- Quilted Northern Commits To 'Little Acts' Of Kindness
Out to Launch, Larissa Faw - Friday, August 7, 2020
The effort is donating $10K to 10 nonprofits. ...
- Coke Confronts A Turbulent Market With Ads That Foster Unity
CPG FYI, Steve Ellwanger - Friday, August 7, 2020
Q&A with brand's marketing exec Sarah Traverso, who discusses new ad campaigns and Coke's ongoing absence from social media platforms. ...
- Nestle Leans Into Lifestyles With Launch Of Life Cuisine
Marketing Daily, Steve Ellwanger - Thursday, August 6, 2020
Launch comes at the intersection of two trends: younger consumers rediscovering frozen foods and the ongoing pandemic prompting more at-home eating occasions. ...
- Calmly, Happily, 'Animal Crossing' Integrates Toilet Paper Promotion
Marketing Daily, P.J. Bednarski - Tuesday, August 4, 2020
Video game also incorporates avatars with a host of inclusive skin variations, thanks to Gillette's Venus. ...
- Bleach, Disinfectant Sales Power Clorox's Q4 Earnings
Marketing Daily, P.J. Bednarski - Monday, August 3, 2020
The Clorox Company on Monday reported a 22% sales increase for the fourth quarter that ended June 30. ...
- Meredith Teams With Kroger To Provide Inventory, Targeting, Data To CPG Advertisers
Publishers Daily, Sara Guaglione - Monday, August 3, 2020
Kroger's sales team can sell Meredith inventory and data directly to CPG advertisers. ...
- 'Sick Of Ick': Skura Style Founders Overhaul The Kitchen Sponge
CPG FYI, Steve Ellwanger - Friday, July 31, 2020
Company advertises on radio, which "offers intimacy by our ability to deliver the Skura Style story in our own voice," says co-founder Linda Sawyer. ...
- What Back-To-School Shopping Looks Like This Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Data from AspireIQ and Fullscreen identifies trends to help marketers plan campaign and media buys. The companies point to a delay in back-to-school shopping, and expect different needs this y ...
- Inmar Offers New Marketing Platform For Retailers And CPGs
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Retail Cloud is a data-driven solution that supports marketing across all touchpoints, the company says. ...
- As Pandemic Lights Up Tobacco Sales, Altria Ramps Up Smokeless Alternatives
Marketing Daily, Steve Ellwanger - Wednesday, July 29, 2020
The on! brand of nicotine pouches is marketed as way to ingest nicotine "without the chewing, spitting or odor" of traditional oral tobacco products. ...
- MiO Returns To TV To 'Fix' Boring Water
Marketing Daily, Steve Ellwanger - Tuesday, July 28, 2020
It's the first TV campaign for MiO-which contains no calories or sugar and comes in dozens of varieties-in about six years. ...
- BLM: Which Ads Resonate Most With Consumers?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Data from Unruly will help marketers better understand the role and impact of race and stereotypes in advertising and consumers' reactions, emotions and sentiment regarding these ads. ...
- Coke To Cut Brands From Portfolio
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 27, 2020
Coca-Cola is geting rid of so-called “zombie” brands in its portfolio, including Odwalla. The aim is to focus on more successful brands and smaller names with potential. “According to Jam ...
- Consumers Ready To Meet Brands At Drive-In Movie Theaters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The drive-in format has become the premiere place for brands like Brownie Brittle and Sparkling Ice to connect with consumers in person. ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. ...
- King Arthur Flour Rises To Become King Arthur Baking Company
CPG FYI, Steve Ellwanger - Friday, July 24, 2020
After pandemic started, company saw immediate spike in sales, with website "getting an enormous number of visitors compared to normal." ...
- Arm & Hammer Goes Virtual With Summer 'Camp' For Kids, Parents
Marketing Daily, Steve Ellwanger - Thursday, July 23, 2020
The camp features three daily videos focused on crafts, baking and science experimentation on Arm & Hammer's YouTube channel. ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams as a voiceover explains how Crystal Geyer water is bottled at its source. ...
- Quokka Brew Founders Explain Their Campus Coffee Startup
CPG FYI, Steve Ellwanger - Friday, July 17, 2020
The duo talk about the origin of their patent-pending blend of trademarked Jitterless Coffee, and their hopes for retail distribution. ...
- Gut Check: Prebiotics, Probiotics On The Upswing
Marketing Daily, Steve Ellwanger - Thursday, July 16, 2020
Danone's Activia brand has a new, gut-focused initiative aimed at Gen Z and millennials. ...
- Babybel Global Rebrand Takes On 'Omnipresent' Snack Temptation
Marketing Daily, Steve Ellwanger - Wednesday, July 15, 2020
The campaign video is designed to resemble a movie trailer that depicts a fantasy city filled with bad snack choices. ...
- Sex Ed Is A Disgrace. Sustain's Ads Want to Change That
Marketing Daily, Sarah Mahoney - Tuesday, July 14, 2020
Sustain, which markets period care and "sexual wellness" products, already has a reputation for having wide-open conversations with customers about sexuality. ...
- Country Time Offers Lemonade Stand 'Stimulus,' Calls Out Big Business
Marketing Daily, Steve Ellwanger - Wednesday, July 15, 2020
Through a contest, company will provide "stimulus" money to children who are prevented from selling lemonade by social-distancing guidelines. ...
- Attracting Younger Buyers, Conagra Debuts Dozens Of Products
Marketing Daily, Steve Ellwanger - Monday, July 13, 2020
New entries include a total of six new plant-based items from four of the company's brands: Birds Eye, Healthy Choice, Gardein and Marie Callender. ...
- Procter & Gamble Spearheads 'Mask On, Ohio' Campaign In Its Home State
Marketing Daily, P.J. Bednarski - Monday, July 13, 2020
There's no branding on any of the material, which appears on state billboards and on social media. ...
- Furor Over Goya's CEO's Praise Of Trump Ignites Right-Wing Backlash
Marketing Daily - Top of the News, Thom Forbes - Monday, July 13, 2020
CEO Robert Unanue called President Donald Trump an "incredible builder" at a White House ceremony, resulting in a Goya boycott. ...
- PeaTos Snacks: 'Junk Food Taste Made From Peas'
CPG FYI, Steve Ellwanger - Friday, July 10, 2020
When pea-based snacks PeaTos launched in 2018, one of its biggest targets was Cheetos --- leading to a trademark spat with Frito-Lay. ...
- Lysol: First Products To Be Approved By EPA For Killing COVID-19 On Surfaces
Marketing Daily, P.J. Bednarski - Tuesday, July 7, 2020
The Associated Press reported that the EPA expects to approve other products or COVID-19 protection in the coming weeks. ...
- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers like Smart & Final earn a larger share of online revenue through a managed native advertising program. ...
- Bolstered By Sales Gains, SweeTarts Doubles Down On 'Be Both'
Marketing Daily, Steve Ellwanger - Monday, July 6, 2020
Spots show people interacting with candies as a way of highlighting what both have in common: being more than one thing. ...
