- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops and desktop computers. ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues and clients might most want to know about from her new perspective. ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. ...
- Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief Obstacle
Mobile Insider, Joe Mandese - Thursday, June 24, 2021
Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce. ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- up 8% vs. a year ago, when they spent $954 million. ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report. ...
- Email Now Takes A 20% Share Of The Average Marketing Budget: UK DMA
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Email is the most used channel for most brands -- but its focus is shifting, the DMA reports. ...
- Return on Delight: Thinking Beyond Tecovas' Bottom Line
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
With a Net Promoter score of 92, the Tecovas brand clearly captured the hearts and minds of boot fans. CMO Rich Lesperance explores how the company thinks beyond the bott ...
- ViacomCBS Upfront: More Ad Dollars Shift To Streaming
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
The decline in live, linear TV ratings is steepening, but there is sharply rising viewing in streaming ad-supported TV platforms. ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
Video Insider, Karlene Lukovitz - Tuesday, May 4, 2021
This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%. ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the med ...
- Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV
Television News Daily, Wayne Friedman - Monday, April 19, 2021
Major TV networks are pushing brand TV advertisers to shift 20% to 30% of their linear, live TV upfront budgets into CTV platforms, according to media-buying executives. This would dramatical ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending
MediaDailyNews, Joe Mandese - Friday, April 16, 2021
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts from TV ad budgets into digit ...
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically'
Research Intelligencer, Joe Mandese - Friday, April 16, 2021
Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying it will be "dramatic." Tho ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. ...
- Going For The Big Spend: B2C Marketers Boosting Their Messaging Budgets
Email Insider, Ray Schultz - Tuesday, April 13, 2021
Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports. ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- SMBs Ready To Restart 2021 Ad Budgets, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Local traditional media may see strong benefits. Several marketers at small and-medium sized businesses surveyed said they would "return" to advertising with a "shop local" message, Borrell Associates finds, buyi ...
- Social CPMs Leap In Comparison With Last March: Study
Email Marketing Daily, Ray Schultz - Monday, April 5, 2021
Since March 7, there has been a 47% increase in CPMs, StitcherAds reports. ...
- Study: Small Businesses Cut Marketing During Pandemic, Most Say They Had To Pivot
Email Marketing Daily, Ray Schultz - Thursday, March 25, 2021
Marketing activities are not yet back to normal for many SMBs, PostcardMania reports. ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agency and media supplier counterparts, a global survey of 325 ad and media execs fielded by World Media Gro ...
- Most Ad Execs Supported Trump Ban, Many Boosted Social Ad Budgets Because Of It
Marketing Politics Weekly, Joe Mandese - Friday, March 12, 2021
Nearly two-thirds of ad execs agreed with social media platforms' decisions to ban or restrict former President Donald Trump's account, and many are putting their money where their mouths ar ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ad spending targeted at people of color and their share of the U.S. population, Interpublic's Mediahub this morning unveil ...
- Spending Your Way Out Of A Pandemic
Email Insider, Ray Schultz - Tuesday, March 2, 2021
Many brands are increasing their digital budgets after a mixed year in 2020, Criteo reports. ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday. ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outsiders reports. ...
- Where Marketers Plan To Spend Local Budgets In 2021
Inside Performance, Laurie Sullivan - Friday, February 26, 2021
Nearly a third of respondents to a recent survey said they spend moderately on local marketing: $250 to $500 per month, while 28.6% spend more than $1,000 monthly, and 22. ...
- Retail Renaissance: Brands Share Outlook For 2021
Email Insider, Ray Schultz - Monday, February 22, 2021
Sales were up for most retailers in 2020. And brands are planning technology investments in 2021, Digital Commerce 360 reports. ...
