- Details Of Oracle, TikTok Deal Starting To Emerge, Possibly Putting Walmart Back In Play
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Oracle would be a minority shareholder in a global TikTok company headquartered in the U.S., but ByteDance would remain the majority shareholder, reports FT. Other investors, like Walmart, could enter ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- White House To Review Oracle, ByteDance TikTok Proposal: Mnuchin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The Committee on Foreign Investment in the United States will review Oracle's potential TikTok purchase this week and present President Trump with an opinion, U.S. Treasury Secretary Steven Mnuchin told ...
- AT&T Says Tech Platforms Should Be Required To Disclose Algorithms
Digital News Daily, Wendy Davis - Thursday, September 3, 2020
"Leading tech platforms should now be required to make disclosures about how they collect and use data, how they rank search results, how they interconnect and interoperate with others, and ...
- How Google Uses Artificial Intelligence To Predict Traffic
Inside Performance, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows. ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of an ...
- TikTok Core Algorithm Reportedly Stalling Sale Of U.S. Operations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Negotiations for the sale of TikTok's U.S. business have been blocked, and the application's core algorithm seems to be the challenge. ...
- Moz Plans Updates To Its Page Authority Algorithm
Inside Performance, Laurie Sullivan - Tuesday, September 1, 2020
SEO-focused firm Moz made plans to update its Page Authority algorithm. How will it influence search campaigns? ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Inside Performance, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as
people, jobs, and events. ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...
- Microsoft Agrees To Transfer TikTok Code, Algorithms From China
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Microsoft and TikTok reportedly plan to finish acquisition talks within the next few weeks, ahead of the Sept. 15 deadline, putting the company in direct competition with Facebook's Instagram. ...
- EBay Investing In Search, Plans To Create 'Floating Slots' In Promoted Listings
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2020
The company is working to understand the impact Promoted Listings has on a buyer on the marketplace, as it begins to think about creating what it calls "floating slots" in ...
- Inside YouTube's Bias Recommendation Bubble
Inside Performance, Laurie Sullivan - Wednesday, July 15, 2020
The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTube recommends, depending on their perspective, to demonstrate how recommendation algorithms can sway opinion. ...
- We Need A New Facebook For The Rest of Us
MediaDailyNews, George Simpson - Thursday, May 28, 2020
To everyone who is NOT a Trumper, Nazi, racist or fascist: Close down your account and wait for someone else to open "Facebook II." ...
- Google To Consider 'Page Experience' in Search Ranking Of Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
The algorithm update -- Google Page Experience -- will evaluate the web pages based on users' perceived interaction with them. ...
- Google Launches Response Feature For Queries That Don't Have Good Matches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 24, 2020
Google has launched a response feature that shows when the search query returns less than stellar results. Bad matches are not an alternative for Google. The company would rather not ...
- Google's Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
As Google looks to prioritize projects to help the U.S. government and healthcare system battle COVID-19, system and program delays have worsened in the search industry. ...
- Facebook Asks Supreme Court To Turn Away Hamas Victims
PolicyBlog, Wendy Davis - Thursday, March 26, 2020
Numerous judges have "rejected efforts to hold online service providers liable for the allegedly harmful effects of third-party content," Facebook tells the Supreme Court. ...
- Drift Rebrands Its Email Marketing Tool As Drift Email
Email Marketing Daily, Ray Schultz - Thursday, March 26, 2020
Formerly known as Drift | Siftrock, Drift Email helps brands mine out-of-office replies and job changes, the company says. ...
- Political Email Dumpster: Messages Are Landing in Gmail Promo Tab, Report Alleges
Email Insider, Ray Schultz - Wednesday, February 26, 2020
Is Gmail throttling political emails? A new report from The Markup claims that it is. ...
- Algorithms Are Ruining Everything: The Bleak Future Of Social Media
Digital News Daily, Elizabeth Koenig - Thursday, February 13, 2020
Much research has been done on how social platforms hook people in, using persuasive design and algorithms to build the perfect addiction. ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Inside Performance, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how they ...
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands
MediaDailyNews, Adam Simon - Wednesday, February 12, 2020
Here is a look at the ways in which next-generation technologies are beginning to shape consumer attention. ...
- New Regulator Must Be Allowed To Look Inside 'Black Box' Of Algorithms
Around the Net In MAD London, Sean Hargrave - Tuesday, February 4, 2020
A group of experts at the Centre for Data Ethics and Innovation (CDEI) is advising the Government that a future online regulator will need to be given the power to ...
- The 3 Rs Of Digital
Digital News Daily, Joshua Lowcock - Friday, January 17, 2020
I have been reflecting on what digital and technology trends will shape the decade ahead. After some thought, I landed on 3 Rs -- Rights, Responsibility, and Regulation as what ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- Google's First Core Algorithm Search Update Of 2020 Rolls Out
Inside Performance, Laurie Sullivan - Monday, January 13, 2020
Knowing that Google has or will update its core algorithm helps identify why marketers might see changes in rankings in search results. Marketers typically automatically look for a fix. The ...
- Hamas Victims Want Supreme Court To Revive Lawsuit Against Facebook
Digital News Daily, Wendy Davis - Wednesday, January 8, 2020
Victims of terrorist attacks in Israel want the Supreme Court to revive a lawsuit accusing Facebook of allowing its platform to be used by members of Hamas to communicate, organize ...
- Developers Create App That Tracks Users' Lifetime Value For Marketers
Digital News Daily, Laurie Sullivan - Monday, December 23, 2019
Company developers built app based on three years of campaign data, as well as emerging methods and technologies that optimize retargeting and reengagement. ...
- Google Calls Out Mapping Challenges And How Data Contributes To Solutions
Inside Performance, Laurie Sullivan - Wednesday, December 18, 2019
Google Maps developers seem to be finally recognizing the need for different data types in Maps for rides and deliveries, which they consider a very different challenge versus "general mappi ...
