- Criteo Tests Google FLoC, Crosses Paths With Yandex Trials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 5, 2021
Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts. ...
- Twitter Launches Competition To Search For Bias In Algorithm
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 2, 2021
Twitter last week launched a competition for computer researchers and hackers to identify biases in its image-cropping algorithm, after a group of researchers found the algorithm tended to exclude Bla ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain that serves impressions. ...
- Outbrain Starts Trading On Nasdaq
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Outbrain made 8 million shares available in its IPO. If it sells all for $20 each it will raise $160 million. The offering is expected to close on July 2 ...
- Search: WHO's Next Step To Rid The Web Of Misinformation
Inside Performance, Laurie Sullivan - Friday, July 23, 2021
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content a ...
- Google: Behind The Rankings
Inside Performance, Laurie Sullivan - Wednesday, July 7, 2021
Ranking always has been Google's secret, but Gary Illyes, Google webmaster trends analyst, sheds some light on how the search engine approaches it. ...
- YouTube Recommendation Algorithm Violates Its Own Policies, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
YouTube's video recommendation algorithm often violates the platform's own content policies, according to a crowdsourced investigation released today by Mozilla. ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of open, based on location, device and other non-PII information. ...
- Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 22, 2021
Brave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing and others with the release of its Search engine in beta on all Brave browsers for desktop, Android, a ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, why some information is recommended, and how it works more broadly, said Instagram senior UX researcher Stacey Houston duri ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Inside Performance, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sources of revenue, especially with new locally and regionally based OTT operations. ...
- Everalbum Finalizes FTC Settlement, Will Delete Facial-Recognition Algorithms
Digital News Daily, Wendy Davis - Friday, May 7, 2021
The settlement resolves allegations that Everalbum misled users about its use of controversial facial-recognition technology. ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of query pages, said Brian Olsavsky, Amazon CFO, duri ...
- Fix Your Algorithmic Racism, Or Face The FTC
Media Insider, Kaila Colbin - Friday, April 23, 2021
It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudice. And now the FTC is watching more closely. ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Inside Performance, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data. ...
- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...
- Facebook, LinkedIn Job Ad Algorithms Studied For Gender Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
The USC research, conducted on Facebook and LinkedIn, found that one platform's algorithms discriminate by gender, whereas no evidence was found on the other. ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and Havas. The company used its optimizati ...
- Cofense Acquires Cyberfish, Will Target 'Legacy' Competitors
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Cofense hopes to serve companies seeking to consolidate technology vendors, the company says. ...
- Paid Search And A History Of Losing Control
Search & Performance Marketing Daily, Sarah DeShields - Tuesday, April 6, 2021
"In paid search, keywords mean nothing," a director told me when I began my search career. Keywords are supposed to be fundamental to paid-search targeting, so how could they ...
- Facebook Explores Ranking Some Key Content Categories Differently
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 2, 2021
Facebook has been exploring how and whether to rank some important content categories differently such as news, politics, and health, to make it easier to find posts it deems valuab ...
- Tech Titan CEOs Look To Algorithms, Transparency To Resolve Section 230 Challenges
Inside Performance, Laurie Sullivan - Friday, March 26, 2021
The Facebook, Google and Twitter CEOs were grilled for answers regarding changes that need to be made to Section 230. Here are their thoughts on accountability. ...
- Lawmakers Ready Bill To Ban 'Surveillance Advertising'
PolicyBlog, Wendy Davis - Thursday, March 25, 2021
"Your algorithms use unseemly amounts of data to keep users on your platform, because that leads to more ad revenue," Rep. Anna Eshoo told Facebook CEO Mark Zuckerberg Thursday. ...
- How Yext Moves Website Search Closer To A Google-Like Experience
Inside Performance, Laurie Sullivan - Thursday, March 18, 2021
Yext introduced algorithms, crawlers and other features using Google-like search technology, for brands to use on their own sites and ecommerce platforms, and says it's the most "significant" update ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one k ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...
- Google Hit With Class-Action Complaint Over 'Worthless' Gift Cards
Digital News Daily, Wendy Davis - Monday, March 1, 2021
A new lawsuit claims Google's anti-fraud efforts effectively prevent some people from redeeming Google Play gift cards. ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
