- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, Y and Z, while 64% are Gen Y and Z combined. ...
- How JLo Shattered The Ageism Glass Ceiling In 2020
Marketing Insider, Patricia Lippe Davis - Sunday, February 16, 2020
Beyond Jlo's role in the movie "Hustlers," her Super Bowl performance was the real turning point in how our culture views women over a certain age. ...
- Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
London Blog, Sean Hargrave - Tuesday, February 4, 2020
Digital may mean everything to many agencies, but the IPA reminds that it's only half of an adult's media consumption. ...
- No Big Surprise: Social Media More Important To Younger Users
Social Media Insider, Gavin O'Malley - Wednesday, January 8, 2020
In recent study, (49.3%) of U.S. boomers are forecast as social media users, compared to 77.5% of Gen-Zers and 90.4% of millennials. ...
- Shoppers Plan To Use Mobile For In-Store Buying: Study
Email Marketing Daily, Ray Schultz - Thursday, January 2, 2020
American consumers are influenced by physical contact with products before buying, Shopkick finds. ...
- Consumers Demand Honesty, Transparency Of Influencers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 19, 2019
Baby boomers are most skeptical of influencers, and millennials are second, Influence.co reports. ...
- The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
Marketing Insider, Mark Bradbury - Wednesday, November 20, 2019
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself. ...
- No Big Surprise: Social Media More Important To Younger Users
Social Media Insider, Gavin O'Malley - Wednesday, November 6, 2019
In a recent study, (49.3%) of U.S. boomers will be social users, compared to 77.5% of Gen-Zers and 90.4% of millennials. ...
- Over 55s Like Their Brands 'Sexy'
Around the Net In MAD London, Sean Hargrave - Friday, October 25, 2019
Consumers ages 55 and over do not want boring brands. According to research from Brilliant Noise, featured in Campaign, 70% in the age group want "sexy" and:'inspiring" brands. ...
- Email Morale: Consumers Are Checking Their Inboxes Less, Adobe Reports
Email Insider, Ray Schultz - Wednesday, September 18, 2019
But consumers are still spending over three hours a day on work emails, and over two hours on personal messages, a study finds. ...
- The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
Marketing Insider, Mark Bradbury - Monday, July 15, 2019
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself. ...
- Email Marketing To The Different Generations
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Baby boomers, millennials, Gen Xers and members of Generation Z all have their own ways of relating to email. Here are tips on how to reach out to each of ...
- J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd
Marketing Insider, Patricia Lippe Davis - Monday, May 20, 2019
As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating and relationships. ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
MediaDailyNews, Joe Mandese - Friday, March 1, 2019
In what may be the most in-depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands' Magna unit has published new data showing a pronounced stratification of linear ...
- British Airways, 'The New Yorker' Target Empty Nesters
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity. ...
- Digital Comfort Zones: Consumers Like To Contact Firms By Email, Millennials Prefer Social
Email Insider, Ray Schultz - Thursday, January 31, 2019
Baby boomers are more likely to share personal data and millennials are less likely to do so, a study by Visual Objects finds. ...
- Fans Split On Political Super Bowl TV Ads -- What About Search?
Inside Performance, Laurie Sullivan - Wednesday, January 16, 2019
Would fans' perception change if they saw political search ads and display, video and social media ads before the game? If a major advertiser steps up to make a statement, ...
- Is Gen Z Snubbing Email Marketing?
Email Insider, Ray Schultz - Wednesday, January 2, 2019
Some believe that Gen Z is cool toward email -- but the truth is that this generation thinks email is cool. ...
- DoorDash, UberEats, Grubhub Wooed Consumers In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2018
In a volatile political climate, brands need to determine whether or not to speak out on specific topics across all forms of media, from search and social to video. ...
- What Gen-X Mothers Can Tell Us About Gen-Z Moms
Marketing Insider, Maria Bailey - Wednesday, September 19, 2018
The Gen-Z mom's attitude about money has been largely impacted by watching her mother during her childhood as she struggled with the recession of 2009. ...
- Consumers Say: Treat Us Like People, Not Numbers
Email Marketing Daily, Ray Schultz - Friday, September 7, 2018
Consumers are concerned about privacy -- but they want highly personalized experiences, and are willing to share data to get them. ...
- Millennials Get It: They're Most Open To Retail Email
Email Insider, Ray Schultz - Friday, August 10, 2018
Baby boomers are crankier about everything, from excessive email to long checkout lines, a study by Euclid finds. ...
- GenX Highly Engaged
Research Brief, Jack Loechner - Wednesday, June 20, 2018
Generation X are viewed by many as the hard-to- reach generation, defined more by the millennial and baby boomer brackets they sit outside of, rather than the characteristics that set ...
- Oldies, But Goodies
Research Brief, Jack Loechner - Monday, March 26, 2018
Everyone's talking about the retro trend in television as iconic shows from the '80s and '90s are getting 2018 reboots. ...
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
Digital News Daily, Laurie Sullivan - Thursday, February 1, 2018
Fans sent a strong message to the NFL, players and advertisers in recent survey findings: keep politics out of the game and provide some interesting ads to view and interact ...
- Gen Xers Are Depressed, Under Pressure
Mediapsssst, Richard Whitman - Sunday, November 26, 2017
That's according to a new Leo Burnett Study. Cry me a river Xers. You're not the first generation to be under pressure. It's Thanksgiving week. Suck it up. You could ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Native Insider, Tobi Elkin - Wednesday, June 21, 2017
A new study by Time Inc. reveals that two in three consumers trust branded content more than traditional advertising. With the study, Time Inc. sought to understand how GenZ, Millennials ...
- Gen Zers Are Savvy Ad Blockers
Data and Targeting Insider, Laurie Sullivan - Thursday, April 13, 2017
Those born during the Gen Z generation have no problem with letting an ad run its course. They don't need ad-blocking software or technology. They simply divert their attention or ...
- Ad Blockers Comprise More Than A Quarter Of Internet Users
RTBlog, Tobi Elkin - Thursday, February 16, 2017
While ad blocking remains a major hurdle for advertisers, publishers, and the entire digital ecosystem, digital researcher eMarketer revised its ad blocking forecast, lowering estimates of ad blocking users in ...
- Gen Xers Spends More Time On Social Than Millennials
The Social Graf, Erik Sass - Wednesday, January 18, 2017
Gen Xers, defined as adults ages 35-49, spend significantly more time on social media than Millennials, ages 18-34, according to a new report from Nielsen. ...
