- GasBuddy Has More Than One Data Surprise For Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2020
The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs a debit program, but expanding it to a credit card could provide brands with much more opt-in d ...
- Google Maps Alternative Displays Business Icon, Customizes Search
Inside Performance, Laurie Sullivan - Monday, December 9, 2019
The travel app Nexit links to Interstate Data USA to display names and types of businesses rather than "nearby" businesses like Google Maps, which could reroute travelers in the opposi ...
- Gas Pumps Add Automated Mobile Payments
AI & IoT Daily, Chuck Martin - Monday, August 5, 2019
When approaching a participating gas station, the driver will receive a mobile message that can be be tapped to turn on a gas pump. ...
- Wendy's Partners With GasBuddy To Keep Locations Top-Of-Mind
Marketing Daily, P.J. Bednarski - Tuesday, May 21, 2019
Wendy's has about 6,000 locations -- and significantly, 2,655 of them are within one-tenth of a mile from a gas station. ...
- Cheddar's Next Platform Is The Gas Station Pump
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
Under the terms of the deal, Cheddar will provide new segments to GSTV. The segments will be about 20 seconds long and focus on topics like technology and entrepreneurship. Th ...
- Fill-Er-Up, Phil: GasBuddy Sets Punny Promo
Marketing Daily, P.J. Bednarski - Wednesday, September 19, 2018
Call Phil Knight! Phil Collins! Former Nike CEO and the rock star could meet up at an L.A. gas station giving out free fill-ups. ...
- GasBuddy Testing Messaging Feature
Inside Performance, Laurie Sullivan - Friday, July 28, 2017
With nearby searches for gasoline stations as its business model, GasBuddy is testing a feature in its mobile app that would allow consumer products goods companies to message consumers ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, December 2, 2015
ExxonMobil secured a spot on the leaderboard, thanks to a series of short YouTube clips. It is the first time ExxonMobil has appeared in the top 10 since December 2 ...
- Loving The Smell Of Burnt Rubber, In A Bottle
MAD, Larissa Faw - Wednesday, July 15, 2015
Sunoco-- the official fuel provider for NASCAR and National Hot Rod Association (NHRA)-- and its agency Allen & Gerritsen (A&G) are driving Sunoco's motorsports sponsorship onto a new platform call ...
- Citgo Launches Education Promotion
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 21, 2014
Citgo Petroleum is back with "Fueling Education," a promotion offering teachers, student teachers and members of parent-teacher associations and organizations the chance to win $1,000 in school supplies for the ...
- What, You Still Use a Plastic Card to Get Cash from an ATM?
MobileShopTalk, Chuck Martin - Thursday, January 23, 2014
Getting cash from an ATM is moving to the smartphone as the gradual move to cardless cash continues. Smartphones are starting to augment the activity of some machines. ...
- Gas Pump of the Future Sees You Coming
MobileShopTalk, Chuck Martin - Wednesday, January 15, 2014
Multi-screen mobile commerce is starting to blend with targeted advertising at the gas pump. At the National Retail Federation Expo this week, I visited with a gas pump manufacturer th ...
- Mobile Path To Purchase Starting At Searches Becomes Clearer
Online Media Daily, Laurie Sullivan - Thursday, May 2, 2013
Reports, financial investments and company earnings confirm a growing change in human behavior to pick up a mobile device first before turning to desktops to conduct searches online. ...
- Safeway, ExxonMobil Partner For Rewards Program
Marketing Daily, Tanya Gazdik - Wednesday, January 30, 2013
Safeway and ExxonMobil have teamed up to provide Safeway shoppers with a way to save at the gas pump. Safeway shoppers and ExxonMobil customers can now earn Reward Points f ...
- NASCAR Taps New Holland For Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, September 18, 2012
New Holland is now the Official Agricultural Equipment of NASCAR. Say what? Since when does NASCAR race tractors? Well, actually, New Holland equipment is involved in ethanol, and NASCAR n ...
- No Cannibals Here; Revision3 Said Over-the-Top Boosts Viewership and is Growing Fast
VidBlog, Daisy Whitney - Tuesday, November 8, 2011
With programming geared for the technophiles and gadget hounds of the world, online TV network Revision3 has always attracted an early adopter audience. Now, that audience is watching Revision3 sho ...
- Gas Prices May Hurt Tourism At Auto-Racing And Beach Haven Daytona
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Daytona Beach is a big tourism draw when the heat rises and the beach beckons. But gasoline prices, heading toward $4 per gallon, could have a big affect on famili ...
- Does Branding Matter For Gasoline?
Around the Net In Brand Marketing, Thom Forbes - Friday, September 25, 2009
In South Africa, yes. In the U.S. of A., not really -- and the younger you go demographically, the worse it gets. ...
- Shell Is Out To Educate On Engine Gunk
Marketing Daily, Karl Greenberg - Tuesday, September 1, 2009
"We need to educate consumers that there really is a difference in the fuel they use," says Karen Wildman, Shell North American brand and communications manager. "They are looking ...
- Chevron Touts Texaco Gas In 'Tex Message' Ads
Marketing Daily, Aaron Baar - Tuesday, April 21, 2009
The campaign will also include print, out-of-home and point-of-purchase materials. A text messaging campaign -- to go along with the "Tex Message" idea presented in the ads -- is al ...