NBCUniversal is now in the process of evaluating some 80 proposals among a host of major measurement services. ...

In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are yet to come. But the bottom line is: How do advertisers feel? ...

So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, versus 2,169 for the 2016 Rio games. ...

Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadcast TV networks down 26% and cable TV networks falling 22%. ...

Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains. ...

The top four networks collectively are down 17% in Nielsen-measured average prime-time viewers and 23% in average prime-time 18-49 viewers. CBS is 22% lower to 5.6 million, while NBC ...

Nielsen is adding ad spend by advertiser across national/local TV and Spanish-language national/local TV to its publicly disclosed top 10 TV-related lists. The top five biggest national TV advertisers ...

In the deal with TiVo, its time-shifted technology data will be added from "a cross-section of multichannel video programming distributors (MVPDs) in the U.S." Samba TV struck deals with Wa ...

Collectively, the top three cable TV news networks' average prime-time viewership spiked 71% to 10.1 million Nielsen-measured viewers in live program-plus-same day time-shifted viewing. Fox News Channel was up 13 ...

Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for three major cable TV news networks up 40% to 47% vs. the same period a year ago, wi ...

NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies. ...

Daily average time spent on TV-connected devices has grown by 20 minutes over two years, and 12 minutes in the past year alone, Nielsen reports. ...

The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U. ...

Tivo is merging with Xperi Corp., a company focused on audio, imaging and computing technology products, in an all-stock deal with an enterprise value of $3 billion. Products from Ti ...

NBC scored 9.08 million average total prime-time viewers, while Fox is the only major broadcast TV network to see an increase among key prime-time audience viewing groups, according to Nielsen ...

Analysis of longer time-shifted availability of network prime-time shows up to a week after the initial first airing may not be helping TV networks much. ...

ABC will only release viewing data for three-, seven-, or 35-day time-shifted viewing across its multi video platforms. Following the increasing standard of TV advertiser deals pegged to more time-shift ...

While live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin of network TV's advertising realm, Nielsen has published an analysis making the case for much longer windows ...

Through nearly two weeks of the new TV season, only eight of 56 scripted broadcast network TV shows have posted overall viewership gains, looking at Nielsen's live program-plus-same day time-shift ...

Overall, TiVo says live TV still sees the strongest results from viewers. Two of the better-performing vMVPDs are Hulu with Live TV, which is 3% lower in "use," and Sli ...

It seems so quaint, doesn't it? TV networks, in this day and age, announcing their fall schedules according to such antiquated notions as the day and time. ...

Revenue licensing to U.S. pay TV providers sank 49% to $42.3 million. Total licensing deals, including deals to consumer electronics manufacturers, declined 37% to $72 million. TiVo does not repo ...

Looking to compete with TiVo and Sling TV DVR technology, Amazon is developing a digital TV recording machine that allows for streaming of video content to digital devices. ...

CR is advocating that consumers take charge of their TV-viewing expenditures by exploring a host of alternatives to cable. ...

The company says the metric will first be available via monthly reports, starting in July. Daily reports will be available starting in September, which Nielsen says will be "precisely reporti ...

After two weeks of the new season, traditional broadcast TV network viewership metrics are following similar results from a year ago with double-digit percentage declines, but the addition of time-shift ...

NBCU pulled in a 15.3% share of all viewers, aggregating all its networks, as well as TV station program syndication. Time Warner had an 11.8% share and Viacom earned ...

TV network ratings for July continued their steeper downward trend -- 10% below results of a year ago for prime time among 18-49 viewers in the C3 metric, and do ...

NBC wants business writers and critics to focus more on overall viewing, not just live program viewing measures. The revenue from delayed viewing is "significant," says Bob Greenblatt, chairman, N ...

Gleaning data from Nielsen's evolving Total Content Ratings, CBS touts strong time-shifted viewing from traditional TV platforms for the recently completed 2016-2017 TV season. ...