- 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual Focus
Mobile Insider, Karlene Lukovitz - Thursday, December 17, 2020
eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual advertising. Oth ...
- Disney's U.S. OTT Revenue Share To Nearly Match Netflix's By 2022: Emarketer
Video Insider, Karlene Lukovitz - Tuesday, December 15, 2020
Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overall U.S. OTT revenues are estimated to grow 30% and 19% in 2021, 2022, forecasts eMarketer. ...
- Mobile Commerce To Hit New Highs This Holiday Season
Mobile Insider, Karlene Lukovitz - Thursday, September 24, 2020
All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic. ...
- U.S. Ad-Supported VOD Revenue To Outpace China's By 2023
Digital News Daily, Karlene Lukovitz - Thursday, June 27, 2019
And by 2024, U.S. will generate 34% of global AVOD revenues, to China's 29%. ...
- Presentation Do's and Don'ts
Research Brief, Jack Loechner - Friday, April 27, 2018
These are common expressions that can ruin presentations, and here are more phrases presenters should avoid, says Fisher. ...
- Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of Year
Online Video Daily, P.J. Bednarski - Tuesday, September 13, 2016
Mobile and video advertising is propelling the faster-than-expected development. By the end of this year, US digital ad spending will reach $72.09 billion, or 36.8% of the total US med ...
- Immigration Creating A "No Ethnic Majority" In The U.S. By 2055
Research Brief, Jack Loechner - Wednesday, October 7, 2015
According to a new report. From the Pew Research Center, Modern Immigration Wave Brings 59 Million to U.S., Driving Population Growth... use of the term "minority" in regards to ra ...
- EU Programmatic Video Market To Reach $2.2 Billion By 2020
RTBlog, Tyler Loechner - Monday, September 14, 2015
Nearly one-in-four (23%) online video ads traded in the UK are now done so via programmatic technology, according to a recent research report from video supply-side platform (SSP) SpotX, conduct ...
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
RTBlog, Tyler Loechner - Friday, August 28, 2015
Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmatic TV" spend would top $10 billion in the U.S. by 2019. Now new estimates give us a lo ...
- Programmatic To Account For 63% Of Display Ad Spend By 2016
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this yea ...
- Breaking: All The RTB Projections
RTBlog, Tyler Loechner - Tuesday, November 26, 2013
The end of another quarter is on the horizon, and with it comes updated projections for all kinds of markets and submarkets. Today, eMarketer updated their projections for real-time biddi ...
- EMarketer Ups RTB Estimates: U.S. Spend To Grow Nearly 74%
Real-Time Daily, Tyler Loechner - Friday, August 23, 2013
A new report from eMarketer estimates that real-time bidding (RTB) spend in the U.S. will grow 73.9% this year up to $3.34 billion. The previous eMarketer report (June) estimated ...
- Kraft Foods' 2012 Ad Spending Was Up 20%+
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
Kraft Foods Group increased its advertising investment by more than 20% in 2012 and by even more than that in Q4, CEO Tony Vernon reported during a financials call ...
- Honda, Acura Tops In ALG Resale Value
Marketing Daily, Karl Greenberg - Monday, November 26, 2012
When it comes to resale value, Honda and Acura vehicles are worth the most when owners bring them back for trade-in or lease termination. The Torrance, Calif. U.S. firm ...
- E-Book Biz Sends Amazon Over The Moon
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 28, 2011
Thanks in large part to the health of its e-books business, Amazon just reported higher profits and a 36% increase in net sales for the fourth quarter of 2010. F ...
- Local TV: Profits Rise, But Value Drops
MediaDailyNews, Wayne Friedman - Tuesday, October 19, 2010
Local TV station advertising revenue and overall profits may be skyrocketing upwards, but station value isn't. Six "pure play" TV groups -- Belo Corp, Sinclair Television Group, Fisher Communications Grou ...
- BIA/Kelsey: Radio Rebound in 2010
MediaDailyNews, Erik Sass - Thursday, May 27, 2010
Better-than-expected first-quarter ad revenues have prompted BIA/Kelsey to revise its forecast for radio, giving a cheerier outlook for 2010. For the full year, BIA/Kelsey now expects radio revenues to increa ...
- It's Official, The U.S. Ad Reovery Is Here
Raw, Joe Mandese - Tuesday, April 13, 2010
Or so says, Brian Wieser, the director of global forecasting at Interpublic's Magna unit, in an updated ad outlook released moments ago. "In total, we expect media suppliers to genera ...
- Not A Good Decade, Say "The People"
Research Brief, Jack Loechner - Tuesday, December 29, 2009
According to The Pew Research Center For The People & the Press, as the current decade draws to a close, relatively few Americans have positive things to say about i ...
- Small Business Marketing Spend Plans for 2010
Research Brief, Jack Loechner - Friday, December 4, 2009
According to the results of a recent survey of small businesses of under 500 employees by VerticalResponse, Inc, 74.1% of respondents plan to increase their use email marketing and 68. ...
- Value Means Quality to Restaurants in 2010
Research Brief, Jack Loechner - Thursday, December 3, 2009
According to Mintel Menu Insights, quality menus are in the sights of the restaurant industry following a year of $5 menus, gourmet meals for paupers' prices, and buy one g ...
- Data Details On the Ad Expenditure Decline Through June of 2009
Research Brief, Jack Loechner - Friday, September 25, 2009
According to data recently released by TNS Media Intelligence, total measured advertising expenditures in the first six months of 2009 fell 14.3% versus a year ago, to $60.87 billion,. ...
- Forecast: Get Ready For Social Media Revenue Pinball
Online Media Daily, Mark Walsh - Thursday, July 9, 2009
In its latest social network forecast, eMarketer projects ad spending will suffer this year as a result of the recession and foresees ad woes at MySpace in particular. The resear ...
- Forrester Not Predicting Year Of Mobile In 2009 (or 2010)
MoBlog, Mark Walsh - Wednesday, July 8, 2009
You can't accuse Forrester Research of being overly effusive about mobile marketing. In its latest interactive forecast, the firm describes mobile as "one of the most anticipated, least adopted interacti ...
- Study: 'It's Not My Job' Could Cost Search Industry Big Bucks
Online Media Daily, Laurie Sullivan - Thursday, June 18, 2009
While service companies have spent time understanding the market and refining bid engines to determine prices for search terms, many have fallen short when it comes to integrating what happe ...
- RBC: Online Advertising Showing Signs Of Life
Online Media Daily, Mark Walsh - Friday, June 12, 2009
"Cautiously optimistic" is how RBC Capital Markets describes the outlook for online advertising based on presentations and panels from companies including Yahoo, ValueClick and MDC Partners at its tech conferen ...
- Cause For Celebration: Online Ad Spending Falls Just 5%
Online Media Daily, Mark Walsh - Friday, June 5, 2009
Online ad spending fell 5% to $5.5 billion during the first quarter of 2009, marking the first year-over-year decline for any quarter since 2002, according to new data released Frid ...
- MMA: Mobile Marketing To Grow 26% This Year
Online Media Daily, Mark Walsh - Thursday, June 4, 2009
Average mobile marketing budgets will increase 26% this year even as overall marketing expenditures decline by 7% this year, according to new research presented by the Mobile Marketing Association Wednesd ...
- Facebook Could Face Friendster's Fate
Online Media Daily, Gavin O'Malley - Tuesday, June 2, 2009
The digital world might presently revolve around Facebook, but analysts suggest that its day at the top might be numbered. "The one thing that is clear about social networking ...
- Ovum: Smartphone Shipments To Grow 19% This Year
Online Media Daily, Mark Walsh - Tuesday, June 2, 2009
Technology consulting and research firm Ovum projects that smartphone shipments will grow by almost 19% this year, despite an overall decline in the worldwide mobile phone market. The firm vie ...