- Trump Name Still Magic In GOP Fundraising
Around the Net in Email, Ray Schultz - Thursday, July 29, 2021
The Republican Party is still relying on Donald Trump's name to raise money as it works its email donor list and engages with supporters in other channels. Trump is al ...
- Trump-Related Fundraising Emails Make A Comeback At RNC: Report
Email Marketing Daily, Ray Schultz - Friday, May 21, 2021
Politico says Trump emails now make up 40% of all RNC communications in the channel. ...
- Raising TV Political Dollars? Go To Facebook - Unless You're Banned
TV Watch, Wayne Friedman - Friday, May 7, 2021
"I can think of no other president who has set up a leadership PAC immediately after losing an election and begun fundraising for it furiously," says a Campaign Legal Cent ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Nonprofit Fundraisers Urged To Go Digital
Marketing Daily, Ray Schultz - Wednesday, February 24, 2021
The pandemic has caused a shift among donors. But are nonprofit groups ready for the change? Lasso Digital says they aren't. ...
- Donors Prefer Email For Nonprofit Messaging: Study
Email Marketing Daily, Ray Schultz - Monday, February 8, 2021
But young people are already setting up legacy giving, and many like monthly recurring donations. ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% send no messages at all to that group, Virtuous and NextAfter report. ...
- Greg Fox Joins Moore As Chief Strategy Officer
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
Fund-raising veteran Greg Fox previously served at Merkle, where he launched the firm's marketing agency. ...
- Mailchimp Blocks Pro-Gun Lobby Group's Email: Report
Email Marketing Daily, Ray Schultz - Friday, January 15, 2021
The Virginia Citizens Defense League chief claims the group had not violated Mailchimp's policy with emails. ...
- Charity Begins With Email: Donors Prefer It Over Other Channels
Email Insider, Ray Schultz - Tuesday, January 12, 2021
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports. ...
- Salesforce 'Takes Action' To Block RNC Emails That Deny Election Results
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Salesforce company ExactTarget had sent hundreds of emails claiming fraud. The Trump campaign has been silent in the email channel since Jan. 6. ...
- George Whelan Joins Amergent As SVP of Business Development
Email Marketing Daily, Ray Schultz - Monday, January 11, 2021
Whelan will help clients achieve fundraising in all channels, company CEO Jack Doyle says. ...
- Moore Acquires Amergent, Donor Management Firm
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
Amergent helps clients create email and direct mail fundraising campaigns. ...
- Brad Parscale Trying to Jumpstart Campaign Management Firm: Report
Email Marketing Daily, Ray Schultz - Thursday, December 24, 2020
Nucleus offers a range of services, including alerts, a data explorer and a page builder. ...
- Fundraisers Varied Their Email Style During This Cycle
Around the Net in Email, Ray Schultz - Friday, December 18, 2020
Email fundraisers put more images into their emails and also use features like accelerated mobile pages during this cycle. Here is a report on a virtual discussion on email style.&n ...
- Trump Campaign Still In Email Overdrive
Around the Net in Email, Ray Schultz - Monday, November 23, 2020
The Trump campaign is continuing to send inflammatory post-election fund-raising emails. One says: “The silent Fake News media is truly the Enemy of the People!” and asks recipients to confirm the ...
- Trump Actually Won The Election By A Landslide
Mediapsssst, Richard Whitman - Monday, November 23, 2020
That's what the Trump campaign told me in an email over the weekend. It makes me wish for some kind of vetting process from Google on the political misinformation th ...
- Behind The Joe Biden Fundraising Boom
Around the Net in Email, Ray Schultz - Wednesday, October 14, 2020
The Joe Biden campaign is perhaps the greatest magnet for online contributions in American history. Here’s how the candidate achieved that without first building a significant email
list. ...
- Andrew Olsen To Head ResourceOne Fundraising Group
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
Current president of ResourceOne Fundraising Group Bryan Lank is moving on to a new title in parent company Moore. ...
- The Science Of Presidential Emails
Email Insider, Ray Schultz - Friday, October 9, 2020
Fund-raising emails sent by Biden and Trump largely reflect their personalities, 97th Floor reports. ...
- Political Email Campaigns Use 'Devious' Fundraising Tactics, Princeton Study Finds
Digital News Daily, Wendy Davis - Monday, October 5, 2020
"We find that manipulative tactics are the norm, not the exception," authors of a study of political email campaigns write. ...
- Millions Are Earmarked For TV Political Ads - But Where?
TV Watch, Wayne Friedman - Monday, August 24, 2020
Given the question mark over new fall TV shows -- as well as the regular high viewing of regular-season NFL games -- the answer might be obvious. It isn't. ...
- Just Say No: Reagan Foundation Asks Trump To Stop Using The Gipper's Name In Emails
Email Insider, Ray Schultz - Monday, July 27, 2020
A recent email blast offered "new Trump-Reagan Commemorative Coin Sets" and featured the subject line "Ronald Reagan and yours truly." ...
- GOP Senate Hopefuls Have to Invest In Email And Facebook Or Lose, Experts Say
Around the Net in Email, Ray Schultz - Monday, July 13, 2020
GOP Senate candidates are lagging behind Democrats in online fundraising. They need to invest in increased email solicitations and Facebook advertising, experts say. ...
- Trump Email Invites Supporters To Join 'Army:' Report
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The fund-raising email says help is needed to fight the "Liberal Mob." It offers a Trump campaign hat. ...
- 43 Chicago Media Outlets Launch Fundraising Campaign
Publishers Daily, Fern Siegel - Friday, May 8, 2020
In Chicago, where revenue has sunk 85%, independent media brands are waging a funding effort through June 5. ...
- Microsoft Bing Partners With GoFundMe To Support Small Businesses
Inside Performance, Laurie Sullivan - Monday, April 20, 2020
Small business owners with a Bing Places for Business account can set up a GoFundMe fundraiser to gain financial support, which Bing will showcase on the Bing local listing pag ...
- Trump And Biden Campaigns Walk Fine Line In Fundraising During The Pandemic
Around the Net in Email, Ray Schultz - Friday, April 10, 2020
President Trump and former Vice President Biden are sending fundraising emails that focus on the COVID-19 crisis, in many cases without mentioning it by name. For example, the Trump campai ...
- Microsoft, Amazon, Others Donate Millions To Coronavirus Response Fund
Inside Performance, Laurie Sullivan - Tuesday, March 10, 2020
Washington-based companies are opening their wallets to contribute large sums to a new fund aimed at supporting those affected by the coronavirus outbreak. ...
- Fund-Raising Buddies: Email And Direct Mail Should Be Used Together
Email Insider, Ray Schultz - Tuesday, February 25, 2020
It's hard to say which channel influences the other most. But EveryAction is determined to pinpoint this in its new study. ...
