- Nissan GT Academy Winners Race Dubai 24
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
Nissan and PlayStation bring the GT Academy program to life this month when winners of the GT Academy program from Europe, USA, Germany and Russia race at the Dubai ...
- Sprint Gets Title Sponsorship Of NASCAR Kickoff Event
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
Sprint, in its 10th year as title sponsor of the NASCAR Spring Cup Series, has partnered with Daytona International Speedway to sponsor The Sprint Unlimited At Daytona, a non-points ra ...
- Kia Googles Google For Next UVO
Marketing Daily, Karl Greenberg - Wednesday, January 2, 2013
Kia Motors America is Googling APIs. The automaker has partnered with with ubiquitous search, content, mapping, clouding and just about everything platform for an automotive content and search-based interface f ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scramble" sweepstakes this week on its Facebook page (www.facebook.com/jeep). Promotion offers the chance for one person going to ...
- Infiniti: Here Comes Q, There Goes, M, G, FX
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Infiniti is changing car nomenclature. Gone are like "M", "G" and "FX" followed by numbers representing engine capacity. Instead, all cars and SUVs will begin with Q for sedans a ...
- Nissan Names 'Wouldn't It Be Cool' Winners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
Nissan has announced winners of its "Nissan Innovation Garage social media campaign aligned with the brand's "Wouldn't it be Cool," positioning. The winners came up with: A device enabling y ...
- Hyundai Shoppers Can Track Vehicles Heading To Dealers
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Hyunda Motor America, which says it gets some 3 million visitors per month to HyundaiUSA.com has a new tool called Inventory Search, which expands search results to include vehicles ...
- Hyundai Ties Up Three-Year Sirius Deal
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
Hyundai Motor America and Sirius XM Radio have inked an agreement that extends SiriusXM's relationship with Hyundai for three years, including a provision for further extension through August of 2 ...
- Auto Advertisers Accelerate Mobile Spend
Online Media Daily, Mark Walsh - Friday, December 14, 2012
Automotive was the fastest-growing ad category on the Millennial Media ad network in the third quarter, with spending up nearly sixfold. That finding echoes data just released by Nielsen showi ...
- Auto Ads Drive Local TV Ad Sales
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
The TVB, the TV stations' advertising marketing group, says TV continues to be the best driver of automotive marketers -- and local TV stations the biggest ad category. For exampl ...
- Lexus Cars Integrated Into Food Network Shows
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
Food Network has expanded its advertising relationship with automaker Lexus to be a content partner. In seasons five and six for the network's "Restaurant Impossible," Lexus vehicles will be integrat ...
- Chevrolet Partners With Dailybreak For Holiday Push
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
Chevrolet is partnering with brand marketing platform Dailybreak, for a "Home for the Holidays" campaign. Chevy will give a holiday gift of a brand new Cruze, Sonic, or Spark ...
- Nielsen: When People Look At Toyota, They See Green
Marketing Daily, Karl Greenberg - Thursday, November 29, 2012
New Nielsen data says that consumers think Toyota's Prius vehicles, and the marketing around them evince a brand and corporate mindset that's greener than other automakers'. ...
- Infiniti To Tap Cirque Du Soleil For Detroit Reveal
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Infiniti will tap Cirque du Soleil unveiling a luxury sports sedan at the North American International Auto Show in January. The company will host a live stream of the eve ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Damian Lewis. The film, "Desire," co-stars Jordi Molla and Shannyn Sossamon. The film tells the story of Clark (Lewis ...
- Honda, Acura Tops In ALG Resale Value
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
When it comes to resale value, Honda and Acura vehicles are worth the most when owners bring them back for trade-in or lease termination. The Torrance, Calif. U.S. firm ...
- Mars Wins NASCAR Marketing Award
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
Mars gets the checkered flag for 2012 NASCAR Marketing Achievement Award. The company, which has been a NASCAR sponsor for 23 years, will be honored at the NASCAR NMPA Mye ...
- Ford Quotes Tupac For Fusion
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Ford is touting the Ford Fusion to African Americans with a new campaign via UniWorld Group that uses the poetry of Tupac Shakur. The effort, "A Rose," includes a ...
- Ad Titan Makes AAF's Hall Of Fame
Marketing Daily, Karl Greenberg - Wednesday, November 21, 2012
Gerry Rubin, the co-founder of Honda's agency for 38 years, RPA (which used to be called Rubin Postaer and Associates), has been elected to the American Advertising Federation's Advertising Ha ...
- Prospective Car Buyers Relying On Social Networks And Review Sites
Research Brief, Jack Loechner - Friday, November 23, 2012
According to the Fall 2012 Automotive Social Media and Reputation Trend Study by Digital Air Strike, car buyers are increasingly using social media in the vehicle purchasing process. And, th ...
- Finalists In Running For Nielsen Green
Marketing Daily, Karl Greenberg - Thursday, November 15, 2012
In time for the eco-centric Los Angeles Auto Show, market data firm Nielsen has come out with its finalists for best green marketers in the auto category. The firm sa ...
- NASCAR Rolls Into The Bronx For Beyond Sport
Marketing Daily, Karl Greenberg - Tuesday, November 13, 2012
Stock car racing came to Yankee Stadiium on Tuesday, as NASCAR Chairman and CEO Brian France and NBA Commissioner David Stern shared the stage for the New York iteration ...
- Acura Brings Dr. Phil, Suze Orman To Chrismas
Marketing Daily, Karl Greenberg - Monday, November 12, 2012
This is the third year of Acura's "Season of Reason" holiday campaign. This year the effort stars Dr. Phil McGraw in his first TV spot, TV host Suze Orman a ...
- New Ads For Dodge Dart
Marketing Daily, Karl Greenberg - Thursday, November 8, 2012
The Dodge Dart "How to ..." campaign, which first launched in July with the "How to Change Cars Forever" commercial, continues with three new TV spots. ...
- Chrysler Helps Out With Sandy
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
Chrysler's Ram division donates trucks to the Sandy effort ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madison Square Garden Company (MSG). Kia was first, but Lexus will cover the luxury auto category. The long-term marketi ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales and affluent lifestyle with around four pillars: fashion, entertainment, epicurean and travel. The campaign kicks off with two gener ...
- Scion To 'Motivate' Artists And Other Creatives
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Toyota's Scion division is extending its "What Moves You" campaign with an effort called "Motivate," meant to reach young entrepreneurs in the creative arts community. The program dangles the chan ...
- Hyundai Offers Sincere Condolences
Marketing Daily, Karl Greenberg - Thursday, October 25, 2012
Hyundai has launched a humorous campaign meant to highlight its performance in AMCI track tests versus competitive vehicles. The campaign involves faux condolence cards to the four cars that Hyundai ...
- Nissan Hits NYC Streets For ING Marathon
Marketing Daily, Karl Greenberg - Wednesday, October 24, 2012
Nissan is a major sponsor of the ING New York City Marathon, and as such will have a big presence around its "Nissan Innovators" spokespeople via an interactive vehicle exhibit ...
