The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn ...

Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...

Investments in paid media rose from 23% of the total marketing budget in 2018 to 25% in 2019, according to Gartner's Annual CMO Spend Survey, but the study finds on ...

The app enables access to movies and other paid content acquired from numerous participating studios and digital retailers. ...

The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critical Defense set," yet ads for products such as these posted to Google Shopping as recently as Monday viola ...

The next generation of the Cision Communications Cloud became publicly available this week with improvements in earned media monitoring and analytics, influencer campaigns, and paid audience targeting. It's the fir ...

The Blue Fountain Media study analyzed the role of organic and paid social advertising in consumer perception and in the purchasing cycle. ...

From likes to CPM, influencer marketing is moving beyond followers to get reach from boosts. ...

Clorox had to think about how to reframe its message about Pine-Sol, from functional to something more human-centric and purpose-driven. It started with a brand purpose: It champions the hea ...

It doesn't change recipes as frequently as subscription does. It's a one-off purchase that allows for trial. It feels and looks like a meal kit, extending the brand's equity. ...

Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation. ...

The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system. ...

In a direct appeal to crowd-fund a paid media buy to distribute a video attacking liberals as "unhinged," the Trump-Pence campaign this morning sent emails to its list asking f ...

How can publishers build a subscription or membership product? Ask your readers to pay. The first step to a subscription or membership-supported business is having a brand or product th ...

President Donald Trump enlisted comments by Facebook Vice President-Ads Rob Goldman to support his claim that Russia's paid ads on U.S. social media did not influence the outcome of t ...

Reports surfaced Tuesday that Amazon has been speaking to consumer products goods companies such as Clorox and Procter & Gamble to develop ads. The CPG companies would promote their produc ...

If there was one theme that would sum up the quarterly financial earnings calls of the big television companies this past quarter, it would be "over-the-top is coming, and ...

BuzzFeed News ran an ad campaign targeted to keywords like "White people ruin." and "black people ruin neighborhoods." The media outlet claims that when an AdWords marketer uses "White people ruin," ...

The report analyzes success and failure by vertical and provides advice on key search strategies in each sector that can increase market share. ...

If everyone wants to claim the "premium" mantle, who and what's left? Is "premium" just another word for nothing left to lose? ...

Acquiring new customers isn't the biggest challenge. Some point to network ad fraud. Marketers have their hands full trying to determine the types of rewards, search, social and video med ...

Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Amo ...

Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders managing paid social and search think so. It's driving higher budgets ...

Brands that use paid media typically grow three times faster than those that rely on owned and earned media alone, new research from the IPA has found. The report mak ...

Stories with titles such as "You'll never believe what this celebrity looks like now." and "NFL players hot wives" are probably not the type of content many would assume ...

Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Amo ...

About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within t ...

Facebook's move toward paid advertising requires the site to have a strict quality score, similar to Google and Bing. The social site wants to make one thing perfectly clear: Publishe ...

At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasani, Farmers Insurance, and JetBlue have already signed up to participate in. ...

Americans assigned a value of nearly $1,200 per year to the free, ad-supported services and content they access via digital media and more than 85% said they preferred to ke ...