- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVID
MediaPost Connect, Nina Lentini -
Our virtual events have been a mother lode of information on how to embrace the hardship, find out what consumers need, and move forward with new business models and media ...
- Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Google Play data shows people spend more than 1.4 trillion minutes playing mobile games each month, as searches for the term "best online game" between February and April 2020 grew ...
- What The Open Web Can Learn From Calls To Nationalize Global Supply Chains
Publishers Daily, Matthew Papa - Tuesday, August 4, 2020
2020 was expected to be a defining year for many publishers in terms of growth and profitability. Unfortunately, the COVID-19 pandemic has quickly reversed fortunes for many of these publish ...
- Ad Agency Results May Signal Bottom For Publishers
Publishing Insider, Rob Williams - Thursday, July 30, 2020
Some CEOs are cautiously optimistic that pandemic woes may be behind them. ...
- Old Navy, PopSugar Launch Tween Clothing Line
Publishers Daily, Melynda Fuller - Monday, July 27, 2020
The collection, dubbed PS x ON, focuses on athleisure and denim and includes pieces such as hoodie and jogger fleeces, graphic tees. ...
- Facebook's Boycott Is Saving The Social Media Site
Data & Programmatic Insider, Laurie Sullivan - Monday, July 27, 2020
Despite the exodus of major brands, the boycott opened the door to smaller advertisers. Analysts and ad execs expected Facebook to be hit hard, but that was not the c ...
- Vikings Know How To Run Newspaper Companies
Media Insider, Dave Morgan - Thursday, July 23, 2020
Reading the news about Schibsted's latest acquisition took me back almost 25 years to my first interactions with Scandinavian newspaper executives. ...
- Publishers Can Find Reasons For Optimism With Virtual Events
Publishing Insider, Rob Williams - Wednesday, July 22, 2020
Virtual events have their own advantages for publishers. They allow for greater flexibility in getting high-profile speakers. ...
- NOM Names Brian Atwood, Veteran Ad Exec, To CEO
Data & Programmatic Insider, Laurie Sullivan - Monday, July 20, 2020
The amount of risky content served on platforms continues to force some advertisers to defund news. "Brands are afraid of disinformation," said Brian Atwood, newly appointed CEO at NOM, which ...
- Dianomi To Launch Ad Marketplace For Lifestyle Content
Publishers Daily, Melynda Fuller - Friday, July 17, 2020
The network is in early testing with 'The Washington Post' and 'Kiplinger.' It seeks to offer brands a new revenue stream that looks beyond core programmatic display. ...
- David Ritchie Named CEO, Bonnier Corp
Publishers Daily, Sara Guaglione - Thursday, July 16, 2020
Ritchie was previously Chief Content Officer at Bonnier. He has worked at the company's brands for 25 years. ...
- Apple News, NPR Affirm Need For Publishers' Podcasts
Publishing Insider, Rob Williams - Friday, July 17, 2020
Podcasting is growing as the coronavirus pandemic disrupts media consumption habits, including drive-time radio listening. ...
- Target, MTV Separate Church And State
Inside Performance, Laurie Sullivan - Monday, July 13, 2020
Target and MTV have added to their "blocklist" to keep their ads from serving up next to articles that mention "Breonna Taylor" and "George Floyd" and the word "protests." ...
- News Publishers Share Promising Ideas For Pandemic Recovery
Publishing Insider, Rob Williams - Monday, July 13, 2020
Many of the strategies look promising, such as developing "advertising solutions" that are broader than selling ad space and fostering reader loyalty that outlasts the pandemic. ...
- Amazon, Google Unknowingly Funding COVID Conspiracy Sites To The Tune Of $25 Million
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The real issue for Google, Amazon and others is identifying sites that provide disinformation through advertising and protecting brands' image by preventing ads from serving up alongside undesirable content in ...
- 'The Drum' Taps Dentsu Aegis' Hein As U.S. Editor
MediaDailyNews, Joe Mandese - Wednesday, July 8, 2020
Kenneth Hein, former Chief Communications Officer for Dentsu Aegis Network (DAN) in the U.S., and a former news editor of 'Adweek' magazine, has joined ad trade publisher 'The Drum' as ...
- When The Going Gets Weird, 'The New York Times Magazine' Turns To Fiction, Entirely
MediaDailyNews, Joe Mandese - Wednesday, July 8, 2020
For the first time ever, "The New York Times Magazine" is turning its entire issue over to fiction in order to make sense of reality. "When reality is surreal, only ...
- Paradigm Shift: How Media Companies Are Rethinking Sustainable Engagement
Publishers Daily, Mike Donoghue - Wednesday, July 8, 2020
The decision to experiment in a competitive industry is smart, but deploying resources to do something innovative on a platform you do not control is not a recipe for enduring ...
- Publishers Engage Audiences With Newly Announced Virtual Summer Events
Publishers Daily, Melynda Fuller - Monday, July 6, 2020
Time Out Group, Meredith Corp. and Vox Media announced new virtual events set to take place over the remaining summer months. ...
- Ad Spending Outlook Gives Reason For Cautious Optimism
Publishing Insider, Rob Williams - Tuesday, July 7, 2020
As despairing as the news about the coronavirus pandemic can be, there are signs the U.S. economy can bounce back and boost advertising sales for publishers. ...
- Meredith To Launch 'Reasons For Hope In America' Campaign
Publishers Daily, Sara Guaglione - Thursday, July 2, 2020
"Reasons for Hope in America" - which will span across print, digital, video, broadcast and social this fall - will highlight company initiatives or figures that have had an impact ...
- Google News Plans To Licence Content From Some Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Google announced Thursday that it will pay some publishers for high-quality content through license agreements. ...
- Internet Archive To Shutter 'Emergency' Digital Library
Digital News Daily, Wendy Davis - Thursday, June 11, 2020
Faced with a legal challenge by book publishers, the nonprofit Internet Archive will end its "National Emergency Library" program, which enabled the large-scale borrowing of digitized books. ...
- 'The Week Junior' Aims To Give Gen Alpha An Outlet To Be Heard
Show Daily, Nina Lentini - Friday, June 12, 2020
"Age 8 or 9 is the pivot point, where children become interested in the world that is wider than their families," said The Week's Kerin O'Connor, adding frankly, "There is ...
- Half Of Slate's Revenue Comes From Its Podcasts
Show Daily, Nina Lentini - Friday, June 12, 2020
"The essential mission of Slate is to help people understand what's important," said CRO Charlie Kammerer. Since there has been a lot going on with the pandemic, Slate is seeing ...
- Publishers Talk Strategy Around Pandemic Crisis
Show Daily, Nina Lentini - Friday, June 12, 2020
Nick Johnson, Vice President and Head of Advertising at McClatchy, said the sales team moved to a "full-court press on educating advertisers why a pause made more sense" than a ...
- Meredith Leans Into Data, Diversification
Show Daily, Nina Lentini - Thursday, June 11, 2020
A slide from Thursday's keynote presentation by Catherine Levene, President, Chief Digital Officer at Meredith's National Media Group (inset). Read any good magazines lately? If so, they likely came from Meredith, ...
- From The Ashes Of Crises, Publishers Find A Spirit Of Generosity
Show Daily, Nina Lentini - Thursday, June 11, 2020
Already struggling under digital pressures, media companies faced the COVID-19 epidemic head on and, in some ways outlined by our Publishing Insider Summit panelists on Thursday, actually are coming out ...
- Publishers More Likely To See Q3 Thaw In Ad Spending
Publishing Insider, Rob Williams - Wednesday, June 10, 2020
Madison Avenue executives foresee a rebound in ad spending in the next few months, with almost half of survey respondents predicting a rebound some time during the third quarter. ...
- Publishing Insider Summit Draws Speakers From C-Suite To Show The Way Forward
MediaPost Connect, Nina Lentini - Wednesday, June 3, 2020
MediaPost's Steve Smith is most enthused about the number of people from the C-suite who are speaking at the June 11 - 12 summit. "They're coming from major brands across ...
