- VW Pins Turnaround On Electric Cars And Cleaner Exhausts
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
A renewed Volkswagen strategy will now see it focus heavily on establishing its environmental credentials as it pins a turnaround on creating best-in-class electric cars and clean exhaust emission system ...
- Volkswagen Campaign Aims To Win Back Customer Trust
Around the Net In MAD London, Sean Hargrave - Tuesday, October 13, 2015
Volkswagen is starting its offensive to salvage consumer trust with numerous newspaper ads aimed at reassuring customers. The ad headline states: "We have broken the most important part in o ...
- Honda Calls Global Media Review
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Starcom Mediavest Group handles Honda's European media. It picked up the consolidated account in 2010, when it was estimated to be worth EUR150 million. Starcom Mediavest Group previously handled t ...
- Vollkswagen Vows To Win Back Consumer Trust
Around the Net In MAD London, Sean Hargrave - Wednesday, September 23, 2015
Volkswagen has put aside at least EUR6.5bn to cover the cost of addressing issues arising in the wake of the emissions scandal, including "winning back customer trust," as its bra ...
- What Trust Exactly Is VW Hoping To Win Back?
London Blog, Sean Hargrave - Wednesday, September 23, 2015
When consumers don't believe the figures that car manufacturers claim, it begs the question: what trust is VW hoping to regain? ...
- VW Chief Could Go Over Faked Emissions Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, September 22, 2015
Volkswagen has lost almost a quarter of its market value after it admitted to cheating on US air pollution tests for years. Chief executive officer Martin Winterkorn faces a massi ...
- BMW Assigns Digital Brief To Oliver
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
The agency won the account on a three-year contract after pitching against AKQA and Grassroots. Oliver has been tasked with managing BMW's digital content and internet operations in the U ...
- Audi Appoints We Are Social
Around the Net In MAD London, Sean Hargrave - Thursday, September 3, 2015
Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK. The review was handled in-house and was launched at the beginning ...
- After 9m Teaser Views, Lexus Launches Hoveboard Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, August 5, 2015
Over a year in the making, the project has been dubbed "Slide" and was mysteriously unveiled by Lexus back in June. Details slowly trickled out, leading to global headlines th ...
- Former Top Gear Trio Sign Three-Year Top Gear Deal With Amazon Prime
Around the Net In MAD London, Sean Hargrave - Friday, July 31, 2015
Jeremy Clarkson, Richard Hammond and James May are to make a new motoring show for Amazon's on-demand TV service that will go head to head with BBC2's new-look Top Ge ...
- Amazon Adds 'Stickiness' With Music And Clarkson. Spotify And Apple Take Note
London Blog, Sean Hargrave - Friday, July 31, 2015
Amazon has had a great week. Prime Music and a motoring show from the former Top Gear presenters are just what it needs to prove content is king and stickine ...
- Hackers Remotely Shut Down a Jeep at 70 MPH
Connected Thinking, Chuck Martin - Wednesday, July 22, 2015
There are connected cars and then there are cars that can be 'disconnected,' at least from the driver. In a somewhat on-the-edge experiment published this week, two well-known hackers tapp ...
- Apple Hires Auto Exec
Around the Net In Media, Gavin O'Malley - Tuesday, July 21, 2015
Apparently serious about building cars, Apple just hired ex-Chrysler Group executive Doug Betts. “Betts … has spent more than 25 years in the auto industry with companies including Toyota a ...
- Lawmakers Take On Internet Of Things With New 'Spy Car Act'
PolicyBlog, Wendy Davis - Tuesday, July 21, 2015
A privacy bill unveiled today would prohibit car manufacturers from using data collected from vehicles for advertising or marketing purposes, without obtaining owners' explicit consent. ...
- Wearables And Social Are Focus For Jaguar's First Year At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, June 30, 2015
Jaguar has marked its first year as the official car sponsor of Wimbledon with a social media campaign that uses wearable technology and court sensors to measure the mood a ...
- Will Wearable Innovation Make Up For Wimbledon's Ad Blackout?
London Blog, Sean Hargrave - Tuesday, June 30, 2015
Wearables from Jaguar that measure tension at critical points are very interesting -- but with no logos allowed, what do brands get from Wimbledon unless their logo is on-screen bei ...
- W&K And AKQA Win Cyber Golds For UK
Around the Net In MAD London, Sean Hargrave - Thursday, June 25, 2015
W&K was recognised for "the other side," an interactive YouTube campaign for Honda that brought to life the Civic Type R. The work also scooped a silver Lion. AKQA's Lond ...
- Peugeot Shifts Focus From TV To Social
Around the Net In MAD London, Sean Hargrave - Wednesday, June 24, 2015
Fresh from becoming the first UK automotive brand to use Twitter's Flock to Unlock (F2U) feature for a digital competition, Peugeot's head of social Zoe Macleay says the brand ...
- MINI Clubman Launched With Documentary Series
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Crispin Porter + Bogusky London created the campaign, which is called "The Cultural." The first film is called "this way is my way" and is about a New York tatt ...
- Volvo Shifts Global Creative Focus Away From London
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
Volvo Cars has shifted its global creative account out of Grey London. The carmaker's global campaigns will now be produced from Sweden, China and the U.S. Grey London was appoint ...
- VW Plans Global Media Review
Around the Net In MAD London, Sean Hargrave - Tuesday, June 2, 2015
Volkswagen, the German carmaker, has launched a review of its global media agency arrangements from 2017 onwards. The decision could spell the end of a 16-year agency agreement with WPP ...
- Google's Self-Driving Cars Hit Mountain View Roads This Summer
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 15, 2015
Google's self-driving cars will roll onto public California roads this summer. The latest version lacks airbags and other federally required safety features, so it can't go more than 25 mil ...
- WeBuyAnyCar.com Reviews GBP13m Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
The brand, which annoyed the public with early ads featuring repetitive hard-house jingles, has contacted media agencies with the brief and is running the pitch directly. MEC Manchester is t ...
- Kia Motors Signs Channel 5 Crime Drama Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
Kia Motors has signed on as sponsor of crime drama on Channel 5 unleashing a series of tongue-in-cheek idents depicting driving dramas. Launched Wednesday, the 5- 10- and 15-second a ...
- BMW Tops Best Reputations List
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2015
BMW Group, Google, Daimler, and Rolex have topped the Reputation Institute's list of brands with the best reputations in the past year. The report determines the most reputable companies bas ...
- Boris TfL Air Pollution Ad Rapped By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, April 8, 2015
Transport for London (TfL) has landed in hot water with the Advertising Standards Authority (ASA) after it ruled claims made about reductions in vehicle pollution were misleading. The press a ...
- Land Rover Moves To Spark 44
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2015
Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a ...
- Google Launches Auto Insurance Comparison-Shopping Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Google confirmed earlier reports with the launch Thursday of the Google Compare for Auto Insurance comparison-shopping tool that allows consumers to compare rates from different providers. The option pops ...
- Bentley To Increase Marketing Head Count By 25% To Prepare For SUV Launch
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Bentley has revealed that it will add 10 new senior marketers to its 40-strong marketing team in 2015 as it aims to boost sales and prepares to launch its fir ...
- Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign that uses real-time weather data to deliver temperature specific ads. The 'A-Z of Corsa' campaign, planned by Posterscope and Carat, w ...
