First, let's dispense with some elephants in the room of this year's Media Agency Holding Company of the Year pick, Dentsu Aegis Network. While some might see it as ...

In 2014, MediaPost named The Media Kitchen our "Search (Programmatic) Agency of the Year," our first ever recognition for that category, largely because it did away with a siloed w ...

John Moore, global president, MullenLowe Mediahub, said in a recent interview that "my favorite media is inventing it. Media is everywhere and only limited by your imagination." In 2016, MullenLo ...

It was a great accomplishment for Acronym to get a patent for a mapping system in secure search -- a feat that the U.S. Patent & Trademark Office called "impossible ...

Selecting a Media Agency of the Year isn't always clear for the editors of this trade publication. Often, it is like picking a needle out of a haystack, sorting throu ...

MediaPost is accepting submissions for its annual 'Agency of the Year' awards through the end of October. ...

Interpublic Group (IPG) and Creston have been named as the Holding Companies of the Year in their individual categories by the Recommended Agency Register (RAR) Awards 2016. IPG was nam ...

Four years ago, 360i's management team set out to reinvent the agency model as we know it. The next year, it was named OMMA's digital agency of the year. T ...

Agency of the Year profiles don't normally begin with a disclaimer, but MediaPost's awards aren't like those of other trade publications, so this profile begins by addressing the multibillion doll ...

Publicis' Starcom MediaVest Group this morning will announce a deal with digital TV set-top data firm FourthWall Media that will enable the agency and its client to target TV use ...

Just three years after the merger of Adam & Eve and DDB, the combined agency has secured its first Campaign Agency of the Year title. It tops off a remarkab ...

Walking through Huge's open loft-like workspace in the DUMBO section of Brooklyn, NY, it's not unusual to see people poring over wireframes - the schematic representation of pages showing t ...

Lots of agencies claim they are unique because they are "digitally-led." MediaPost is naming Dentsu Aegis Network's 360i as our digital agency of the year because it no longer thin ...

There are many reasons MediaPost could have picked The Media Kitchen as its agency of the year for 2014. As it has every year in recent years, it excels ...

Michael Lebowitz, Founder and CEO of Big Spaceship, is clearly the opposite of the guarded, high-powered stereotype. No doubt its Lebowitz's leadership and vision that drove his agency to t ...

If you were to step back and look at Madison Avenue the way a trade journalist covering it might, you'd see it as part of the bigger story that see ...

It used to be that winning in mobile meant merely being active in the channel. Clients were satisfied as long as their campaigns could check off that they incorporated text-bas ...

Vikrant Batra, global head of computer and tablet marketing at HP, remembers thinking not long ago that there was something missing in the company's approach to consumers. Given ongoing advancemen ...

In a career that spans decades in chronological time but epochs in media buying and planning history, Steve Farella, chairman of MDC Partners' Assembly, has mastered the intricacies of h ...

Three years ago, few would have predicted T-Mobile would be the talk of the wireless industry. Holding a secure fourth-place position in a four-horse race, T-Mobile was defined by litt ...

Whether Facebook is or is not "the" social network is a matter of debate. But there is little question about how it is leveraging its presiding position among social med ...

Well this is interesting. Recently, two agencies were honored with Silver placements in the International category of Advertising Age's 2014 Small Agency Award. A tie. But one of the agenci ...

The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market segments like business-to-business and high-tech ...

The decision came after a review that began in June. The food chain spent around $60 million on ads in 2013, according to Kantar. Cramer-Krasselt was the incumbent, but d ...

It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, so if you have any organizatio ...

It's the time of the year when the editors of MEDIA and OMMA magazines begin considering candidates for their annual Agency of the Year awards, so if you've got a ...

Shift, a marketing software company with a focus on social, on Monday announced the appointment of Andrea Wolinetz as VP of agency partnerships, a new position at the company. ...

Swedish shop Forsman & Bodenfors Gottenburg was named Independent Agency of the Year while Network of the Year honors went to WPP's Ogilvy & Mather. WPP was named Holding Compa ...

Adam & Eve/DDB was named Agency of The Year in last night's British Arrows awards as part of a haul of 20 awards, including Commercial of the Year for i ...

MediaCom is still top of the London league with 2013 billings of GBP1.2bn -- but the big news for last year is that OMD has overtaken Carat, thanks to spe ...