- The Trouble With Microsoft Services: Opinion
Around the Net In Digital, Ray Schultz - Wednesday, October 14, 2020
Microsoft is like the gang that couldn’t shoot straight when it comes to fixing Windows 10 and adding new features. Since June, Microsoft’s services have plunged downhill, starting with Outlook.&n ...
- Facebook, Google, Microsoft, Twitter, Verizon Media Renew Pledge To Fight Child Sexual Abuse Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
A new initiative announced by tech platforms aimed at combating online child sexual abuse puts structure, membership models, and staffing in place to support long-term goals. ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all witho ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking. ...
- Bing Gives More Data In Shopping As Analysts Estimate Ad Spend To Rise
Inside Performance, Laurie Sullivan - Tuesday, February 19, 2019
Global search ad spend should increase from $101 billion in 2017 to $160 billion in 2022, per a Raymond James analyst -- reflecting a compounded growth rate of about ...
- Microsoft Leapfrogs Apple To Win Title Of World's Most Valuable Company
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Microsoft took the No. 1 spot -- surpassing Amazon, Facebook and Alphabet to close the day with a market cap of $851.36 billion, nearly $4 billion higher than Apple. ...
- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty of needing to reach the demographic that cares the least about pro football: Millennials. ...
- BloomReach Unveils AI-Powered Digital Experience Platform For Content Personalization
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2017
On Friday BloomReach publicly unveiled its digital experience platform, which uses AI to deliver real-time personal experiences, leveraging technology from its Hippo acquisition and integrating an analytics suite to he ...
- Investopedia Launches 'The Trump Economy' Microsite
Marketing Politics Daily, Philip Rosenstein - Monday, January 23, 2017
Investopedia.com has launched "The Trump Economy," an interactive microsite offering information about impact of the 45th President's policies on the markets and individuals' financial lives. ...
- AI, Search Support Transition From Mobile Apps To Bots
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2016
Bots will become the next version of mobile apps, creating the emotional connection between brands and consumers through artificial intelligence (AI) and search, according to Ryan Gavin, GM Search &am ...
- Going Local (and Social)
Marketing: Travel, Todd Wilson - Monday, March 10, 2014
Remember "The Accidental Tourist?" The Anne Tyler novel (and Oscar-nominated movie) featured a travel writer who visited exotic cities and precisely organized his meals, his itinerary, and every other deta ...
- AP Microsites Shine During Winter Olympics
Around the Net In Media, Gavin O'Malley - Wednesday, February 19, 2014
The AP’s ongoing efforts to provide members with white-label sports-based microsites are reaching new heights with the Winter Olympics in Sochi. “Around 600 news organizations -- mostly newspapers but al ...
- Seeing Marketing Though Google Smart Lenses
SearchBlog, Laurie Sullivan - Friday, January 17, 2014
Google has become a huge part of a brand's online marketing strategy, but with the introduction of wireless glucose monitoring contact lenses and other innovations, have you given much thoug ...
- Popeyes Fans Submit Singing Videos
Marketing Daily, Karlene Lukovitz - Wednesday, August 28, 2013
Fans can submit short (maximum 30 seconds) videos of themselves singing the chain's "Love That Chicken from Popeyes" jingle via YouTube, Vine or Instagram, tagged with #LoveThatChicken. ...
- The Webbys Give Nod To Ads And Content
Marketing Daily, Karl Greenberg - Tuesday, April 30, 2013
In any case, the Webbys this year give top honors to Tribal DDB, which is "Agency of the Year" for getting the most awards and nominations. The agency got ...
- Ford Launches New Escape Ads, Web Tool
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
Ford is launching new ads for its Escape compact crossover, under its global "Go Further" brand campaign. The ad emphasizes that the new Escape has "reinvented the small SUV," fr ...
- Wabi-Sabi Wins Microsoft Mobile Tagging Contest
Online Media Daily, - Wednesday, March 30, 2011
Wabi-Sabi Inspiration Lab, an agency with offices in Barcelona, Spain, and Bogota, Colombia, has won a creative contest for the best use of Microsoft mobile tagging to help the fund-raisi ...
- Times: Apple Indeed Top Tech Co.
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 27, 2010
Confirming earlier reports,
The New York Times says Apple has indeed surpassed Microsoft to become "the world's most valuable technology company." Notes The Times: "This changing of the gua ...
- Study: Microsites Not Complete Waste Of Money
Online Media Daily, Gavin O'Malley - Wednesday, March 31, 2010
Despite all their fancy Flash graphics and creative investment, less than 1 in 10 consumers are at all impacted after visiting a branded microsite, according to new research from Dynam ...
- TwitterSoft?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 3, 2010
Could, and should, Microsoft by Twitter? Mary-Jo Foley raises the questions in ZDNet's All About Microsoft blog. CEO Steve Ballmer said this week that he's not convinced such a mo ...
- Ivanka Trump Leverages Her Nearly Half-Million Strong Twitter Following
Online Media Daily, Laurie Sullivan - Wednesday, November 4, 2009
Ivanka Trump reached a quarter of a million followers on Twitter in less than three months during a promotion for her latest venture (of course, during this period she al ...
- Over the Rainbow?
OMMA Magazine, Christine Champagne - Wednesday, April 7, 2010
You can't really talk about the new skittles.com without talking about the other new skittles.com launched last year. The work of Agency.com, last year's version of skittles.com allowed visitors ...
- Domino's Pies No Prima Donnas
OMMA Magazine, Joan Voight - Friday, October 1, 2010
Food photographers, watch out. People might never have thought much about how their pepperoni pizza is glamorized in the close-up photos that run on ads and Web sites, but Domino ...
- Trouser Snakes
OMMA Magazine, Gaetano Pollice - Monday, November 3, 2008
If it takes a donkey named Ramon, a blinged-out sock puppet and a trout to generate some online buzz for Levi's ever-popular 501 jeans, then so be it. Especially ...
- Countdown to Extinction
OMMA Magazine, John Capone - Tuesday, December 2, 2008
As a light and fun distraction from the events of the day, why not ponder what 12 things you'd save if the world were ending? What a refreshing break fr ...