While discounts, free samples, and offers remain the main drivers of loyalty programs, consumer perspectives on preferred ways to earn rewards have shifted slightly due to COVID-19. ...

Church's Chicken took a digital-first approach offline and online to get willing customers to give up personal information and share a little bit about themselves. ...

Waze already helps drivers find nearby gas stations and now will prompt payment of fuel through contactless payments at participating Exxon, Mobil, and Shell stations. ...

Consumers in the youthful age cohorts approve of companies that "pay back" loyal customers, Dosh reports. ...

Loyalty points can be included in email campaigns and used as targeting segments, Springbot says. ...

Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...

But they are going into retail stores to stock up on essential items, Shopkick reports. ...

Brave users can redeem BAT for rewards offered by more than 250,000 brands and merchants. ...

Three-quarters of consumers say they like to receive rewards such as free products, services or samples to participate in loyalty programs with brand marketers, and most of them are willing ...

Lincoln Pickup and Delivery, which has completed more than 250,000 rides since its inception in 2016, will expand globally. ...

NPD found that 60% of digital food orders arrive via mobile apps. Convenience drives online orders, but rewards and discounts are also inducements. ...

Increasing cross-promotion of the Uber Eats and transit services is one way Uber hopes to recover from revenue losses, CEO Dara Khosrowshahi said during the company's first earnings call since ...

Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting their commitment to integrated people management, increased productivity and recognition and rewards platforms for employees. ...

Cheap, traffic-driving, auto-renewal coffee sub seems a no-lose way for BK to grab breakfast biz share. ...

Google has introduced an in-app program in Google Play that rewards users for watching advertisements. ...

As part of the partnership, Bonwi will provide 'Wonderlust' users with exclusive offers kicking back up to 40% in points when booking hotels and cars, unique registration perks and free ...

Consumers are never happy to have the progress of their viewing, listening or reading navigation stopped by an ad -- especially one that's not relevant. ...

The hope is that the format will be more palatable to consumers already facing an ad overload. Because the user chooses to engage with opt-in ads, they are perceived as ...

Millennials are at the forefront of a shift in holiday shopping, as 60% plan to use laptops or PCs, 55% plan to use mobile devices, and 17% plan to use ...

Google believes there are three ways that travel brands can win loyalty: customer service, putting the traveler in control, and enabling the travel experience. ...

For a long time, many in-game rewarded video ads were simply ads for other games, not encouraging for quality brands. But, rewarded video is maturing fast. ...

Consumers are leading general marketers in adoption of rewarded ads for two reasons, says Maggie Mesa, vice president of mobile business development at OpenX, One is that they see the ...

A new wave of ad formats that reward consumers explicitly has emerged. Often called "opt-in advertising," "value exchange-based advertising" or "rewarded "advertising," the rewards typically are to unlock entertainment content, ...

Brought to you by Havas, a blockchain-powered loyalty rewards program. ...

Google on Thursday will announce plans to aggressively move into in-app mobile advertising with the launch of new strategies to monetize mobile gaming apps through videos and rewards, as well ...

Google said Thursday there were no payouts for the top reward. Google did pay 115 individuals with an average of $2,150 per reward and $10,209 per researcher. Overall, there were ...

Amidst all the fanfare, Microsoft will give searchers a chance to win a once in-a-lifetime experience to participate in the latest music video from Charli XCX. ...

Members of the Shop Your Way program will be able to buy more than 300 magazine subscriptions on Sears.com and ShopYourWay.com. In return, they will get the full cost of ...

The average consumer belongs to 14 loyalty programs (up from 9 three years ago), but satisfaction levels have remained steady, according to Bond Brand Loyalty. Marketers need to focus on ...

A loyalty program has to hum like a smoothly oiled machine, and it starts with real-time email communications, said Rob Brosnan, VP of strategy for Movable Ink, in an interv ...