can link three-dimensional room designs on an iPad to a VR headset. ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a compendium of digital media usa ...
- BBC Disbands Virtual Reality Content Team
Around the Net In MAD London, Sean Hargrave - Friday, October 18, 2019
The BBC reports that its virtual reality team has been disbanded after funding dried up. The site also reveals that Google has ended sales of its Daydream View headsets, claimi ...
- Ford Partners With Universal Pictures For VR Experience
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2019
The collaboration allows Ford to showcase connected vehicle technology and get customers' feedback on what they do and don't want. ...
- Nissan Puts Drivers In The Virtual Reality Seat
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
To enhance authenticity, Tech Drive was shot live, in a real car, on real streets, with threats as close as they would be in real life. ...
- Top Barriers To Consumer Adoption Of Virtual Reality: Hardware And Content
Research Intelligencer, Joe Mandese - Wednesday, September 11, 2019
The retail cost of head-mounted displays is the No. 1 barrier to mass consumer adoption of virtual reality, according to the top-line findings of an in-depth extended reality industry repor ...
- Using VR Technology To Give Pitches An Extra Pop
Mediapsssst, Richard Whitman - Monday, September 9, 2019
Startup Voxel is helping creatives sharpen their hard-to-visualize concepts by using immersive VR and 3D formats. ...
- Mercedes-Benz Launches AR Virtual Tennis Lesson At U.S. Open
AI & IoT Daily, Chuck Martin - Thursday, August 22, 2019
As part of its sponsorship of the U.S. Open, Mercedes-Benz USA is introducing an augmented reality experience featuring U.S. Open champion Sloane Stephens. The interactive consumer exhibition at the US ...
- Shoppers Warm To Augmented Reality But Not Smart Speakers
Connected Thinking, Chuck Martin - Wednesday, August 14, 2019
A Gfk study found 25% of shoppers are likely to try AR or VR to aid in shopping next year. ...
- Emerging Tech Is Coming To The Newsroom
MediaDailyNews, Ray Soto - Monday, July 22, 2019
As consumers become more sensitive to where they get their news and what constitutes "fake news" versus a trusted source, emerging technologies are a way to restore confidence - a ...
- 'Time' Moon Landing Anniversary Issue Features Jimmy Dean Cover Ad, VR App
Publishers Daily, Sara Guaglione - Friday, July 19, 2019
Jimmy Dean is celebrating 50 years this year, too, and is also the sponsor of Time's new augmented reality and virtual reality app. ...
- Porsche Links Virtual Reality Experience To Car Movements
Connected Thinking, Chuck Martin - Tuesday, July 16, 2019
Porsche is taking a crack at what passengers might do for entertainment while riding in connected vehicles. ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report. ...
- Hey Google, Tell Me Something Good
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 21, 2019
Google wants to give those using Assistant a "daily dose of good news," so it is giving the virtual assistant an upgrade, while spreading a bit of cheer. Just a ...
- Tribeca Takes Audiences Inside Stories
Media Insider, Steven Rosenbaum - Monday, April 29, 2019
I went to Tribeca Film Institute's Virtual Arcade to see the best in VR and peek around the corner at what's ahead. ...
- National Geographic Launching Antarctica VR Experience
AI & IoT Daily, Chuck Martin - Friday, April 26, 2019
The National Geographic Explore VR experience will be available on the Oculus Quest from Facebook this spring. ...
- 8% Of Households Own A VR Headset; Gaming Leads Usage
Connected Thinking, Chuck Martin - Monday, April 15, 2019
Consumer familiarity with VR technology has remained at approximately one-fourth of U.S. broadband households between 2017 and 2018, according to a new study. ...
- VR, AR Can Improve Brand Perception: Study
AI & IoT Daily, Chuck Martin - Monday, April 8, 2019
Consumers turn to virtual reality content for emotional connection and perceive augmented reality as a tool for useful additive learning. ...
