- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Inside Performance, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online -- at least $13 million spe ...
- Digital Life And Death: SMBs Have To Adapt Now, CEO Warns
Email Insider, Ray Schultz - Friday, November 27, 2020
Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises. ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. ...
- Twitter CEO Suggests Giving Users More Control Over Algorithms
Digital News Daily, Wendy Davis - Tuesday, November 17, 2020
Facebook's and Twitter's CEOs both said at a Senate hearing Tuesday that they support reforming Section 230 of the Communications Decency Act -- the 26-year-old media law that protects onli ...
- Google Says Its Ads Are Not Based On Personal Gmail Data, Rolls Out Email Privacy Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google wants to make it perfectly clear it does not use personal data collected in its email platform for ad targeting in Google Ads. ...
- Twitter Puts Focus On Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. ...
- European Commission Tells Amazon Not To Use Its Data To Undermine Third-Party Sellers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 11, 2020
The European Commission (EC) accused Amazon of violating EU competition laws by using non-public data on its platform to distort competition in online retail markets. ...
- Google Plans To Add Visual Indicators For Page Experience In Search
Inside Performance, Laurie Sullivan - Wednesday, November 11, 2020
Google will use signals to measure how users perceive the experience of interacting with a web page, and plans to test a visual indicator highlighting pages in search results th ...
- French Email Firm Offers Algorithm-Driven Templates
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
Smart Templates analyzes websites and suggests customized email templates, the company says. ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individu ...
- New Bill Takes Aim At 'Harmful' Online Content
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
Two House Democrats propose stripping large tech companies of their immunity from lawsuits over users' "harmful" or "radicalizing" speech, if the companies use algorithms to recommend the content ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ...
- Google Says Australia's Media Code Is Unfair, Unworkable
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
Google is opposed to forced payments, advance notice of algorithm changes, and a requirement to share information with media companies. ...
- Why Google Maps And Plus Code Will Become More Important
Inside Performance, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurable impact for ad targeting. ...
- Details Of Oracle, TikTok Deal Starting To Emerge, Possibly Putting Walmart Back In Play
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Oracle would be a minority shareholder in a global TikTok company headquartered in the U.S., but ByteDance would remain the majority shareholder, reports FT. Other investors, like Walmart, could ent ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- White House To Review Oracle, ByteDance TikTok Proposal: Mnuchin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The Committee on Foreign Investment in the United States will review Oracle's potential TikTok purchase this week and present President Trump with an opinion, U.S. Treasury Secretary Steven Mnuchin to ...
- AT&T Says Tech Platforms Should Be Required To Disclose Algorithms
Digital News Daily, Wendy Davis - Thursday, September 3, 2020
"Leading tech platforms should now be required to make disclosures about how they collect and use data, how they rank search results, how they interconnect and interoperate with others, a ...
- How Google Uses Artificial Intelligence To Predict Traffic
Inside Performance, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows. ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of ...
- TikTok Core Algorithm Reportedly Stalling Sale Of U.S. Operations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Negotiations for the sale of TikTok's U.S. business have been blocked, and the application's core algorithm seems to be the challenge. ...
- Moz Plans Updates To Its Page Authority Algorithm
Inside Performance, Laurie Sullivan - Tuesday, September 1, 2020
SEO-focused firm Moz made plans to update its Page Authority algorithm. How will it influence search campaigns? ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Inside Performance, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as
people, jobs, and events. ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...
- Microsoft Agrees To Transfer TikTok Code, Algorithms From China
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Microsoft and TikTok reportedly plan to finish acquisition talks within the next few weeks, ahead of the Sept. 15 deadline, putting the company in direct competition with Facebook's Instagram. ...
- EBay Investing In Search, Plans To Create 'Floating Slots' In Promoted Listings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2020
The company is working to understand the impact Promoted Listings has on a buyer on the marketplace, as it begins to think about creating what it calls "floating slots" ...
- Inside YouTube's Bias Recommendation Bubble
Inside Performance, Laurie Sullivan - Wednesday, July 15, 2020
The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTube recommends, depending on their perspective, to demonstrate how recommendation algorithms can sway opinion. ...
- We Need A New Facebook For The Rest of Us
MediaDailyNews, George Simpson - Thursday, May 28, 2020
To everyone who is NOT a Trumper, Nazi, racist or fascist: Close down your account and wait for someone else to open "Facebook II." ...
- Google To Consider 'Page Experience' in Search Ranking Of Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
The algorithm update -- Google Page Experience -- will evaluate the web pages based on users' perceived interaction with them. ...
- Google Launches Response Feature For Queries That Don't Have Good Matches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Google has launched a response feature that shows when the search query returns less than stellar results. Bad matches are not an alternative for Google. The company would rather n ...
