- Email Newsletter Domain Causes Headaches For Writer
Around the Net in Email, Ray Schultz - Wednesday, October 13, 2021
A writer mistakenly pressed
press@substack.com instead of press.substack.com for his email newsletter. And he has since been asked to comment on Substack issues by everyone from
The Wall Street Journal ...
- 'Forbes' Names 50 Most Influential CMOs
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 11, 2021
Forbes has released its annual list of most influential CMOs. “This year, chief marketing officers were tasked with much more than navigating their own companies out of the Covid-19 crisi ...
- Ziff Davis Spins Off Cloud-Services Division, Becomes Standalone Media Company Again
Publishers Daily, Tony Silber - Monday, October 11, 2021
The company, formerly known as J2 Global, is two companies, both publicly traded, one known as Ziff Davis and the other as Consensus Cloud Solutions. ...
- Clorox Attributes Launch Of Real Simple Cleaning Products To Meredith Data
Marketing Daily - Top of the News, Les Luchter - Thursday, October 7, 2021
Data showed non-Clorox consumers were shopping in places "different from where we were typically selling our products," says company VP. ...
- IAC's $2.7B Meredith Acquisition To Create Digital Publishing Powerhouse, Dotdash Meredith
Digital News Daily, Karlene Lukovitz - Thursday, October 7, 2021
The new company, dubbed Dotdash Meredith, is expected to reach an unduplicated online audience of about 175 million per month. It will combine Meredith's advertising capabilities, huge trove of first-par ...
- Taboola, NBC Sports Expand Content Recommendation, Video Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The deal will provide mid-article ads a ...
- Industry Dive Buys 'Ladders' Newsletter For Well-Paid Professionals
Publishers Daily, Ray Schultz - Friday, October 1, 2021
The title's 2.2 million subscribers will now receive Industry Dive newsletters based on their goals and interests. ...
- USPS Claims Mail Slowdown Will Affect Sliver Of Publications
Publishing Insider, Rob Williams - Monday, October 4, 2021
The USPS hasn't show any sign of relenting on more rate increases in the next few years. ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative to cookie tracking, to help target ads. ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions. ...
- New York Times 'Trust Is' Campaign Ads Run On TikTok
MediaDailyNews, Colin Kirkland - Tuesday, September 21, 2021
The "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some of its own 1700+ journalists as they film themselves reporting on stories across the globe. For the first ti ...
- TheMaven Rebrands As The Arena Group To Reflect Its Vertical Strategy
Publishers Daily, Ray Schultz - Tuesday, September 21, 2021
The "Sports Illustrated" publisher offers media verticals called "Arenas." ...
- Study: Most Publishers Use First-Party Data, But Face Challenges
Publishers Daily, Ray Schultz - Thursday, September 16, 2021
Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports. ...
- Google Steps Into The Newsletter Market
Around the Net in Email, Ray Schultz - Thursday, September 16, 2021
Google is experimenting with email newsletters, following the entry of Facebook and and Twitter into that market. Google’s R&D internal R&D division, has a new project called Museletter, that would allow anyo ...
- Campari, 'Imbibe' Mag Kick Off Charitable Negroni Week
Marketing Daily, Les Luchter - Sunday, September 12, 2021
"We are eager to welcome people back to bars and into their bar community," while adhering to local health guidelines, says Campari VP marketing. ...
- JPMorgan's Purchase Of Zagat Owner Points To Post-COVID Future
Publishing Insider, Rob Williams - Friday, September 10, 2021
JPMorgan Chase bought restaurant review publisher "The Infatuation" as part of the bank's effort to offer more rewards to credit-card customers. ...
- DoubleVerify Acquires Ad Verification Firm Meetrics, Offers New Ad Transparency Score
Publishers Daily, Ray Schultz - Monday, August 30, 2021
DoubleVerify offers a Publisher Inventory Compatibility to showcase the value of inventory. ...
- Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability and take time that could be used to develop incremental revenue opportunities, a FatTail survey confirms. ...
- Apple Offers News Publishers A Commission Break... If They Join New Partner Program
Digital News Daily, Karlene Lukovitz - Friday, August 27, 2021
Larger publishers can now qualify for a 15%, instead of 30%, fee on first-year subscriptions sold through their apps in the App Store, but as usual, there are trade-offs. ...
- Recovery In Ad Spending Mostly Lifts Digital Sales
Publishing Insider, Rob Williams - Tuesday, August 24, 2021
The boost was seen in the recent earnings reports of publicly traded publishers, such as The New York Times Co., Meredith Corp. and Gannett Corp. ...
- Substack Will Accept Bitcoin For Email Newsletter Subs
Email Marketing Daily, Ray Schultz - Monday, August 23, 2021
Writers can get paid in the cryptocurrency if they so choose, the company has announced. ...
- Nonprofit News Outlets Should Target Recurring Revenue
Publishing Insider, Rob Williams - Monday, August 16, 2021
In addition to seeking recurring contributions from individuals, nonprofit news outlets also should urge donors to increase their giving. ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for the new media/ad business before incoming CEO Doug Lauretano stepped in July 1. Lauretano has worked at OpenX, CN ...
- How To Choose An Email Newsletter Platform
Around the Net in Email, Ray Schultz - Tuesday, August 3, 2021
Starting an email newsletter takes some thinking. First, you have to decide what it’s about and what to call it. Then you have to choose a platform. Here is ...
- 'Fortune' Auctions NFT Tied To Crypto Cover Story
Publishers Daily, Ray Schultz - Monday, August 9, 2021
There are 256 NFTs from artist pplpleasr, selling for a fixed price of 1 Ether per piece. ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category grow ...
- Lawmakers Introduce Bills To Protect Journalists From Harm, Surveillance
Publishing Insider, Rob Williams - Wednesday, August 4, 2021
The legislation would make it a federal crime to intentionally intimidate or cause bodily injury to a journalist who is reporting. ...
- HUMAN Fellowship Honors Late Co-Founder
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
The Dan Kaminsky Fellowship will be awarded to those who innovate for the internet and improve people's lives. The company is looking for "selfless" open-source projects that aim to he ...
- Hearst's iCrossing Acquires Mediablaze
Inside Performance, Laurie Sullivan - Tuesday, August 3, 2021
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Services group could have spurred the acquisition of Mediablaze. A new direction aims to turn the agency into ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain that serves impressions. ...
