- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Budgets For Local OTT, CTV Advertising Taking Media Dollars From Broadcast, Cable TV, Other Media
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
Among the agency execs Borrell surveyed, 57% said budgets for OTT and CTV ad buys came from broadcast TV and 42% cited cable tv, with radio at 25%, print at ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV Budgets
Research Intelligencer, Joe Mandese - Tuesday, October 13, 2020
A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the COVID-19 pandemic. Preliminary findings from Borrell's ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to OpenX ...
- B2B Mixology: Email Is Most Used Channel As Marketing Spend Goes Up
Email Insider, Ray Schultz - Tuesday, October 6, 2020
Email is second as a source of leads, behind referrals, but it is far from the top budget item, Sagefrog reports. ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal. ...
- Gartner: Balancing Marketing Budgets In The COVID-19 Era
Search & Performance Marketing Daily, Ewan McIntyre - Thursday, October 1, 2020
What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing strategies and the stories that underpin them. 2020 has been ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports. ...
- European Travel Marketers Face Budget Cuts: Report
Marketing Daily, Ray Schultz - Friday, September 25, 2020
Most destination marketing organizations have had their budgets cut. And they want politicians to help them. ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by country and across TV, digital video, ...
- Merkle: Brands Increase Online Ad Budgets, Concerned About FedEx, UPS Holiday Meltdown
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
"Never before has the uncertainty around logistics been in the forefront of their mind," said Matt Mierzejewski, SVP, search capability lead, Merkle. "They're also thinking about the types of products ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About Economy
Inside Performance, Laurie Sullivan - Wednesday, September 16, 2020
The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April vs. 34% in August. Half still feel the business climate ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased by 88% of which 45% began ...
- 'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next Year
Research Intelligencer, Joe Mandese - Wednesday, September 2, 2020
As of early August, advertisers and agency executives responsible for setting ad budgets projected the U.S. ad economy would decline 8.0% this year, but would rebound 5.3% in 2021. That's ...
- Email Superstar: Channel Seen As A Top Engagement Tool, Post COVID-19
Email Insider, Ray Schultz - Tuesday, August 4, 2020
Email ranks only behind social in producing conversions and engagement, Chief Marketer reports. ...
- B2B Buying In A Pandemic: Sellers Must Be Alert To Threats, Study Shows
Email Insider, Ray Schultz - Friday, July 31, 2020
Most B2B buyers are shifting their wallet share -- both a risk and an opportunity for vendors, Pros.com reports. ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance data ...
- B2B Buyers Have Cut Budgets And Vendor Engagement, Study Says
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
Firms are reducing their reliance on vendors during the downturn, and many will not work with new ones, Mission Control reports. ...
- The COVID-19 Dividend: Crisis Accelerates Digital Transformation, Study Finds
Email Insider, Ray Schultz - Wednesday, July 15, 2020
A Twilio study finds 26% of brands significantly increasing budgets for digital transformation, and 41% say their digital rebirth has been sped up by 1-4 years due to COVID-19. ...
- Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
Research Intelligencer, Joe Mandese - Tuesday, July 14, 2020
Although most ad execs expect their budgets to decline for the foreseeable future due to COVID-19, the rate of ad budget erosion appears to be moderating, according to findings of ...
- SMBs Continue To Market Despite Revenue Shortfalls: Study
Email Marketing Daily, Ray Schultz - Thursday, July 9, 2020
Most small businesses are holding onto staff, but less than half have received PPP funds, PostcardMania reports. ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading into 2021. ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place ...
- COVID-19 Rocks Marketing: Merkle Reports Shifts In Spending And Focus
Email Insider, Ray Schultz - Tuesday, June 30, 2020
Over half of the brands surveyed have significantly increased their email budgets. And 30% expect to change their email technology within the next two years. ...
- Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
Email Insider, Ray Schultz - Monday, June 15, 2020
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research. ...
- Businesses See Online Growth During Pandemic: Study
Digital News Daily, Ray Schultz - Thursday, June 11, 2020
Many brands are investing in websites, mobile apps and social media, Bloomreach and Forrester Consulting report. ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Digital News Daily, Ray Schultz - Wednesday, June 3, 2020
But many expect modest hikes, and a third say they will reduce their budgets, Ascend2 reports. ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more pronounced, according to the third wave ...
- Just 7% Of Marketers Are Spending More During Lockdown
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
Research by "Marketing Week" and "Econsultancy" shows that half of marketers are reducing budgets and just over a quarter -- at 29% -- are keeping budgets where they are. After ...
