- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Banzai Offers New Tool For Partner Event And Webinar Marketing
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Banzai Reach for Partners allows brands to send invites via email, LinkedIn InMail and other channels, the firm says. ...
- Kenshoo, Profitero Form Targeting Partnership
Digital News Daily, Ray Schultz - Monday, June 22, 2020
The strategic partnership will enable brands to use multi-retailer analytics to drive their ad and media campaigns, especially on Amazon and Walmart. ...
- Software Startup Acquire Raises $6.4 Million In Funding
Around the Net in Email, Ray Schultz - Friday, June 19, 2020
Acquire, a startup developing a customer communications software platform, has raised $6.4 million in Series A funding. The round was led by Base10 partners. ...
- Contract Suit Between Email On Acid and 250ok Enters A New Stage
Email Marketing Daily, Ray Schultz - Monday, June 1, 2020
Email on Acid charges that 250ok used its email preview service to create a competing product. ...
- BounceX Adds SMS To Its Channel Mix
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
BounceX enterprise clients can deploy SMS for use with email and the web, the company says. ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...
- Signpost Names Former Return Path Exec George Bilbrey As CEO
Email Marketing Daily, Ray Schultz - Friday, April 24, 2020
Bilbrey, who served as president of Return Path, will oversee Signpost's cloud-based SaaS marketing platform. ...
- Me And My Home: Consumers Turn To The Basics During COVID-19 Confinement
Email Insider, Ray Schultz - Wednesday, April 22, 2020
Home retailers and health/beauty brands are enjoying robust online sales and engagement, Namogoo reports. ...
- CleverTouch Adds B2B Email Workflow Service Tied To Salesforce
Email Marketing Daily, Ray Schultz - Friday, April 10, 2020
Momentum for Salesforce Marketing facilitates email creation within controlled environments, the company says. ...
- The Pandemic Barometer: Email Opens Are Up, But Revenue Down In Some Sectors
Email Insider, Ray Schultz - Wednesday, March 25, 2020
Food is by far the number one shopping category, with non-essential items trailing in the distance, BounceX reports. ...
- Lifesize To Merge With Serenova In Move To Grow Communications Market
Email Marketing Daily, Ray Schultz - Tuesday, March 10, 2020
Serenova is a contact center-as-a-service provider that helps firms utilize email and other channels. ...
- BounceX Is Rebranding As Wunderkind
Email Marketing Daily, Ray Schultz - Wednesday, February 26, 2020
The name change comes as the firm has reached $100 million in recurring revenue, it says. ...
- Trustifi Adds Tool That Encrypts Email Attachments
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
An AI-powered feature scans and encrypts sensitive images and PDF files, the company says. ...
- What Is Rio SEO's Suggestion Engine?
Inside Performance, Laurie Sullivan - Wednesday, February 19, 2020
Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine." ...
- Synacor And Qumu To Merge, Creating Firm With $120 Million In Revenue
Email Marketing Daily, Ray Schultz - Tuesday, February 11, 2020
Each share of Qumu common stock will be converted into roughly 1.61 shares of Synacor common stock. ...
- Consumer Intelligence Platform Suzy, Named For Humanizing Approach, Secures $12M In Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Consumer intelligence company Suzy announced a $12 million Series C funding round Tuesday. Bertelsmann Digital Media Investments (BDMI) led the round, with participation from Foundry Group and Triangle Peak Partners. ...
- OutboundEngine Launches Franchise Marketing Platform
Email Marketing Daily, Ray Schultz - Tuesday, February 4, 2020
The suite covers email, social and other channels, the company says. ...
- A GDPR Roundup For SaaS Providers
Around the Net in Email, Ray Schultz - Tuesday, January 21, 2020
SaaS companies must be 100% GDPR compliant—or they will lose ther EU market. Here is a guide to the seven individual rights of GDPR, and what SaaS providers need to ...
- PrivacyCheq Debuts CCPA Compliance Software
Email Marketing Daily, Ray Schultz - Tuesday, January 7, 2020
The new tool helps firms meet consumer opt-out and rights management rules, the company says. ...
- ABM Provider Terminus Acquires Sigstr, Email Signature Platform
Email Marketing Daily, Ray Schultz - Tuesday, December 17, 2019
The merger will allow clients to align account-centric messaging, including email, Terminus says. ...
- Reviews Platform GatherUp Acquired By ASG
Inside Performance, Laurie Sullivan - Friday, November 15, 2019
Software-as-a-service holding company ASG acquired reviews platform GatherUp, founded by local search gurus Mike Blumenthal and Aaron Weiche. The acquisition was announced Thursday. ...
- Viant Separates From Meredith As Ad Industry Buybacks Become More Common
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 8, 2019
Viant completed a buyout earlier this week that the co-founders say allows them to "take back control" from Meredith Corporation. The move follows others that have taken a similar path. ...
- Sigstr And Drift Integrate To Drive Chats Through Email Signature Banners
Email Marketing Daily, Ray Schultz - Thursday, November 7, 2019
The combined service will provide Outlook support and allow users to run hundreds of campaigns, Sigstr says. ...
- OutboundEngine Builds Automated Platform, Plans TV Campaign
Email Marketing Daily, Ray Schultz - Tuesday, November 5, 2019
The company's marketing suite include capabilities for email newsletters and social media. ...
- New Software From Human Automation Tracks Digital Footprint
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new software tracks online behavior and can help drive personalized email campaigns, the company says. ...
- Benchmark Email Merges With Hatchbuck
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
Jonathan Herrick will serve as CEO, and Curt Keller will serve as chairman of the board. The firm will operate under the Benchmark name. ...
- Fugue Offers Cloud Security Product Through Microsoft Azure
Email Marketing Daily, Ray Schultz - Thursday, July 18, 2019
Fugue's service for Azure and AWS helps firms maintain cloud security and compliance, the company says. ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands Answers
Digital News Daily, Laurie Sullivan - Monday, July 8, 2019
Resonate, which provides data about consumers to marketers, launched a new version of its SaaS platform to help marketers understand why consumers make purchases. ...
- New Saas Product Offers Email-Landing Page Functions For SMBs
Email Marketing Daily, Ray Schultz - Thursday, May 2, 2019
PushSend combines several marketing functions within one service, the company says. ...
