- Ford Readies C-Max To Fill 'White Space'
Marketing Daily, Karl Greenberg - Friday, September 18, 2009
The car, a mix of wagon and minivan qualities, has as its closest competitive vehicle the Mazda5, which is a bit more minivan-like, but still has the diminutive stance a ...
- Kia Rides Soul Train Across Country
Marketing Daily, Karl Greenberg - Friday, August 14, 2009
Kia is bringing the new Soul crossover to 10 cities as part of a tour whose overriding theme is that the vehicle should be the car of choice for youn ...
- Hyundai Has Come A Long Way From 'The Brink Of Oblivion'
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
Hyundai's marketing has been very convincing in two ways, writes Helen Coster. Long term, it has overcome consumer fears about the quality of its cars. Short term, it has reassur ...
- Kerri Martin Named CMO Of Electric-Car Maker Coda
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
Kerri Martin, who attracted a lot of attention in the marketing departments at BMW Mini and Volkswagen, will be the CMO of Coda Automotive, which is planning to launch i ...
- Hyundai To Bow Another Premium Car In U.S.
Marketing Daily, - Wednesday, August 12, 2009
Hyundai announced at this week's Pebble Beach Concours d'Elegance that it will launch a premium car above the brand's current high-end model, Genesis. ...
- Ford Rolls Cars In Europe, Trucks In U.S.
Marketing Daily, Karl Greenberg - Wednesday, August 12, 2009
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detailing consumers' perceptions of truck brands, that in the past year domestic truck consideration has increased or held stead ...
- Toyota Gets Word Out Early On '10 Lexus HS 250h
Marketing Daily, Karl Greenberg - Friday, July 10, 2009
It will be Toyota's seventh hybrid vehicle when it goes on sale later this summer, the first luxury car from any brand that doesn't have a doppelganger with a tradition ...
- Toyota Pushing Third-Gen Prius As A Mainstream Vehicle
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
The third-generation Prius that's rolling out in the U.S. is not just for "some special people," Wahei Hirai, Toyota's managing officer for design, tells Blaine Harden, who reports from Toyo ...
- Ford Takes Fiesta On The Road For Test-Drives
Marketing Daily, Karl Greenberg - Monday, May 18, 2009
"We have made experiential marketing an important part of our communications plan; it's not just an add-on as it was in years past," says Ford's Jeff Eggen. The plan ...
- Nissan Plans Electric Car By Next Year
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
Nissan says it could sell an electric car as soon as fall 2010 with fuel-economy rating equivalent to 367 miles per gallon and a range of 100 miles on ...
- Nissan Goes Mobile For Cube Launch
Marketing Daily, Karl Greenberg - Wednesday, May 6, 2009
Robert Brown, senior manager, Nissan Marketing Communications, says the Cube Mobile Hub aligns with the campaign's positioning of the car as its own mobile hub. "It's a mobile destination f ...
- Ford Re-Focusing Its Efforts On Small Cars
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
Ford today will detail plans to convert its Michigan truck plant into a facility that will produce the same Ford Focus small-car line that it builds in Europe and Asi ...
- Dealers Association on Pontiac's Demise
Marketing Daily, - Tuesday, April 28, 2009
The National Automobile Dealers Association is voicing its displeasure about the phase-out of Pontiac. John McEleney, chairman of the Association, said on Tuesday that GM should compensate dealers affected. " ...
- Kia Soul To Be Painted At 'Adult Swim'
Marketing Daily, - Tuesday, April 28, 2009
Kia's Soul will get painted at "Adult Swim Presents: Kia Soul/Hense," in which the graffiti artist paints the car with "Adult Swim"-inspired themes and characters through time-lapse photography. The progr ...
- GM To Focus On Four 'Keeper' Brands
Marketing Daily, Karl Greenberg - Monday, April 27, 2009
"The objective is not to survive but to develop a plan to win," says CEO Fritz Henderson. "I'm not focused on size and bigness; our job is to be basical ...
- General Motors To Cut 21,000 Jobs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
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- Mini Plans Big Events For Golden Milestone
Marketing Daily, Karl Greenberg - Friday, April 24, 2009
The weekend event will have Mini Coopers, motorsports, entertainment an exhibition of historic Mini's and brand history, tours of the Oxford plant where the cars are still built, autograph sessio ...
- Report: GM Will Suspend Operations At 15 Plants For 9 Weeks
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
General Motors plans to essentially quit making cars and trucks in North America for nine weeks from mid-May through July, Sharon Silke Carty and James R. Healey report. Sources s ...
- Porsche: Test Drives Work Better Than Hood Cash
Marketing Daily, - Wednesday, April 22, 2009
Porsche says eschewing discounts and offering test drives instead has worked to generate interest, although Porsche's target demo is unlikely to have credit issues. The Atlanta-based sales arm of t ...
- MediaCom - Audi, "Truth in Motion"
Media Magazine Supplement, Staff Writers -
MediaComAudi, "Truth in Motion" Finalist Creative Audi has long been a sponsor of the U.S. Olympic ski team, and in order not to get drowned out by competitors' ads duri ...
