- The Growing Importance Of Hybrid And Virtual Meetings
Marketing: Travel, Harvey Chipkin - Monday, January 16, 2012
The building buzz about virtual and hybrid meetings has been accelerating - and now somebody is putting their money where their mouth is as far as creating a base ...
- Virtual Goods Sales Slowing for Social, Casual Games
The Social Graf, Erik Sass - Thursday, August 4, 2011
One of the largest (and most mystifying) sources of revenue for online casual and social network-based games has been the sale of "virtual goods" -- imaginary "objects" that generally conf ...
- Cheil's Virtual Shopping Campaign Takes Real Prize In Cannes, Wins Media Grand Prix
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE - South Korea's Cheil Worldwide took the top prize during the 2011 Media Lions awards presentation here Tuesday night. It won the festival's Grand Prix award for ...
- Virtually Informed
Research Brief, Jack Loechner - Friday, May 20, 2011
Recently released research from Unisfair shows that virtual engagement is the new norm in marketing, training and collaboration. The second annual survey finds that 60% of respondents plan to increa ...
- Do You Still Have To 'Be There'?
Marketing: Travel, Harvey Chipkin - Monday, February 21, 2011
The event picked up a tremendous amount of Twitter interaction and, says Middleton, "It took some of the intimidation out of going to the Park 75 Lounge to try wine ...
- Schematic Unveils Google Project: You'll Know It When You See It
MediaDailyNews, Joe Mandese - Tuesday, February 1, 2011
Media people typically think of their business as a combination of art and science, but WPP's Schematic unit has developed some science, well the applied science of digital media technolog ...
- Don't Move! That TV is Following You
VidBlog, Steve Smith - Monday, January 31, 2011
Gesture-based interfaces are the kind of cool technology that engages the user in specific circumstances, but still leaves us wondering about its general utility. Tom Cruise's in-air swiping maneuvers f ...
- Subaru Launches Virtual Brochures
Marketing Daily, - Monday, January 17, 2011
Subaru of America, Inc. has launched a virtual brochure for its 2011 Subaru Outback. The brochure, at Subaru.com, has 360-degree views of the vehicle, videos and interactive demonstrations. ...
- Suzuki Brings Virtual Racing Game To iPad
Marketing Daily, Karl Greenberg - Friday, December 3, 2010
Jeff Holland, who runs social media programs for the Brea, Calif.-based American Suzuki, says the automaker is the first to use iPad for a racing game. "Most other OEMs a ...
- 'Smurfs' Trump 'Birds,' Highlighting Rise Of Virtual Buying
Gaming Insider, Shankar Gupta - Friday, November 19, 2010
Last week, my colleague Josh Lovinson covered the new world record in the most expensive virtual goods transaction -- $335,000 for a virtual property in "Entropia" -- and the profusi ...
- Mitsubishi Goes Robotic For New Outlander Sport
Marketing Daily, Karl Greenberg - Thursday, October 7, 2010
Gregory Adams tells Marketing Daily the microsite will be the baseline for the test drive event. "We want to drive everyone there," he says, adding that the new web si ...
- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that the AllPoints program has brought in 40,000 unique visitors both through the Suzuki Autos web site and the brand ...
- Marketers Turn To Virtual Worlds To Push Real Products
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 7, 2010
Volvo Cars of North America, H&M and MTV are among the brands testing whether they can raise awareness and move real merchandise by offering make-believe products on social-networking games, smartpho ...
- Purina Debuts Facebook Pet Resort Game
Marketing Daily, Karlene Lukovitz - Monday, August 16, 2010
"... [T]he game is fun enough to possibly generate a good deal of marketing for them, and if it does, it will be interesting to see how many more maj ...
- Second Life Chugs Along
The Social Graf, Erik Sass - Thursday, July 29, 2010
Second Life is a great case study in social media trends. First came the huge wave of hype in 2005-2006, when every marketer and his mother felt compelled to g ...
- Iams Partners With Sites For Camp Doggie/Kitty
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2010
"Given the surge in social network marketing and its growing clout, just about anything that amplifies a company's online interactive experience with customers and potential customers is a net pl ...
- Second Life Support
Marketing Daily, Steve Lundin - Thursday, July 1, 2010
Unless your name is Larry David, it's hard to get away with building a business "about nothing." ...
- Nine Lives: As Second Life Changes Direction, Linden Lab CEO Steps Down
Online Media Daily, Gavin O'Malley - Thursday, June 24, 2010
Second Life creator Linden Lab on Thursday said Mark Kingdon was stepping down as CEO. The move comes at a difficult time for the company, which only weeks ago announc ...
- Reaching Latinas Through Virtual Goods
Engage:Hispanics, Andiara Petterle - Thursday, June 10, 2010
Since many Latinas are active users of social networks and social games, and repeat buyers of virtual goods, smart marketers should craft a strategy now to reach this sought-after demograph ...
- Yahoo Engineers Dabble In Virtual Reality
Online Media Daily, Laurie Sullivan - Sunday, May 2, 2010
Yahoo updated a U.S. patent last week that merges virtual with physical world objects. SEO by the Sea founder Bill Slawski points to a Yahoo patent called "Reconfiguring Reality Usi ...
