- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...
- Google Hit With Class-Action Complaint Over 'Worthless' Gift Cards
Digital News Daily, Wendy Davis - Monday, March 1, 2021
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people from redeeming Google Play gift cards. ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
- Why Target, Home Depot Saw Biggest Gains In Google Search Visibility During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
In Searchmetrics' ranking, fashion and apparel brands were among the losers. ...
- Google To Pay $1.3M For Misleading Star Ratings For Hotels In France
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than the financial loss. ...
- ByteDance Reportedly Calls Off Oracle, Walmart Deal
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 15, 2021
TikTok's parent company ByteDance reportedly shelved its deal with Oracle and Walmart now that former President Donald Trump is no longer in office. ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global Head
Data & Programmatic Insider, Laurie Sullivan - Monday, February 8, 2021
IBM is betting on AI to become the backbone of the cookieless industry by bringing the tech into media and marketing. The process must make sense of the data a ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Inside Performance, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in t ...
- What Google Learns When Searchers Don't Click
Inside Performance, Laurie Sullivan - Tuesday, February 2, 2021
A typically positive search feature for a Google searcher may be good for Google as it brings people to the search engine, but it's not always helpful for the br ...
- Google Brings Down Internet Balloons, Makes Bets On Other Moonshots
Inside Performance, Laurie Sullivan - Friday, January 22, 2021
Advertisers looking to reach consumers in rural communities through ads, content or ecommerce sites via internet balloon will no longer have that chance -- at least for now. ...
- Free Speech Or Freedom Of Apple, Amazon, Google, Facebook, Twitter
Inside Performance, Laurie Sullivan - Monday, January 18, 2021
There has been legitimate concern about how much power to give big tech companies and what constitutes acceptable free speech. ...
- Google Reportedly Hiding Some Australian News Site Content In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Reports suggest Google has been hiding some Australian news sites from search results, a move that shows how Google controls what people see on the internet. ...
- Google Hit With Antitrust Suit By Online Video Platform Rumble
Digital News Daily, Wendy Davis - Tuesday, January 12, 2021
"By unfairly rigging its search algorithms such that YouTube is the first-listed links 'above the fold' on its search results page, Google, through its search engine, was able to wrongful ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and services that intersect technology and beauty," said Guive Balooch, head ...
- Parler CEO Says He Gave 'Wrong Impression' About 'Free Speech' Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
With the threat of Amazon Web Services pulling the plug Sunday on Parler, the conservative site's CEO said his media company does not "condone or accept violence on our platfo ...
- Amazon Still Lets Sellers Game Its Search Algorithms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
The best-reviewed products are not always the highest quality -- at least not on Amazon. More consumers will realize this as they dig into their holiday purchases. ...
- FTC Launches Broad Online Privacy Investigation
Digital News Daily, Wendy Davis - Monday, December 14, 2020
The FTC on Monday launched an investigation into "dangerously opaque" online pratices by demanding detailed information from Facebook, Amazon, Twitter, YouTube and others about how they gather data about consume ...
- YouTube Videos Dominate Top Google Search Results With Unexpected Differences
Inside Performance, Laurie Sullivan - Thursday, December 10, 2020
A study of YouTube video rankings in Google reveals how often YouTube videos are top-ranked in Google search results, and major differences in Google's and YouTube's ranking algorithms. ...
- The Focus Of Google's Core Algorithm Update
Inside Performance, Laurie Sullivan - Monday, December 7, 2020
Just days into the holiday season, Google announced on Twitter the rollout of an algorithm update -- the third one this year. ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Inside Performance, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online -- at least $13 million spe ...
- Digital Life And Death: SMBs Have To Adapt Now, CEO Warns
Email Insider, Ray Schultz - Friday, November 27, 2020
Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises. ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. ...
- Twitter CEO Suggests Giving Users More Control Over Algorithms
Digital News Daily, Wendy Davis - Tuesday, November 17, 2020
Facebook's and Twitter's CEOs both said at a Senate hearing Tuesday that they support reforming Section 230 of the Communications Decency Act -- the 26-year-old media law that protects onli ...
- Google Says Its Ads Are Not Based On Personal Gmail Data, Rolls Out Email Privacy Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google wants to make it perfectly clear it does not use personal data collected in its email platform for ad targeting in Google Ads. ...
- Twitter Puts Focus On Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. ...
- European Commission Tells Amazon Not To Use Its Data To Undermine Third-Party Sellers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
The European Commission (EC) accused Amazon of violating EU competition laws by using non-public data on its platform to distort competition in online retail markets. ...
- Google Plans To Add Visual Indicators For Page Experience In Search
Inside Performance, Laurie Sullivan - Wednesday, November 11, 2020
Google will use signals to measure how users perceive the experience of interacting with a web page, and plans to test a visual indicator highlighting pages in search results th ...
- French Email Firm Offers Algorithm-Driven Templates
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
Smart Templates analyzes websites and suggests customized email templates, the company says. ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individu ...
- New Bill Takes Aim At 'Harmful' Online Content
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
Two House Democrats propose stripping large tech companies of their immunity from lawsuits over users' "harmful" or "radicalizing" speech, if the companies use algorithms to recommend the content ...
