Campaigns that alienate consumers will inevitably fall flat. They narrow their market and, at the same time, make the marketing industry look bad. ...

Katy Perry's new "Dark Horse" video, with 42.5 million views in a week or so, has been altered to obscure a pendant worn by a scorned suitor. The necklace h ...

Edgar M. Bronfman, who led Joseph E. Seagram & Sons - a Canadian distillery founded by his father during Prohibition - when it was the dominate marketer in the U. ...

In my last post, I wrote about Patagonia and its attempt to encourage more conscious capitalism. I was, admittedly, a little skeptical of its efforts. With justifiable reason. Its recycli ...

One of the customs associated with a Papal visit is the granting of "plenary indulgences," or special forgiveness of sins, to Catholics who turn out to see the Pope ...

Warner Bros is engaging in a bit of targeted marketing for Man of Steel, having joined forces with Grace Hill Media to invite Christian groups to early screenings. The stud ...

Pope Francis's election burst straight into social media with the first tweet on the @Pontifex account. Not that he sent it out himself. And an alleged personal twitter account @JMBergogl ...

This year several chains, including McDonald's, Carl's Jr. and Wendy's, are finding new ways to market fish items typically promoted during Lent, which began on Feb. 13. Darren Tristano, executi ...

Acting Sunday Times editor Martin Ivens met Jewish community leaders and issued an unreserved apology for the publication of a Gerald Scarfe cartoon which has since been condemned as anti-semiti ...

His Holiness began the morning with around 600,500 followers on his English-language @pontifex account on the social network, and tweeted for the first time at 10.30am BST with a messa ...

Pope Benedict's new handle on Twitter will be @pontifex, beating out other contenders that had been considered to showcase the thoughts of one of the world's most visible leaders. Benedi ...

"On Monday, the Vatican announced that the 85-year-old pontiff would begin posting messages on Twitter next week..." -- New York Times To: Pope From: Brad Callow, founder, CEO, visionary, ro ...

His Twitter handle has not yet been announced, but the pontiff will be joining major religious figures including the archbishop of Canterbury on the site. The incoming archbishop, Justin Welb ...

While most churchgoers are probably used to rules demanding cessation of all electronic activity during services, a church in Arizona is taking the opposite stance: the congregation at Fellowship Chur ...

As the violent controversy over "Innocence of Muslims" has demonstrated, content disseminated on social media sites with global reach (like YouTube) isn't always compatible with the religious or cultural sensitiviti ...

Social networks dedicated to particular causes and interests are experiencing a revival, and one natural unifying element is religion. With that in mind, a private group of lay Catholics (i.e ...

A judge in Los Angeles on Thursday rejected actress Cindy Lee Garcia's request for an injunction ordering YouTube to remove clips of the anti-Muslim film "Innocence of Muslims." ...

An actress who says she was tricked into appearing in the anti-Muslim film "The Innocence of Muslims" has sued YouTube for failing to remove clips of the film from i ...

For the second year in a row, the NBC affiliate in Salt Lake City has decided not to air a first-year series from the Peacock network. The Mormon Church-owned stati ...

A potential problem for the 45-year-old company is that while its over 1,600 stores are mostly in the Sun Belt, the franchise is expanding fast into Blue States and met ...

Hard-line religious activists in Russia are really offended by Facebook's new same-sex marriage icons and want the social networking website banned from the country. Russian Orthodox activists in the southe ...

The Church of Scientology plans to start a religious broadcasting center, which may be similar to the Christian Broadcasting Network, to promote its teachings over TV, radio and the Inte ...

The Israel Ministry of Tourism is mounting an advertising campaign directed at North American Christians this summer, as part of its ongoing effort to increase the number of visitors ...

"Matthew 25: Ministries" ships food, medical supplies and personal care items to more than 11 million poor people or disaster victims each year from its facility. The nonprofit charity wi ...

Sixty-five percent of those surveyed say they use social networks to share their faith in an intentional way. Seventy-one percent post links to Christian sites or content with missional value ...

In a move likely to fuel debate over Tim Tebow's mixing of religion and football, the Christian advocacy group behind a Super Bowl spot starring the NFL quarterback returned ...

If you haven't heard about Tim Tebow, the Denver Broncos quarterback whose every action is guided personally by the Almighty, then you are probably living in a shack in t ...

An Axe deodorant ad that features sexy angels has religious people up in arms. South Africa has banned a television commercial featuring angels falling from the sky and tossing aw ...

The global Halal food market is estimated to be worth around $650 billion annually. "Companies like Nestle have been manufacturing many of its brands using Halal processes and securing Hal ...

We all know that Scientology has a thing for Hollywood. Its hunger for celebrity followers is as famous as that of politicians. And it has nabbed big game like Chur ...