- B2B Buying In A Pandemic: Sellers Must Be Alert To Threats, Study Shows
Email Insider, Ray Schultz - Friday, July 31, 2020
Most B2B buyers are shifting their wallet share -- both a risk and an opportunity for vendors, Pros.com reports. ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data Reveals
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 29, 2020
Despite lower cost per clicks and budget uncertainty, return on ad spend and budgets increased significantly in June, according to Pacvue, an enterprise platform for advertisers that combines performance data ...
- B2B Buyers Have Cut Budgets And Vendor Engagement, Study Says
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
Firms are reducing their reliance on vendors during the downturn, and many will not work with new ones, Mission Control reports. ...
- The COVID-19 Dividend: Crisis Accelerates Digital Transformation, Study Finds
Email Insider, Ray Schultz - Wednesday, July 15, 2020
A Twilio study finds 26% of brands significantly increasing budgets for digital transformation, and 41% say their digital rebirth has been sped up by 1-4 years due to COVID-19. ...
- Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery
Research Intelligencer, Joe Mandese - Tuesday, July 14, 2020
Although most ad execs expect their budgets to decline for the foreseeable future due to COVID-19, the rate of ad budget erosion appears to be moderating, according to findings of ...
- SMBs Continue To Market Despite Revenue Shortfalls: Study
Email Marketing Daily, Ray Schultz - Thursday, July 9, 2020
Most small businesses are holding onto staff, but less than half have received PPP funds, PostcardMania reports. ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading into 2021. ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedIn
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
Microsoft Advertising has revealed a Garage Project that developers are working on to help small- and medium-size businesses advertise on search and social media platforms. It gives SMBs one place ...
- COVID-19 Rocks Marketing: Merkle Reports Shifts In Spending And Focus
Email Insider, Ray Schultz - Tuesday, June 30, 2020
Over half of the brands surveyed have significantly increased their email budgets. And 30% expect to change their email technology within the next two years. ...
- Industrial Strength Cutbacks: Manufacturers Slash Marketing Budgets
Email Insider, Ray Schultz - Monday, June 15, 2020
Industrial firms are cautious as businesses start to re-open, IEEE GlobalSpec finds in new research. ...
- Businesses See Online Growth During Pandemic: Study
Digital News Daily, Ray Schultz - Thursday, June 11, 2020
Many brands are investing in websites, mobile apps and social media, Bloomreach and Forrester Consulting report. ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Digital News Daily, Ray Schultz - Wednesday, June 3, 2020
But many expect modest hikes, and a third say they will reduce their budgets, Ascend2 reports. ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing ...
- A Month Into Pandemic, Ad Plans Become Significantly More Disrupted
Research Intelligencer, Joe Mandese - Thursday, May 7, 2020
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more pronounced, according to the third wave ...
- Just 7% Of Marketers Are Spending More During Lockdown
Around the Net In MAD London, Sean Hargrave - Tuesday, April 28, 2020
Research by "Marketing Week" and "Econsultancy" shows that half of marketers are reducing budgets and just over a quarter -- at 29% -- are keeping budgets where they are. After ...
- Google To Cut 2H Marketing Budgets, Possibly As Much As Half
Digital News Daily, Karlene Lukovitz - Friday, April 24, 2020
Some documents indicate that Google is also implementing a widespread hiring freeze, but the company denies that, reports CNBC. ...
- Budgets Are Slashed, But They Will Return
London Blog, Sean Hargrave - Thursday, April 23, 2020
That is the takeaway from the IPA's Bellwether figures -- a huge reduction now, but budgets will be back within a year. ...
- Airbnb Should Have Rethought Its Marketing Cut
Around the Net in Email, Ray Schultz - Wednesday, April 15, 2020
Airbnb erred by ditching its marketing to save $800 million. For one thing, such a cut can deprive a brand of revenue sources through email marketing or social commerce. They ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market Revisions
Digital News Daily, Laurie Sullivan - Wednesday, April 15, 2020
The data shows a disparity between news and non-news audiences. Site visitors to news sites continue to rise, more than 30%, but it's not translating into revenue for publishers. The ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 86% predict their marketing goals will be more difficult to reach this year. ...
- Agility Is The New Secret Sauce: How To Boost SEO During The COVID-19 Crisis
Search & Performance Marketing Daily, Jason White - Tuesday, April 7, 2020
As we all adapt to new ways of working and communicating, here are some tips to boost SEO during this time. ...
- Ad Market Holds Steady In February, The Last 'Normal' Month For A While
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through February. With a market index of ...
- Reports: Airbnb Suspends Marketing To Save $800M
Digital News Daily, Karlene Lukovitz - Monday, March 30, 2020
In addition, top execs' salaries have been cut 50% for now, co-founders are eschewing salaries altogether for six months; and a hiring freeze is on for all but the most ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the option will "let consumer brands, advertising ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Jonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as travel, but says some verticals have increased budgets. The B2B space will have a notable impact, says Chacka ...
- Digital Services Tax Likely To Be Dropped, At Least For Now
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2020
Wired is predicting the Digital Service Tax will likely be postponed in the Chancellor's budget tomorrow, but reminds readers there is another statement from Rishi Sunak in the Autumn when ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad Spend
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2020
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The Myers Report. The worst-case 2020 scenario ...
- GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
There's a tremendous amount of uncertainty in a just-released alert on the impact the Coronavirus may have on the advertising industry from GroupM's Business Intelligence unit, including the language it ...
- Will Mobile Brands Cut Marketing Budgets After MWC Cancellation?
London Blog, Sean Hargrave - Wednesday, February 26, 2020
No compensation and no new business surely means something has to give. ...
- Email Still Top B2B Channel, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 18, 2019
Over half of all B2B budgets will be flat in 2020, Sagefrog reports. ...
