- Substack Acquires Letter, Newsletter Platform With Several Top Writers
Email Marketing Daily, Ray Schultz - Thursday, July 29, 2021
"What you read matters -- and the determination to nurture a media ecosystem that can advance the quality of conversation," Substack says in a blog post. ...
- How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
Inside Performance, Laurie Sullivan - Wednesday, July 28, 2021
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category. ...
- Taboola To Acquire Connexity For $800 Million
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. ...
- Engaged Readers Drive Outsized Response To Subscription Offers
Publishing Insider, Rob Williams - Wednesday, July 21, 2021
Improving the efficiency of subscription offers has become more important for news publishers as they seek to diversity their digital revenue. ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers Argue
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Interpreting the Computer Fraud and Abuse Act to prohibit scraping could "outlaw a significant amount of journalism in the public interest," the Reporters Committee for Freedom of the Press, N ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Inside Performance, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. ...
- Google's New Way To Optimize Videos For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Publishers of video content can now use the SeekToAction markup language to identify key moments that allow searchers to navigate directly to certain video segments such as in a bo ...
- Taboola Powers Personalized News Feeds Now In More Than 80 Countries
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Taboola, which powers recommendations, on Monday released numbers reflecting the significant adoption of its News product, which can be integrated into the mobile carrier's offering or be pre-loaded on phon ...
- Publishers Grapple With Bringing Workers Back To Offices
Publishing Insider, Rob Williams - Monday, July 19, 2021
There is a major disconnect between management and workers throughout the economy when it comes flexible work arrangements. ...
- New Proposed Postal Rates Could Hurt Small Publishers
Publishers Daily, Ray Schultz - Monday, July 12, 2021
The rates would leap by 8% for periodicals, forcing many to trim staffs and reduce coverage. ...
- Study: Publishing Rebounded By The End Of 2020, But Challenges Remain
Publishers Daily, Ray Schultz - Thursday, July 8, 2021
The top digital performers generated 26% revenue growth for the year. But the bottom tier saw a 21% decline, Boostr reports. ...
- Study: Publishers See Global Economy As Biggest Future Challenge
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
Most foresee a decline in display advertising for the industry overall, but not for themselves, Akamai reports. ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Inside Performance, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announced its technology has become interoperable with Verizon Media ConnectID. ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until hours before Google announced the cha ...
- Put Your Money Where Your Email Is: Brands, Publishers Are Investing This Year
Email Insider, Ray Schultz - Friday, June 25, 2021
Almost all brands say scaling their email is a priority in 2021, LiveIntent reports. ...
- House Bill Seeks To Shore Up Local Journalism
Publishers Daily, Ray Schultz - Friday, June 18, 2021
The bipartisan bill would provide tax credits to newspapers, subscribers and advertisers. ...
- Media Companies Resume Hiring Plans After Steep Cuts
Publishing Insider, Rob Williams - Thursday, June 17, 2021
The steep drop in job cuts and the pickup in hiring plans offer a mixed view of the outlook. Ad spending is expected to roar back this year, but most ...
- How Publishers Can Prepare For A Cookieless Future
Publishing Insider, Rob Williams - Tuesday, June 15, 2021
They are expected to seek direct deals with marketers less likely to run programmatic display advertising across sites. ...
- Digital Investments Are Still Key For Publisher Ad Growth
Publishing Insider, Rob Williams - Monday, June 14, 2021
To better control their destiny, publishers need to diversify their sources of revenue with direct-to-consumer efforts. ...
- AI Is Ready To Enter The Publishing Game
Media Insider, Maarten Albarda - Friday, June 11, 2021
The editors of a Charlotte, NC newsletter experimented with letting an AI program write an issue. Here's what happened. ...
- Publishers Bank On First-Party Data To Drive Subs, Ad Revenue
Publishers Daily, Ray Schultz - Thursday, June 10, 2021
Meredith, Conde Nast, Vice and 'The New York Times' say first-party data also builds trust. ...
- Publishers Can Reduce Subscriber Churn By Updating Collection Methods
Publishing Insider, Rob Williams - Friday, June 11, 2021
Updating back-office functions may not be as glamorous as other parts of marketing a news publication, but it worked for "The Seattle Times." ...
- Apple's Latest Privacy Updates Will Hurt Value Of Ad Inventories
Publishing Insider, Rob Williams - Wednesday, June 9, 2021
Apple users will be able to hide their internet address information in the Safari web browser, adding to its default blocking of third-party cookies. ...
- NetWise Claims Tool Helps B2B Publishers Target Audiences
Publishers Daily, Ray Schultz - Monday, June 7, 2021
The NetWise Audience Platform does not require an engineering team to use, company adds. ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integrate content feeds, pre-integrated checkout and other features in a browser focused on ecommerce. ...
- Should Publishers Worry About Twitter's Content Strategy?
Publishing Insider, Rob Williams - Wednesday, June 2, 2021
Twitter this week began offering a local weather report called "Tomorrow," providing another sign of its strategy to expand into paid content. ...
- What NFTs Mean For Advertising, Content, Alternative Revenue
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 1, 2021
Many brand assets can be turned into collectible non-fungible tokens. The technology "threatens old media models and will take time for the industry to adopt and adapt," says James Fo ...
- Google's Antitrust Settlement In France Should Embolden Publishers
Publishing Insider, Rob Williams - Tuesday, June 1, 2021
The complaint accused the search giant of abusing its power in the online advertising market. ...
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impacted in the past year, a Verizon Media Study finds. "We're creating a space where it's okay to n ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbrook to oversee its storytelling and brand marketing strategies and develop content to reach fans and team sponsors. ...
