- Media Firm Bonnier Launches A Diversity Service
Publishers Daily, Ray Schultz - Monday, April 12, 2021
Subha V. Barry has been tapped as CEO of Seramount, the new platform. ...
- NHL, MassMutual Seek Community Heroes
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2021
They're sponsoring nominations for an award named for Willie O'Ree, the first Black player to compete in the National Hockey League. ...
- Deep, Twisted Roots For Lack Of Asian-Americans As Agency Leaders
Marketing Daily, Mike Han - Tuesday, March 30, 2021
When a creative director said he couldn't cast any Asians for a TV spot because we "weren't funny," I didn't protest. I should have. ...
- WFA Releases Guide Aimed At Fostering DE&I In The Creative Process
Mediapsssst, Richard Whitman - Tuesday, March 30, 2021
The guide highlights a dozen key areas where bias can occur and proposes questions that can be used as a litmus test at every stage. ...
- 'USA Today' Editor Claims She Was Fired Over Racist Tweet
Publishing Insider, Rob Williams - Tuesday, March 30, 2021
Hemal Jhaveri's apology rings hollow - given that the remainder of her blog post blames people for being outraged about her patently racist tweet. ...
- P&G Widens The Screen On Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
The company's Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content. ...
- Thesis Launches Social Mobility Network
MAD, Larissa Faw - Thursday, March 18, 2021
SINE -- Survival Is Not Enough -- supports college graduates of color and low-income rural graduates in Oregon and Southwest Washington. It provides access to vocational and wealth-building resources wi ...
- Already Diverse And Inclusive, 'Sesame Street' Names Exec To Make Sure
TVBlog, Adam Buckman - Thursday, March 18, 2021
"Sesame Street" is making every effort to ensure that the Muppets don't offend anyone. ...
- Netflix Push For Diversity Leads Way For Advertisers
Marketing Insider, Karla Fernandez Parker - Monday, March 15, 2021
Netflix commissioned a comprehensive study of its 2018-19 season to examine the diversity of its original U.S.-produced films and series. ...
- 'Bon Appetit' Scandal Reportedly Inspires New HBO Series
Publishers Daily, Ray Schultz - Friday, March 12, 2021
The new comedy focuses on young assistants of color who challenge the corporate culture. ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing a ...
- The Email Rainbow: The Business Is Less Diverse Than The U.S., More So Than Advertising
Email Insider, Ray Schultz - Wednesday, March 10, 2021
But there are great disparities in the email leadership suite, Only Influencers reports. ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ad spending targeted at people of color and their share of the U.S. population, Interpublic's Mediahub this morning unveil ...
- IPG's Mediahub To Host Diversity-Owned Media Day
Mediapsssst, Richard Whitman - Wednesday, March 10, 2021
The agency isn't the first to launch a multicultural marketplace and hopefully won't be the last. Mindshare, its parent GroupM, and Havas all announced plans for such marketplaces last J ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer use the word in its advertisin ...
- Celebrating Women: Pinterest's Maddy Loves Publishing, Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 8, 2021
Celestine Maddy, head of consumer and brand marketing at Pinterest, began her career in magazines, but is a self-proclaimed "tech nerd." Once she discovered technology, she never left. ...
- The CMO Behind Creative Agency Majority
Inside Performance, Laurie Sullivan - Monday, March 8, 2021
Jorge Hernandez, CMO and a founding member of agency Majority, a creative agency focused on diversity, began his career as an engineer. ...
- Duncan Channon Names First DEI Leader
MAD, Larissa Faw - Thursday, March 4, 2021
Kumi Croom lead Duncan Channon's DEI group which she helped spearhead in late 2019. ...
- Why Shaquille O'Neal Co-Founded A Creative Agency
Inside Performance, Laurie Sullivan - Wednesday, March 3, 2021
What do brands get when they sign on with the ad agency co-owned by Shaquille O'Neal? A talent pool that's "75% black, brown, woman and LGBTQ," says cofounder/CEO Omid Farh ...
- P&G 'Crowns Of Heritage' Initiative Helps Black Americans Find Their Roots
MAD, Larissa Faw - Friday, February 26, 2021
As part of the program, P&G is giving away DNA test kits to help determine participants' country and ethnic group of origin in Africa. ...
- The Search Is On At 600 & Rising For A New Leader
MAD, Steve McClellan - Tuesday, February 23, 2021
The group, formed last June, has demanded and received commitments by the major holding companies and agencies to create more diverse and equitable work forces within their ranks. ...
- Pod Digital Media Introduces First Multicultural-Only Podcast App
MAD, Larissa Faw - Monday, February 22, 2021
More than 400 multicultural podcasts will appear in the app and advertisers are able to sponsor one show or reach across dozens of categories, including sports, news, or health/wellness. ...
- Etsy Crafts Inclusion: What Does Diversity Look Like?
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 22, 2021
Etsy said 59% of the images developed or used by the creative team included human element featuring black or brown skin tones. ...
- Is Diversity More Than A Buzzword?
Media Insider, Steven Rosenbaum - Monday, February 22, 2021
Let's unpack that question -- and the need to embrace more than just a short-term need to check the diversity box. ...
- Agencies Celebrate Black History Month With Events, Initiatives
MAD, Larissa Faw - Thursday, February 18, 2021
Agencies are honoring the Black community with special initiatives and celebrations coinciding with February's Black History Month (BHM). ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as well as the progress made acro ...
- OAAA Announces Diversity Collective
MAD, Larissa Faw - Tuesday, February 16, 2021
Named OOH UNITED, the new program will work collaboratively to promote a culture of inclusion to extend into all segments within the OOH industry, representing buyers, sellers and suppliers ...
- Indie Agencies Collaborate On New Intern Program For Black Students
MAD, Steve McClellan - Monday, February 8, 2021
The effort is based on an earlier program designed by Chicago-based O'Keefe Reinhard & Paul and is being sponsored in year one by Procter & Gamble. ...
- One Club Expands One School Program To Atlanta, Chicago
MAD, Larissa Faw - Tuesday, February 2, 2021
The new programs will be co-run in Chicago by a pair of creatives at Burrell Communications - Lewis Williams, chief creative officer and Terrence Burrell, VP, creative director - a ...
- Arnold, Havas Media Install Empathy Expert
MAD, Larissa Faw - Wednesday, January 27, 2021
Michael Tennant has been named Entrepreneur in Residence to leverage his expertise in empathy to help enable the people of Arnold and Havas Media to create even more effective a ...
