- 'Texas Monthly' Names Librio VP, Custom Publishing
Publishers Daily, Fern Siegel - Monday, January 25, 2021
The former VisitDallas executive is charged with increasing sales for the division, which includes an array of client services - from magazines to books, podcasts to apps. ...
- MailerLite Integrates With Stripe To Support Paid Email Newsletters
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Clients can choose from several templates, and use the combined service to create newsletters, MailerLite says. ...
- How To Win With Email Newsletters In 2021
Around the Net in Email, Ray Schultz - Friday, January 15, 2021
Email newsletter publishers face many challenges in 2021. Here are tips for conducting a successful newsletter strategy this year. ...
- No Pay Zone: Consumers Prefer Free Email Newsletters Supported By Ads
Email Insider, Ray Schultz - Monday, January 11, 2021
The paid-subscription model is practically nonexistent for small publishers, the What If Media Group reports. ...
- Early Outlook For Publishers As Democrats To Control Senate
Publishing Insider, Rob Williams - Thursday, January 7, 2021
Without Sen. Mitch McConnell (R-Kentucky) standing in the way of more stimulus to help lift the pandemic-battered economy, it's likely the Biden administration will spend more freely to speed recov ...
- Maryland's Digital Ad Tax Will Set Bad Precedent For Publishing
Publishing Insider, Rob Williams - Wednesday, January 6, 2021
The tax is mostly aimed at Big Tech companies like Google, Facebook and Amazon that sell digital ads to businesses that want to reach consumers in Maryland. ...
- 2021 Preview: 'Year Of The Vaccine' Won't Hinder Digital Shift For Publishers
Publishing Insider, Rob Williams - Thursday, December 31, 2020
The industry will be caught between the push toward more technological innovation and the pull of tradition. ...
- Recap: The Top 10 'Publishing Insider' Columns For 2020
Publishing Insider, Rob Williams - Wednesday, December 30, 2020
Publishers saw a surge in web traffic as homebound readers sought news and information about the health crisis, but a broad pullback in ad spending. ...
- Letterhead's Perspective On Email Newsletters
Around the Net in Email, Ray Schultz - Thursday, December 24, 2020
Letterhead has combined ad sales, paid subscriptions and newsletter content management into a single SaaS product. The firm has strong views on the future of email newsletters. ...
- Extending Stimulus Plan To More Publishers Is Necessary Amid Pandemic
Publishing Insider, Rob Williams - Thursday, December 24, 2020
The bill allows local newspapers owned by national chains to apply for forgivable loans from the Small Business Administration's Paycheck Protection Program (PPP). ...
- Email Newsletter Tips For 2120
Around the Net in Email, Ray Schultz - Monday, December 21, 2020
The new year may be the time to reset your email newsletter program. First, realize that newsletters may replace the home page as the new digital AI. And this cou ...
- How Publishers Can Help Lift Worker Morale Amid Pandemic Grind
Publishing Insider, Rob Williams - Friday, December 11, 2020
Managerial leadership needs to recognize the threat of burnout and take steps to help employees cope with the stress. ...
- Coronavirus Will Forever Change Digital Media
Publishers Daily, David Cohn - Monday, December 7, 2020
The news industry will see a shift in focus from content to community, with two conflicting north stars of revenue: advertising to as large an audience as possible and dire ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding available inventory through digital out-of-home a ...
- Facebook News To Launch In UK In January, Will Pay Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
Facebook News will compete with Google News, offering curated, personalized top stories and delivering informative, reliable and relevant news. Readers will see the top headlines and stories of the d ...
- ViacomCBS Selling Simon & Schuster For $2.2 Billion
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
ViacomCBS is selling its Simon & Schuster publishing business to Bertelsmann's Penguin Random House for $2.175 billion in cash in a continuing effort to focus on its core TV, fil ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers say they expect to increase DO ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.com, and AOL and helped develop and launch AOL's first DSP, SSP, and DMP and its Unified Advertising platfo ...
- What Does The 'Storeless' Economy Mean For Publishers?
Publishing Insider, Rob Williams - Wednesday, November 11, 2020
Publishers' websites and mobile apps will support deeper integrations with online retailers and brands seeking to sell products directly to consumers. ...
- Publishers Show Surprising Resilience With Digital Growth
Publishing Insider, Rob Williams - Monday, November 9, 2020
Gannett, Meredith, News Corp., The New York Times Co. and Tribune Publishing Co. reported positive digital metrics, softening the blow of lower ad revenue. ...
- Verizon Media, Walmart Launch Partnership To Drive Holiday Ecommerce Content, Savings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
Verizon Media and Walmart on Monday will launch a partnership called 30 Days of Savings, driving an expanded series of holiday ecommerce content to the publisher's properties such as Yaho ...
- Freelance Journalists Savor Gig-Economy's Election Victories
Publishing Insider, Rob Williams - Thursday, November 5, 2020
The passage of Proposition 22, which exempts gig-worker companies from AB5, is an important victory for freelancers. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Bra ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). ...
- Wanted, To Protect Democracy: Good Journalism
Media Insider, Kaila Colbin - Friday, October 9, 2020
We need more moments when an investigation -- or dogged determination -- transforms the public's knowledge of something profoundly important. ...
- Job Cuts At 'Pop-Up' Underscore Perils Of Patronage
Publishing Insider, Rob Williams - Friday, October 9, 2020
Having a rich patron willing to lose money on a project can be a plus. It works right up to the moment when a wealthy benefactor starts feeling less gener ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as well as global media sites experienced major losses and fake news this year. ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of vid ...
- Judge Authorizes Appeal In PEN America's First Amendment Fight With Trump
Digital News Daily, Wendy Davis - Friday, October 2, 2020
A federal judge authorized an appeal of her decision to allow PEN America to proceed with claims that President Trump violated the First Amendment by retaliating against journalists based ...
- White House Loses Bid For New Hearing Over Reporter's Press Pass
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
A federal appellate court has rejected a request by the Trump administration to reconsider an order requiring it to restore the journalist Brian Karem's press credentials. ...
