- SmartBrown Marketing Becomes LeadCoverage
Email Marketing Daily, Ray Schultz - Monday, August 2, 2021
The Atlanta-based company offers email conversion and other lead-generation and supply-chain services. ...
- GE Lighting Rebrands Smart Home Product Line
MAD, Amy Corr - Wednesday, July 28, 2021
A rebranding campaign features three spots, running online and on social media, which take high-tech tools and place them in decades past, when the technology would have been well ahe ...
- AMP Agency Makes SmallTalk, Rebrands It AMPXD
MediaDailyNews, Joe Mandese - Thursday, July 29, 2021
Boston-based AMP Agency this morning announced the acquisition of San Francisco-based SmallTalk, which will be rebranded AMPXD. ...
- Why The World's Greatest Brands Are Helping Consumers Build Their Own
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
I can't think of a more powerful branding story than for the world's leading brands to use their marketing weight to help build the equity of their own consumers. ...
- SurveyMonkey Rebrands As Momentive
Email Marketing Daily, Ray Schultz - Wednesday, June 9, 2021
SurveyMonkey has rebranded as Momentive, reflecting the expansion of its product line. Parent corporation SVMK Inc. will adopt the name Momentive Global Inc. ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era where intelligence is critical in driving successful outcomes. ...
- The Atlantic's In-House Agency Is Spun Off And Rebranded
Mediapsssst, Richard Whitman - Thursday, June 3, 2021
The agency's clients include Google, All State, beauty brand P/Y/T, Blue Shield of California Foundation and the Southern Poverty Law Center. ...
- What's In A Name? The Stuff That Dreams Are Made Of
TVBlog, Adam Buckman - Thursday, June 3, 2021
The many challenges of how to name a new company are summed up in Discovery Inc.'s decision to rename itself Warner Bros. Discovery. ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbrook to oversee its storytelling and brand marketing strategies and develop content to reach fans and team sponsors. ...
- Roku Rebrands Quibi Content As 'Roku Originals'
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
Roku said the name will also be used for future original programming for U.S., U.K. and Canadian users of its free, ad-supported Roku Channel, but declined to elaborate on pla ...
- Smith Bros. Agency Rebrands, Narrows Focus
MAD, Steve McClellan - Wednesday, April 14, 2021
A redesigned website proclaims, "we live food," while a new tagline, "Craving Creators," is a nod to the agency's purported ability to stimulate consumer demand. ...
- LA Agency 'Adopts' Japanese Restaurant, Wins Addy For Soup-To-Nuts Makeover
Mediapsssst, Richard Whitman - Monday, April 12, 2021
The work, from Arcana Academy, was pro bono for the restaurant which happens to be a staff lunch spot favorite. ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and Havas. The company used its optimizati ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- The Via Agency Rebrands
MAD, Larissa Faw - Sunday, April 4, 2021
The new name is Via, which is how staffers refer to the agency internally. The makeover includes a new logo, typeface, color scheme and other elements. ...
- White Ops Takes On Human Rebrand
Inside Performance, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and diversity. ...
- W2O Group Finds Real Chemistry In Name Change
MAD, Larissa Faw - Thursday, March 11, 2021
It's part of the healthcare agency network's broader rebrand to integrate its acquisitions and service expansions. ...
- Fuzz Productions Rebrands
MAD, Larissa Faw - Wednesday, March 10, 2021
The digital agency has been rebranded to Monstarlab, after the Tokyo-based company that acquired it in 2019. ...
- Match.com's Branding Evolution
MAD, Larissa Faw - Tuesday, March 9, 2021
Branding pivot is designed to position the 25-year-old dating platform as the "grown up in the room," according to agency partner Collins. ...
- Pocket Outdoor Media Buys 'Outside' Properties, Rebrands
Publishers Daily, Ray Schultz - Tuesday, February 23, 2021
Pocket Outdoor Media has renamed itself Outside, following its purchase of Outside Integrate Media. ...
- Code And Theory Suits Up For The Washington Football Team
MAD, Larissa Faw - Wednesday, February 10, 2021
The agency will work with the NFL team to develop a new identity now that it has shed the "Redskins" moniker. ...
- 'Insider' Drops 'Business' From Its Name, Plans Personalized Content
Publishers Daily, Ray Schultz - Thursday, February 4, 2021
The business title is being integrated with the broader sister publication that covers politics, the arts and other subjects. ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of that name. ...
- Liquid Adds Arcade To Its Name in Rebranding Move
Mediapsssst, Richard Whitman - Sunday, January 17, 2021
The video-game marketing specialist began as a media shop but has aggressively expanded its offering, which now includes production, social media, experiential and other capabilities. ...
- VCU Students Help To Rebrand A 'Rebel' School Mascot
MAD, Larissa Faw - Monday, January 4, 2021
Virginia's Douglas Freeman High School's nickname, the Rebels, has been controversial for years. With help from VCU, it's changing to the Mavericks. ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Inside Performance, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technology has become much more sophiticated then in the past as it supports enterprise companies with a variety ...
- Hanson Dodge Gives Itself A Brand Makeover
MAD, Larissa Faw - Monday, November 9, 2020
The new platform "Make Great Leaps" replaces the previous slogan "Inspire and Transform." The main idea: The agency delivers by helping people and brands make the next great leap ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...
- IPG Has Something 'Dxtra' For You As It Rebrands CMG Unit
Mediapsssst, Richard Whitman - Wednesday, November 4, 2020
The holding company has rebranded its Constituency Management Group of specialist marketing agencies. The unit is now called IPG Dxtra, which certainly rolls of the tongue a little easier th ...
- Kid's Apparel Company Primary Gets Brand Makeover
MAD, Larissa Faw - Monday, November 2, 2020
Primary founders Christina Carbonell and Galyn Bernard, two former Amazon and Diapers.com marketers, decided they needed to evolve the brand's visual identity. ...
