Pathwire, which recently acquired Email on Acid, will provide services to Google Cloud Marketplace customers. ...

Pathwire, which delivers over 250 billion emails per year, will gain an email preview and analytics capability. ...

Andrea Ward isn't your average CMO. She's all about talking numbers and translating concepts into business performance. She loves numbers, data, and historical fiction. ...

The tool is available for Microsoft 365 customers in the Azure Marketplace. ...

HelpSystems is pursuing a strategy of acquiring adjacent companies, it says. ...

Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...

Hudson MX, a media-buying technology startup has closed a $63.5 million round of venture funding led by Ascential plc. The round, which comes a year after Ascential made a $ ...

The publisher will launch a software-as-a-service platform called AxiosHQ to help companies with their internal communications. ...

Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...

BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. ...

Did 250ok abuse its license agreement with Email On Acid? A pretrial conference is not scheduled until May of next year. ...

How are businesses faring during COVID-19? Smaller firms with less than 500 employees in retail, home, professional and personal services and automation continue to struggle. ...

The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFresh. ...

The new tool, offered in partnership with BEE, helps firms get around the high cost of real-time email, the company claims. ...

Text-messaging SMS platform Attentive will use the funds to build products and staff. This is its second funding round since April. ...

The new features are designed to help chief information security officers block phishing attacks. ...

The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches with brand partners that include Activisi ...

Blaze Verify's email validation tool is now available to Intercom users, the company says. ...

Premium video platforms are still in their nascent phase. Is Peloton a viable option? ...

The acquisition of social media marketing firm Socialbakers by customer engagement platform Astute will allow brands to manage several customer-related functions in one SaaS platform, Astute says. ...

Former CEO Mark Frost will remain as an advisor to the digital experience firm. ...

Conduct Campaign supports a variety of email formats, including reminders and newsletters, the company says. ...

CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinteres ...

Banzai Reach for Partners allows brands to send invites via email, LinkedIn InMail and other channels, the firm says. ...

The strategic partnership will enable brands to use multi-retailer analytics to drive their ad and media campaigns, especially on Amazon and Walmart. ...

Acquire, a startup developing a customer communications software platform, has raised $6.4 million in Series A funding. The round was led by Base10 partners.   ...

Email on Acid charges that 250ok used its email preview service to create a competing product. ...

BounceX enterprise clients can deploy SMS for use with email and the web, the company says. ...

Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...

Bilbrey, who served as president of Return Path, will oversee Signpost's cloud-based SaaS marketing platform. ...