Because the coronavirus is understood to have originated in China, reports of aggression toward people of East Asian descent have been on the rise. ...

Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S. Multicultural ...

Toyota was attracted to the series because of its millennial diverse cast and alignment with the current campaign for the all-new 2019 Toyota RAV4. ...

Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household. ...

The U.S. Asian household earns an estimated $116,319 annually -- about 36% more than other U.S. households and 22% more than white households. ...

Chopso will become its own little festival Friday with the world premieres of two Asian-American films in a free L.A. theatrical screening as well as on its streaming service. ...

Unlike the U.S. Hispanic or African-American markets, there is little consensus on how to market to Asian Americans. ...

The segment's annual buying power has grown to $986 billion, up 257% since 2000, and this consumer group continues to make gains as tech-enabled influencers. ...

Asian American women are embracing new products, trends and experiences. They over index on travel to the Middle East, Latin America and Canada as compared to non-Hispanic white women. ...

"For marketers preparing for future growth, understanding Asian American women is a critical foundation," Nielsen's Mariko Carpenter tells "Marketing Daily." ...

The US minority population (all groups other than non-Hispanic single-race whites) climbed to almost 123.5 million people, accounting for 38.4% of the total population. ...

SyFy network next month premieres a series, "The Internet Ruined My Life" about people were picked out and picked on for comments they made online. The first episode concerns the ...

These niche publications target relatively small groups of interested readers with engaging content that allows them to present a special value proposition to advertisers. ...

Multicultural viewers are more likely to spend a hefty percentage of their time with over-the-top (OTT) video, compared to 39% among white TV viewers who spend 20% of their total ...

The Asian-American population is expanding fast and its spending power is growing even faster, according to a new report from Nielsen profiling this diverse group. Total Asian-American spending power jumped ...

Smartphone penetration is much, much higher among multicultural mobile customers than the overall population. This is a scenario that has played out throughout the digital era. But now "multicultural" represents ...

"It's segment marketing by another name," said Gravity strategist Larry Moskowitz. He told me that marketing to Asian Americans should be integral, not separate, from what brands are already do ...

A family of Chinese-Americans moves from Washington, D.C.'s Chinatown to Orlando, Fla. in 1995, and the family's 11 year-old son is shocked to find out that Orlando is not teeming ...

Toyota Motor Sales U.S. has for years used Conill Advertising, Burrell Communications, and InterTrend Communications for Hispanic, African-American and Asian American markets, respectively. Now the company is putting the agencies ...

As a technology company, AT&T knows it must appeal to American youth of every culture: Caucasian, African-American, Hispanic, and increasingly, Asian-American. The company is currently in the midst of its ...

The total consumer spending power of the U.S. multicultural market -- meaning the population exclusive of non-Hispanic whites -- was $1.3 trillion in 2012. Of that figure, U.S. Hispanics accounted ...

As the palates of Americans, and younger people in particular, become more adventurous and sophisticated, "they are eager to explore lesser-known cuisines with unique flavor combinations," notes John N. Frank, ...

According to a recent Nielsen report, The State of the Asian American Consumer, over the past decade, the Asian American population has grown at double-digit rates in 49 out of ...

B&G Foods division Static Guard, a line of static-eliminating sprays, has teamed up with costume designer and stylist Soyon An, who works on costumes for "American Idol" and "So You ...

The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced at the ANA's 14th annual Multicutural Marketing and Diversity Conference in MIAMI, Fla. ...

According to a comprehensive new nationwide survey by the Pew Research Center, Asian Americans are the highest-income, best-educated and fastest-growing racial group in the United States. They are more satisfied ...

Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio DiGa to bring the lives of ...

Jeremy Lin is the man in the Big Apple, and he's getting to be a big deal elsewhere, too. TheMarketingArm, Omnicom's sports marketing business has some new Jeremy Lin stats ...

At the risk of stereotyping, new research is emerging to help brands make the most of their multicultural marketing efforts. Online content preferences for each ethnicity are closely tied to ...

New Nielsen data shows that African-Americans watch considerably more TV than other demographic groups, while Asian-Americans watch notably less, although the group consumes the most online video on average. ...