- JLR Offers Marketers Voluntary Redundancy
Around the Net In MAD London, Sean Hargrave - Monday, January 14, 2019
Marketers at Jaguar Land Rover have been asked whether they would like to take voluntary redundancy, "Campaign" reports. The move is part of a wider measure at the carmaker ...
- Suzuki To Sponsor 'Gogglebox'
Around the Net In MAD London, Sean Hargrave - Thursday, January 10, 2019
Suzuki has moved from sponsoring "Ant & Dec's Saturday Night Takeaway" to Channel 4's "Googlebox." "Campaign" reveals that new idents for Suzuki will appear alongside the show from next mon ...
- Take That Takes Fans On Surprise Rides With Suzuki
Around the Net In MAD London, Sean Hargrave - Monday, January 7, 2019
Suzuki has signed up Take That to deliver three ads where the band's fans are surprised to be picked up and given a ride by the three remaining pop star ...
- Hyundai And Kia Call European Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, December 11, 2018
Hyundai and Kia are calling an international media review for Europe, Russia and Turkey, putting Havas Media Group on alert, "Campaign" reports. ...
- Lexus Claims Its Latest Car Ad Was Scripted By AI
Around the Net In MAD London, Sean Hargrave - Friday, November 16, 2018
Lexus claims its latest car ad was "scripted by AI" in a bid to show humans and machines can work together, according to "Campaign." ...
- Honda Takes Digital Advertising In-House
Around the Net In MAD London, Sean Hargrave - Wednesday, October 24, 2018
Honda has decided to ditch digital agencies and take control of its online advertising budget itself, according to "Marketing Week." ...
- EBay Buys Motors.co.uk
Around the Net In MAD London, Sean Hargrave - Tuesday, October 23, 2018
The online car sales site, Motors.co.uk, has been bought by eBay in what Netimperative describes as a concerted effort by the ecommerce giant to take on AutoTrader.co.uk. ...
- Coca-Cola Partners With McLaren F1 For Rest Of 2018 Season
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
Coca-Cola has announced a branding deal with McLaren that will see the drinks brand featured on both F1 cars' livery for the rest of the 2018 season, "The Drum" report ...
- Bosch Partners Up With Formula E
Around the Net In MAD London, Sean Hargrave - Tuesday, October 16, 2018
Bosch has signed up to be the official white goods and power tool partner of the electric street-racing motorsport, Formula E, "The Drum" reports. ...
- Nissan Electric Car Ad Banned Over Recharge Claims
Around the Net In MAD London, Sean Hargrave - Thursday, October 11, 2018
The ASA has banned its first ad for an electric carmaker over claims of how long it takes to recharge its batteries fully, "The Guardian" reports. Nissan had claimed i ...
- BBH Wins IPA Effectiveness Grand Prix For Audi Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, October 10, 2018
This year's IPA Effectiveness Grand Prix has been won by BBH for its work with Audi to increase ROI by focussing on the brand attributes of beauty and brains. "Campaig ...
- UK Car Sales Take A 20% Nosedive
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
"The Times" has bad news for auto brands and their partners: car sales in the UK slumped 20% in September year-on-year. The newspaper points out that new regulations and low ...
- PHD And Omnicom Form New Global Team For VW
Around the Net In MAD London, Sean Hargrave - Friday, September 14, 2018
In a move to follow customers through the long car-buying journey, PHD and Omnicom Media Group are combining forces through a new dedicated team. "Campaign" reveals that it is bei ...
- TV Stations Hear The Ford Blues: Ad Cuts For Cars
TV Watch, Wayne Friedman - Thursday, September 13, 2018
For local TV stations, auto advertising comprises around 25% of their overall advertising sales. ...
- BMW To Launch A Voice Assistant
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
BMW is to launch its own voice assistant next spring, which will allow drivers to issue voice commands to their car. According to "Mobile Marketing," the technology will be compatib ...
- Behind The Wheel
Research Brief, Jack Loechner - Thursday, August 30, 2018
Residents of Phoenix see driverless minivans from Google's Waymo, cruising around town like human intervention is no big thing. But the future of mobility doesn't just impact our cars. ...
- Audi Boss Arrested Over 'Dieselgate'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 19, 2018
How's this for a piece of brand-damaging news? Not only has Audi's Chief Executive, Rupert Stadler, been arrested in Germany over "dieselgate," but the authorities have made it clear ...
- Halfords Fast Driving Through Snow Ad Banned By The ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, May 9, 2018
As if to underscore the point in yesterday's "MAD London" blog, Halfords has been told by the ASA that it can no longer run an ad featuring speeded-up footage ...
- Why The ASA Needs A Total Rethink On Policing Ads
London Blog, Sean Hargrave - Tuesday, May 8, 2018
If the worst that can happen is that an offending ad is dropped weeks after a campaign has finished, where is the regulation? ...
- F1 Launches A Streaming Service
Around the Net In MAD London, Sean Hargrave - Wednesday, February 28, 2018
F1 has launched a streaming service to allow fans to watch practice sessions, qualification and races live. The services is to be made available in France, Germany, Austria, Hungary a ...
- Skoda Begins Search For Global Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 22, 2018
Fallon has been put on alert as Skoda announces it is looking for a globally integrated ad agency, "Campaign" reports. ...
- Droga5 Wins MINI Electric Account
Around the Net In MAD London, Sean Hargrave - Thursday, February 15, 2018
MINI has appointed Droga5 to handle the launch of its electric car and set a market position for the new model over the next three years. The appointment has l ...
- McLaren And Dell Sponsorship To Be Announced
Around the Net In MAD London, Sean Hargrave - Thursday, February 8, 2018
The McLaren F1 team and Dell will unveil a long-term sponsorship plan today, Sky News reports. ...
- Grid Girls Replaced By Grid Kids At F1
Around the Net In MAD London, Sean Hargrave - Tuesday, February 6, 2018
Formula 1 has publicly dropped Grid Girls and will instead, "The Drum" reports, have Grid Kids. ...
- Nissan Europe's CMO Leaves After Just 10 Months
Around the Net In MAD London, Sean Hargrave - Wednesday, January 31, 2018
Nissan Europe's CMO, Philippe Saillard leaves his post today just 10 months after accepting the role. "Campaign" confirms that Ken Ramirez will become senior vice president for sales and marketi ...
- Formula 1 Announces Media Agency Deals
Around the Net In MAD London, Sean Hargrave - Monday, January 22, 2018
As the new season approaches, Formula 1 has announced that Wavemaker is to run its traditional media account while Brainlabs will handle digital media, "Campaign" reveals. ...
- MINI On The Hunt For Electrifying Ad Agency
Around the Net In MAD London, Sean Hargrave - Thursday, January 18, 2018
MINI is looking for an ad agency ahead of the launch of its first ever car to be fully electric powered. "Campaign" reveals that the UK agencies in the runni ...
- ABB To Sponsor Formula-E
Around the Net In MAD London, Sean Hargrave - Monday, January 8, 2018
Swiss tech giant, ABB, is to be unveiled later this month as the new sponsor of Formula-E, "Sky News" reveals. The announcement is expected the weekend after next, when t ...
- Halfords Unveils Channel 4 Weather Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Halfords has unveiled a year-long sponsorship of weather bulletins on Channel 4, "Campaign" reports. The 10-second idents that will accompany early evening and lunchtime forecasts were created by
Karmarama. ...
- Dentsu Rumoured To Be In 'Pole Position' For JLR $500m Global Media Account
Around the Net In MAD London, Sean Hargrave - Monday, December 18, 2017
"Campaign" is speculating this morning that Dentsu is in the driver's seat to snap up Jaguar Land Rover's $500m global media account from WPP's Mindshare. Neither the agency nor t ...
