Chevrolet works with Carol H. Williams Advertising, the brand's African American agency of record, on the "Discover the Unexpected" fellowship. ...

Asian Americans' and Pacific Islanders' buying power is up 267% since 2000, making them the fastest-growing minority market in the U.S. ...

With the escalation of anti-Asian hate crimes and violence across the U.S., Yelp searches for Asian-owned businesses rose by 130% in Feb. 2021 vs. the same period the year pr ...

But there are great disparities in the email leadership suite, Only Influencers reports. ...

McCammond's remarks about Asian Americans have come back to haunt her. It's a reminder of the permanency of social media. ...

Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports. ...

GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, amo ...

Because the coronavirus is understood to have originated in China, reports of aggression toward people of East Asian descent have been on the rise. ...

Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S. Multicultur ...

Toyota was attracted to the series because of its millennial diverse cast and alignment with the current campaign for the all-new 2019 Toyota RAV4. ...

Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household. ...

The U.S. Asian household earns an estimated $116,319 annually -- about 36% more than other U.S. households and 22% more than white households. ...

Chopso will become its own little festival Friday with the world premieres of two Asian-American films in a free L.A. theatrical screening as well as on its streaming service. ...

Unlike the U.S. Hispanic or African-American markets, there is little consensus on how to market to Asian Americans. ...

The segment's annual buying power has grown to $986 billion, up 257% since 2000, and this consumer group continues to make gains as tech-enabled influencers. ...

Asian American women are embracing new products, trends and experiences. They over index on travel to the Middle East, Latin America and Canada as compared to non-Hispanic white women. ...

"For marketers preparing for future growth, understanding Asian American women is a critical foundation," Nielsen's Mariko Carpenter tells "Marketing Daily." ...

The US minority population (all groups other than non-Hispanic single-race whites) climbed to almost 123.5 million people, accounting for 38.4% of the total population. ...

SyFy network next month premieres a series, "The Internet Ruined My Life" about people were picked out and picked on for comments they made online. The first episode concerns t ...

These niche publications target relatively small groups of interested readers with engaging content that allows them to present a special value proposition to advertisers. ...

Multicultural viewers are more likely to spend a hefty percentage of their time with over-the-top (OTT) video, compared to 39% among white TV viewers who spend 20% of their tot ...

The Asian-American population is expanding fast and its spending power is growing even faster, according to a new report from Nielsen profiling this diverse group. Total Asian-American spending power jump ...

Smartphone penetration is much, much higher among multicultural mobile customers than the overall population. This is a scenario that has played out throughout the digital era. But now "multicultural" represen ...

"It's segment marketing by another name," said Gravity strategist Larry Moskowitz. He told me that marketing to Asian Americans should be integral, not separate, from what brands are already do ...

A family of Chinese-Americans moves from Washington, D.C.'s Chinatown to Orlando, Fla. in 1995, and the family's 11 year-old son is shocked to find out that Orlando is not teemi ...

Toyota Motor Sales U.S. has for years used Conill Advertising, Burrell Communications, and InterTrend Communications for Hispanic, African-American and Asian American markets, respectively. Now the company is putting the agenci ...

As a technology company, AT&T knows it must appeal to American youth of every culture: Caucasian, African-American, Hispanic, and increasingly, Asian-American. The company is currently in the midst of i ...

The total consumer spending power of the U.S. multicultural market -- meaning the population exclusive of non-Hispanic whites -- was $1.3 trillion in 2012. Of that figure, U.S. Hispanics account ...

As the palates of Americans, and younger people in particular, become more adventurous and sophisticated, "they are eager to explore lesser-known cuisines with unique flavor combinations," notes John N. Fran ...

According to a recent Nielsen report, The State of the Asian American Consumer, over the past decade, the Asian American population has grown at double-digit rates in 49 out ...