Sperling was known for the line "I'm not only the Hair Club president, but I'm also a client." ...

The brand has seen a 383% growth in audience since 2016 by offering current headlines plus linear-like curated feeds and on-demand access. Two years ago, it launched a cable netw ...

"Marketing Week" has the inside story at ITV pivots away from what it calls its "cosy" reputation to be more leading edge on brand-tracking metrics through partnerships with YouGov a ...

Mediatel brings news that ITV has decided to ditch "ITV Magazine" after just one issue. The magazine was being distributed through Waitrose supermarkets, but will now be folded. ...

The campaign reflects an increasing effort by Hulu to drive interactivity. Viewers could potentially request coupons or subscribe to newsletters. ...

Fox News Channel led all cable news channels with 2.8 million total viewers. MSNBC was next at 1.6 prime-time viewers. ...

ITV will sell off its famous South Bank studios in London. "The Guardian" reports that the broadcaster is hoping to raise as much as GBP250m from the sale. ...

As England debuts on commercial tv tonight, second screeners show a love of beer, DIY, betting and Ronaldo. ...

The number of vendors running this ad format is up 300% compared to the same quarter last year, according to Extreme Reach's Q1 2018 Video Advertising Benchmark Report. ...

The ruling comes a month before AT&T and the DOJ are slated to face off over whether the proposed deal violates antitrust law. The federal authorities sued in November ...

The spot, created by Grey Group, kicks off a Pringles campaign that will run throughout 2018. The integrated marketing campaign includes PR, digital and social media. ...

YouTube is adding 34 local markets to its YouTube TV bundled streaming video service, making it available to more than 80 metropolitan areas, the company says. ...

Steve Hasker, a former McKinsey management consultant who has been a chief architect of restructuring Nielsen over the past several years, has stepped down as global president and COO ...

In today's politically charged climate, a potential backlash might be waiting around the corner for any brand at any time, and it's likely to move quickly. ...

Live sports, long the linchpin for the traditional television bundle, appear to be finally finding significant viewership online, if early data from this year's Major League Baseball playoffs and Amazon ...

"What TickBox actually sells is nothing less than illegal access to Plaintiffs' copyrighted content," Amazon, Netflix and a coalition of Hollywood studios allege in a new lawsuit. ...

Sports broadcaster ESPN asked appellate judges this week to throw out a lawsuit accusing it of violating a federal video privacy law by allegedly sending some data about Roku use ...

An appellate court has ruled in favor of CNN in a dispute over whether its iTunes app violated a federal privacy law. ...

In New York, ads for Spectrum cable have become a ubiquitous part of the local TV experience. They seem to be aimed at building image- and brand-awareness for this n ...

Brand owners are no stranger to the rapidly growing U.S. Hispanic market. With a population of 57 million people and over $1.3 trillion in spending power, it's hard to igno ...

Brandzooka, the automated media planning and buying platform backed by Madison Avenue renegade Alex Bogusky, closed a second round of funding and is on track for a "series A" rou ...

Just in case you didn't process enough data from Super Bowl LI, ad-tech firm SourceKnowledge analyzed real-time data on the game, comparing this year's data to data from 2016 a ...

The Internet of Things may be welcoming TVs into the mix as the number of Internet-connected televisions approaches market saturation as consumers ditch TV services for streaming alternatives. Many consume ...

It's not just the Biggest Day for Advertising, it's kind of the Only Day for Advertising -- when armies of frightened marketers, agency people and production houses are at pai ...

TubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertisers need to buy 37% more primetime ads to get the same reach on TV as they did fo ...

During ITV's two-and-a-half-hour live show on 15 May in the presence of Her Majesty, it will air a royal-themed ad break to celebrate the Queen's birthday. Eleven brands, including Riben ...

Google Cast-based SmartCast technology will appear in future soundbars and stand-alone speakers of Vizio smart-TVs, according to Joseph Palenchar, citing the television manufacturer. The company embedded Google Cast technology ...

ITV's chief executive Adam Crozier has questioned the effectiveness of online advertising, saying that while brands investing in digital "might look like they're being more efficient on paper" they a ...

ITV is investigating whether Dentsu Aegis Network has stuck to its deal to spend an agreed proportion of its clients' money with the broadcaster, Campaign can reveal. Tens of millio ...

For all the transformation at ITV in recent years, the top team has remained remarkably unchanged. But in the space of three days, we've learned that the broadcaster's chairman Arch ...