- Liquid Adds Arcade To Its Name in Rebranding Move
Mediapsssst, Richard Whitman - Sunday, January 17, 2021
The video game marketing specialist began as a media shop but has aggressively expanded its offering, which now includes production, social media, experiential and other capabilities. ...
- VCU Students Help To Rebrand A 'Rebel' School Mascot
MAD, Larissa Faw - Monday, January 4, 2021
Virginia's Douglas Freeman High School's nickname, the Rebels, has been controversial for years. With help from VCU, it's changing to the Mavericks. ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Inside Performance, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technology has become much more sophiticated then in the past as it supports enterprise companies with a variety ...
- Hanson Dodge Gives Itself A Brand Makeover
MAD, Larissa Faw - Monday, November 9, 2020
The new platform "Make Great Leaps" replaces the previous slogan "Inspire and Transform." The main idea: The agency delivers by helping people and brands make the next great leap ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...
- IPG Has Something 'Dxtra' For You As It Rebrands CMG Unit
Mediapsssst, Richard Whitman - Wednesday, November 4, 2020
The holding company has rebranded its Constituency Management Group of specialist marketing agencies. The unit is now called IPG Dxtra, which certainly rolls of the tongue a little easier th ...
- Kid's Apparel Company Primary Gets Brand Makeover
MAD, Larissa Faw - Monday, November 2, 2020
Primary founders Christina Carbonell and Galyn Bernard, two former Amazon and Diapers.com marketers, decided they needed to evolve the brand's visual identity. ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation for the split, Nielsen's Global Consum ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have made similar changes. ...
- Saying Farewell To The Gmail Envelope Is A Win For Visual And UX Design
Search & Performance Marketing Daily, Jennifer Volmer - Wednesday, October 21, 2020
The name change from G Suite to Google Workspace represents bringing workspace products together to form a collaborative and creative environment. ...
- DAN Being Rebranded To Dentsu
MAD, Steve McClellan - Monday, September 28, 2020
The rebranding comes just weeks after DAN's new global CEO Wendy Clark joined the company. ...
- CBS All Access To Be Rebranded As Paramount+
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
The rebrand will come with new original series content from many ViacomCBS brands including CBS, BET, MTV and Paramount. At launch, Paramount+ will have five new original series including "T ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pages from the D2C playbook in NI's deep rebrand. ...
- CBS All Access Unveils Another Expansion In Step-Up To 2021's Rebranding
Digital News Daily, Karlene Lukovitz - Thursday, July 30, 2020
The latest expansion adds some 3,500 episodes from series from BET, Comedy Central, MTV, Nickelodeon, Smithsonian and other channels, and an enhanced user interface, among other draws. ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washington D.C.'s NFL franchise. When the team could not decide on one, Tongal asked their community of content creato ...
- Washington Redskins To Change Name, TV Marketers' Pressure At Work
TV Watch, Wayne Friedman - Wednesday, July 15, 2020
The team owner said he would not change the name seven years ago. That was before PepsiCo, FedEx, Nike, Bank of America and others threatened to pull their ad-marketing commitme ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite. ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for The Quaker Oats Company, a subsidiary of PepsiCo, want the world to know they oppose the move to chan ...
- ALC Rebrands As Adstra, With Focus On Identity, Data Solutions
Email Marketing Daily, Ray Schultz - Thursday, June 18, 2020
The company, founded in 1978, will offer a variety of data services designed to help brands harmonize information across channels, it says. ...
- HBO Max Replacing HBO Go; HBO Now Rebranded As HBO; Max Has 1.7M Downloads To Date
Digital News Daily, Karlene Lukovitz - Monday, June 15, 2020
WarnerMedia is attempting to clear up consumer confusion around the three services bearing the HBO brand as it moves to eventually consolidate all of them into HBO Max -- ...
- Keys To A Seamless Company Rebrand
MAD, Donna Robinson - Monday, June 8, 2020
After going through one ourselves - amid a global pandemic, no less - I found a handful of elements to be key to making our rebrand appear as seamless ...
- ViacomCBS to Rebrand CBS All Access, Expand YouTube TV Distribution Deal
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
The company is adding a wealth of existing content from Paramount and IP from across its portfolio to All Access before a summer rebranding, followed by taking it international. YouTu ...
- Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communicate to the B2B community that the company's portfolio lives under one parent. ...
- Nina Hale Agency Rebrands As Collective Measures
MAD, Larissa Faw - Thursday, April 30, 2020
The makeover will not drive a restructuring or any staffing changes. Donna Robinson, appointed CEO of the Minneapolis-based shop in 2015, will continue to lead the agency. ...
- 'The Hollywood Reporter,' 'Billboard' Brace For Job Losses
Publishers Daily, Fern Siegel - Saturday, April 11, 2020
Valence Media, which owns the entertainment and music publications, is said to be cutting expenses by $10 million. ...
- Searchmetrics Quietly Rebrands, Offers Brands COVID-19 Advice During Turbulent Times
Inside Performance, Laurie Sullivan - Thursday, March 19, 2020
Searchmetrics offers SEO services, informed by its own data, so it's not farfetched for the company's CMO, Doug Bell, to first recommend that brands "not downshift" or "rush" to u ...
- 'Time Out' Rebrands As 'Time In' In Response To Coronavirus
Publishers Daily, Melynda Fuller - Monday, March 16, 2020
The change in editorial direction will include ways to support small businesses and guides to fun things to do at home. ...
- Orangina Gets A Reboot Under New Owners, Agency
MAD, Larissa Faw - Tuesday, March 10, 2020
After years of declining distribution in the United States, the iconic Orangina Sparkling Citrus Beverage is being revived. ...
- Google, Adobe Take Annual Conferences Online Over Coronavirus Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Google and Adobe sent emails to conference attendees this week to announce both companies will rebrand their annual conferences and take them online. ...
- Sinclair To Rebrand Regional Sports Networks, Q4 Profit Below Analysts' Estimates
Television News Daily, Wayne Friedman - Wednesday, February 26, 2020
Sinclair will rebrand its $10 billon purchase of 21 regional sports networks in the coming months and is working on a "digital reboot" of those platforms, as well as findi ...
