- Quora Becomes A WFH Workforce Built On Diversity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Quora on Thursday became a "remote-first company." The company's CEO explained that employees will have the opportunity to work remotely. It also lets the company hire employees worldwide without t ...
- VR, AR Can Improve Brand Perception: Study
AI & IoT Daily, Chuck Martin - Monday, April 8, 2019
Consumers turn to virtual reality content for emotional connection and perceive augmented reality as a tool for useful additive learning. ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content. ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby. ...
- Voice Assistant Users Want Brands To Provide Innovation, Utility
Connected Thinking, Chuck Martin - Wednesday, March 21, 2018
Many consumers using digital voice assistants want brands to help them improve their knowledge or help organize their daily lives. ...
- Verizon's Oath Explores The Drivers Behind 'Brand Love'
Marketing Daily, Aaron Baar - Tuesday, January 9, 2018
To woo consumers, brands not only need to "outperform and overdeliver," they need to show some shared values and innovate within their categories, says John DeVine, chief revenue officer f ...
- Nike Launches Connected Jersey For NBA Fans
Connected Thinking, Chuck Martin - Tuesday, September 19, 2017
Connected clothing is about to get a boost. Nike is introducing a connected jersey so basketball fans can tap a phone to the shirt and receive custom content. The Ni ...
- UK Marketers Concerned About Brexit And Other Factors They Can't Control
Around the Net In MAD London, Sean Hargrave - Wednesday, March 15, 2017
From Brexit to brand safety to evolving EU privacy rules, UK marketers feel beset by external challenges, according to a report from CIM (The Chartered Institute of Marketing. In ...
- NEW! Loyal Soccer Fans Micro-chipped To Gain Access To Wherever Team Plays
Out to Launch, Amy Corr - Thursday, May 12, 2016
I thought tattooing your love for an object or team was the highest form of loyalty, but soccer fans of Club Atletico Tigre have proven me wrong. A select handf ...
- Memorable Logos Drive Brand Affinity
Marketing Daily, Karl Greenberg - Friday, October 9, 2015
The "Logos Now" study looks at how consumers perceive logo styles and attributes, and also reveals which logos are most memorable, what makes them so, and what kinds of personali ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches now has a place to go and, more precisely, it has a way to get there. A Mondelez Internation ...
- Just Pivot
Online Spin, Joseph Jaffe - Tuesday, May 13, 2014
I'm not sure when Nike ceased to be a shoe company for serious athletes and instead become a technology company for average Joes (like me) looking to enjoy a heal ...
- Retail App Users Are Best Brick-And-Mortar Customers
MoBlog, Steve Smith - Thursday, January 9, 2014
Not surprisingly, people with retailer apps on their phones were the most frequent shoppers this holiday. But they also demonstrate high revisit rates and hang time in-store. In other word ...
- Consumers Know Their Data Value, Demand Brand Rewards
Online Media Daily, Gavin O'Malley - Thursday, November 7, 2013
From shopping histories to demographic details, average consumers now understand the value of their "data," and increasingly, expect to be rewarded for sharing such information with brands, publishers and oth ...
- Marketers With High Email TINS Rates Engage Users
Online Media Daily, Gavin O'Malley - Monday, June 24, 2013
Few acts seem to show brand affinity more than someone sifting through his or her spam folder for a marketing email. Which brands are consumers most likely to save fr ...
- BlogFrog Gets New Name -- TapInfluence -- Same Mission
Online Media Daily, Gavin O'Malley - Monday, March 18, 2013
Say goodbye to BlogFrog, and hello to TapInfluence. Yes, the social activation platform has officially changed its name, because "blog" sounds somewhat dated. The name change does not, however, represe ...
- Real-Time Branding: The Automation Challenge For Brands
Real-Time Daily, Ari Bluman - Tuesday, February 12, 2013
An effective rich media ad exchange is in our future -- but there are challenges we must meet to get there. We must be able to leverage our technology platform ...
- Consumers Seek Brand Engagement, Personal Touches
Online Media Daily, Gavin O'Malley - Tuesday, February 5, 2013
Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussier than ever, and increasingly, they demand that brands treat them like matchless individuals. ...
- Puma Embraces Mobile, Fun Tech To Attract Buyers
Online Media Daily, Mark Walsh - Wednesday, November 14, 2012
Puma employs technology that reflects its brand identity as a fun, style-savvy challenger to heavyweight sports gear rivals Nike and Adidas. It is embracing mobile and other technologies to exte ...
- 'Breakout Brands' Connect With Customers
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2012
Companies have to connect with their customers if they want to succeed in today's marketplace, according to a survey commissioned by rbb Public Relations. Make consumers fall in love, a ...
- Brands' Offline Insights Drive Online Advertising's Future
Online Media Daily, David Helmreich - Friday, October 12, 2012
Online advertising teams can use a wealth of offline customer insights derived from real sales data to better target online audiences and produce more effective cross-platform media campaigns. ...
- Thomson Reuters To Buy MarkMonitor, Ups Online Brand Protection
Online Media Daily, Gavin O'Malley - Friday, July 27, 2012
The Web is making the world an even scarier place for brands. Hoping to protect them, Thomson Reuters has agreed to buy online brand protection firm MarkMonitor to bolster i ...
- YouGov: Toyota Back Near Top Of Perception Hill
Marketing Daily, Karl Greenberg - Tuesday, July 17, 2012
Toyota has returned to the highest ranks of best perceived car brands in the U.S., according to YouGov BrandIndex, a daily consumer-perception research service. Toyota was off the top ...
- Millward Brown: Driving Brand Loyalty Via Ad Emotions
MediaDailyNews, Steve McClellan - Friday, February 3, 2012
WPP's Millward Brown is adding facial recognition technology to its commercial testing service to better assess the emotional impact of ads, the company has confirmed. "By adding facial expression analys ...
- Shopper Decision Priorities Vary By Product Category and Gender
Research Brief, Jack Loechner - Thursday, July 21, 2011
According to the 2011 edition of The NPD Group Brand Landscape Report, taking an in-depth look at what goes into purchase decisions being made by today's shoppers, when shoppers ...
- P&G Execs And VCs Want Startups With Branding Potential
Online Media Daily, Laurie Sullivan - Tuesday, August 10, 2010
The Internet turns branding and marketing dreams into reality. For Procter & Gamble exec Dave Knox that means transforming Cincinnati, Ohio into the Silicon Valley of consumer marketing. Knox, w ...
- Just An Online Minute... BATting A Thousand At The Hill
Just An Online Minute, Kelly Samardak - Thursday, August 13, 2009
Oh, Murray Hill, you do not disappoint. Ordinarily I avoid Murray Hill because last time I was passing through I got burnt on my algebra teacher arm (you know, t ...