- How Killi Unveil Makes Data Accessible To 320M Americans
Inside Performance, Laurie Sullivan - Tuesday, April 6, 2021
Killi announced today the launch of a product that gives U.S. consumers access to their data profile, which had been inaccessible until now. Users of the app gain rewards f ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Inside Performance, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. ...
- 2020 Gaming Benchmark Report Shows How COVID-19 Pandemic Changed Behaviors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Mobile game ad revenue grew by more than 8% in 2020 overall and first-day in-app purchases rose by more than 50% vs. 2019. Unity's 2021 Gaming Report represents the large ...
- Tapjoy Settles With FTC Over In-Game Rewards
Digital News Daily, Wendy Davis - Thursday, January 7, 2021
Mobile ad platform Tapjoy has agreed to monitor the outside advertisers it works with, and to refrain from misleading users about how they could earn virtual currency, the Federal Tra ...
- AutoVitals Acquires BayIQ, Provider Of Loyalty, Email Tools To Auto Repair Market
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
BayIQ is AutoVitals' first acquisition since it received a major growth investment in 2019 from Tritium Partners. ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Inside Performance, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spend amount, and other details, which can map out a consumer's journey through additional media and offerings. ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly due to COVID-19. ...
- COVID-19 Cozy: How Church's Chicken Got Closer To Consumers
Inside Performance, Laurie Sullivan - Friday, August 14, 2020
Church's Chicken took a digital-first approach offline and online to get willing customers to give up personal information and share a little bit about themselves. ...
- Google's Waze Fuel Payment System Integrates With ExxonMobil, Shell
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Waze already helps drivers find nearby gas stations and now will prompt payment of fuel through contactless payments at participating Exxon, Mobil, and Shell stations. ...
- Cash-Back Award Alerts Move Millennials And Gen Zers To Visit Stores, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Consumers in the youthful age cohorts approve of companies that "pay back" loyal customers, Dosh reports. ...
- Springbot Clients Gain Access To Loyalty Data Through Integration With Smile.io
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
Loyalty points can be included in email campaigns and used as targeting segments, Springbot says. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- Despite Crisis, Most Consumers Are Not Shopping More Online: Study
Digital News Daily, Ray Schultz - Monday, March 23, 2020
But they are going into retail stores to stock up on essential items, Shopkick reports. ...
- Brave Launches Token Redemption With TAP Network, Sees Massive Uptick In Browser Use
Publishers Daily, Melynda Fuller - Tuesday, March 10, 2020
Brave users can redeem BAT for rewards offered by more than 250,000 brands and merchants. ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, and most of them are willi ...
- Lincoln Introduces Rewards Program
Marketing Daily, Tanya Gazdik - Thursday, September 26, 2019
Lincoln Pickup and Delivery, which has completed more than 250,000 rides since its inception in 2016, will expand globally. ...
- Convenient And Crucial, Digital Food Orders See Double-Digit Growth
Marketing Daily, P.J. Bednarski - Thursday, June 27, 2019
NPD found that 60% of digital food orders arrive via mobile apps. Convenience drives online orders, but rewards and discounts are also inducements. ...
- Uber To Build Out Loyalty Rewards, Integration With Public Transit Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 31, 2019
Increasing cross-promotion of the Uber Eats and transit services is one way Uber hopes to recover from revenue losses, CEO Dara Khosrowshahi said during the company's first earnings call sin ...
- Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 3, 2019
Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting their commitment to integrated people management, increased productivity and recognition and rewards platforms for
employees. ...
- BK Intros $5 Per Month Coffee Subscription; Chipotle Uses Venmo Promo to Launch Rewards
Marketing Daily, Karlene Lukovitz - Friday, March 15, 2019
Cheap, traffic-driving, auto-renewal coffee sub seems a no-lose way for BK to grab breakfast biz share. ...
- Google Launches Rewards Program For Each Ad Viewed
Inside Performance, Laurie Sullivan - Thursday, March 7, 2019
Google has introduced an in-app program in Google Play that rewards users for watching advertisements. ...
- 'Wonderlust' Partners With Travel Rewards Company Bonwi
Publishers Daily, Melynda Fuller - Thursday, January 3, 2019
As part of the partnership, Bonwi will provide 'Wonderlust' users with exclusive offers kicking back up to 40% in points when booking hotels and cars, unique registration perks and fr ...
- 'Value-Exchange': It's Only Of Value If I Really Want It
MediaDailyNews, George Simpson - Thursday, December 6, 2018
Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not relevant. ...
- IAB Publishes Playbook For Opt-In Value Exchange Ads
Digital News Daily, Alex Weprin - Wednesday, December 5, 2018
The hope is that the format will be more palatable to consumers already facing an ad overload. Because the user chooses to engage with opt-in ads, they are perceived ...
- Holiday Shoppers Turn To Tech-Powered Purchasing
Connected Thinking, Chuck Martin - Monday, November 12, 2018
Millennials are at the forefront of a shift in holiday shopping, as 60% plan to use laptops or PCs, 55% plan to use mobile devices, and 17% plan to u ...
- Google: Loyalty Drops To Fourth On The List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2018
Google believes there are three ways that travel brands can win loyalty: customer service, putting the traveler in control, and enabling the travel experience. ...
- Rewarded Video Offers Opportunities For Engagement
Digital News Daily, Josh Cohen - Tuesday, July 31, 2018
For a long time, many in-game rewarded video ads were simply ads for other games, not encouraging for quality brands. But, rewarded video is maturing fast. ...
- Industry Group Finds Consumers Love 'Rewarded' Ads: Marketers, Less So
Digital News Daily, Joe Mandese - Thursday, July 26, 2018
Consumers are leading general marketers in adoption of rewarded ads for two reasons, says Maggie Mesa, vice president of mobile business development at OpenX, One is that they see t ...
- 'Value Exchange' Based Ads Generating Higher Completions, Female Skew
Research Intelligencer, Joe Mandese - Tuesday, June 26, 2018
A new wave of ad formats that reward consumers explicitly has emerged. Often called "opt-in advertising," "value exchange-based advertising" or "rewarded "advertising," the rewards typically are to unlock entertainment conten ...
- A Crypto-coin For Your Loyalty, Sports Fans
Mediapsssst, Richard Whitman - Wednesday, June 6, 2018
Brought to you by Havas, a blockchain-powered loyalty rewards program. ...