The Apple iOS extension can be customized from Wildfire and helps merchants initiate a cashback and rewards program, so consumers can earn perks similar to Bing, Rakuten, and others. It ...

Here at MediaPost, we have known of Vivid Seats for years. Its team has been invaluable to many of our Email, Search and Performance Insider Summits. ...

This holiday season, like last year, is sure to look different with much less browsing in stores, and more being done online. It's a hybrid model, and marketers should expe ...

Wildfire Systems, a financial technology platform powering white-label reward and loyalty programs, announced a $15 million venture capital investment co-led by major investors. ...

NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming services -- Vudu and FandangoNOW -- to support ecommerce and improve on-demand entertainment services. ...

Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report. ...

Almost half of consumers have bought more with small businesses worldwide during the pandemic. And many are willing to share personal data with them, Sendinblue and CITE Research report. ...

Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today. ...

Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry custom ...

This Mother's Day, 61% of people in the U.S. plan to celebrate in-person and 79% plan to shop in-store for a gift, according to data released by Microsoft and Shopki ...

Killi announced today the launch of a product that gives U.S. consumers access to their data profile, which had been inaccessible until now. Users of the app gain rewards f ...

A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. ...

Mobile game ad revenue grew by more than 8% in 2020 overall and first-day in-app purchases rose by more than 50% vs. 2019. Unity's 2021 Gaming Report represents the large ...

Mobile ad platform Tapjoy has agreed to monitor the outside advertisers it works with, and to refrain from misleading users about how they could earn virtual currency, the Federal Tra ...

BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. ...

Rebate submission allows brands to map customers to their location, purchase, spend amount, and other details, which can map out a consumer's journey through additional media and offerings. ...

While discounts, free samples, and offers remain the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly due to COVID-19. ...

Church's Chicken took a digital-first approach offline and online to get willing customers to give up personal information and share a little bit about themselves. ...

Waze already helps drivers find nearby gas stations and now will prompt payment of fuel through contactless payments at participating Exxon, Mobil, and Shell stations. ...

Consumers in the youthful age cohorts approve of companies that "pay back" loyal customers, Dosh reports. ...

Loyalty points can be included in email campaigns and used as targeting segments, Springbot says. ...

Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...

But they are going into retail stores to stock up on essential items, Shopkick reports. ...

Brave users can redeem BAT for rewards offered by more than 250,000 brands and merchants. ...

Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, and most of them are willi ...

Lincoln Pickup and Delivery, which has completed more than 250,000 rides since its inception in 2016, will expand globally. ...

NPD found that 60% of digital food orders arrive via mobile apps. Convenience drives online orders, but rewards and discounts are also inducements. ...

Increasing cross-promotion of the Uber Eats and transit services is one way Uber hopes to recover from revenue losses, CEO Dara Khosrowshahi said during the company's first earnings call sin ...

Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting their commitment to integrated people management, increased productivity and recognition and rewards platforms for employees. ...

Cheap, traffic-driving, auto-renewal coffee sub seems a no-lose way for BK to grab breakfast biz share. ...