- Breaking Barriers via Curiosity, Collaboration & Doing One's Homework
MediaPost Connect, Lisa Singer - Thursday, July 22, 2021
"You act too smart." A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn't mean it as a compliment. Cut to 202 ...
- Wavemaker Adds 'Inclusion Champions' To Client And Practice Teams
Mediapsssst, Richard Whitman - Tuesday, July 13, 2021
The main idea: Ensure that DE&I is top of mind and fully embraced throughout the agency. ...
- AAF Launches $2 Million Fundraising Drive For Mosaic Center
MAD, Steve McClellan - Wednesday, July 7, 2021
It is the first major initiative under the leadership of new Board Chair Tiffany R. Warren and Vice Chair Carter Murray. ...
- Publicis Media Launches Effort To Boost Ethnically Diverse Suppliers
MAD, Steve McClellan - Wednesday, July 7, 2021
The initiative comes amid a greater effort by marketers and agencies to spend more of their media budgets with minority publishers. ...
- Disruption & Innovation: The 2 North Stars for Marketers
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
eos' CMO Soyoung Kang talks taking risks, human connections and why it's always good to do some tinkering. So what does a disruptor do in his or her daily wo ...
- Portland Agency VIA Expands DEI Effort With BRE Joint Venture
Mediapsssst, Richard Whitman - Tuesday, July 6, 2021
The joint venture is part of a bigger agency DEI initiative that includes diversifying the composition of its board of directors and committing 5% of every employee's time to anti-raci ...
- Designing Digital Content With Inclusivity In Mind
Marketing Insider, Anne Norman - Thursday, July 1, 2021
The Centers for Disease Control estimates one in five adults are disabled and may be prevented from obtaining equal access to digital content. ...
- Eliminating Investment Inequalities In The Media And Creative Supply Chain
MAD, Bill Duggan - Friday, June 25, 2021
ANA has been proactive on this issue from many angles - our CMO Growth Council, Alliance for Inclusive and Multicultural Marketing (AIMM), and our work on supplier diversity. ...
- IBM Watson Embarks On Project To Reduce Bias In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
The research will rely on IBM's open-source AI technology and use campaign performance data from the Ad Council, IBM's initial partner. ...
- Empower Promotes Ross To Vice President/DEI Chair
MAD, Steve McClellan - Friday, June 18, 2021
Connie Ross is credited with implementing an array of new DEI initiatives at the agency over the past year including an agency-wide implicit bias training program and a plan f ...
- Nissan Appoints DEI Leader, Plans Diversity Disruption Day
Marketing Daily, Tanya Gazdik - Sunday, June 20, 2021
Kelly is working closely with Nissan CMO Allyson Witherspoon on integrating DEI with marketing strategy. ...
- Google Searching For New Skin Tone Measures To Reduce Bias
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
Google is developing an alternative to the industry standard for classifying skin tones. Technology researchers and dermatologists say today's process does not access whether products are biased against people ...
- GroupM Partners With TripleLift On 'Underrepresented Voices' Initiative
MAD, Steve McClellan - Thursday, June 17, 2021
The initiative developed late last year is called the "Underrepresented Voices Exchange Traded Deal" a collection of ad impressions that run solely on some 6,100 websites owned by Black, Latin ...
- How Agencies Are Commemorating Juneteenth
MAD, Amy Corr - Thursday, June 17, 2021
Dagger produced a pro bono video for The A Pledge, asking Atlanta agencies to make agency diversity a priority. OKRP created a program with the DuSable Museum Of African Histo ...
- How To Integrate Inclusivity Into Your Creative
Marketing Insider, Josh Okun - Friday, June 18, 2021
For example, set realistic expectations and be genuine. ...
- 4 Fresh Ideas to Embrace Inclusivity In Your Marketing Efforts
Marketing Insider, Caitlin Watkins - Tuesday, June 15, 2021
For example, celebrate Black and LGTBQIA+ pioneers in marketing materials. ...
- Instacart Invests $1M In Ad Initiative To Support Black-Owned Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 10, 2021
The investment, announced Thursday, is the beginning of a major push in support for diversity. ...
- IPG Creates DEI Jobs Program In Detroit
MAD, Steve McClellan - Wednesday, June 9, 2021
It's designed to develop diverse talent for the company's agencies working on the General Motors account. ...
- Mercado Libre Campaign Recreates Iconic Kisses With LGBTQ+ Couples
MAD, Amy Corr - Wednesday, June 9, 2021
The ecommerce platform shot memorable scenes from "The Notebook," "Spiderman," "Ghost," "Titanic," and more using real LGBTQ+ couples. ...
- GroupM Announces Charter Participants In Media Inclusion Initiative
MAD, Steve McClellan - Tuesday, June 8, 2021
Full budgets aren't disclosed but 20 clients have committed to earmarking 2% of their media budgets to black-owned media companies beginning with the 2021 upfront marketplace discussions. ...
- Publicis Groupe Taps White For Top U.S. Diversity Role
People on the Move, Steve McClellan - Friday, June 4, 2021
Publicis Groupe has appointed Geraldine White U.S. Chief Diversity Officer. She replaces Ronnie Dickerson Stewart who left the company earlier this year. White is tasked with leading all U.S. DE& ...
- WFA Launches Global Census Of The Advertising And Marketing Industry
MAD, Steve McClellan - Thursday, June 3, 2021
The survey is designed to assess progress on the diversity front -- which the WFA concludes hasn't been much -- by analyzing workforce composition across the industry. ...
- Disney Starts Ad-Focused Disney Accelerator Program For Minority-Owned Businesses
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
The program will help 10 minority businesses with advertising strategies, creative consultation and advertising opportunities. ...
- Publicis Groupe Reports Gains In Diversifying Its U.S. Workforce
MAD, Steve McClellan - Wednesday, June 2, 2021
Data shows a year over year increase of 5.5% in diverse talent overall in the U.S., which now represents 32% of the company's 21,000 employees in the country. ...
- Designing And Marketing With Accessibility In Mind
Marketing Insider, Whitney Fishman Zember - Tuesday, June 1, 2021
Everything from the product to the packaging and advertising -- inadvertently or purposefully -- highlights your stance on inclusivity and how you deliver it. ...
- 'Florida Times-Union' Names Marcia Pledger As First Woman And First Black Opinion Editor
Publishers Daily, Ray Schultz - Thursday, May 27, 2021
Pledger puts a high priority on engaging with the community. She was previously with the "Cleveland Plain Dealer." ...
- Report: Marketers Believe Supplier Diversity Is Important
Mediapsssst, Richard Whitman - Wednesday, May 26, 2021
The ANA issued a report on the subject a week after Byron Allen's media company sued McDonald's for $10 billion for alleged discriminatory ad-buying practices. ...
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create films, podcasts and other forms of content that entertain and reflect its values. ...
- Interbrand Introduces Inclusive/Accessible Practice
MAD, Larissa Faw - Monday, May 24, 2021
The "Interbrand Inclusive Design" practice will be led by Marianne Waite, who also serves as the Founder of non-profit Think Designable and the UK Government's Disability and Access Ambassador f ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Inside Performance, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And ...
