- Facebook's News Feed Change Won't Quell Critics
Publishing Insider, Rob Williams - Wednesday, July 1, 2020
Most legitimate publishers already follow practices to make their reporting methods more transparent. Facebook's changes aren't likely to affect them. ...
- 'WaPo' Blackface Story Takes Cancel Culture To New Extreme
Publishing Insider, Rob Williams - Friday, June 19, 2020
The Washington Post this week published a story that served no purpose - except to help two nobodies destroy the life of another nobody. ...
- Why Aren't Magazines Leveraging Retailers' Ecommerce Platforms?
Publishers Daily, Jerry Lynch - Tuesday, June 16, 2020
Print magazines should be marketed, sold and delivered to homes or picked up at stores - via retailers' now-common "click-and-collect" programs. ...
- 'Wall Street Journal' Shifts Gerard Baker To 'Opinion' Page, WNYC Names New EIC
Publishers Daily, Sara Guaglione - Thursday, June 11, 2020
A letter claims Baker violated rules governing the news department. He was previously editor-in-chief of the 'Journal,' before he stepped down in 2018. ...
- Imbroglio Over Tom Cotton's Op-Ed For 'NYT' Should Spur Healthy Debate
Publishing Insider, Rob Williams - Monday, June 8, 2020
'NYT' caved to critics of an opinion column and pledged to cut the number of op-eds that appear in its pages in the future. ...
- OTT-CTV Could Be A Potent Ad Force In 2020 Election
Television News Daily, Frost Prioleau - Monday, April 27, 2020
Due to the social distancing and stay-at-home policies, streaming TV usage is accelerating. That trend could have a strong impact on political advertising. ...
- Redefining What Matters In Streaming TV Advertising
Television News Daily, Tom Cox - Thursday, April 9, 2020
In challenging times, brands have the opportunity and responsibility to inform, offer reassurance and help consumers find comfort. ...
- Established Ad Principles Are Critical In Covid-19 Recovery
MediaDailyNews, Tony Jarvis - Friday, March 27, 2020
Forecasting markets and categories from any perspective is always difficult, but it has never been as complex as in today's volatile fluid situation. ...
- 'Philadelphia Inquirer' Redesigns Print Edition To Highlight Op-Eds
Publishing Insider, Rob Williams - Thursday, March 12, 2020
We live in the Age of Misinformation, propagated by social media and search engines. People don't know what to believe anymore. ...
- Gannett Faces A Daunting Challenge In Paying Off Debt, Growing Circ
Publishing Insider, Rob Williams - Monday, November 18, 2019
The combined company will owe $1.8 billion to private-equity firm Apollo Global Management, a tall order for a business with about $4.2 billion in annual revenue. ...
- What's Up, Doc: The 'Bugs' Excuse
MediaDailyNews, George Simpson - Friday, October 25, 2019
When I was growing up, "Bugs" was a happy-go-lucky cartoon rabbit who greeted others with a friendly, "What's up, doc?" Now it's the evergreen excuse for all things wrong with ...
- White House's Cancellation of 'NYT,' 'WaPo' Is Futile
Publishing Insider, Rob Williams - Thursday, October 24, 2019
Did Trump really expect to be embraced by the mainstream news media and the Washington establishment after running as an outsider who promised to end the "American carnage"? ...
- Radical Moves At 'Sports Illustrated' Eviscerate A Legendary Magazine
Publishing Insider, Rob Williams - Monday, October 7, 2019
'Sports Illustrated' technically isn't dead, but the reported plan by its new owners is akin to killing the title with editorial embalming fluid. ...
- What Will Fox News Channel Look Like Post-Trump?
TV Watch, Wayne Friedman - Tuesday, October 1, 2019
Some believe Fox will just continue to sing the praises of all things Republican, giving hope to the faithful. ...
- McClatchy To Drive Subscriptions Through New Nationwide Opinion Initiative
Publishers Daily, Melynda Fuller - Monday, September 16, 2019
McClatchy is focusing its attention on the power of its opinion journalism to drive subscriptions and engagement across its portfolio of 30 media companies. ...
- Richard Whitman Has Left The Building
Mediapsssst, The Editor - Friday, September 13, 2019
He is out for a little R&R but will be back soon. ...
- Vox Media Renames, Revamps Coral Comment Moderation Platform
Publishers Daily, Sara Guaglione - Tuesday, September 10, 2019
Vox Media has renamed The Coral Project "Coral by Vox Media." Its popular commenting platform Talk is now "Coral." ...
- What The President Can Teach Us About The Power Of Words
MediaDailyNews, Tricia Brouk - Tuesday, August 13, 2019
Words have an amazing power to create hope; words can also destroy. Coming from a president, words can start wars, ignite financial panics and carry a nation through a troubled ...
- Emerging Regs for Cannabis Ads Include Prior Approval
MediaDailyNews, Nick Levi - Friday, August 2, 2019
As states legalize cannabis for medical and recreational use, some states require pre-approval by the government for pot advertising. This prior approval of ads' tactic is isolated, legally dubious, and ...
- Solutions To Track Ads Through The Supply Chain
MediaDailyNews, Beth Frutkin - Monday, July 22, 2019
The digital ecosystem is fragmented and broken and will worsen as technology grows if changes are not made. The addition of a unique identifier on creative assets could have a ...
- Why Do We Think Male-Owned Agencies Will Bring Us Diversity?
MAD, Meryl Draper - Friday, July 19, 2019
The question we must grapple with is: Can an agency, or any company, that has historically been owned and led exclusively by men genuinely reshape itself into the agency we ...
- How National Brands Create Local Relevance With Connected TV
Television News Daily, Jim Wilson - Monday, July 15, 2019
Advertisers are increasingly combining the power of traditional TV and OTT, including local broadcaster inventory, to extend both reach and engagement, which is driving measurable outcomes. ...
- Can A Nonprofit Oasis Defeat The News Desert?
Publishers Daily, Robert Stewart - Friday, July 12, 2019
The journalism nonprofit in Rappahannock County, Virginia, is sponsoring award-winning journalism and paying the local weekly to publish it. ...
- Who Does Prime Day Really Benefit?
Marketing Daily, Travis Johnson - Friday, July 12, 2019
The devices that sell the most on Prime Day are usually Amazon's own: Echos, Kindles, and Fire TV Sticks. ...
- Auto Industry Icon Lee Iacocca Dies
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2019
Lee Iacocca wasn't afraid to get in front of the camera and share his vision for Chrysler Corp. in a bold, no-BS way. ...
- Embracing Outcome-Based Measurement For Growth
MediaDailyNews, Sable Mi - Tuesday, July 2, 2019
When it comes to measurements, data and methodology are key. Given the complexity of the media schema, it would be ineffective or even misleading to measure outcomes in silos. ...
- OTT Is Key For TV Marketing Plans
Television News Daily, Matt Kollmorgen - Tuesday, July 2, 2019
OTT responds to the needs of an ever-growing population of consumers: freedom of choice, personalization and convenience. ...
- You Were Right, Walt Mossberg: The Cookie Did Not Improve Online Advertising
Media Insider, Dave Morgan - Thursday, June 27, 2019
Browser cookies are effectively going away as a tool for managing online advertising. ...
- The 'Retail Apocalypse' Is A Cover For High Customer Standards
Marketing Daily, Ben Weiss - Wednesday, June 26, 2019
The idea that online shopping has forced mass store closures is clickbait nonsense. With vastly expanded options to influence others at scale, customers are in control. ...
- Solving The Reach Problem
MediaDailyNews, Howard Shimmel - Friday, June 14, 2019
The industry desperately needs a mechanism to ensure the voice of the customer, especially advertisers, is clearly enunciated and guides the product strategy of key research suppliers. ...
