- Nissan Leaf Goes To Europe With New Campaign
Raw, Karl Greenberg - Wednesday, July 10, 2013
Partner agencies and Nissan Europe today announced the launch of a pan-European campaign, "Feel the Surge" for the Nissan Leaf electric car. ...
- Chevrolet Taps John Legend Tune For Impala
Raw, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The name refers to John Legend's new single. The song by the nine-time Grammy winner is featured in Impala's n ...
- Ford Mustang In "Need For Speed"
Raw, Karl Greenberg - Monday, June 10, 2013
Motor is putting the 2014 Mustang into DreamWorks Studios "Need for Speed" due out next year. The film is based on EA's game "Need for Speed." The timing is go ...
- Insights From Google Stockholders Meeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 7, 2013
Eric Schmidt wonders in a hundred years whether people will look back and "marvel that we allowed humans to drive cars." At Google's annual stockholder meeting this week, it beca ...
- Kia Pitches Cadenza: Look At Me Now
Marketing Daily, Karl Greenberg - Tuesday, June 4, 2013
Kia is serious about luxury. Seriously. The Irvine, Calif.-base U.S. operation has rolled out its most upscale vehicle, the Cadenza, which starts at around $35,000. Yes, a Kia that star ...
- Now Your Car Will Tell You How Much Money You Still Owe On It
MoBlog, Steve Smith - Thursday, May 23, 2013
Mercedes-Benz is announcing the first car financial services app for in-car networks. It always seemed to me that driving was one time and place where you really wanted to forg ...
- No April Fools: Sales Are Booming
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
Jesse Toprak, head of industry analysis at TrueCar.com, says to look at the stock market. "[A bull run] has a direct and indirect impact on luxury sales. There's a psychologic ...
- Mazda Goes Big With 'Game Changers'
Marketing Daily, Karl Greenberg - Friday, April 26, 2013
Mazda to launch biggest integrated campaign since the company's Irvine, Calif.-based U.S. sales division launched "Zoom-Zoom" with the first-gen Mazda6 sedan back in 2000. ...
- NASCAR Hires GM Executive For Development Role
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
NASCAR has tapped GM executive Eugene (Gene) Stefanyshyn as VP, innovation and racing development.He will be based at NASCAR's Research and Development Center in Concord, N.C. Stefanyshyn will lead a ...
- Nissan Earth Day Leaf Taxi Launch
Marketing Daily, Karl Greenberg - Thursday, April 18, 2013
Nissan and New York's Mayor Michael Bloomberg will officially launch New York's electric vehicle taxi pilot on Earth Day (Monday) with the Nissan LEAF. The 5-passenger all-electric, zero-emission vehicle th ...
- NASCAR Partners With Liberty Tire Recycling
Marketing Daily, Karl Greenberg - Thursday, April 11, 2013
As part of NASCAR Race to Green, a month-long, industry-wide effort to reduce the sport's carbon footprint, NASCAR and Liberty Tire Recycling announced today a new partnership that designates t ...
- Omar Epps Helps Tout Nissan Sentra
Marketing Daily, Karl Greenberg - Wednesday, April 10, 2013
Nissan is spotlighting its Sentra compact sedan through a social-media partnership with actor Omar Epps. The campaign, "Impress with Sentra," via AOR TBWA\Chiat\Day LA, encourages people to create and sha ...
- NASCAR Planting Trees, Part Of Cutting Carbon Wheel-Print
Marketing Daily, Karl Greenberg - Wednesday, April 3, 2013
NASCAR is launching two programs around sustainability efforts to reduce the carbon footprint of NASCAR's race series. A lot of new trees included. The program leads up to Earth ...
- Toyota Partnering With 'Teen Vogue' For Safe Driving
Marketing Daily, Karl Greenberg - Wednesday, April 3, 2013
Toyota's partnering with Teen Vogue for "Arrive in Style," a 10-month safe driving campaign for teen girls. The program aims to educate teen girls about the dangers of distracted drivin ...
- Chevrolet Gets A Tux Guy For Impala
Raw, Karl Greenberg - Friday, March 29, 2013
Chevrolet is launching a campaign for the 2014 Chevrolet Impala starting this Sunday with the start of the 2013 Major League Baseball season. It is also the first campaign th ...
- Infiniti Taps Weinmann As Global Comms Director
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
Infiniti, in its next move on the way to creating a global luxury brand far -- physically, identifiably and culturally -- from its sibling, has tapped Stefan Weinmann as gener ...
- Ford Gets NASCAR Partner Prize
Marketing Daily, Karl Greenberg - Friday, March 8, 2013
Ford got the NASCAR Driving Business award in Las Vegas at the organization's NASCAR Fuel for Business Council meeting on Friday. Ford gets the nod because of the panoply ...
- 'Consumer Reports' Names Top Picks
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 28, 2013
Here's a sneak peak at which cars and trucks are going to win in "Consumer Reports"' list of best vehicles in 10 categories. Seven of the 10 were new ...
- Ford First With Spotify
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2013
The company says Spotify's built-in social sharing capabilities work in cars. When the Spotify app is connected and running, if a friend sends a track, album, artist or playlist ...
- Honda's Back 'Atcha On Valentine's Day
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
Honda Associates, including those at headquarters in Torrance, Calif. and at manufacturing facilities across the country, did a real-time response to people who communicated with Honda's Facebook page, tweeted ...
- Kia Does NBA All-Stars With Blake Griffin
Raw, Karl Greenberg - Wednesday, February 13, 2013
Kia is bring Blake Griffin back for a pair of TV spots to air during this weekend's NBA All-Stars. The effort supports the Kia Optima sedan. Kia is the offici ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile social gaming ad campaign. The effort uses interactive social gaming as a way to appeal to the Honda Civ ...
- Neumann Leaves VW For GM
Marketing Daily, Karl Greenberg - Friday, February 1, 2013
General Motors has grabbed Karl-Thomas Neumann from Volkswagen AG to be president of GM Europe and GM vice president. ...
- Lincoln To Run Social Sourced Ad In Super Bowl
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Lincoln Motor Company has tapped three-time Super Bowl champion Emmitt Smith, hip-hop superstar Rev Run, actor Wil Wheaton and winning Tweeters make cameo appearances in a Super Bowl commercial f ...
- Kia Second Super Bowl Spot: Forte And "Hotbots"
Raw, Karl Greenberg - Friday, February 1, 2013
Kia is advertising in the Super Bowl to get the word out about the new Forte Coupe. The ad features a robot played by former Miss USA Alyssa Campanella, w ...
- Cadillac CTS-V Course Rolls Into Vegas
Marketing Daily, Karl Greenberg - Wednesday, January 30, 2013
This month Cadillac started up its V-Series Academy at Spring Mountain Motor Resort & Country Club outside of Las Vegas. The program is a one or two-day immersion class ...
- Hyundai Canada Touts Hybrid Sonata In SB
Raw, Karl Greenberg - Tuesday, January 29, 2013
For the second year in a row, Hyundai Auto Canada Corp is producing a TV spot for Canadian viewers during the Super Bowl. The company says 14 million Canadians a ...
- BMW Expands Partnership With Fairmont
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
BMW of North America is expanding its partnership with Fairmont Hotels & Resorts that will offer complimentary local shuttle service in BMW vehicles at all Fairmont properties in the Unit ...
- Cessna Lands Partnership With Chip Ganassi Racing
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
Chip Ganassi Racing Teams (CGRT) has inked a multi-year partnership with Cessna Aircraft Company, a Textron, Inc. company, to sponsor cars across all three series in which CGRT competes. T ...
- T-Mobile Joins MLB For Marketing Program
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at the 2013 International Consumer Electronics Show (CES) that T-Mobile is now the Official Wireless Sponsor of MLB. As pa ...
