- Marketing Emails Are Polluting The Environment, Study Claims
Email Marketing Daily, Ray Schultz - Thursday, February 18, 2021
The average UK consumer receives 4,250 promotional emails per year. And this contributes to a carbon footprint of 33kg per person. ...
- Consumers Warned: Don't Unsubscribe From Spam Emails
Around the Net in Email, Ray Schultz - Wednesday, January 27, 2021
Illicit spammers have their own way of looking at things: When a consumer clicks “unsubscribe” or “stop,” the spammer takes that to mean “subscribe” and
“Please, go on.” ...
- LinkedIn Reports Inflated Metrics, Led To Overcharges
Inside Performance, Laurie Sullivan - Friday, November 13, 2020
LinkedIn found two metrics glitches that led the platform to miscalculate videos and impressions, but says it will provide refunds and offer more transparency in the future. ...
- New App Helps Annoyed Consumers 'Spam The Spammers': Report
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
You've Got Spam reportedly allows users to subscribe so-called spammers to hundreds of useless emails. ...
- Election Botches: YouTube Lets Fake Results Livestream; Facebook Flip-Flops Midway
Digital News Daily, Karlene Lukovitz - Wednesday, November 4, 2020
In addition to being featured on several YouTube channels, fake "live" results showed up at the top of YouTube searches. Meanwhile, Facebook expediently "clarified" its policy on labeling premature victo ...
- Trump Campaign Urges Judge To Dismiss Robotexting Suit, Says Law Was Unconstitutional
Digital News Daily, Wendy Davis - Monday, November 2, 2020
"The campaign cannot be held liable for violating a statute that was unconstitutional when it sent text messages during the 2015-2019 class period," lawyers for the Trump campaign argue. ...
- Four Ways For Law Firms To Avoid CAN-SPAM Act Trouble
Around the Net in Email, Ray Schultz - Monday, November 2, 2020
Even law firms can violate the CAN-SPAM Act if they’re not careful. Here are four tips on how lawyers can remain compliant with the law. ...
- State AGs Weigh In Against Facebook In Robotexting Battle
Digital News Daily, Wendy Davis - Monday, October 26, 2020
Facebook's interpretation of the Telephone Consumer Protection Act would hinder efforts to fight fraud, 37 attorneys general argue in a friend-of-the-court brief filed with the Supreme Court. ...
- SparkPost Upgrade Helps Brands Identify Spam Trap Emails By Subject Line
Email Marketing Daily, Ray Schultz - Tuesday, October 20, 2020
Global Spam Trap Network flags spam triggers, using its own and third-party spam trap data, the company says. ...
- Biden Is Beating Trump In Email: Analysis
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Biden's email campaigns have a 40% higher read rate than Trump's, but both candidates are routinely landing in the spam folder, SparkPost's John Landsman reports. ...
- Validity Launches Everest, Email Platform Combining New, Acquired Features
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
The new analytics platform builds on the capabilities of Validity's 250ok, Return Path and BriteVerify acquisitions and adds new features. ...
- Netcore Names Vernhout As VP Deliverability, North America
Email Marketing Daily, Ray Schultz - Thursday, August 13, 2020
Matthew Vernhout has led deliverability consulting for 250ok, and also served in similar roles at DoubleClick Email Solutions and Epsilon Interactive. ...
- How To Use Flowcharts To Diagnose Drop In Search Ranking
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 7, 2020
Kameron Jenkins outlines how to pinpoint the reason for a drop in search engine results ranking using a flowchart method and critical thinking. Too many people, she writes, think all th ...
- Congressman Tells Google CEO His Emails Are Landing In Spam Folders
Around the Net in Email, Ray Schultz - Thursday, July 30, 2020
Rep. Greg Steube (R-FL) challenge Google CEO Sundar Pichai, saying that his campaign emails were ending up in Gmail spam folders, like that of his father. Steube alleged that Gma ...
- Microsoft Office 354 ATP Upgraded To Fight Spam
Around the Net In Digital, Ray Schultz - Wednesday, July 29, 2020
New upgrades to Microsoft Office 365 Advanced Threat Protection (ATP) Threat Explorer will help users identify and block spam. Here is an analysis of the tool. ...
- The Invisible Emails: Racial Injustice Messages Land In Gmail Promotions And Spam, Report Charges
Email Insider, Ray Schultz - Thursday, July 2, 2020
Emails using phrases like Black Lives Matter tend to not make Gmail's primary tab, The Markup alleges. ...
- Trump Punked: TikTok Teens Job Campaign By Signing Up For Rally -- And Not Showing
Email Insider, Ray Schultz - Tuesday, June 23, 2020
Activists have long turned the tools of the trade against politicos and marketers who annoy them. ...
- Firms Unite To Fight COVID-19 Spam
Email Marketing Daily, Ray Schultz - Wednesday, June 10, 2020
Google, Verizon, Comcast and others have formed an initiative to fight COVID-19-related spam, calling on firms to add protections against phishing. ...
- Group Says Its Crowdsource Solution Can Keep Emails Out Of The Spam Folder
Email Marketing Daily, Ray Schultz - Friday, May 22, 2020
The Email Inbox Collective has a network of email recipients who try to "teach" email provider systems that messages are safe. ...
- Google Backlink Penalties -- The Way Back
Inside Performance, Laurie Sullivan - Tuesday, May 19, 2020
A combination of manipulative behaviors often triggers penalties on Google Search, but combinations or lists of issues that could prompt a penalty are not always obvious, which makes it difficu ...
- Supreme Court Wrestles With Text-Messaging Law
PolicyBlog, Wendy Davis - Thursday, May 7, 2020
The Supreme Court heard arguments about whether to strike down the Telephone Consumer Protection Act, which prohibits companies from robotexting and robocalling cell phones without consumers' consent. ...
- Database Prevails Against Spamhaus, But Not Entitled To Removal From Blocklist
Digital News Daily, Wendy Davis - Wednesday, May 6, 2020
Database USA may be eligible to recover monetary damages from Spamhaus for any lost profits incurred as a result of being on the blocklist. ...
- Pandemic-Related Malicious Activity Rising, With Online Retailers Hardest Hit
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Spam and opportunistic detection rose 26.3%, while impersonations rose 30.3%, malware rose 35.16%, and blocking of URL clicks rose 55.8%. Lookalike domains are easily forged, according to a report releas ...
- Google: Fast-Food Franchises Become Phishing Lures In COVID-19 Scams
Inside Performance, Laurie Sullivan - Wednesday, April 22, 2020
Phishing lures using American fast-food franchises and COVID-19 messaging are being used to target personal accounts of U.S. government employees. Google's Threat Analysis Group released a report Wednesday detailing t ...
- COVID-19 Spam Jam: Gmail Says It Blocks 100 Million Phishing Emails Per Day
Email Insider, Ray Schultz - Friday, April 17, 2020
Some phishing messages impersonate the World Health Organization, and at least one asks for donations in bitcoin. ...
- Johnson Government Claims It Never Got Emails On EU Ventilator Plan: Report
Email Marketing Daily, Ray Schultz - Tuesday, March 31, 2020
Did critical emails end up in Boris Johnson's spam folder? That seems to be the case. ...
- Will BIMI Really Make Email Marketing Safer?
London Blog, Sean Hargrave - Tuesday, March 10, 2020
Email marketing's equivalent of ads.txt is a welcome move -- but will it really seriously curtail the phishers? ...
- It's All In The Algorithms: Gmail Is Not 'Throttling' Candidates' Emails, Expert Says
Email Insider, Ray Schultz - Monday, March 9, 2020
Where political emails land depends on many variables determined by algorithms, not a plot by Google to "throttle" political emails, says Tom Sather, Validity Senior Director Of Marketing. ...
- Trump Campaign Urges Judge To Throw Out Robo-Texting Lawsuit
Digital News Daily, Wendy Davis - Thursday, February 27, 2020
Three Minnesota residents who are suing Trump's campaign over unwanted robotexts should not be allowed to proceed with their claims, Trump's campaign argues. ...
- Gmail Flaw Prevents Blanket Deletion Of Spam In Android: Report
Email Marketing Daily, Ray Schultz - Thursday, February 27, 2020
Gmail is working on a purported design bug that has eliminated the Empty trash now and Empty spam options, according to Android Police. ...
