- Smith Bros. Agency Rebrands, Narrows Focus
MAD, Steve McClellan - Wednesday, April 14, 2021
A redesigned website proclaims, "we live food," while a new tagline, "Craving Creators," is a nod to the agency's purported ability to stimulate consumer demand. ...
- LA Agency 'Adopts' Japanese Restaurant, Wins Addy For Soup-To-Nuts Makeover
Mediapsssst, Richard Whitman - Monday, April 12, 2021
The work, from Arcana Academy, was pro bono for the restaurant which happens to be a staff lunch spot favorite. ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and Havas. The company used its optimizati ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- The Via Agency Rebrands
MAD, Larissa Faw - Sunday, April 4, 2021
The new name is Via, which is how staffers refer to the agency internally. The makeover includes a new logo, typeface, color scheme and other elements. ...
- White Ops Takes On Human Rebrand
Inside Performance, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and diversity. ...
- W2O Group Finds Real Chemistry In Name Change
MAD, Larissa Faw - Thursday, March 11, 2021
It's part of the healthcare agency network's broader rebrand to integrate its acquisitions and service expansions. ...
- Fuzz Productions Rebrands
MAD, Larissa Faw - Wednesday, March 10, 2021
The digital agency has been rebranded to Monstarlab, after the Tokyo-based company that acquired it in 2019. ...
- Match.com's Branding Evolution
MAD, Larissa Faw - Tuesday, March 9, 2021
Branding pivot is designed to position the 25-year-old dating platform as the "grown up in the room," according to agency partner Collins. ...
- Pocket Outdoor Media Buys 'Outside' Properties, Rebrands
Publishers Daily, Ray Schultz - Tuesday, February 23, 2021
Pocket Outdoor Media has renamed itself Outside, following its purchase of Outside Integrate Media. ...
- Code And Theory Suits Up For The Washington Football Team
MAD, Larissa Faw - Wednesday, February 10, 2021
The agency will work with the NFL team to develop a new identity now that it has shed the "Redskins" moniker. ...
- 'Insider' Drops 'Business' From Its Name, Plans Personalized Content
Publishers Daily, Ray Schultz - Thursday, February 4, 2021
The business title is being integrated with the broader sister publication that covers politics, the arts and other subjects. ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of that name. ...
- Liquid Adds Arcade To Its Name in Rebranding Move
Mediapsssst, Richard Whitman - Sunday, January 17, 2021
The video-game marketing specialist began as a media shop but has aggressively expanded its offering, which now includes production, social media, experiential and other capabilities. ...
- VCU Students Help To Rebrand A 'Rebel' School Mascot
MAD, Larissa Faw - Monday, January 4, 2021
Virginia's Douglas Freeman High School's nickname, the Rebels, has been controversial for years. With help from VCU, it's changing to the Mavericks. ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Inside Performance, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technology has become much more sophiticated then in the past as it supports enterprise companies with a variety ...
- Hanson Dodge Gives Itself A Brand Makeover
MAD, Larissa Faw - Monday, November 9, 2020
The new platform "Make Great Leaps" replaces the previous slogan "Inspire and Transform." The main idea: The agency delivers by helping people and brands make the next great leap ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...
- IPG Has Something 'Dxtra' For You As It Rebrands CMG Unit
Mediapsssst, Richard Whitman - Wednesday, November 4, 2020
The holding company has rebranded its Constituency Management Group of specialist marketing agencies. The unit is now called IPG Dxtra, which certainly rolls of the tongue a little easier th ...
- Kid's Apparel Company Primary Gets Brand Makeover
MAD, Larissa Faw - Monday, November 2, 2020
Primary founders Christina Carbonell and Galyn Bernard, two former Amazon and Diapers.com marketers, decided they needed to evolve the brand's visual identity. ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation for the split, Nielsen's Global Consum ...
- Performance-Driven SocialCode Rebrands To Code3, Reflecting Consumer Attitude Shifts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
SocialCode on Thursday announced its rebrand, with a focus on performance-driven marketing for brands through media, creative and commerce. Bing, VidCon and others have made similar changes. ...
- Saying Farewell To The Gmail Envelope Is A Win For Visual And UX Design
Search & Performance Marketing Daily, Jennifer Volmer - Wednesday, October 21, 2020
The name change from G Suite to Google Workspace represents bringing workspace products together to form a collaborative and creative environment. ...
- DAN Being Rebranded To Dentsu
MAD, Steve McClellan - Monday, September 28, 2020
The rebranding comes just weeks after DAN's new global CEO Wendy Clark joined the company. ...
- CBS All Access To Be Rebranded As Paramount+
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
The rebrand will come with new original series content from many ViacomCBS brands including CBS, BET, MTV and Paramount. At launch, Paramount+ will have five new original series including "T ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C Style
Brand Insider, Steve Smith - Wednesday, September 9, 2020
The dry, tech- and text-heavy approach to B2B marketing takes several pages from the D2C playbook in NI's deep rebrand. ...
- CBS All Access Unveils Another Expansion In Step-Up To 2021's Rebranding
Digital News Daily, Karlene Lukovitz - Thursday, July 30, 2020
The latest expansion adds some 3,500 episodes from series from BET, Comedy Central, MTV, Nickelodeon, Smithsonian and other channels, and an enhanced user interface, among other draws. ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washington D.C.'s NFL franchise. When the team could not decide on one, Tongal asked their community of content creato ...
- Washington Redskins To Change Name, TV Marketers' Pressure At Work
TV Watch, Wayne Friedman - Wednesday, July 15, 2020
The team owner said he would not change the name seven years ago. That was before PepsiCo, FedEx, Nike, Bank of America and others threatened to pull their ad-marketing commitme ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite. ...
