- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports. ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, amo ...
- Twitter To Remove Hate Content That Notes Disability, Disease
Digital News Daily, Gavin O'Malley - Friday, March 6, 2020
Because the coronavirus is understood to have originated in China, reports of aggression toward people of East Asian descent have been on the rise. ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
Research Intelligencer, Joe Mandese - Thursday, August 8, 2019
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S. Multicultur ...
- Toyota RAV4 Featured In Millennial Foodie Show
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2019
Toyota was attracted to the series because of its millennial diverse cast and alignment with the current campaign for the all-new 2019 Toyota RAV4. ...
- Asian Americans Score Highest In Web Usage
Digital News Daily, Gavin O'Malley - Friday, May 10, 2019
Some 97% of Asian-American households have a smartphone and 89% have a computer, which beats out the average U.S. household. ...
- Asian-Americans Next Focus For Marketers, Brands
Digital News Daily, Laurie Sullivan - Monday, February 18, 2019
The U.S. Asian household earns an estimated $116,319 annually -- about 36% more than other U.S. households and 22% more than white households. ...
- Chopso Champions Asian-American Indie Productions
TVBlog, Les Luchter - Thursday, December 6, 2018
Chopso will become its own little festival Friday with the world premieres of two Asian-American films in a free L.A. theatrical screening as well as on its streaming service. ...
- Is The Asian Market Even A Thing?
Marketing Insider, Roy Eduardo Kokoyachuk - Monday, September 17, 2018
Unlike the U.S. Hispanic or African-American markets, there is little consensus on how to market to Asian Americans. ...
- Asian-American Consumers Outpace General Population
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2018
The segment's annual buying power has grown to $986 billion, up 257% since 2000, and this consumer group continues to make gains as tech-enabled influencers. ...
- Intercultural Asian American Women
Research Brief, Jack Loechner - Monday, May 15, 2017
Asian American women are embracing new products, trends and experiences. They over index on travel to the Middle East, Latin America and Canada as compared to non-Hispanic white women. ...
- Asian American Women Shaping Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2017
"For marketers preparing for future growth, understanding Asian American women is a critical foundation," Nielsen's Mariko Carpenter tells "Marketing Daily." ...
- US Minority Groups Grow To 38% Of The Population
Research Brief, Jack Loechner - Friday, July 8, 2016
The US minority population (all groups other than non-Hispanic single-race whites) climbed to almost 123.5 million people, accounting for 38.4% of the total population. ...
- When You're Stalked Online
Around the Net in Video, P.J. Bednarski - Monday, February 22, 2016
SyFy network next month premieres a series, "The Internet Ruined My Life" about people were picked out and picked on for comments they made online. The first episode concerns t ...
- New Feature, Tech Mags Launch
The Daily Blog, Erik Sass - Tuesday, February 9, 2016
These niche publications target relatively small groups of interested readers with engaging content that allows them to present a special value proposition to advertisers. ...
- Multicultural TV Users Favor OTT Viewing
MediaDailyNews, Wayne Friedman - Wednesday, June 24, 2015
Multicultural viewers are more likely to spend a hefty percentage of their time with over-the-top (OTT) video, compared to 39% among white TV viewers who spend 20% of their tot ...
- Asian-American Spending Power On Course For $1 Trillion
MediaDailyNews, Erik Sass - Friday, June 12, 2015
The Asian-American population is expanding fast and its spending power is growing even faster, according to a new report from Nielsen profiling this diverse group. Total Asian-American spending power jump ...
- Multicultural Users Still Driving The Smartphone Revolution
MoBlog, Steve Smith - Monday, March 9, 2015
Smartphone penetration is much, much higher among multicultural mobile customers than the overall population. This is a scenario that has played out throughout the digital era. But now "multicultural" represen ...
- Asian Americans Are Affluent Americans
Marketing Daily, Karl Greenberg - Friday, February 6, 2015
"It's segment marketing by another name," said Gravity strategist Larry Moskowitz. He told me that marketing to Asian Americans should be integral, not separate, from what brands are already do ...
- 'Fresh Off The Boat': Chinese-Americans Emigrate To Prime Time On ABC
TVBlog, Adam Buckman - Tuesday, February 3, 2015
A family of Chinese-Americans moves from Washington, D.C.'s Chinatown to Orlando, Fla. in 1995, and the family's 11 year-old son is shocked to find out that Orlando is not teemi ...
- Toyota Creates Diversity Agency Group
Marketing Daily, Karl Greenberg - Wednesday, December 18, 2013
Toyota Motor Sales U.S. has for years used Conill Advertising, Burrell Communications, and InterTrend Communications for Hispanic, African-American and Asian American markets, respectively. Now the company is putting the agenci ...
- Q&A: AT&T Executive Director of Diversity Marketing Laura Hernandez
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
As a technology company, AT&T knows it must appeal to American youth of every culture: Caucasian, African-American, Hispanic, and increasingly, Asian-American. The company is currently in the midst of i ...
- Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power
MediaDailyNews, Erik Sass - Friday, April 5, 2013
The total consumer spending power of the U.S. multicultural market -- meaning the population exclusive of non-Hispanic whites -- was $1.3 trillion in 2012. Of that figure, U.S. Hispanics account ...
- Young Adults, Families With Kids Drive Ethnic Foods
Marketing Daily, Karlene Lukovitz - Tuesday, March 19, 2013
As the palates of Americans, and younger people in particular, become more adventurous and sophisticated, "they are eager to explore lesser-known cuisines with unique flavor combinations," notes John N. Fran ...
- Asian America Growing Fastest
Research Brief, Jack Loechner - Wednesday, December 19, 2012
According to a recent Nielsen report, The State of the Asian American Consumer, over the past decade, the Asian American population has grown at double-digit rates in 49 out ...
- Static Guard Launches Style Campaign With Soyon An
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
B&G Foods division Static Guard, a line of static-eliminating sprays, has teamed up with costume designer and stylist Soyon An, who works on costumes for "American Idol" and "So Y ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced at the ANA's 14th annual Multicutural Marketing and Diversity Conference in MIAMI, Fla. ...
- Asian Americans Setting The Bar
Research Brief, Jack Loechner - Thursday, June 28, 2012
According to a comprehensive new nationwide survey by the Pew Research Center, Asian Americans are the highest-income, best-educated and fastest-growing racial group in the United States. They are more satisfi ...
- New Electus Series Spotlights Asian Subculture, Targets The Masses
Online Media Daily, Ross Fadner - Friday, May 18, 2012
Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio DiGa to bring the lives ...
- The Marketing Arm Goes Linsane!
Marketing Daily, Karl Greenberg - Wednesday, February 15, 2012
Jeremy Lin is the man in the Big Apple, and he's getting to be a big deal elsewhere, too. TheMarketingArm, Omnicom's sports marketing business has some new Jeremy Lin sta ...