MEDIA magazine this morning announced the winners of its annual Agency of the Year awards, with top honors going once again to MPG, making the third consecutive year that t ...

OMMA magazine this morning announced the winners of its annual agency of the year awards, with top honors going to Publicis’ Digitas. ...

What a great crowd last night at the MEDIA Agency of the Year award show. The snow was already piled up in chunky white walls around sidewalks, with Crocodile Hunt ...

We are the stories we tell, and the stories others tell about us. Well, we are certainly more than that, but a good part of how we think about peop ...

The word "collaborator" might not be the first one that comes to mind as an attribute for an agency of the year, much less one that is owned by t ...

Last night 2010's best of the best digital -- well, maybe not explicitly digital 00 agencies gathered at the studious Yale Club in the heart of Manhattan (think of Gra ...

There's something you may notice about OMMA's choice of Agency of the Year for 2010, Wieden + Kennedy. It's not what anyone would really refer to as a digital agenc ...

It's so easy to get fat when on the road for business, that's what "they" say. Full articles have been dedicated to how not to blow up like a hormon ...

MEDIA has selected Interpublic's Mediabrands as its "agency holding company of the year" - for the second consecutive year - but a more apt honor might be the "anti-holding compa ...

TargetCast tcm entered 2010 as something of an anomaly: an old-school independent media services agency. The kind that used to be quite common in the advertising industry during the '60 ...

Picture this scene: A group of savvy Madison Avenue types huddle in a conference room to whiteboard a plan for creating the "agency of the future." The plan starts wi ...

If Madison Avenue has had a stepchild medium, it has surely been out-of-home. With the exception of the occasional attention-getting spectacular, out-of-home media planning and buying has typically been relegat ...

At a time when most of Madison Avenue seems focused on a distant, almost astronomical view of the media universe, Interpublic's Geomentum unit has flipped the marketing telescope 180-degrees, turni ...

Britney's belly didn't make it to the Big Game, but because she didn't, down in Hattiesburg, Miss., Homes of Hope for Children, Inc. is building a safe haven for k ...

Do we really have to tell you why Facebook is MEDIA Magazine's 2010 Media Supplier of the Year? Perhaps we should let some of our "friends" explain it. "Facebook ...

2010 will go down as the year somebody got it right. By somebody we mean Wieden + Kennedy. And by got it right we mean a scalable two-way conversation, t ...

In the less than two years that Sapient has acquired the Nitro Group, the dynamic 20-year-old agency, now known as SapientNitro, has been reaping universal kudos from industry pundits. T ...

When Pepsi opted not to advertise in the Super Bowl in 2010 as opposed to years past, its absence ended up garnering more attention than its presence ever could hav ...

As mobile marketing comes into its own in 2011, the most visible challenge will be bringing a highly fragmented, relentlessly evolving platform to some kind of practical scale. For ...

"For us, 2010 was the year of integration," says PJ Pereira, co-founder and CCO, of Pereira and O'Dell. "Not that we ever had things too separate, because we were bo ...

"I was sitting at home one weekend," says John Moore, chief media officer at Mullen's mediahub, "and I was thinking, 'What are the 35 or 40 media questions that ...

At 360i it's all about following consumer behavior and supporting it with technology. The strategy organizes campaigns, giving clients a balanced online presence. Once called "search-informed marketing," John Ragals, 36 ...

Only a few years ago, Kenny Tomlin sat in a doctor's waiting room thumbing through a copy of Inc. with the magazine's notable "500" list. Rockfish was still just ...