The Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it runs a debit program, but expanding it to a credit card could provide brands with much more opt-in d ...

The travel app Nexit links to Interstate Data USA to display names and types of businesses rather than "nearby" businesses like Google Maps, which could reroute travelers in the opposi ...

When approaching a participating gas station, the driver will receive a mobile message that can be be tapped to turn on a gas pump. ...

Wendy's has about 6,000 locations -- and significantly, 2,655 of them are within one-tenth of a mile from a gas station. ...

Under the terms of the deal, Cheddar will provide new segments to GSTV. The segments will be about 20 seconds long and focus on topics like technology and entrepreneurship. Th ...

Call Phil Knight! Phil Collins! Former Nike CEO and the rock star could meet up at an L.A. gas station giving out free fill-ups. ...

With nearby searches for gasoline stations as its business model, GasBuddy is testing a feature in its mobile app that would allow consumer products goods companies to message consumers ...

ExxonMobil secured a spot on the leaderboard, thanks to a series of short YouTube clips. It is the first time ExxonMobil has appeared in the top 10 since December 2 ...

Sunoco-- the official fuel provider for NASCAR and National Hot Rod Association (NHRA)-- and its agency Allen & Gerritsen (A&G) are driving Sunoco's motorsports sponsorship onto a new platform call ...

Citgo Petroleum is back with "Fueling Education," a promotion offering teachers, student teachers and members of parent-teacher associations and organizations the chance to win $1,000 in school supplies for the ...

Getting cash from an ATM is moving to the smartphone as the gradual move to cardless cash continues. Smartphones are starting to augment the activity of some machines. ...

Multi-screen mobile commerce is starting to blend with targeted advertising at the gas pump. At the National Retail Federation Expo this week, I visited with a gas pump manufacturer th ...

Reports, financial investments and company earnings confirm a growing change in human behavior to pick up a mobile device first before turning to desktops to conduct searches online. ...

Safeway and ExxonMobil have teamed up to provide Safeway shoppers with a way to save at the gas pump. Safeway shoppers and ExxonMobil customers can now earn Reward Points f ...

New Holland is now the Official Agricultural Equipment of NASCAR. Say what? Since when does NASCAR race tractors? Well, actually, New Holland equipment is involved in ethanol, and NASCAR n ...

With programming geared for the technophiles and gadget hounds of the world, online TV network Revision3 has always attracted an early adopter audience. Now, that audience is watching Revision3 sho ...

Daytona Beach is a big tourism draw when the heat rises and the beach beckons. But gasoline prices, heading toward $4 per gallon, could have a big affect on famili ...

In South Africa, yes. In the U.S. of A., not really -- and the younger you go demographically, the worse it gets. ...

"We need to educate consumers that there really is a difference in the fuel they use," says Karen Wildman, Shell North American brand and communications manager. "They are looking ...

The campaign will also include print, out-of-home and point-of-purchase materials. A text messaging campaign -- to go along with the "Tex Message" idea presented in the ads -- is al ...