MediaMath is restructuring internally and replacing its single product architecture with a new sales and engineering organization that's built around enterprise software and services, according to a report in AdExchangerTech, Media M&A Fizzles In Q1 2016
A number of huge deals fueled the massive growth that the technology, media and telecommunications (TMT) sector saw last year, but so far no such deals have been struck ...Marketing Tech Deal-Making Grows, Ad Holding Companies Active
Marketing, media and technology acquisitions and investment deals remained about the same in first-quarter 2016 compared to the same period a year ago -- but rose versus the previous three-mon ...Blocking The Blockers -- Europe Turns The Screws On Digital Shoplifters
Banning the blockers is the only way to defeat digital freeloaders, as the French and British press are beginning to find out. ...The Media Business Is Mad Business
Is becoming a publisher and platform -- a "platisher" -- the answer to losing readers to Facebook Instant Articles, Apple News and Google AMP? ...Mobile Programmatic And The Problem With Information Asymmetry
But as mobile programmatic's trajectory steepens, a certain cautiousness has started to creep in. Part of this stems from the spirited early investment in adtech. Billions went in, but billio ...Publishers And Ad Blockers Need To Talk About Compensation
Ad Blocking needs to be tackled by a dialogue with consumers on how publishers should be compensated. ...AdBlock Plus Hints At New Model To Reward 'Content That Users Like'
In a move that could assuage some of the vitriol in the ad-blocking debate, Adblock Plus plans to release a new offering early this summer that will "reward content th ...RBS CMO Warns Of Marketers Chasing Every Latest Trend And Tool
RBS CMO David Wheldon has cautioned marketers against jumping on every new trend and tool and advised them to instead focus on the most important aspects of marketing -- buildi ...Post Office CMO Says More Creativity Will Help Battle Against Ad Blockers
Post Office CMO Pete Markey has told the ISBA conference that while ad blocking is not an immediate worry for him, he thinks he and other marketers should combat ...Would Ad Tech Be Better Without The Vendors?
Marketers are often seen as not "getting" the latest tech. Perhaps some vendors should be looking at themselves. ...Verify The Responsible -- Ban The Blockers
Ad Block Plus reveals that a 30% cut will get you in. Media companies must be brave -- and ban the blockers and verify the responsible publishers. ...Programmatic Email Tools Put Individual Targeting In The Hands Of The Many, Not The Few
The latest automation technology is powerful and priced for companies of all sizes. Finally, customers can be front and centre in personalised email campaigns. ...Three To Block Mobile Advertising
Three has struck a deal with ad blocking company Shine Technologies with a view to rolling it out across the mobile operator's European operations. The deal will see Three's ...Networks Could End Era Of Mobile Display Spray And Pray
Mobile ad blocking could soon be offered by the UK's largest network -- time to get working on a mobile messaging, social and native strategy? ...Facebook Atlas Group Head Says Ad Blocking Down To Poor Experiences
Ad blocking is set to cost advertisers $41bn in paid-for ads that are ultimately never seen by their intended audiences, primarily due to the growing popularity of ad blockers, accordi ...Time To Block The Blockers -- What Have You Got To Lose?
Wired is taking a bold stance -- and it's time for quality publishers to follow and call time on digital shoplifters. ...Visible Measures Makes A Bold Ad Guarantee
Visible Measures' new ScrollView solution guarantees viewability -- of the entire ad. ...Could 'Insourcing' Bridge The Ad Tech Gulf Between Brands And Agencies?
Marketing automation is prompting brands to rethink how they work with agencies. Could insourcing provide the answer? ...Ad Blocking Nearly As Prevalent On Mobile As Desktop
Ad blocking became almost as popular on mobile devices as on desktops and laptops at the end of last year, just months after Apple introduced the ability to block a ...Sky Invests In Programmatic Ad Tech Vendor, DataXu
Sky has invested $10 million (GBP7.0 million) in DataXu, a Boston-based software company that specialises in programmatic ad tech. The American company partners with advertisers and media agencies in programmat ...The Road To Going Public In 2016
At AdExchanger's Industry Preview on Thursday, panelists discussed what the ad tech world can expect in 2016 in terms of acquisitions, beginning with a chat about Yahoo. ...FTC To Ad Tech Industry: More Transparency, User Control Over Data Necessary
The Federal Trade Commission was clear about its position on ad tech and consumer privacy during AdExchanger's Industry Preview. The verdict: Ad tech is growing fast, but it shouldn't ...How Do Service-Side Execs Cultivate Trust?
With a lack of clarity around how dollars are spent, how do service-side execs cultivate trust? Industry folks addressed this question at "Enabling the Technology," a panel on the adopti ...