- Taylor Swift Could Teach Marketing 101
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
Musician Taylor Swift has accumulated her wealth partly through her music and partly by building a global brand. The singer and songwriter has worked with major brands including Coca-Cola, CapitalOne, ...
- Goldman Sachs Debuts PGA-Themed Effort
Marketing Daily, Tanya Gazdik - Sunday, July 19, 2020
Emotion-driven creative from 72andSunny features a supportive letter written to golfer Patrick Cantlay by his father. ...
- NCAA Will Allow Athletes To Cash In On Their (Social Media) Prowess
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 30, 2020
The idea that athletes would have an advantage over average students has completely flipped with the advent of social media. ...
- New Self-Regulatory Program Aims To Speed Up Decisions Over Online Ads
Digital News Daily, Wendy Davis - Thursday, April 2, 2020
"We're hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews," Laura Brett, vice president of the National Advertising ...
- TB Or Not TB? Tom Brady's Tampa Bay Turning Point
Marketing Daily, Sarah Mahoney - Wednesday, March 18, 2020
Sports sources are reporting that the endorsement future of one of the National Football League's most bankable stars is entering a new era. ...
- FTC To Review Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, February 12, 2020
The Federal Trade Commission is launching a review of its endorsement guides, which set out recommendations for online testimonials and influencer marketing. ...
- FDA Plans To Study Influencer Marketing
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The Food and Drug Administration wants to examine the effectiveness of disclaimers on social media ads. ...
- Influencers Get #Ad Warning From UK Regulator, Again
London Blog, Sean Hargrave - Friday, January 10, 2020
Influencers can no longer rely on disclaimers in bios. It's #ad all the way to be compliant. ...
- Nike Denies Commercial Intent Of Kaepernick Workout
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 17, 2019
Nike denies a New York Times report stating the brand planned to make a TV spot with footage from Colin Kaepernick’s Saturday workout. The NFL added fuel to the speculation ...
- Mel B Complained To Tesco Over Lack Of Charity Branding
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
Mel B has clarified why she reacted adversely to a Tesco ad featuring an image of her and a tag line referencing a Spice Girls hit. "Sky News" reveals that ...
- Tesco Pulls 'Stop Right Now' Ad After Mel B Complains
Around the Net In MAD London, Sean Hargrave - Tuesday, November 12, 2019
Tesco has pulled an ad featuring Spice Girl Mel B, after she complained. According to "Sky News," the ad featured the tagline "Stop Right Now", referencing a lyric used in ...
- NBA Star Antetokounmpo Scores For JBL Headphones
Marketing Daily, P.J. Bednarski - Monday, November 11, 2019
In the new ad, Antetokounmpo, with his headphones working, daydreams he's in the recording studio with hip-hop artist Swoope. ...
- FTC Tells Influencers To Disclose Paid Endorsements -- Again
Digital News Daily, Wendy Davis - Tuesday, November 5, 2019
The fact that the FTC is issuing a reminder suggests the agency views current influencer practices as problematic. ...
- FTC Sanctions CEO Of Company That Sold Fake Followers
Digital News Daily, Wendy Davis - Monday, October 21, 2019
The owner of a company that allegedly sold fake social media followers and endorsements to would-be influencers has agreed to a $2.5 million fine, with all but $250,000 suspended, to ...
- Time To Call Out Influencers On TV
London Blog, Sean Hargrave - Tuesday, August 13, 2019
On social you need to add #ad -- but on tv, influencers can launch campaigns and never admit to being paid. ...
- Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest Deal
MediaDailyNews, Wayne Friedman - Friday, July 12, 2019
O'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its latest color toners can last years without refills. ...
- FTC Settles With Snack Box Sender Over Online Reviews
Digital News Daily, Wendy Davis - Thursday, April 4, 2019
"People should be able to trust that good customer reviews aren't the result of companies secretly paying the reviewers," according to FTC. ...
- Harry's Signs Up Harry Kane For New Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Campaign" reveals that Harry's, the men's grooming brand, has launched an ad featuring England football star Harry Kane to reveal the things he is not afraid of, ending with the ...
- Gambling Ads Banned From Child-Friendly Sites
Around the Net In MAD London, Sean Hargrave - Wednesday, February 13, 2019
Starting in April, new advertising rules will ban gambling promotions being placed on sites that appeal to under 18-year-olds, "The Guardian" writes. Endorsements from celebrities or influencers who appear to ...
- Dunkin' Launches Endorsement Deal With Giants' Barkley
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2018
Year-long deal will span a series of campaigns within the New York metro area for Dunkin's new espresso line and other menu offerings. ...
- Justin Chambers Fans Favor Utz... And Other Surprising Celeb-Brand Connections
Marketing Daily, Karlene Lukovitz - Thursday, November 8, 2018
MRI/E-Score uncovered correlations between the fans of various People's Choice Awards nominees and snack, soda, beer, automotive and insurance brands. ...
- Naomi Osaka Set To Land Adidas' Biggest Female Payday
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2018
Days after defeating Serena Williams at the U.S. Open, Naomi Osaka has reportedly landed a $10 million clothing endorsement deal with Adidas. ...
- Nissan's Latest Brand Ambassador: Naomi Osaka
Mediapsssst, Richard Whitman - Thursday, September 13, 2018
The Japanese automaker has signed Naomi Osaka, the first Japanese player to win a Women's Grand Slam championship tennis match. ...
- FA Signs Up Head And Shoulders
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
The FA has signed up Head and Shoulders as its official hair care partner. According to "Campaign," the deal will see England's top players appearing in adverts for the shampoo ...
- U.S.Tennis Open Brings Brand Band Back Together
Marketing Insider, Barry Janoff - Tuesday, August 28, 2018
Beginning Aug. 27, the U.S. Open will reunite the prolific - and highest-paid - tennis players over the past decade. ...
- Sports Streaming Service Signs Up Cristiano Ronaldo
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
Cristiano Ronaldo has a new club this season and a new sponsorship as well, according to "Mobile Marketing." The Juventus star is now the face of DAZN, the sports streaming ...
- Who Do You Trust?
Research Brief, Jack Loechner - Wednesday, June 27, 2018
Only 4% of consumers trust celebrity endorsements, while 83% trust the recommendations from friends and family. In today's overcrowded marketplace, consumers are searching for trusted recommendations before making a purch ...
- Serena And Venus Williams Named Most Marketable Athletes
Marketing Daily, Tanya Gazdik - Friday, December 22, 2017
Intel was among the newest organizations to sign endorsement deals with Serena Williams, joining brands like Beats by Dre, Gatorade, JPMorgan Chase, Nike and Tempur-Pedic. ...
- Duke Of Cambridge Launches Anti-Bullying Initiative Backed By Facebook and Snapchat
Around the Net In MAD London, Sean Hargrave - Thursday, November 16, 2017
The Duke of Cambridge has launched a cyberbullying code that is being supported by Facebook and Snapchat, the BBC reports. It is built around the tenets of "Stop. Speak. Report." ...
- Cumulus Media Turns Radio Hosts Into Video Endorsers
Digital News Daily, Alex Weprin - Thursday, October 26, 2017
Cumulus' new "C-Endorsement Videos" product will feature local radio talent appearing in video ads on third-party websites. The company hopes that national and local advertisers will buy in to the ...
