2123 search results for
  • Colbert Calls an Audible
    Stephen Colbert's name may not be appearing on the presidential ballot any time soon, but if book sales were votes he'd be a shoe-in. ...
  • The rest of the story
    The key changes: Books will be defined not by format (paper vs. electronic), but by content; publishers will focus more on building and targeting specific audiences; and the notion ...
  • The Element of Surprise
    A new book for marketers, POW! Right Between the Eyes! (Wiley, $22.95) by Andy Nulman kicks off its message about the value of surprise marketing straightaway in its forward (forward ...
  • A Mag of Wealth of Taste
    His magazines have been around for a long, long time (okay, since 2004), and now Donald Trump is bringing the sweet, sweaty smell of his success to Ocean Drive. ...
  • Premature Ejection
    When Penthouse editor-in-chief Mark Healy first quit and was then ignominiously escorted from the building at One Penn Plaza in Manhattan this October, his departure raised a few eyebrows. ...
  • Cheap Come-On
    If print-on-demand books can transform the media landscape and give voice to authors addressing the literary long tail, sites such as lulu.com will be their platform. On the site, autho ...
  • Mirror, Mirror
    As magazine publishers flail about wildly, laying off staff, canceling publications and breaking into cold sweats whenever an intern utters the word "Internet," an unlikely sliver of hope may ...
  • Down and Out
    Don't be surprised to see homemakers and female golfers huddled en masse at your local newsstand, mourning the latest glossy casualties. As the publishing industry grapples with an economic recessi ...
  • Big Blook Hunting
    The blook, a hokey portmanteau referring to a book that originated as a blog or Web site, has mostly been a retail disappointment; titles head straight for the ironic sa ...
  • You Go (Away), Girl
    In these tough economic times (see Page 11), even the kings of publishing with the most luxurious offices must cut back to make ends meet. Yes, Hearst has shuttered i ...
  • Top Online Publishers Chart for 2007
    Click here to download PDF ...
  • Call of the Wild
    If you've ever heard a howler monkey's shriek in the Amazon, you know it sounds like the roar of a threatening beast. But when you see a howler monkey, t ...
  • Department of Defense: Be Flexible
    Daytime talk-show star Oprah Winfrey decreed that the once-for-nerds Kindle e-reader is now mainstream. Like anything her O-ness blesses, the unit rocketed into the top-selling slot on Amazon (for electronic ...
  • Ink Stains
    Let's start with this: There is no such thing as online publishing. The term has such a timeworn, old-world aura to it. But the phrase didn't come into being ...
  • Ghost in the Machine
    That's the last area of media that comes to mind when you think new technology? It used to be newspapers. But they've caught on, chasing ad dollars and readers on ...
  • Our Ad Man in Shanghai
    Thanks to news search services, someone reading the London Telegraph online is as likely to be from New London, Conn., as from the home of Big Ben. Access to worldwi ...
  • Market Focus: Battle of the Bulge
    When a carmaker designs a new car, one of the factors to consider is the weight and body size of the driver and passengers. At first blush, that might se ...
  • Ad Networks Focus: Man the Battelle Stations
    John Battelle, one of the founders of Wired magazine and The Industry Standard, went on to start Federated Media Publishing. He's also the author of the best-seller The Search: H ...
  • RAM: A Free Press
    Who will be the YouTube of the bubbling eBook revolution? Online document-sharing service Scribd.com is making a case with 50 million users each month, coupled with recent deals with maj ...
  • Email Focus: Hit Send and Receive
    Nothing focuses a marketing strategy quite like a recession. It becomes more difficult to bring customers from awareness to the buying decision, and marketing budgets are the first to ...
  • Page Turners
    So you got a Kindle for Christmas and downloaded Ulysses for free and thought, This isn't so bad. Then you bought an iPad and a New York Times subscription a ...
  • Pulitzer.com
    At last, a truly encouraging sign that good journalism will flourish on the Web: Entries for the Pulitzer Prize will now be accepted from news organizations that publish solely onlin ...
  • Cool Move, Penguin
    If further proof were needed that nobody reads anymore (even through earbuds), new research shows that they can't even be bothered to steal books. Still, concerns over intellectual property righ ...