- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Brave ...
- Facebook Audience Network Moving To Bidding Only In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Facebook responded Friday to changes in Apple's iOS 14 operating system that will affect how publishers and developers collect and use the Identifier for Advertisers (IDFA). ...
- Wanted, To Protect Democracy: Good Journalism
Media Insider, Kaila Colbin - Friday, October 9, 2020
We need more moments when an investigation -- or dogged determination -- transforms the public's knowledge of something profoundly important. ...
- Job Cuts At 'Pop-Up' Underscore Perils Of Patronage
Publishing Insider, Rob Williams - Friday, October 9, 2020
Having a rich patron willing to lose money on a project can be a plus. It works right up to the moment when a wealthy benefactor starts feeling less gener ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as well as global media sites experienced major losses and fake news this year. ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video ...
- Judge Authorizes Appeal In PEN America's First Amendment Fight With Trump
Digital News Daily, Wendy Davis - Friday, October 2, 2020
A federal judge authorized an appeal of her decision to allow PEN America to proceed with claims that President Trump violated the First Amendment by retaliating against journalists based on ...
- White House Loses Bid For New Hearing Over Reporter's Press Pass
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
A federal appellate court has rejected a request by the Trump administration to reconsider an order requiring it to restore the journalist Brian Karem's press credentials. ...
- New Editor At The Advocate Will Highlight Brand and Agency Diversity Programs
MAD, Larissa Faw - Thursday, October 1, 2020
The publication's new editor-at-large, John Casey, a veteran of both Publicis and Havas, says it's an area that other media outlets have not explored. ...
- Google News Showcase In Search Launches For Publishers With $1 Billion Investment
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
The project will feature editorial curation from award-winning newsrooms to give those searching for information greater insight on articles, starting on Android devices and eventually serving up on Google News ...
- Newsletter Opens Peaked During DNC, GOP Conventions: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
Mondays and Tuesdays see the most open-rate spikes during the election campaign season, LiveIntent reports. ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- Warner Records, Billboard Partner On First-Ever Flexi-Disc Ad For Dua Lipa Grammy Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisement. The GRAMMY campaign ran for global superstar Dua Lipa. ...
- Amazon Inspires Consumers To Buy, Pinterest Not So Much
Inside Performance, Laurie Sullivan - Friday, September 11, 2020
Amidst growing interest in home, garden and DYI, lumber prices -- always a bellwether for the economy -- reached a record Thursday. Amazon is the top online destination for product ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supply path optimization as a core business function, the guide is written by brands, agencies, publishers and intermediaries including ...
- 'Wired' To Launch Gaming Vertical
Publishers Daily, Sara Guaglione - Friday, August 28, 2020
Wired Games will publish game reviews, service content and investigative stories. ...
- Apple's Changes To IPhone Tracking Won't Doom Publishers
Publishing Insider, Rob Williams - Monday, August 31, 2020
Publishers still have an opportunity to emphasize their strengths in contextual targeting and developing audience profiles with first-party data. ...
- DoubleVerify Launches Publisher Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
The new publisher division will support product development, education, and relationships. Two years in the making, it will help publishers achieve the highest quality and yield from new hires and ...
- Female Authors 'Reclaim' Their Names With Republished Novels
MAD, Larissa Faw - Tuesday, August 25, 2020
The "Reclaim Her Name" initiative, developed with VMLY&R, republishes 25 novels previously published under male pseudonyms with the author's true names on the cover for the first time. ...
- Outbrain Signed As Local Media Consortium's Preferred Native Ads Provider
Publishers Daily, Melynda Fuller - Tuesday, August 25, 2020
The goal is to keep local media operations sustainable. LMC members have access to negotiated rates across Outbrain's inventory. ...
- How Political Views Of College Students Influence Their Media Consumption
Inside Performance, Laurie Sullivan - Monday, August 24, 2020
An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election. ...
- Fauci Addresses Contact Tracing, Scientific Collaboration, BTS Protocols In Live Healthline.com Discussion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
Fauci spoke on the Healthline Live Town Hall about contact tracing, COVID-19 community spread, back-to-school protocols, vaccines and how the U.S. is collaborating scientifically with the
international community. ...
- Report: 3 In 4 Publishers Create Products In Response To COVID-19
Publishers Daily, Sara Guaglione - Monday, August 17, 2020
Publishers are creating virtual events to offset live-event cancellations, as well as developing newsletters, podcasts, peer groups and other digital resources. ...
- Google Warns Australians Of Losing Free Search, Disrupting YouTube And Affecting Worldwide Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
An open letter from Google highlights concerns that traditional news and its publishers are prioritized over smaller content creators and the platforms where they find audiences, even when that audience ...
- Brooks Brothers, Daily News, Penney Muddle Through Changed Business Landscape
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 13, 2020
Both in Chapter 11 now, Brooks Brothers will likely be sold this week while Penney is still considering buyers. ...
- Echo Chambers Are Death Knell Of Democracy. Advertising Is The Antidote
Media Insider, Dave Morgan - Thursday, August 13, 2020
We need to build new, digitally leveraged advertising that can support broad-based news and journalism. ...
- California's Gig-Worker Law Threatens Local Newspapers
Publishing Insider, Rob Williams - Tuesday, August 11, 2020
When the exemption expires, newspapers in California may see an 85% jump in newspaper delivery costs - which will threaten the viability of newspapers. ...
- Creative Execs Behind CNN's Facts First Ads Aim To Prevent, Predict Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2020
"We look for some of the new things being talked about and try to get ahead of them," said Fig Creative Director Ross Fletcher. "Once we know it's time to ...
- Here Are The Ways Brands And Publishers Are Coming Out Ahead During COVID
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Our virtual events have been a mother lode of information on how to embrace the hardship, find out what consumers need, and move forward with new business models and media ...
- Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Google Play data shows people spend more than 1.4 trillion minutes playing mobile games each month, as searches for the term "best online game" between February and April 2020 grew ...
