- Exclaimer Group Names Marco Costa As CEO
Email Marketing Daily, Ray Schultz - Monday, October 18, 2021
The new chief will be responsible for driving growth in partnership with the firm's investors. ...
- Sinch To Acquire Pathwire, Owner Of Mailgun, Mailjet And Email On Acid, For $1.9B
Email Marketing Daily, Ray Schultz - Thursday, September 30, 2021
The news comes just three months after Pathwire's purchase of Email On Acid. ...
- Sendinblue Acquires Three Ecommerce Firms For $47 Million
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
Sendinblue's acquisition of Chatra, Metrilo and PushOwl will bring chat, push and analytic capabilities, the company says. ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Inside Performance, Laurie Sullivan - Monday, September 20, 2021
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Inside Performance, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digital marketing agency 93x, exploring how B2B marketers at tech and SaaS companies invest in SEO. ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Stirista, which focuses on data-driven SaaS marketing solutions, worked with the Ad Council and the American Lung Association to provide its services for free. ...
- Traject Acquires Loomly, Social Media Management Platform
Email Marketing Daily, Ray Schultz - Monday, August 30, 2021
Loomly joins Sendible and PLANOLY under the Traject/ASG banner. ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Inside Performance, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in the retail, technology/Software-as-a Service, financial service ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling through the marketplace. The Yahoo name will appear on consumers' credit-card statements for billing purposes when Yahoo Shops launch ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybrid purchase strategy, such as buying online and picking up in a local store. ...
- Pathwire Joins Google Cloud Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Pathwire, which recently acquired Email on Acid, will provide services to Google Cloud Marketplace customers. ...
- Pathwire Acquires Email on Acid In Move To Lead ESP Pack
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
Pathwire, which delivers over 250 billion emails per year, will gain an email preview and analytics capability. ...
- VidMob's CMO Turns Up 'Mathy' Part Of Creative
Inside Performance, Laurie Sullivan - Tuesday, June 1, 2021
Andrea Ward isn't your average CMO. She's all about talking numbers and translating concepts into business performance. She loves numbers, data, and historical fiction. ...
- SMBs Are Offered Free DMARC-as-a-Service
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The tool is available for Microsoft 365 customers in the Azure Marketplace. ...
- HelpSystems Acquires Email Security Firm Agari
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
HelpSystems is pursuing a strategy of acquiring adjacent companies, it says. ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
- Ascential Doubles Down On MediaOcean Rival Hudson MX, Leads New $63.5 Million Round
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
Hudson MX, a media-buying technology startup has closed a $63.5 million round of venture funding led by Ascential plc. The round, which comes a year after Ascential made a $ ...
- 'Axios' Shows How Publishers Are Testing New Revenue Sources
Publishing Insider, Rob Williams - Monday, January 18, 2021
The publisher will launch a software-as-a-service platform called AxiosHQ to help companies with their internal communications. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. ...
- Contract Suit Between Email On Acid And 250ok Drags On
Email Marketing Daily, Ray Schultz - Tuesday, December 22, 2020
Did 250ok abuse its license agreement with Email On Acid? A pretrial conference is not scheduled until May of next year. ...
- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 500 employees in retail, home, professional and personal services and automation continue to struggle. ...
- Wunderkind To Acquire SmarterHQ, Segmentation Firm
Email Marketing Daily, Ray Schultz - Tuesday, November 17, 2020
The firms have such clients as Sam's Club, DSW, Bloomingdale's and HelloFresh. ...
- Campaign-Genius Unveils Plug-In For Sending Real-Time Email Content
Email Marketing Daily, Ray Schultz - Thursday, October 15, 2020
The new tool, offered in partnership with BEE, helps firms get around the high cost of real-time email, the company claims. ...
- Text-Messaging Firm Attentive Raises $230 Million in Funding
Digital News Daily, Ray Schultz - Thursday, September 24, 2020
Text-messaging SMS platform Attentive will use the funds to build products and staff. This is its second funding round since April. ...
- Agari Adds Several Tools To Email Security Suite
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
The new features are designed to help chief information security officers block phishing attacks. ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches with brand partners that include Activisi ...
- Blaze Verify Integrates With Intercom App Partner Program
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Blaze Verify's email validation tool is now available to Intercom users, the company says. ...
- New Streaming Services Will Emerge - But Not In Traditional Forms
TV Watch, Wayne Friedman - Tuesday, September 15, 2020
Premium video platforms are still in their nascent phase. Is Peloton a viable option? ...
- Astute Acquires Socialbakers, Combining SaaS Customer Tools
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
The acquisition of social media marketing firm Socialbakers by customer engagement platform Astute will allow brands to manage several customer-related functions in one SaaS platform, Astute says. ...
