- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Inside Performance, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budget in 2018 to 25% in 2019, according to Gartner's Annual CMO Spend Survey, but the study finds on ...
- Verizon's Fios TV Adds Movies Anywhere Service
Digital News Daily, Karlene Lukovitz - Wednesday, October 9, 2019
The app enables access to movies and other paid content acquired from numerous participating studios and digital retailers. ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critical Defense set," yet ads for products such as these posted to Google Shopping as recently as Monday viola ...
- Earned Media Gains Access To Improved Attribution, Analytics, Monitoring
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
The next generation of the Cision Communications Cloud became publicly available this week with improvements in earned media monitoring and analytics, influencer campaigns, and paid audience targeting. It's the fir ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and paid social advertising in consumer perception and in the purchasing cycle. ...
- Did Influencer Marketing Just Grow Up?
London Blog, Sean Hargrave - Thursday, November 29, 2018
From likes to CPM, influencer marketing is moving beyond followers to get reach from boosts. ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-Sol, from functional to something more human-centric and purpose-driven. It started with a brand purpose: It champions the hea ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity. ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation. ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system. ...
- Trump-Pence Campaign Seeks Money To Support 'Unhinged' Ad Paid For By RNC
Red, White & Blog, Joe Mandese - Friday, July 6, 2018
In a direct appeal to crowd-fund a paid media buy to distribute a video attacking liberals as "unhinged," the Trump-Pence campaign this morning sent emails to its list asking f ...
- Publishers Discuss How To Build Successful Paid Content
Publishers Daily, Sara Guaglione - Wednesday, June 6, 2018
How can publishers build a subscription or membership product? Ask your readers to pay. The first step to a subscription or membership-supported business is having a brand or product th ...
- Trump Sources Facebook Ad Exec As Proof Russia Didn't Meddle
Marketing Politics Weekly, Joe Mandese - Saturday, February 17, 2018
President Donald Trump enlisted comments by Facebook Vice President-Ads Rob Goldman to support his claim that Russia's paid ads on U.S. social media did not influence the outcome of t ...
- Amazon Testing Alexa Sponsored Voice Ads, Report Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 2, 2018
Reports surfaced Tuesday that Amazon has been speaking to consumer products goods companies such as Clorox and Procter & Gamble to develop ads. The CPG companies would promote their produc ...
- Big Media Companies Tease Their OTT Future
Video Insider, Alex Weprin - Monday, November 13, 2017
If there was one theme that would sum up the quarterly financial earnings calls of the big television companies this past quarter, it would be "over-the-top is coming, and ...
- BuzzFeed Suggests Google Ad Platform Allows Advertisers To Target Racist Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 15, 2017
BuzzFeed News ran an ad campaign targeted to keywords like "White people ruin." and "black people ruin neighborhoods." The media outlet claims that when an AdWords marketer uses "White people ruin," ...
- Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The report analyzes success and failure by vertical and provides advice on key search strategies in each sector that can increase market share. ...
- What The Heck Is 'Premium' Content?
RTBlog, Tobi Elkin - Wednesday, March 8, 2017
If everyone wants to claim the "premium" mantle, who and what's left? Is "premium" just another word for nothing left to lose? ...
- How Will Marketers Acquire New Customers In 2017?
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2017
Acquiring new customers isn't the biggest challenge. Some point to network ad fraud. Marketers have their hands full trying to determine the types of rewards, search, social and video med ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Friday, December 30, 2016
Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Amo ...
- 45% Of Marketers Plan To Increase Paid Social Budgets In 2017, Supporting Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 20, 2016
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders managing paid social and search think so. It's driving higher budgets ...
- Brands Using Paid Media Grow Faster, IPA Reports
Around the Net In MAD London, Sean Hargrave - Tuesday, November 1, 2016
Brands that use paid media typically grow three times faster than those that rely on owned and earned media alone, new research from the IPA has found. The report mak ...
- "Promoted Stories"? Perhaps Not On Traditional TV News Sites
TV Watch, Wayne Friedman - Tuesday, November 1, 2016
Stories with titles such as "You'll never believe what this celebrity looks like now." and "NFL players hot wives" are probably not the type of content many would assume ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Wednesday, September 21, 2016
Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Amo ...
- Brands Produce More Variations For Fewer Campaigns
SearchBlog, Laurie Sullivan - Tuesday, August 9, 2016
About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within t ...
- Facebook's Revenue Should Rise As Clickbait Falls
SearchBlog, Laurie Sullivan - Friday, August 5, 2016
Facebook's move toward paid advertising requires the site to have a strict quality score, similar to Google and Bing. The social site wants to make one thing perfectly clear: Publishe ...
- Yahoo In Cannes Puts Emphasis On Branded Content, Storytelling, Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 20, 2016
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasani, Farmers Insurance, and JetBlue have already signed up to participate in. ...
- Consumers Value Ad-Supported Web At $100 Per Month, Would Use It Less If They Had To Pay
Daily Online Examiner, Joe Mandese - Wednesday, May 11, 2016
Americans assigned a value of nearly $1,200 per year to the free, ad-supported services and content they access via digital media and more than 85% said they preferred to ke ...
- Tribune Publishing Tests Paid Comment Sections
Around the Net In Publishing, Gavin O'Malley - Thursday, April 21, 2016
Tribune Publishing is testing some software from SolidOpinion.com, which monetizes the comment sections of its online publications. “Readers can earn points, which can be used to buy more prominent placement f ...