The message will be leveraged in marketing and sales communications campaigns to inspire future leisure and business travel. ...

Quora on Thursday became a "remote-first company." The company's CEO explained that employees will have the opportunity to work remotely. It also lets the company hire employees worldwide without t ...

Consumers turn to virtual reality content for emotional connection and perceive augmented reality as a tool for useful additive learning. ...

The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content. ...

The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby. ...

Many consumers using digital voice assistants want brands to help them improve their knowledge or help organize their daily lives. ...

To woo consumers, brands not only need to "outperform and overdeliver," they need to show some shared values and innovate within their categories, says John DeVine, chief revenue officer f ...

Connected clothing is about to get a boost. Nike is introducing a connected jersey so basketball fans can tap a phone to the shirt and receive custom content. The Ni ...

From Brexit to brand safety to evolving EU privacy rules, UK marketers feel beset by external challenges, according to a report from CIM (The Chartered Institute of Marketing. In ...

I thought tattooing your love for an object or team was the highest form of loyalty, but soccer fans of Club Atletico Tigre have proven me wrong. A select handf ...

The "Logos Now" study looks at how consumers perceive logo styles and attributes, and also reveals which logos are most memorable, what makes them so, and what kinds of personali ...

All that data coming from wearables like fitness trackers and smartwatches now has a place to go and, more precisely, it has a way to get there. A Mondelez Internation ...

I'm not sure when Nike ceased to be a shoe company for serious athletes and instead become a technology company for average Joes (like me) looking to enjoy a heal ...

Not surprisingly, people with retailer apps on their phones were the most frequent shoppers this holiday. But they also demonstrate high revisit rates and hang time in-store. In other word ...

From shopping histories to demographic details, average consumers now understand the value of their "data," and increasingly, expect to be rewarded for sharing such information with brands, publishers and oth ...

Few acts seem to show brand affinity more than someone sifting through his or her spam folder for a marketing email. Which brands are consumers most likely to save fr ...

Say goodbye to BlogFrog, and hello to TapInfluence. Yes, the social activation platform has officially changed its name, because "blog" sounds somewhat dated. The name change does not, however, represe ...

An effective rich media ad exchange is in our future -- but there are challenges we must meet to get there. We must be able to leverage our technology platform ...

Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussier than ever, and increasingly, they demand that brands treat them like matchless individuals. ...

Puma employs technology that reflects its brand identity as a fun, style-savvy challenger to heavyweight sports gear rivals Nike and Adidas. It is embracing mobile and other technologies to exte ...

Companies have to connect with their customers if they want to succeed in today's marketplace, according to a survey commissioned by rbb Public Relations. Make consumers fall in love, a ...

Online advertising teams can use a wealth of offline customer insights derived from real sales data to better target online audiences and produce more effective cross-platform media campaigns. ...

The Web is making the world an even scarier place for brands. Hoping to protect them, Thomson Reuters has agreed to buy online brand protection firm MarkMonitor to bolster i ...

Toyota has returned to the highest ranks of best perceived car brands in the U.S., according to YouGov BrandIndex, a daily consumer-perception research service. Toyota was off the top ...

WPP's Millward Brown is adding facial recognition technology to its commercial testing service to better assess the emotional impact of ads, the company has confirmed. "By adding facial expression analys ...

According to the 2011 edition of The NPD Group Brand Landscape Report, taking an in-depth look at what goes into purchase decisions being made by today's shoppers, when shoppers ...

The Internet turns branding and marketing dreams into reality. For Procter & Gamble exec Dave Knox that means transforming Cincinnati, Ohio into the Silicon Valley of consumer marketing. Knox, w ...

Oh, Murray Hill, you do not disappoint. Ordinarily I avoid Murray Hill because last time I was passing through I got burnt on my algebra teacher arm (you know, t ...