- Consumers Loyal To Brands That Address Social Inequities
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, October 27, 2021
Business and marketing leaders are at a tipping point in terms of customer experience and engagement, says Deloitte's Barbara Venneman. ...
- Baseball Aims To Diversify Appeal, Increase Popularity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 25, 2021
Baseball is struggling in popularity, based on measures like game attendance and social media relevance. “The game competes with myriad sports and entertainment options that did not exist decades ag ...
- Pronghorn Aims To Infuse Diversity Into Spirits Industry
Marketing Daily, Les Luchter - Wednesday, October 20, 2021
Among the soon-to-launch company's efforts will be investments in 57 Black-owned spirits brands, and placement of 1,800 Black employees into major brands. ...
- Deloitte Digital Launches 'Ethos' Practice
Mediapsssst, Richard Whitman - Tuesday, October 19, 2021
It's designed to help CMOs and others develop programs, products and campaigns related to global issues, such as racial and gender equity, sustainability, climate change and social welfare. ...
- The Friendly Inbox: Making Emails Accessible For Subscribers With Disabilities
Email Insider, Ray Schultz - Monday, October 18, 2021
Almost 60% of brands consider accessibility during email production, Pathwire and Ascend2 report. ...
- Report: 1 In 7 Will Leave The Marketing Industry Due To A Lack Of Diversity & Inclusion
Mediapsssst, Richard Whitman - Monday, October 18, 2021
While results vary by market, a WFA study has found that discrimination in the industry on the basis of age and family status is a global issue. Thirty-six per ce ...
- Marketing Industry Wins Top Score For Inclusion, But Has Room To Improve
Research Intelligencer, Rob Williams - Monday, October 18, 2021
The most common forms of discrimination were family status and age, according to a global survey by Kantar. ...
- Stellantis Boosts Diversity Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 14, 2021
The automaker's cross-town rival General Motors has faced continued pressure this year to spend more money with Black-owned media. ...
- Trevor Noah Says Diverse Staff Helps Expand The Daily Show's 'Mind'
TV Watch, Steve McClellan - Friday, October 15, 2021
Noah is the first guest of a new series by Expensify exploring issues of race and diversity in the workforce and culture at large. ...
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Mediapsssst, Richard Whitman - Friday, October 8, 2021
A new platform segments the diverse audiences of thousands of titles while a separate report identifies media controlled by women and minority groups. ...
- Lexus Celebrates Hispanic Heritage Month
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2021
Within five years, Gen Y will be the biggest and most diverse group of consumers in the luxury car market, says Lexus' Vinay Shahani. ...
- Omnicom's Sparks & Honey Launches DE&I Practice
Mediapsssst, Richard Whitman - Tuesday, October 5, 2021
"For so long, DE&I was considered ancillary to an organization's core business practices," said Terry Young, CEO, Sparks & Honey. No doubt some companies are making DE&I a higher prior ...
- Google Builds Support For High-Tech Next-Gen Digital Newsrooms
Inside Performance, Laurie Sullivan - Tuesday, October 5, 2021
Organizations using the News Revenue Engine will own their data and can transfer it to other services. But will Google help these publishers with SEO and integrate its ad platfor ...
- Gen Z Wants More Diverse Representation In Research
Marketing Insider, Kathy Sheehan - Friday, October 1, 2021
For example, learn how to handle sensitive questions study participants may not want to answer. ...
- Isobar Public Sector Launches Business Incubator
Mediapsssst, Richard Whitman - Monday, September 27, 2021
The partnership was established to provide minority-owned and disadvantaged small businesses with technical support and resources to accelerate their operations, growth and go-to-market efforts in the
public sector. ...
- Today's Workplace Culture Gap
Marketing Insider, Ivy Cohen - Wednesday, September 22, 2021
A strong corporate culture will translate into a strong relationship between a brand and its stakeholders. ...
- Lack of Diversity In Market Research: What Can We Do?
Marketing Daily, Scott McDonald - Friday, September 17, 2021
While Whites were accurately identified 68% of the time in large digital datasets used for target marketing, that "visibility" dropped to 28% for Blacks. ...
- The Power Of Difference In Creative Materials
Marketing Insider, Scott Thaler - Friday, September 17, 2021
Recognize intersections, not stereotypes -- and other tips on how to implement diversity in creative materials and your workplace. ...
- 'New Yorker' Editor Charges Magazine With Lack Of Diversity
Publishers Daily, Ray Schultz - Friday, September 17, 2021
Staffer claims few reviews are written by people of color and women. ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- Don't Conform, Disrupt & Be Yourself: Advice From TomboyX's Newest CEO
MediaPost Connect, Lisa Singer - Thursday, September 16, 2021
"If you're trying to fit in then you're not yourself, you're trying to be somebody else or somebody else's perception of you, and that's not what being human is f ...
- Starcom Showcases Bravest Talent In Series Promoting Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, September 7, 2021
To help adland rally behind the broad spectrum of its sometimes marginalized talent pool Starcom is teaming with U.K. broadcaster Channel 4. ...
- Hallmark's VP: When You Care Enough to Do the Very Best
MediaPost Connect, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great things can happen." It's that adventurous spirit that Alexis Kerr says led her to her most recent "great thing ...
- Gannett Claims Increasing Diversity In Its Newsroom, Union Disagrees
Publishers Daily, Ray Schultz - Thursday, September 2, 2021
The Record Guild argues that Gannett rejected its proposals to recruit diverse candidates. ...
- One Club, Popeyes Team Up For BIPOC Food Marketing Course
Mediapsssst, Richard Whitman - Thursday, August 26, 2021
Sponsored by Popeyes, the One Club is launching the course this fall. The program is also supported by Burger King and Tim Hortons, also part of RBI. ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Inside Performance, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled the campaign to run across Twitter, Instagram, Facebook, and YouTube. The idea is to highlight the ways Pinterest use ...
- Nickoria Johnson Elevated To Chief Diversity Officer At Omnicom's Credera
MAD, Amy Corr - Sunday, August 15, 2021
She joined the agency two-and-a-half years ago as Principal in the management consulting practice and Geo Lead for the Dallas office. ...
- Toyota Supports Doc Series Created By Rapper
Marketing Daily, Tanya Gazdik - Tuesday, August 10, 2021
Toyota offered financial support for filming and editing and loaned 2021 Toyota vehicles that were incorporated into the episodes. ...
- VaynerX Names Vining Its First Chief Diversity Officer
MAD, Steve McClellan - Monday, August 9, 2021
In this role, Vining will report to Chairman of VaynerX and CEO of VaynerMedia, Gary Vaynerchuk, and will lead the diversity, equity and inclusion efforts globally across the group ...
- Diversity in Advertising: Avoid The Obvious
Marketing Insider, Greg Ippolito - Friday, August 6, 2021
How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different? ...
