- GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
"That doesn't mean for a second that they should be in television," GroupM's Brian Wieser quipped while presenting. ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's thinking as he joins Audigent ...
- Budgets Show Spending Across All Social Networks: Trends For 2022
Inside Performance, Laurie Sullivan - Wednesday, November 10, 2021
The data shows a big increase in "improving the employee experience" and "brand protection," and excitement about "expanding social's impact on other departments" -- particularly among senior-level
marketers. ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared vs. the prior year, according to media buyers and brands participating in a study from the IAB released Wednesda ...
- Riding The Tiger: The Problems Facing Email Marketers, And How They're Coping
Email Insider, Ray Schultz - Wednesday, October 27, 2021
Litmus State of Email Survey finds increasing use of automation and a robust email budget picture. ...
- Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke?
MAD, Mark Penn - Monday, October 25, 2021
Assessing audience scope is critical before you launch into that Super Bowl spot or spend big on a finely-targeted Facebook campaign. ...
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Inside Performance, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C. ...
- Google Moves AdSense To First-Price Auction Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021, the company announced Thursday. ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for daily budgets. ...
- The COVID-19 Rainbow: Pandemic Had A Positive Impact At Some Companies
Email Marketing Daily, Ray Schultz - Wednesday, September 29, 2021
Brands are becoming more nimble and open to new approaches, 360PR+ reports. And they are increasing their marketing budgets. ...
- Ad Industry Says $1 Billion For FTC Should Be Accompanied By National Privacy Law
Digital News Daily, Wendy Davis - Monday, September 27, 2021
"The U.S. needs both a strong privacy regulator and a rational, comprehensive national consumer privacy law," Leigh Freund, CEO and president of the self-regulatory organization Network Advertising Initiative, stated Mon ...
- The B2B Binge: Brands Are Spending More On Marketing This Year
Email Insider, Ray Schultz - Friday, September 3, 2021
Targeting is biggest factor in driving decisions, Apple's mobile opt-in policy not so much, MeritB2B reports. ...
- Small Businesses Boosting Digital Ad Spend, But Not Seeing Benefits
Digital News Daily, Colin Kirkland - Monday, August 30, 2021
The findings of a study of small business owners suggests a lack of knowledge and/or sophistication is holding them back. ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops and desktop computers. ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues and clients might most want to know about from her new perspective. ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. ...
- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief Obstacle
Mobile Insider, Joe Mandese - Thursday, June 24, 2021
Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce. ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- up 8% vs. a year ago, when they spent $954 million. ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report. ...
- Email Now Takes A 20% Share Of The Average Marketing Budget: UK DMA
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Email is the most used channel for most brands -- but its focus is shifting, the DMA reports. ...
- Return on Delight: Thinking Beyond Tecovas' Bottom Line
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
With a Net Promoter score of 92, the Tecovas brand clearly captured the hearts and minds of boot fans. CMO Rich Lesperance explores how the company thinks beyond the bott ...
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
The decline in live, linear TV ratings is steepening, but there is sharply rising viewing in streaming ad-supported TV platforms. ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
Video Insider, Karlene Lukovitz - Tuesday, May 4, 2021
This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%. ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the med ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according to media-buying executives. This would dramatical ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts from TV ad budgets into digit ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
Research Intelligencer, Joe Mandese - Friday, April 16, 2021
Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying it will be "dramatic." Tho ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. ...
