- Unilever Names Conny Braams Marketing, Digital Chief
Marketing Daily, P.J. Bednarski - Tuesday, December 3, 2019
In another big change, the president and CEO of Revlon, Fabian Garcia, will become the new president of Unilever North America. ...
- Q&A: Sterling Brands CEO Cantor On CPG Challenges, 'Excavation' Research
CPG FYI, Steve Ellwanger - Wednesday, November 27, 2019
"Holistic branding creates a tension between enduring brand elements and elements that can easily flex to reflect the culture." ...
- Gillette, Familiar Sponsor For Sports Leagues, Now Moves To Esports
Marketing Daily, P.J. Bednarski - Friday, November 22, 2019
Gillette will be a sponsor of Electronic Arts FIFA 20 Global Series beginning with live matches from Bucharest going on now through Nov. 24. ...
- Spotlight On Millennial CPG Shopping By Ethnicity
CPG FYI, Steve Ellwanger - Friday, November 22, 2019
Asian millennials index highest (114) for agreeing completely with the statement "I enjoy trying different types of foods." ...
- CPG Brands: Winning In The Era Of Relevance
Marketing Insider, Laura Gurski - Friday, November 15, 2019
In the U.S., top 25 food and beverage brands now generate just 2% of industry growth, while the smallest 16,000 brands account for 53%. ...
- Walmart Reportedly Readying Self-Service Search, Display Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Walmart Media Group is testing an ad platform and self-service tools with a group of CPG companies, with possible rollout during Q1 2020. ...
- Lessons From A CPG Startup: Hakuna Brands' Hannah Hong
CPG FYI, Steve Ellwanger - Friday, November 15, 2019
Hong shares some insights on startup funding, product development, strategy and retail distribution. ...
- ShopRite Rebrands Private-Label Food, Household Products
Marketing Daily, Steve Ellwanger - Monday, November 11, 2019
Two campaigns that broke today introduce the new Paperbird brand for household goods and Bowl & Basket for food products. ...
- Beverage Round-Up: Flavored Milk Tops Number Of Product Launches
CPG FYI, Steve Ellwanger - Friday, November 8, 2019
Analyst Tom Vierhile walks CPG FYI through the maze of new milk iterations and touches on how coffee "has become like Silly Putty." ...
- P&G, Reese Witherspoon Team To Push Book About Home Gender Equality
Marketing Daily, P.J. Bednarski - Thursday, November 7, 2019
With Reese Withersppon's media company, Hello Sunshine, the book's methods will be explored in a podcast, video and live event sponsored by P&G products. ...
- Unilever's Dollar Shave Club, Kraft's Devour Brand Slammed For Pornhub Ads
Marketing Daily, P.J. Bednarski - Monday, November 4, 2019
Kraft Heinz took over the Pornhub home page for a one-day #FoodPorn promotion of Devour frozen food. ...
- Study: Shoppers Need Product Info About 'Jobs To Be Done'
Marketing Daily, P.J. Bednarski - Friday, November 1, 2019
Research studies the "jobs-to-be-done" usefulness of products, since customers often buy products for reasons marketers have never thought of. ...
- Consumers Drawn To Convenient, Predictable Cannabis Products
CPG FYI, Steve Ellwanger - Friday, November 1, 2019
Intention is "not get so high they can't get off the couch," but "to have a functional experience," says researcher. ...
- Not A Trick: Candy Buyers Have Vastly Different Profiles
MediaDailyNews, Cha Iwai - Wednesday, October 30, 2019
Purchasers of chocolate vs. candy are often quite different people. ...
- P&G Tops Expectations As It Focuses On Household Staples
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 23, 2019
Thanks to higher prices and a revamped product line, Procter & Gamble delighted analysts yesterday with higher-than-expected sales and earnings figures. ...
- Bridging Category Management Among Ethnic Brands, Chains
Marketing Insider, Patrick Harrington - Wednesday, October 23, 2019
Have specialty and ethnic CPG brands reached a peak in their growth across America's grocery stores? In my view, they are approaching maturity. ...
- Awaiting Regulations, FDA Plays Whack-A-Mole With CBD Brands
CPG FYI, Steve Ellwanger - Friday, October 18, 2019
Q&A with GlobalWebIndex's Virna Sekuj about recent survey of U.S. and U.K. consumer perceptions of CBD. ...
- Old Spice Gets Sweaty With Faux Feud
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2019
A new campaign both mocks and mimics political attack ads, creating a fictional vendetta against rookie Montez Sweat. ...
- Tide Is High, Continues To Rise In Beverage Aisles
CPG FYI, Steve Ellwanger - Friday, October 11, 2019
Coca-Cola Co. alone showcased 28 new stock-keeping units at the recent National Association of Convenience Stores annual expo. ...
- Activists Protest P&G Meeting, Say Charmin Tissue Is Killing Forests
Marketing Daily, P.J. Bednarski - Tuesday, October 8, 2019
P&G already has a sustainability program, but activists say the program "doesn't have the teeth to really make a difference." ...
- Big Bets On Pet Supplies Chase Shifting Consumer Desires
CPG FYI, Steve Ellwanger - Friday, October 4, 2019
If there's one phrase that best summarizes the arc of the pet supplies industry, it could very well be "pets as people." ...
- P&G's Secret Takes Newspaper Ad To Tweak Kicker Who Missed Easy Field Goal
Marketing Daily, P.J. Bednarski - Friday, September 27, 2019
The ad included a photo of U.S. women's national soccer team star Carli Lloyd about to kick a football. ...
- Amazon's CPG Ecommerce: Slowing But Still Dominant
CPG FYI, Steve Ellwanger - Friday, September 27, 2019
Competitors have been nipping away at Amazon in "highly focused sub-categories," according to data from Jumpshot's U.S. digital consumer panel. ...
- Truman's Aims to Shake Up The Way We Clean
D2C FYI, Sarah Mahoney - Monday, September 23, 2019
Via subscription, the company sells cartridges of cleaning concentrate, which people stick into squirt bottles to create nontoxic cleaning solutions. ...
- Tsunami Of RTD Coffee Products Just Beginning
CPG FYI, Steve Ellwanger - Friday, September 20, 2019
According to Nielsen, dollars sales of RTD coffee products in the United States rose 16% in the 52-week period ended July 27. ...
- PepsiCo's PepCoin Loyalty Program Sends Rewards To PayPal, Venmo
Marketing Daily, Steve Ellwanger - Monday, September 16, 2019
PepCoin rewards members for buying a beverage and a snack and applies to nearly 70 PepsiCo and Frito-Lay products. ...
- P&G's Secret Brand Will Buy 9,000 Tickets to Women's Pro Soccer Games
Marketing Daily, P.J. Bednarski - Monday, September 16, 2019
The P&G-bought tickets will be offered to women's organizations and sports teams and leagues to encourage support of women's sports. ...
- Amazon Market Share Slips In Niche Categories
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 16, 2019
In some specific subcategories, such as snack bars and dog food, Amazon's share is down by as much as 20%. ...
- Harry's Co-Founders Will Bring D2C Lessons To Edgewell Brands
CPG FYI, Steve Ellwanger - Friday, September 13, 2019
"Our opportunity is to think about how to reposition [Edgewell] brands to consumers," said Harry's co-founder Jeff Raider. ...
- It's Football Sunday: Time To Crack Open A. . . Bon & Viv Hard Seltzer?
Marketing Daily, P.J. Bednarski - Tuesday, September 10, 2019
New ad offers $1,000 to 50 consumers who can honestly say they prefer the taste of competitor's seltzer. ...
