- We Need A New Facebook For The Rest of Us
MediaDailyNews, George Simpson - Thursday, May 28, 2020
To everyone who is NOT a Trumper, Nazi, racist or fascist: Close down your account and wait for someone else to open "Facebook II." ...
- Google To Consider 'Page Experience' in Search Ranking Of Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
The algorithm update -- Google Page Experience -- will evaluate the web pages based on users' perceived interaction with them. ...
- Google Launches Response Feature For Queries That Don't Have Good Matches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Google has launched a response feature that shows when the search query returns less than stellar results. Bad matches are not an alternative for Google. The company would rather not ...
- Google's Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
As Google looks to prioritize projects to help the U.S. government and healthcare system battle COVID-19, system and program delays have worsened in the search industry. ...
- Facebook Asks Supreme Court To Turn Away Hamas Victims
PolicyBlog, Wendy Davis - Thursday, March 26, 2020
Numerous judges have "rejected efforts to hold online service providers liable for the allegedly harmful effects of third-party content," Facebook tells the Supreme Court. ...
- Drift Rebrands Its Email Marketing Tool As Drift Email
Email Marketing Daily, Ray Schultz - Thursday, March 26, 2020
Formerly known as Drift | Siftrock, Drift Email helps brands mine out-of-office replies and job changes, the company says. ...
- Political Email Dumpster: Messages Are Landing in Gmail Promo Tab, Report Alleges
Email Insider, Ray Schultz - Wednesday, February 26, 2020
Is Gmail throttling political emails? A new report from The Markup claims that it is. ...
- Algorithms Are Ruining Everything: The Bleak Future Of Social Media
Digital News Daily, Elizabeth Koenig - Thursday, February 13, 2020
Much research has been done on how social platforms hook people in, using persuasive design and algorithms to build the perfect addiction. ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Inside Performance, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how they ...
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands
MediaDailyNews, Adam Simon - Wednesday, February 12, 2020
Here is a look at the ways in which next-generation technologies are beginning to shape consumer attention. ...
- New Regulator Must Be Allowed To Look Inside 'Black Box' Of Algorithms
Around the Net In MAD London, Sean Hargrave - Tuesday, February 4, 2020
A group of experts at the Centre for Data Ethics and Innovation (CDEI) is advising the Government that a future online regulator will need to be given the power to ...
- The 3 Rs Of Digital
Digital News Daily, Joshua Lowcock - Friday, January 17, 2020
I have been reflecting on what digital and technology trends will shape the decade ahead. After some thought, I landed on 3 Rs -- Rights, Responsibility, and Regulation as what ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- Google's First Core Algorithm Search Update Of 2020 Rolls Out
Inside Performance, Laurie Sullivan - Monday, January 13, 2020
Knowing that Google has or will update its core algorithm helps identify why marketers might see changes in rankings in search results. Marketers typically automatically look for a fix. The ...
- Hamas Victims Want Supreme Court To Revive Lawsuit Against Facebook
Digital News Daily, Wendy Davis - Wednesday, January 8, 2020
Victims of terrorist attacks in Israel want the Supreme Court to revive a lawsuit accusing Facebook of allowing its platform to be used by members of Hamas to communicate, organize ...
- Developers Create App That Tracks Users' Lifetime Value For Marketers
Digital News Daily, Laurie Sullivan - Monday, December 23, 2019
Company developers built app based on three years of campaign data, as well as emerging methods and technologies that optimize retargeting and reengagement. ...
- Google Calls Out Mapping Challenges And How Data Contributes To Solutions
Inside Performance, Laurie Sullivan - Wednesday, December 18, 2019
Google Maps developers seem to be finally recognizing the need for different data types in Maps for rides and deliveries, which they consider a very different challenge versus "general mappi ...
- Brands Landing On Google's Nice List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 27, 2019
Google offers a list of the best places to make purchases -- which means its algorithms not only look for the best item match, but the best prices. Google Shopping ...
- Experian Unveils Customer Identity Tool
Email Marketing Daily, Ray Schultz - Friday, November 22, 2019
Experian's new solution combines machine-learning algorithms and deterministic and probabilistic techniques. ...
- Of Course The Credit Card Is Sexist -- But It Doesn't Have To Be
Media Insider, Kaila Colbin - Friday, November 22, 2019
Algorithms themselves aren't biased; they embody the biases of the system from whence they come. ...
- Search: Customers Feel Misled By Top-Ranked Results, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Many ill-informed consumers consider top-ranking to be an indication of the quality and validity of a site. A recent study finds some 51% of consumers sometimes feel misled by a ...
- BERT: A Look At Google's Latest Algorithm Update
Search & Performance Marketing Daily, Jess Stanley - Friday, November 8, 2019
We said hello to BERT, Google's latest algorithm update, at the end of October. What and who is it? ...
- GasBuddy Sponsored Search Ad Bumps Retailer's Closest Location To Top Of List
Inside Performance, Laurie Sullivan - Tuesday, November 5, 2019
On Tuesday GasBuddy began giving fuel and convenience stations a new way for consumers to discover their brands based on location. The new feature has been beta tested with BP, ...
- Proposed Law Requires Platforms To Allow Opt-Outs From Personalized Content
Digital News Daily, Wendy Davis - Friday, November 1, 2019
The Filter Bubble Transparency Act would require large tech companies to disclose whether they display material to particular users based on personal data -- including their web-browsing and search hist ...
- Wyden Introduces New Do-Not-Track Law
Digital News Daily, Wendy Davis - Thursday, October 17, 2019
The proposed privacy bill would allow the FTC to fine companies that violate privacy up to 4% of their annual revenue, and calls for up to 20 years in prison ...
- Geometric Modeling System Predicts Future Interests, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 2, 2019
Coherent Path's new technology drives emails based on the customer's tastes and aspirations, the company says. ...
- How Stitch Fix Marketing Personalizes Experiences
Inside Performance, Laurie Sullivan - Wednesday, October 2, 2019
The personalized feature, based on items already purchased from the company, serves subsets of "algorithmically generated items" delivered "in the form of a shoppable styling recommendation," said Stitch Fix CEO ...
- Google Advice On Core Ranking Updates
Inside Performance, Laurie Sullivan - Friday, September 27, 2019
Google has updated its advice to help marketers determine how updates have impacted website pages that may have taken a hit in the rankings during updates. ...
- Deconstructing Amazon's Ecommerce Search Engine
Inside Performance, Laurie Sullivan - Thursday, September 26, 2019
While Google asks "What results most accurately answer the searcher's query?" Amazon asks "What product is the searcher most likely to buy?" ...
- Google Makes Algorithmic Updates To Reviews In Search
Inside Performance, Laurie Sullivan - Monday, September 16, 2019
Looking to tackle invalid or misleading online reviews across its search engine, Google on Monday announced an algorithmic update to rich review snippets, a short excerpt of a review rating ...
