eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual advertising. Oth ...

Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overall U.S. OTT revenues are estimated to grow 30% and 19% in 2021, 2022, forecasts eMarketer. ...

All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic. ...

And by 2024, U.S. will generate 34% of global AVOD revenues, to China's 29%. ...

These are common expressions that can ruin presentations, and here are more phrases presenters should avoid, says Fisher. ...

Mobile and video advertising is propelling the faster-than-expected development. By the end of this year, US digital ad spending will reach $72.09 billion, or 36.8% of the total US med ...

According to a new report. From the Pew Research Center, Modern Immigration Wave Brings 59 Million to U.S., Driving Population Growth... use of the term "minority" in regards to ra ...

Nearly one-in-four (23%) online video ads traded in the UK are now done so via programmatic technology, according to a recent research report from video supply-side platform (SSP) SpotX, conduct ...

Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmatic TV" spend would top $10 billion in the U.S. by 2019. Now new estimates give us a lo ...

In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this yea ...

The end of another quarter is on the horizon, and with it comes updated projections for all kinds of markets and submarkets. Today, eMarketer updated their projections for real-time biddi ...

A new report from eMarketer estimates that real-time bidding (RTB) spend in the U.S. will grow 73.9% this year up to $3.34 billion. The previous eMarketer report (June) estimated ...

Kraft Foods Group increased its advertising investment by more than 20% in 2012 and by even more than that in Q4, CEO Tony Vernon reported during a financials call ...

When it comes to resale value, Honda and Acura vehicles are worth the most when owners bring them back for trade-in or lease termination. The Torrance, Calif. U.S. firm ...

Thanks in large part to the health of its e-books business, Amazon just reported higher profits and a 36% increase in net sales for the fourth quarter of 2010. F ...

Local TV station advertising revenue and overall profits may be skyrocketing upwards, but station value isn't. Six "pure play" TV groups -- Belo Corp, Sinclair Television Group, Fisher Communications Grou ...

Better-than-expected first-quarter ad revenues have prompted BIA/Kelsey to revise its forecast for radio, giving a cheerier outlook for 2010. For the full year, BIA/Kelsey now expects radio revenues to increa ...

Or so says, Brian Wieser, the director of global forecasting at Interpublic's Magna unit, in an updated ad outlook released moments ago. "In total, we expect media suppliers to genera ...

According to The Pew Research Center For The People & the Press, as the current decade draws to a close, relatively few Americans have positive things to say about i ...

According to the results of a recent survey of small businesses of under 500 employees by VerticalResponse, Inc, 74.1% of respondents plan to increase their use email marketing and 68. ...

According to Mintel Menu Insights, quality menus are in the sights of the restaurant industry following a year of $5 menus, gourmet meals for paupers' prices, and buy one g ...

According to data recently released by TNS Media Intelligence, total measured advertising expenditures in the first six months of 2009 fell 14.3% versus a year ago, to $60.87 billion,. ...

In its latest social network forecast, eMarketer projects ad spending will suffer this year as a result of the recession and foresees ad woes at MySpace in particular. The resear ...

You can't accuse Forrester Research of being overly effusive about mobile marketing. In its latest interactive forecast, the firm describes mobile as "one of the most anticipated, least adopted interacti ...

While service companies have spent time understanding the market and refining bid engines to determine prices for search terms, many have fallen short when it comes to integrating what happe ...

"Cautiously optimistic" is how RBC Capital Markets describes the outlook for online advertising based on presentations and panels from companies including Yahoo, ValueClick and MDC Partners at its tech conferen ...

Online ad spending fell 5% to $5.5 billion during the first quarter of 2009, marking the first year-over-year decline for any quarter since 2002, according to new data released Frid ...

Average mobile marketing budgets will increase 26% this year even as overall marketing expenditures decline by 7% this year, according to new research presented by the Mobile Marketing Association Wednesd ...

The digital world might presently revolve around Facebook, but analysts suggest that its day at the top might be numbered. "The one thing that is clear about social networking ...

Technology consulting and research firm Ovum projects that smartphone shipments will grow by almost 19% this year, despite an overall decline in the worldwide mobile phone market. The firm vie ...