- Democrats Demand Answers From Facebook About Ad Targeting To Teens
Digital News Daily, Wendy Davis - Monday, November 22, 2021
"Unfortunately, new research suggests that Facebook may be continuing to facilitate targeted advertising to young teens," Sen. Ed Markey and Reps. Kathy Castor (D-Florida) and Lori Trahan (D-Massachusetts) say ...
- Body-Measuring App Puts Right-sizing Onboard The Sustainability Train
Inside Performance, Nina Lentini - Tuesday, November 23, 2021
Sizer Technologies' self-scanning tech generates exact body measurements so people can shop online, get the clothing and avoid having to send it back if it doesn't fit. The company h ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright Ideas
Data & Programmatic Insider, Laurie Sullivan - Monday, November 22, 2021
Greg Williams wants to invent an "easy button" that enables marketers to instantly determine how to best allocate budgets for brands. Here's what he's thinking as he joins Audigent ...
- Are NFTs Becoming Micro Social Nets: A Conversation With Polyient's Nick Casares
Digital News Daily, Colin Kirkland - Thursday, November 18, 2021
PolyientX Head of Product Nick Casares provides insights on NFTs' social possibilities. ...
- IAB: How Marketers Can Avoid Negative Consequences From Bias In AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 17, 2021
Bias has become a challenge of technology. Consumers and policymakers have concerns about how AI, machine learning and the bias in algorithms might impact society. ...
- Is Social Media Making Us Nuts? Most Americans Think So
MediaDailyNews, Colin Kirkland - Friday, November 12, 2021
On the heels of a former Facebook product manager's disclosures, a new study finds 58% of U.S. adults say social media harms mental health. ...
- House Bill Would Require Platforms To Offer Opt-Outs From Personalized Content
Digital News Daily, Wendy Davis - Wednesday, November 10, 2021
The bipartisan "Filter Bubble Transparency Act" would require platforms to allow users to opt out of personalization based on "opaque" algorithms -- ranking systems based on web-browsing history and oth ...
- Report Charges Big Data Rooted In 'Algorithmic Racism'
MediaDailyNews, Colin Kirkland - Tuesday, November 9, 2021
The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations to solve the problem. ...
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
MediaDailyNews, Joe Mandese - Thursday, October 28, 2021
The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement. ...
- Senate Bill Threatens Web Companies With Lawsuits Over Recommendations
Digital News Daily, Wendy Davis - Wednesday, October 20, 2021
The "Protecting Americans from Dangerous Algorithms Act" would allow people to sue social media platforms that algorithmically amplify or recommend user-created speech "directly relevant" to violations of civil rights law ...
- Facebook CTO Apologizes For Outage
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Security experts tracking the Facebook, Instagram and WhatsApp outages say they could have been triggered by a configuration error or could be the result of an internal mistake. An outsi ...
- Neustar Partners With Dynata To Offer First-Party Survey Data
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Survey data reveals habits and preferences on over 62 million consumers globally, Neustar says. ...
- Google Made 4,500 Improvements In 2020
Inside Performance, Laurie Sullivan - Tuesday, August 24, 2021
Google may be on a mission to make the world's information open and accessible, but it also has been pushing for transparency. Here's why Google wants you to know h ...
- In The Cloud: Yext AI Search On Salesforce AppExchange Launches
Inside Performance, Laurie Sullivan - Thursday, August 19, 2021
Yext customers can now combine the support and search platforms to deliver answers, streamline resolution, and improve customer satisfaction. ...
- Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
Digital News Daily, Colin Kirkland - Wednesday, August 18, 2021
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what Borrell found in its survey s ...
- Criteo Tests Google FLoC, Crosses Paths With Yandex Trials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 5, 2021
Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts. ...
- Twitter Launches Competition To Search For Bias In Algorithm
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 2, 2021
Twitter last week launched a competition for computer researchers and hackers to identify biases in its image-cropping algorithm, after a group of researchers found the algorithm tended to exclude Bla ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain that serves impressions. ...
- Outbrain Starts Trading On Nasdaq
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Outbrain made 8 million shares available in its IPO. If it sells all for $20 each it will raise $160 million. The offering is expected to close on July 2 ...
- Search: WHO's Next Step To Rid The Web Of Misinformation
Inside Performance, Laurie Sullivan - Friday, July 23, 2021
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content a ...
- Google: Behind The Rankings
Inside Performance, Laurie Sullivan - Wednesday, July 7, 2021
Ranking always has been Google's secret, but Gary Illyes, Google webmaster trends analyst, sheds some light on how the search engine approaches it. ...
- YouTube Recommendation Algorithm Violates Its Own Policies, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
YouTube's video recommendation algorithm often violates the platform's own content policies, according to a crowdsourced investigation released today by Mozilla. ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of open, based on location, device and other non-PII information. ...
- Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Brave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing and others with the release of its Search engine in beta on all Brave browsers for desktop, Android, a ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, why some information is recommended, and how it works more broadly, said Instagram senior UX researcher Stacey Houston duri ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Inside Performance, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sources of revenue, especially with new locally and regionally based OTT operations. ...
- Everalbum Finalizes FTC Settlement, Will Delete Facial-Recognition Algorithms
Digital News Daily, Wendy Davis - Friday, May 7, 2021
The settlement resolves allegations that Everalbum misled users about its use of controversial facial-recognition technology. ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of query pages, said Brian Olsavsky, Amazon CFO, duri ...
