- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and f ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand's partnership with Regina King, Diddy and Spi ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how "performance" cou ...
- Consumers Longing To Travel Plan To Hit The Road In The Next 6 Months
Email Insider, Ray Schultz - Tuesday, April 20, 2021
The travel market should recover, but most trips will be domestic, Criteo reports. One thing to note: brands should highlight pet accommodations. ...
- 'Car Bibles' Relaunches To Include Edit Content
Publishers Daily, Ray Schultz - Thursday, March 4, 2021
The product-review site and its email newsletter are focused on "accessibility," a boon for readers in this DIY market. ...
- 'Thrillist' Launches New Vertical, 'Detroit Bureau' Sold To Three Ships
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2020
"The New Gameplan" hub will cover sports fans in the time of COVID-19, and how they celebrate without physical tailgates or the ability to attend games in person. ...
- Car Rental Giant Enterprise Holdings Confirms Multiple Agency Reviews
Mediapsssst, Richard Whitman - Friday, October 9, 2020
The firm, which owns the Enterprise, National and Alamo car rental companies, is conducting searches for media, brand strategy and digital agencies. Media incumbent PHD is defending. ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Inside Performance, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geographic areas commuters are more inclined to begin using public transit again, including Atlanta, San Diego, and
Dallas. ...
- VW Bans Racist Ad
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
VW has removed a television ad that led to accusations of racism, "The Guardian" writes. The ad features a white female hand reach into the screen and flick away ...
- VW Loses 'Dieselgate' UK Class Action Hearing
Around the Net In MAD London, Sean Hargrave - Monday, April 6, 2020
VW has suffered a legal setback after a UK court sided in favour of a class action of UK motorists suing the car manufacturer for offering misleading emissions figures ...
- MINI Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
"Campaign" reveals MINI has called a global creative review which will be carried out over videoconferencing meeting during April. ...
- VW Puts Tribal On Alert
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
VW is reviewing its digital marketing arrangements, putting Tribal Worldwide on alert, "Campaign" reports. ...
- BBC Defends Licence Fee By Moving 'Top Gear' To BBC1
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
It's arguably the best-known motoring show in the world, and now "Top Gear" is switching from BBC2 to BBC1. "The Guardian" suggests moving to the bigger channel is part ...
- Fiat Appoints Saatchi & Saatchi In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, January 29, 2020
Fiat has hired Saatchi & Saatchi as its lead creative agency, dropping Krow, without a formal pitch, according to "Campaign." ...
- Peugeot Announced As Sky Comedy Channel's Sponsor
Around the Net In MAD London, Sean Hargrave - Monday, January 27, 2020
Peugeot has been unveiled as the sponsor of Sky's new comedy channel, which launches today, "Campaign" reveals. ...
- BP And Toyota To Share Paralympic Sponsorship On Channel 4
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
BP and Toyota will share sponsorship of Channel 4's Tokyo 2020 Paralympic Games coverage this summer, "The Drum" reveals. ...
- Vauxhall Signs Drama On 4 Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
Vauxhall is replacing Lexus as the sponsor of Channel 4 dramas. "Campaign" reveals that the car manufacturer has signed a one-year deal, replacing Lexus, which has sponsored the genre f ...
- Audi Retains BBH
Around the Net In MAD London, Sean Hargrave - Tuesday, December 3, 2019
Audi has decided to retain BBH after a review kicked off in April. "Campaign" reveals the incumbent won out against Engine in a final shootout. ...
- Audi Picks 72andSunny For Creative
Around the Net In MAD London, Sean Hargrave - Wednesday, November 6, 2019
Audi has awarded its global creative account to 72andSunny Amsterdam, "Campaign" reports. ...
- 'Wired' Tells The Inside Story Of The Dyson Electric Car Plan Failure
Around the Net In MAD London, Sean Hargrave - Tuesday, October 15, 2019
If you're wondering why Dyson could revolutionise the vacuum cleaner but not the car, "Wired" has a very interesting article speaking to former employees of the doomed electric car divisio ...
- Audi And Skoda Maintain Incumbent Social Agencies
Around the Net In MAD London, Sean Hargrave - Wednesday, October 9, 2019
VW had been considering amalgamating the social accounts for Audi and Skoda but has instead decided to keep the two incumbents, respectively -- We Are Social and Ogilvy -- ...
- Former Googler Charged With Taking Trade Secrets To Uber
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2019
The U.S. Department of Justice criminally indicted ex-Google engineer Anthony Levandowski on 33 charges of theft and attempted theft of trade secrets. The announcement, made at a press conference in S ...
- Suzuki Appoints Iris
Around the Net In MAD London, Sean Hargrave - Friday, May 24, 2019
Suzuki has appointed Iris as its lead strategy and creative agency after a split with Red Brick Road, "Campaign" reports. Iris is already working on Suzuki's social and digital accou ...
- TV Still First Choice For Automakers
Around the Net In MAD London, Sean Hargrave - Tuesday, May 21, 2019
Data from Nielsen shows that tv is still car manufacturers' top choice for advertising. According to Netimperative, automotive advertising on tv was up 6% in the UK last year, wi ...
- Are Tobacco Brands Dodging Ad Bans Via F1?
Around the Net In MAD London, Sean Hargrave - Monday, May 13, 2019
Campaigners are complaining that tobacco companies are getting around advertising bans through sponsoring F1 cars, "The Guardian" writes. ...
- Audi Shortlists Agencies In Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 9, 2019
Incumbent BBH has been shortlisted alongside Engine, M&C Saatchi and VCCP for the Audi creative account following recent chemistry meetings, "Campaign" reveals. ...
- Auto Trader Picks Karmarama To Highlight New Car Buying
Around the Net In MAD London, Sean Hargrave - Friday, May 3, 2019
Karmarama has been appointed by Auto Trader to run a new television, digital display, radio and social campaign to draw attention to the site's new car offering, "Campaign" reports. ...
- JLR Tests Rewarding Drivers For Sharing Data
Around the Net In MAD London, Sean Hargrave - Tuesday, April 30, 2019
Jaguar Land Rover is trialling a scheme that rewards its owners for agreeing to share data on traffic and road conditions, "Campaign" reveals. The brand says it wants to ...
- Toyota Decides On CRM And Transformation Brief
Around the Net In MAD London, Sean Hargrave - Monday, April 29, 2019
Toyota has handed new briefs to The & Partnership and AKQA, "Campaign" reveals. The & Partnership is to work on the brand's CRM strategy, design and creative. AKQA is ...
- Audi UK Puts Creative Under Review
Around the Net In MAD London, Sean Hargrave - Friday, April 12, 2019
Audi UK has put its creative account under review, and according to "The Drum," BBH, the incumbent for the past forty years, is repitching for the business. ...
